Felt Music

What Felt Music does

Felt Music is a London-based full-service music agency founded in 2004, headquartered at 21 D'Arblay Street in Soho. The firm delivers original music composition, music supervision, re-recording services, sound design and mixing, audio branding and strategy, and experiential audio to advertising agencies, brands, and film and TV production companies. A separate sub-brand, Felt Long Form, provides bespoke scoring and production music for film and TV, supported by a named network of media composers including Dave Reynaud, Claire Batchelor, Shin Sazuma, James Vine, Stuart Roslyn, Lincoln Jaeger, Isabella Lau, and Eleni Hassabis. The company also operates Felt Studio, a Soho recording facility available for attended sessions and dry hire, and licenses its catalogue through the standalone FeltPM.com platform.

The business is built primarily on professional services engagement: project-based composition, music supervision, and rights management delivered via direct relationship sales and email enquiry. Production music licensing from the catalogue adds a smaller, recurring revenue stream. Felt Music does not disclose pricing publicly, and all commercial interaction is quote-based. The customer base is enterprise-weighted and spans automotive, technology, fashion, food and beverage, retail, travel, sports, and non-profit sectors, with named clients including Apple, Google, Adidas, IKEA, Audi, Aston Martin, McLaren, Ford, KIA, LEGO, UNICEF, and John Lewis. Operational scope spans Europe, North America, and Asia, evidenced by recent briefs such as XPENG's 'Love & Future on the Road' campaign and KIA's Australian Open 2026 work. The company is privately held with no disclosed institutional investors, funding rounds, or parent entity, and operates with 11-50 employees.

Name

Felt Music

Legal name

Felt Music

Website

https://feltmusic.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Felt Music is a London-based, full-service music agency providing composition, music supervision, sound design, and audio branding for advertising, film, and TV clients, operating a production music catalogue, a Soho recording studio, and a film/TV-focused sub-brand.

Ownership category

akta.pro rank

Product category

Music Production Services

NAICS

Sound Recording Studios (51224), Sound Recording Industries (5122)

SIC

Services-Advertising (7310), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Songwriting & Composition Services (for hire) (MPAIAHAF)

akta.pro secondary industries

Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM), Remote Recording & Online Session Services (MPAIAHAL)

Keywords

• Music supervision services
• Original music composition
• Production music licensing
• Audio branding services
• Sound design mixing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Original Composition: Custom music composition for advertising, film, and TV projects
2. Music Supervision: Music supervision services for advertising and film/TV, including rights management and working with production and budget constraints
3. Re-records: Re-recording services for existing music works
4. Production Music Library: Access to and licensing of production music from an extensive catalogue, with 1-2-1 consultation throughout schedules
5. Sound Design & Mix: Professional sound design and mixing services
6. Audio Branding & Strategy: Strategic audio branding services for brands
7. Experiential Audio: Audio services for experiential and live brand experiences
8. Studio Rental (Dry Hire): Soho-based recording studio available for client sessions and dry hire, with client space, large VO booth, and refreshments

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Felt Music is a full-service music agency based in Soho, London that provides original music composition, music supervision, production music licensing, sound design and mixing, audio branding, and experiential audio services for advertising campaigns and film/TV productions. The company operates two main divisions: advertising work under the Felt Music brand and long-form film/TV scoring through the Felt Long Form sub-brand, alongside a Soho-based recording studio (Felt Studio) and a production music catalogue platform (FeltPM).

Product overview

Felt Music is a full-service music agency based in Soho, London, offering a comprehensive suite of audio services. The company operates across two main divisions: advertising work (handled through the main Felt Music brand) and film/TV long-form content (through Felt Long Form). Core services include Original Composition, Music Supervision, Re-records, Production Music Library, Sound Design & Mix, Audio Branding & Strategy, and Experiential Audio. The company also operates Felt Studio, a Soho-based recording facility available for sessions and dry hire. Felt Long Form specializes in bespoke composition and production music for longer-form content, collaborating with a network of media composers.

