Multilac

What Multilac does

Multilac, the consumer brand of Macksons Paints Lanka (Private) Limited, manufactures and distributes decorative, industrial, and specialty paints from Panadura, Sri Lanka. The company was founded circa 1980-1981 and operates two main brands, Multilac and Macksons, across more than 177 stock-keeping units spanning interior emulsions, exterior weather-resistant paints, waterproofing systems, decorative metallic finishes, woodcare coatings, industrial and high-performance coatings, automotive finishes, construction chemicals, and tools and accessories. Core technology centers on lead-free and low-VOC water-based formulations, including a water-based enamel replacing traditional solvent-based enamels, a 3-in-1 waterproofing system, and specialty elastomeric and elastomeric cementitious waterproofing products, supported by ISO 9001:2015, SLS, Green Label, Green Mark, and Lead Safe certifications.

The business monetizes through direct unit sales of paint products, tools, and accessories via a company-owned e-commerce shop (multilac.com/shop), a domestic franchise network of ColourBank and Paint Shop showrooms, and direct customer contact through a hotline (1366), WhatsApp, and appointment-based service. International revenue is generated through exclusive distribution and licensed production partnerships — notably the 2024 agreement granting Esquire Group rights in Bangladesh and the longstanding partnership with SpacePvt. Ltd. in Maldives — alongside broader export distribution to more than six countries. Pricing is tiered across value, premium (Platinum range), and luxury (metallic 24K Glitter Gold) segments, with publicly disclosed LKR pricing and sizes from 200ml to 20L.

Customers are split into two primary segments: residential homeowners seeking beautification and protection for living spaces, and business/construction clients requiring durable, professional-grade coatings for buildings, industrial facilities, marine applications, and infrastructure. Supporting buyers with a 40-year brand heritage, the company layers digital planning tools (Paint Studio, colour visualizer via tilesview.ai, paint calculator) and a Find-a-Painter service to convert consumer interest into sales, while serving the trade segment through franchise showrooms and direct enterprise sales.

Name

Multilac

Legal name

Macksons Paints Lanka (Private) Limited

Website

https://multilac.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Multilac, the consumer brand of Macksons Paints Lanka (Private) Limited, manufactures and distributes decorative, industrial, and specialty paints in Sri Lanka, serving residential homeowners, construction firms, and export markets across more than 177 SKUs and 6+ countries.

Ownership category

akta.pro rank

Product category

Paints and Surface Coatings

NAICS

Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industry

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Decorative paints
• Industrial coatings
• Waterproofing solutions
• Woodcare coatings
• Surface preparation products

Headquarters

HQ city

Panadura

HQ country

Sri Lanka

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint and Coatings Sales: Direct product sales through company-owned e-commerce shop and franchise showrooms. Wide range of interior, exterior, industrial and specialty paints with various size variants.
2. Tools & Accessories Sales: Sale of painting tools including rollers, brushes, sprayers, and accessories under the Multilac brand.
3. Licensing & Manufacturing Rights: Granting exclusive rights to partners (e.g., Esquire Group in Bangladesh) to produce, distribute, and market products in licensed territories.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Multilac manufactures and sells a comprehensive portfolio of paints and surface coatings, including interior and exterior emulsions, waterproofing systems, decorative metallic finishes, woodcare coatings, industrial and high-performance coatings, primers, surface preparation materials, specialty paints, and painting tools and accessories. Products are sold to both residential consumers (via franchise showrooms and online shop) and business/construction clients (via distributors and industrial channels) in Sri Lanka and export markets including Bangladesh and the Maldives.

Product overview

Multilac is a Sri Lankan paints and surface coatings company operated by Macksons Paints Lanka (Private) Limited, offering a comprehensive portfolio of over 177 paint and coating products. The product portfolio is organized into distinct categories: Interior Paints (Premium Sheen Emulsion, Luxury Promise Emulsion, Macksons Supreme Emulsion), Exterior Paints (Weather Guard Ultra, Luxury Promise Exterior Emulsion), Waterproofing Solutions (Multi Protector 3in1, Supreme Life Water Proofing, Waterproofing 2K Sealer, 2K Putty, Ultra Flex 1000), Decorative/Designer Paints (Platinum range including Sparkling Designer Gold/Silver, Shimmer, Magic Special Effects, Omnis Silk, Couture, Uber Cool), Wood Coatings (Italwood water-based lacquers, NC Wood Lacquer, Milano PU Clear Lacquer, wood stains, preservatives), Industrial/High Performance Coatings (High Performance Coatings, Cladding systems, Anti-Corrosive, Epoxy Floor Paint, Marine Paint, Road Marking Paint), Construction Materials (Tile Adhesives, Skim Coat, Restoration Compound), Specialty Paints (Roofing, Floor, Automotive, Artist's Acrylic, Board Paints), Primers and Surface Preparation products, and Tools & Accessories (brushes, rollers, sprayers, scrapers). The company emphasizes lead-free, environmentally responsible formulations with various certifications including ISO 9001:2015, SLS, Green Label, and Green Mark.

