Cheak
Cheak is a Singapore-based direct-to-consumer activewear and lifestyle brand serving modern Asian women across Singapore, Malaysia, and the Philippines through Shopify e-commerce and two owned physical retail stores. It differentiates via two proprietary fabric platforms, BaseFlex and CoolLuxe.
- Company typePrivate
- Founded2020
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cheak does
Cheak is a Singapore-headquartered, direct-to-consumer activewear and lifestyle apparel brand targeting the modern Asian woman. The company sells through a Shopify e-commerce storefront with multi-currency support for Singapore (SGD), Malaysia (MYR), and the Philippines (PHP), and operates two owned physical retail locations at ION Orchard B3-57 in Singapore and APW Bangsar C05 in Kuala Lumpur. Its core offering spans sports bras (Freedom Bra, Piper Bra, Recreation Polo Bra), tanks and tops (Ace Halter Tank, Relax Padded Cami Tank), bottoms (Define Invisible Scrunch Short, Power Straight Legging, Power Flare Legging, Power Short with Pockets, City Short, Studio Pant), and lifestyle pieces (Courtside Dress, Volley Micro Pleated Skirt, Slouchy Sweater, Quarter Zip Sweater Crop, Relax Foldover Pants), with sizes XS through XXL.
The product portfolio is anchored by two proprietary fabric technologies: BaseFlex, used in performance activewear for low-intensity activities such as yoga and pilates, and CoolLuxe, positioned as a premium fabric for lifestyle and loungewear. Merchandise is organised both by garment type (Activewear vs. Lifestyle) and by activity (Pilates & Yoga, Run, Tennis, Lifestyle), and is grouped under branded collections including Major League, The Flow State, and 1800-Self Love, alongside co-branded capsule collaborations such as cheak x Bella and cheak x Good Juju.
Commercially, Cheak operates a one-time-purchase DTC model with unit pricing of SGD $45–$85 and a bundle incentive (3 items for 15% off). Customer retention is supported by the Pulse Club rewards programme and a community calendar of in-person fitness events. No revenue, funding, headcount, leadership, patents, or investor data are disclosed in the source material, and the company appears to operate as a privately held, bootstrapped regional brand without disclosed institutional backing.
Cheak firmographics
Firmographics- Name
- Cheak
- Legal name
- Cheak
- Website
- https://cheak.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cheak is a Singapore-based direct-to-consumer activewear and lifestyle brand serving modern Asian women across Singapore, Malaysia, and the Philippines through Shopify e-commerce and two owned physical retail stores. It differentiates via two proprietary fabric platforms, BaseFlex and CoolLuxe.
- Ownership category
- akta.pro rank
Cheak industry classification
Industry- Product category
- Women's Activewear & Athleisure Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Athleisure & Performance Apparel Retail (CRAAABAE)
- akta.pro secondary industries
- Athletic / Performance & Activewear Brands (CRAAAAAD), Yoga, Pilates & Studio Wear (CRAAAEAC), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)
Keywords
Where Cheak is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Cheak business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Product Sales: Direct-to-consumer sales of activewear and lifestyle apparel through e-commerce platform and physical retail stores. One-time purchase model with bundle discounts (3 for 15% off).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual apparel items ranging from $45 to $85 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Cheak product offering
Product offeringCore offering
Cheak designs, brands, and sells its own line of women's activewear and athleisure apparel — including sports bras, tanks, leggings, shorts, skirts, dresses, sweaters, and accessories — through a direct-to-consumer Shopify storefront and two flagship retail stores in Singapore and Kuala Lumpur. Products are built around two proprietary fabrics, BaseFlex and CoolLuxe, and target the modern Asian woman across low- to high-intensity activities (yoga, pilates, tennis, running) and everyday lifestyle wear, priced between SGD $45 and $85 with bundle incentives.
Product overview
Cheak is a Singapore-based fashion forward activewear brand offering a unified product portfolio of technical activewear and lifestyle clothing. The core offering includes sports bras (Freedom Bra, Piper Bra, Recreation Polo Bra), tops and tanks (Ace Halter Tank, Relax Padded Cami Tank), bottoms (Define Invisible Scrunch Short, Power Straight Legging, Power Flare Legging, Power Short with Pockets, City Short, Studio Pant), and dresses/skirts (Courtside Dress, Volley Micro Pleated Skirt). The brand differentiates through two proprietary fabric technologies: BaseFlex® used across activewear and CoolLuxe used in lifestyle pieces. Products are organized into activity-focused collections including Major League, The Flow State (yoga/pilates), and 1800-Self Love, plus collaborations like cheak x Bella and cheak x Good Juju. The company operates a Pulse Club loyalty programme and sells exclusively through its e-commerce platform, with physical retail presence at ION Orchard and APW Bangsar in Singapore.
