Butter Music and Sound

What Butter Music and Sound does

Butter Music and Sound, operated under the legal entity Alanda LTD. (dba BUTTER Music and Sound) and founded in 2010, is an international music and sound production company headquartered in New York with additional offices in Los Angeles and Prague (Czech Republic) and UK representation through Future Partner. The firm employs approximately 11-50 people (roughly 15-20 named team members visible on its website) and serves a Fortune 500 client base spanning consumer packaged goods, sportswear, technology, automotive, gaming, food and beverage, and entertainment — including Nike, Apple, Google, Coca-Cola, KFC, Nintendo Switch, and Supercell (Brawl Stars, Clash of Clans). The company is founder-led, with Andrew Sherman as Founder and Chief Creative Officer, supported by regional executive producers and executive creative directors.

The company's core offering spans five integrated service lines: original music composition (covering comedy, orchestral, hip-hop, rock, pop, electronic, songs, covers, and world music), sonic branding (brand audio identities and mnemonics for clients such as Kia, Liberty Mutual, and Mountain Dew), sound design (delivered through the Mr. Bronx Audio Post sister company), music supervision for film, TV, and advertising, and dedicated trailer work. It also operates two productized catalog assets — a pre-cleared Music Library distributed through the DISCO platform and a handpicked Sync Roster of 65+ recording artists available for licensing. Revenue is generated through project-based commissions for original work, music supervision fees, and licensing/sync royalties from the library and roster. Pricing is quote-based and negotiated per project; there is no public pricing model.

The firm runs an enterprise field-sales go-to-market motion, with dedicated executive producers and sales representatives at each office location covering the West Coast, East Coast, UK, and Europe. Demand generation relies on a portfolio-led website, organic social (Facebook, X/Twitter, Instagram, Spotify), a monthly newsletter, and industry presence at major advertising and music awards (Cannes Lions, Clio, One Show, D&AD, Webby, AICP, AMP, LIA, Ciclope, Gerety, and The Andys). The company is privately held, founder-owned, and bootstrapped under the Alanda LTD. LLC structure governed by California law, with no disclosed venture capital, private equity, or institutional ownership.

Name

Butter Music and Sound

Legal name

Alanda LTD. dba BUTTER Music and Sound

Website

https://gimmebutter.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Butter Music and Sound is an international music production firm that creates original music, sound design, music supervision, and sonic branding for major global brands across advertising, gaming, and entertainment.

Ownership category

akta.pro rank

Product category

Advertising Music and Sound Production Services

NAICS

Sound Recording Studios (51224), Music Publishers (512230), Sound Recording Industries (5122)

akta.pro primary industry

Music Producers & Production Teams (MPAIAHAB)

akta.pro secondary industries

Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM), Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF), Jingle & Brand Sonic Identity Studios (MPAIALAE)

Keywords

• Original music composition
• Sonic branding services
• Music supervision
• Advertising sound design
• Sync music licensing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Original Music Licensing: Commissioned custom music creation for brands and entertainment companies, typically for advertising campaigns, trailers, and branded content. Revenue generated through project-based fees and sync licensing.
2. Music Library Licensing: Pre-cleared music catalog available for licensing through DISCO platform. Artists on sync roster also available for licensing. Revenue from library sync fees.
3. Music Supervision Services: Music supervision for film, TV, and advertising including track selection, licensing negotiation, and project coordination.
4. Sonic Branding: Development of brand audio identities, jingles, and sonic mnemonics for enterprise clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Butter Music and Sound is an international music and sound company that creates and licenses original music, sonic branding, sound design, and music supervision for advertising campaigns, trailers, video games, and entertainment projects. The company operates a pre-cleared music library through the DISCO platform and a handpicked roster of 65+ artists available for sync licensing, with services delivered through offices in Los Angeles, New York, and Prague alongside a sister sound design company (Mr. Bronx Audio Post).