Differentiator

Problem solved

Functional benefit

Brands

• FELT LONG FORM: Bespoke composition and world-class production music division for film and TV projects
• Felt Studio

Products and services

• Original Composition Custom music composition services for advertising, film, and TV projects, delivering bespoke scores and music tailored to specific project briefs.
• Music Supervision Expert music supervision services including rights management, composer relationships, and guidance through production and budget processes for advertising and film/TV clients.
• Re-records Re-recording services for existing music tracks to meet specific project requirements.
• Production Music Library Extensive catalogue of production music available for licensing through the feltpm.com platform, with 1-2-1 consultation from music supervisors throughout production schedules.
• Sound Design & Mix Professional sound design and audio mixing services for visual media projects, providing final sonic finishing for advertising and film/TV work.
• Audio Branding & Strategy Strategic audio branding services to develop consistent sonic identities for brands across touchpoints.
• Experiential Audio Audio solutions for experiential marketing and live brand events, creating immersive sound experiences for physical and live environments.
• Felt Studio Soho-based recording studio with client space for attended sessions, large VO booth, and refreshments; available for client sessions and dry hire, with enquiries via [email protected].
• Felt Long Form Bespoke composition and world-class production music services for film and TV, working with a network of diverse media composers to craft contemporary scores that elevate storytelling.

Named customers53 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Dave ReynaudcoreStrategic or Co-development PartnerComposer partner for Felt Long Form, crafting exceptional contemporary scores to elevate storytelling for film and TV projects.
• Claire BatchelorcoreStrategic or Co-development PartnerComposer partner for Felt Long Form, contributing to bespoke composition and world-class production music for long-form content.
• Shin SazumacoreStrategic or Co-development PartnerComposer partner for Felt Long Form, providing contemporary scoring for film and TV productions.
• James VinecoreStrategic or Co-development PartnerComposer partner for Felt Long Form, delivering production music and scoring services for long-form media.
• Stuart RoslyncoreStrategic or Co-development PartnerComposer partner for Felt Long Form contributing to the network of diverse and talented media composers.
• Lincoln JaegercoreStrategic or Co-development PartnerComposer partner for Felt Long Form providing contemporary scores for media productions.
• Isabella LaucoreStrategic or Co-development PartnerComposer partner for Felt Long Form, crafting scores for film and TV storytelling.
• Eleni HassabiscoreStrategic or Co-development PartnerComposer partner for Felt Long Form contributing to the diverse composer network for media scoring.
• FeltPM.com (Production Music Catalogue)coreChannel Partner/ Reseller/ DistributorExternal production music catalogue platform linked from Felt Music website for accessing licensed production music.
• HearHereEverywhere.co.ukminorStrategic or Co-development PartnerExperiential audio services partner referenced alongside Felt Music's experiential audio service offerings.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Butter Music and Sound: US-based music and sound agency producing original scores and supervising music for commercials and film; comparable creative agency model and client overlap.
• Amp Sound Branding: Specialist audio branding and sonic identity agency serving global brands; competes with Felt Music's Audio Branding & Strategy offering.
• Sizzer: Amsterdam-based music agency providing original music composition, supervision, and licensing for advertising and film; directly comparable in service mix and client base.
• Antfood: Music and sound design agency serving brands, agencies, and entertainment clients with original composition and audio branding; closely mirrors Felt Music's advertising-led model.
• Native Music: Music supervision and original composition house working with agencies, brands, and film/TV clients; directly comparable in service scope to Felt Music.
• Rumble Fish Music: Independent music agency offering supervision, original composition, and licensing for advertising and entertainment; comparable boutique competitor.
• MassiveMusic: Global music agency offering original composition, music supervision, and sound design for brands and agencies; competes head-to-head with Felt Music on advertising briefs.
• Marmoset: Music licensing and original composition agency working with brands and filmmakers, with a curated catalogue and composer roster; overlaps with Felt Music's catalogue and supervision business.

Broad incumbents

• Universal Production Music: Major production music catalogue and licensing platform owned by Universal Music; competes with FeltPM.com in sync licensing and provides a broader alternative for clients.
• BMG Production Music: Large-scale production music library and licensing operation owned by BMG; offers catalogue breadth and rights infrastructure that an indie catalogue like FeltPM.com competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/feltmusic
• Facebookfacebook.com/feltmusicltd
• LinkedInlinkedin.com/company/felt-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felt Music