Differentiator
Problem solved
Functional benefit
Products and services
- Freedom Bra
Companies that use Cheak
Customer profileSegments1 record
Ideal customer profiles1 record
Cheak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cheak partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BellaminorCollaborative capsule collection 'cheak x Bella' featuring co-branded activewear pieces.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cheak competitors and assessment
Company assessmentDirect peers
- Alo Yoga: Premium women's activewear and athleisure brand with a strong D2C and boutique-retail model. Closely comparable to Cheak on positioning around fashionable, lifestyle-led workout apparel for women.
- P.E Nation: Trend-forward women's activewear brand known for sport-luxe styling and own retail. Comparable to Cheak on aesthetic, target customer, and D2C-plus-flagship retail model.
- Year of Ours: Women's activewear brand focused on retro-inspired, lifestyle-led workout apparel. Comparable to Cheak on women's-only positioning, vintage-meets-athleisure aesthetic, and small-scale D2C operations.
- TALA: UK-based women's activewear brand selling direct-to-consumer with proprietary fabric stories. Comparable to Cheak on women-focused D2C model, fabric-led differentiation, and community-driven marketing.
- Sweaty Betty: Women's activewear brand with proprietary fabrics and a strong retail plus D2C footprint. Comparable to Cheak on women's-only positioning and lifestyle-meets-performance product mix.
Broad incumbents
- Lululemon: Global leader in premium women's activewear with extensive proprietary fabrics (e.g., Luon, Nulu). Comparable to Cheak on women's activewear category, but at vastly larger scale and broader geographic reach.
- Athleta: Gap Inc.'s women's activewear brand with broad assortment and omnichannel retail. Comparable to Cheak on women's activewear category but at materially larger scale and assortment depth.
- Gymshark: D2C activewear brand that scaled globally through digital marketing and selective retail. Comparable to Cheak on D2C-led model and lifestyle-performance product mix, though broader in scope and audience.
- Nike (Women's Training): Global activewear leader with deep women's training and lifestyle lines. Comparable to Cheak as a competitive incumbent setting pricing and trend expectations in the category Cheak operates in.
- adidas (Women's Training): Global activewear incumbent with broad women's training and athleisure offerings. Comparable to Cheak as a scaled competitor with greater marketing resources and assortment breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Cheak social profiles
Digital presenceCheak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cheak leadership team
Management profileNumber of profiles
Cheak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cheak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cheak
What does Cheak do?
Cheak designs, brands, and sells its own line of women's activewear and athleisure apparel — including sports bras, tanks, leggings, shorts, skirts, dresses, sweaters, and accessories — through a direct-to-consumer Shopify storefront and two flagship retail stores in Singapore and Kuala Lumpur. Products are built around two proprietary fabrics, BaseFlex and CoolLuxe, and target the modern Asian woman across low- to high-intensity activities (yoga, pilates, tennis, running) and everyday lifestyle wear, priced between SGD $45 and $85 with bundle incentives.
Is Cheak a public or private company?
Cheak is a private company. It is classified as unknown and is currently operating.
When was Cheak founded?
Cheak was founded in 2020. It employs 1 to 10 people.
Where is Cheak based?
Cheak is headquartered in Singapore, Singapore, in the Asia region.
How does Cheak make money?
One revenue line is on record: direct Product Sales.
Who are Cheak's main competitors?
Direct peers on record are Alo Yoga, P.E Nation, Year of Ours, TALA and Sweaty Betty. Broad incumbents are Lululemon, Athleta, Gymshark, Nike (Women's Training) and adidas (Women's Training).
Does Cheak have an API?
No public API is recorded for Cheak.
What industry is Cheak in?
Cheak's product category is Women's Activewear & Athleisure Apparel. Its primary akta.pro industry code is CRAAABAE, Athleisure & Performance Apparel Retail, with a secondary code of CRAAAAAD, Athletic / Performance & Activewear Brands. Its NAICS code is 458 and its SIC code is 5600.