Differentiator

Problem solved

Functional benefit

Brands

• Multilac: Primary brand for paints and surface coatings including interior, exterior, waterproofing, and industrial solutions.

Products and services

• Multilac Premium Sheen Emulsion Interior paint delivering a rich, long-lasting sheen finish with low VOC levels; available in multiple colours and finishes including Super Matt and Jet Black variants, intended for residential interior use.
• Multilac Luxury Promise Emulsion Premium interior emulsion paint in Brilliant White and various colours, designed for durability and aesthetic appeal on residential interior walls.
• Multilac Weather Guard Ultra Weather-resistant exterior emulsion formulated to withstand extreme weather conditions, carrying Lead Safe, Green Label, and ISO certifications.
• Multilac Luxury Promise Exterior Emulsion Durable exterior emulsion for outdoor applications, providing weather protection and long-lasting colour retention.
• Multilac Multi Protector 3in1 Innovative high-performance coating with advanced waterproofing, crack resistance, flexibility, and mold protection; also contributes to lowering internal temperatures, available in 2L, 4L, 10L, and 20L sizes.
• Multilac Supreme Life Water Proofing Clear Shield Clear waterproofing shield providing protection against water seepage and moisture infiltration on various surfaces.
• Multilac Waterproofing 2K Sealer 100% solid penetrating sealer designed to deeply infiltrate and protect solid surfaces with superior resistance to water seepage, leaks, and rising damp.
• Multilac Waterproofing 2K Putty Two-component waterproofing putty for filling cracks and providing moisture protection on walls.
• Multilac Ultra Flex 1000 Acrylic cementitious heavy-duty elastomeric waterproofing system powder binder for demanding waterproofing applications.
• Multilac High Performance Waterproofing Membrane 460 High-performance waterproofing membrane for water-base applications, providing a durable moisture barrier.
• Multilac Platinum Sparkling Designer Gold Premium metallic designer paint providing a smooth, shiny, and beautiful finish for interior walls, wood panels, and decorative surfaces.
• Multilac Platinum Sparkling Silver Sparkling silver designer paint for interior decorative applications with a metallic sheen finish.
• Multilac Platinum Shimmer Premium shimmering paint available in Gold Base, Silver Base, and Pearl Base variants for luxurious interior finishes.
• Multilac Platinum Magic Special Effects Emulsion Special effects emulsion creating unique visual textures and effects on interior surfaces.
• Multilac Platinum Omnis Silk Paint Luxurious silk-finish paint for interior walls with a sophisticated appearance.
• Multilac Platinum Couture Designer paint with a Deep Base for creating custom colour finishes on interior walls.
• Multilac Platinum Uber Cool Premium paint available in white and colours with thermal-reflective properties for cooler interiors.
• Multilac 24K Glitter Gold Luxurious glitter gold paint for decorative applications with a sparkling finish.
• Multilac Gloss Enamel Durable alkyd-based enamel paint providing a glossy smooth finish on metal, wood, and masonry surfaces; meets ISO 9001:2015 Management Standards and is available in Brilliant White, Super Brilliant White, and various colours.
• Aqua Gloss Water Based Enamel Water-based enamel designed to replace traditional solvent-based enamels with environmental benefits, non-yellowing properties, and low VOCs.
• Multilac Matt Enamel Matte finish enamel paint for interior and exterior surfaces, available in Jet Black.
• Italwood Water Based Wood Laquer Water-based wood lacquer from the Platinum range for interior and exterior wood finishing, available in Gloss and Matt finishes.
• Multilac NC Wood Lacquer Nitrocellulose wood lacquer for wood finishing, available in Matt and Gloss finishes.
• Multilac High Performance Coatings High-performance industrial coatings including Waterbase Top Coat, Polycoat, Meta Top Coat, Slab Shield 900, Slab Sealer 700, and Corrosion Protective 2K Mackdur systems.
• Multilac Anti-Corrosive Corrosion-resistant primers and paints for metal surfaces, available in Red, Brown, Grey, Black, and Matt White finishes.
• Multilac Epoxy Floor Paint Two-pack epoxy paint for cement floors providing a tough, durable, and cost-effective solution for high-traffic areas with excellent adhesion and scrub resistance.
• Macksons Epoxy Marine Paint Epoxy-based marine paint for boats and marine applications with superior durability.
• Multilac Road Marking Paint Road marking paint available in water-base and solvent-base formulations in Yellow, White, Black, and Red colours.
• Multilac Swimming Pool Paint Specialized paint for swimming pools providing a durable water-resistant finish.
• Macksons Master Tile Bond Normal Adhesive Tile adhesive for normal bonding applications in construction projects.
• Multilac Wall Putty Super Premium wall putty for filling imperfections and creating smooth wall surfaces before painting.
• Multilac Micron Paint Brush High-quality paint brush with fine synthetic bristles for smooth, even finishes on various surfaces.
• Multilac Platinum Paint Roller Premium-quality paint roller delivering smooth, even, professional finishes on various surfaces.
• Multilac Graco Airless Sprayer Professional airless paint sprayers including Ultra Max II 695 and Ultra 390 models for efficient large-scale painting.