Product overview

Butter Music and Sound is a full-service international music and sound company offering a unified portfolio of services centered on original music production, sonic branding, sound design, and music supervision. Their offerings span custom composition (Original Music), brand audio identity creation (Sonic Branding), post-production audio (Sound Design), and music licensing curation (Music Supervision). The company also operates two complementary products: a pre-cleared Music Library accessible via their online catalog for quick licensing, and a Sync Roster of handpicked recording artists available for licensing placements. Additional services include trailer music and covers. The company is home to award-winning musicians and producers and partners with Mr. Bronx Audio Post for sound design.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Music Custom music composition and production services for advertising, film, trailers, and media projects, delivered across multiple genres by Butter's in-house composers and producers for brands, agencies, and entertainment clients.
• Sonic Branding Creation of brand audio identities including jingles, mnemonics, and sonic logos for consistent brand recognition, delivered for major brands such as Kia, Liberty Mutual, and Mountain Dew.
• Sound Design Audio post-production services creating sound effects, ambient soundscapes, and audio elements for visual media, delivered through sister company Mr. Bronx Audio Post for trailers, games, and entertainment content.
• Music Supervision Licensing, selection, and placement of existing music for film, TV, and advertising projects, including track selection, licensing negotiation, and project coordination for brands and entertainment clients.
• Music Library Pre-cleared catalog of tracks spanning multiple genres and styles, browsable online through the DISCO platform for faster music licensing by brands, agencies, and entertainment companies.
• Sync Roster Handpicked roster of recording artists available for music licensing and sync placements in visual media, spanning multiple labels and genres for advertising, film, TV, and gaming projects.
• Trailers Music composition and sound design specifically for theatrical, promotional, and streaming trailers across film, entertainment, and gaming releases.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mr. Bronx Audio PostcoreTechnology or IntegrationSister company providing award-winning sound design services, integrated with Butter's music production capabilities for complete audio post-production services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MassiveMusic: MassiveMusic is an international music agency offering original music, sonic branding, and music supervision across global offices; comparable to Butter in service mix, brand-tier clientele, and emphasis on sonic identity systems.
• JSM Music: JSM Music is a New York-based original music and sound design company for advertising, with a comparable mix of original composition, sonic branding, and music supervision for major brands and agencies — a direct competitor to Butter on the same New York agency ecosystem.
• Antfood: Antfood is a music and sound design studio specializing in sonic branding, original composition, and sound design for brands, agencies, and entertainment; a direct competitor with a similar boutique, award-winning model.
• Human (Human Worldwide): Human is an award-winning music and sound design company producing original scores and sonic branding for global brands and agencies; closely comparable to Butter in creative-led positioning and brand roster depth.
• Vapor Music Group: Vapor Music is a Canadian-based original music and sound design company for advertising and entertainment, with a similar boutique model, in-house roster of composers, and entertainment/gaming client base.
• Made Music Studio: Made Music Studio is a sonic branding agency creating audio logos and brand music systems for global brands; directly comparable to Butter's sonic branding practice and one of the category leaders.

Broad incumbents

• Songtradr: Songtradr is a B2B music licensing platform with a large catalog, marketplace, and tooling for sync licensing; comparable as a competing distribution/licensing channel to Butter's library and sync roster business.
• Warner Chappell Music: Warner Chappell Music is one of the world's largest music publishers administering composition rights and pitching for sync placements; broadly comparable as a much larger incumbent competing for the same sync briefs Butter services.
• APM Music: APM Music is one of the largest pre-cleared production music libraries, offering library licensing at scale; comparable to Butter's music library / sync roster business though focused on library-only at much greater scale.

Emerging players

• Musicbed: Musicbed is a curated sync licensing platform focused on high-quality indie music for film, TV, and advertising; comparable to Butter's sync roster positioning with a self-serve licensing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/gimmebutter
• Facebookfacebook.com/buttermusicandsound
• LinkedInlinkedin.com/company/butter-music-and-sound
• Instagraminstagram.com/buttermusicandsound

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butter Music and Sound