Quantifiable outcome

• Coverage of 60-90 sqft per litre for waterproofing products
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Esquire GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Esquire Group has been granted exclusive rights to produce, distribute, and market Macksons Paints' high-quality products in Bangladesh. Macksons Paints Lanka (Pvt) Ltd Managing Director Mohamed Mizver Makeen and Esquire Group Managing Director Ehsanul Habib signed the agreement at a landmark ceremony held in Dhaka. This partnership marks a significant step in expanding Macksons Paints' international footprint and aims to meet the growing demand for premium paints in Bangladesh.
• SpacePvt. Ltd.coreChannel Partner/ Reseller/ Distributor · 1 May 2017SpacePvt. Ltd. appointed as second distributor in Maldives in May 2017, coincided with opening of first ColourBank and Paint Shop in Hulhumale. The occasion was graced by Mr. Ahme Bunyamin, Board Director and Chief Operating Officer of Housing Development Corporation in Maldives. Multilac has been operating in Maldives for over a decade.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Berger Paints Bangladesh: Bangladesh-based decorative and industrial paint manufacturer (subsidiary of Berger Paints India). Directly comparable to Multilac given Bangladesh is Multilac's newest export market via its Esquire Group licensing deal, and both compete in the same regional product categories.
• Berger Paints India: India's second-largest paint company with strong decorative and industrial portfolios, including subsidiaries in Bangladesh, Nepal, and Russia. Closely comparable to Multilac in South Asian product mix, distribution model, and tiered brand architecture.

Broad incumbents

• Asian Paints: Asia's largest decorative paint manufacturer with extensive operations across South Asia, the Middle East, and Africa. Directly comparable to Multilac in architectural and industrial coatings, though operating at vastly greater scale and with deeper distribution.
• Nippon Paint India: Subsidiary of Japan's Nippon Paint Holdings, offering decorative, automotive, and industrial coatings across South Asia. Comparable to Multilac in product breadth and regional positioning, though with global R&D and brand backing.
• Akzo Nobel India (Dulux): Indian arm of global coatings giant Akzo Nobel, operating the Dulux brand across decorative and industrial segments. Comparable to Multilac in premium decorative positioning and certifications-driven marketing.
• Jotun Paints: Norway-headquartered global paint and coatings manufacturer with strong presence across South and Southeast Asia. Comparable to Multilac in marine, protective, and decorative coatings, though at much larger scale.
• Kansai Nerolac Paints: Major Indian paint manufacturer with strong industrial and decorative portfolios, partnered with Kansai Paint of Japan. Comparable to Multilac in industrial coatings category and South Asian market presence.
• Hempel Paints: Danish-founded global coatings supplier serving marine, protective, and decorative segments. Comparable to Multilac in industrial and protective coatings portfolio and South Asia distribution footprint.

Emerging players

• Indigo Paints: Indian decorative paint challenger known for differentiated premium products and strong digital retail presence. Comparable to Multilac in focus on premium decorative positioning and e-commerce-led go-to-market within a regional context.

Regional players

• Shalimar Paints: Historic Indian paint manufacturer with industrial and decorative coatings, serving South Asian markets. Comparable to Multilac in scale, regional focus, and industrial/decorative product breadth, though with declining market position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/multilac
• Facebookfacebook.com/multilac
• Instagraminstagram.com/multilacpaints
• LinkedInlinkedin.com/company/multilac

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multilac