Courts Plus Community Fitness

What Courts Plus Community Fitness does

Courts Plus Community Fitness is a privately held, single-site fitness and recreation facility located at 3491 University Drive South in Fargo, North Dakota, operating continuously since 1975. The company serves the Fargo-Moorhead metropolitan area with a multi-generational product set built around court sports (tennis, pickleball, racquetball, basketball), a 7-level indoor playground, group exercise studios, personal training, child watch, and youth programming including summer camps and after-school care. Its core technology stack is entirely third-party SaaS: ClubAutomation for member management and court reservations, GroupEx Pro for class scheduling, Perkville for the Perks+ Rewards loyalty program, and GetOccasion for birthday party bookings, with a native iOS app and calendar subscription integrations for member-facing access. There is no proprietary technology platform or AI/ML capability.

The business runs on a tiered subscription membership model (Individual, Dual, Household, Junior, Senior) with both annual and month-to-month billing, augmented by usage-based revenue streams including court rentals, day passes, personal training sessions, birthday party packages, child watch fees, and a pro shop. Pricing ranges from $44.79/month (Junior) to $100.70/month (Household month-to-month), with a 20% senior discount and 7% sales tax. Distribution is direct-to-consumer via the website, phone, facility tours, and walk-ins; courts and classes are self-serve through the member portal. Customer acquisition leans on community events, youth leagues, and word-of-mouth, with the facility also accepting members through six Medicare/wellness network partnerships (SilverSneakers, Silver & Fit, Renew Active, One Pass, Active & Fit, Fitness Your Way) and two employer/insurer partnerships (Fargo Public Schools, Midco, Sanford Health Plan, South Country Health Alliance). Courts Plus is operated in connection with the Fargo Park District, which provides access to outdoor venues, bundled pool passes, and co-marketing of community events such as Yoga in the Park.

Name

Courts Plus Community Fitness

Legal name

Courts Plus Community Fitness

Website

https://courtsplus.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Courts Plus Community Fitness is a privately held, single-site fitness and recreation center in Fargo, North Dakota, serving the Fargo-Moorhead metro with memberships, court sports, group exercise, personal training, youth programs, child watch, and birthday parties since 1975.

Ownership category

akta.pro rank

Product category

Community Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community fitness center
• Group exercise classes
• Personal training
• Racquet sports facility
• Youth fitness programs

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Dues: Monthly recurring membership fees from individuals, families, and seniors. Membership tiers include individual, dual, household, and senior plans with both annual and month-to-month options.
2. Day Passes and Guest Fees: Per-visit revenue from non-members purchasing day passes ($15/adult & youth), household day passes ($30), and guest fees for visitors traveling from outside 50 miles.
3. Personal Training Services: One-on-one and small group personal training sessions delivered by certified trainers on staff. Members receive discounted rates versus non-members.
4. Tennis and Pickleball Court Fees: Revenue from court reservations for tennis ($22/hour) and pickleball ($11/hour/court), plus private and group lesson fees from contracted teaching professionals.
5. Birthday Party and Event Rentals: Revenue from indoor playground, ninja warrior, and sports/inflatables birthday party packages ranging from $150-$520, plus room rentals for baby showers and other events.
6. Child Watch Services: Hourly child watch fees for ages 6 weeks-8 years. Members with Child Watch add-on receive free access; non-members pay per-child hourly rates.
7. Playground Admission: Entry fees for non-member playground use: $5/child (ages 1-12), with punch cards and group rates available.
8. Membership Add-Ons: Optional add-ons including unlimited tanning ($25/month) and unlimited child watch ($27-37/month based on number of children).
9. Pro Shop Sales: Retail sales of tennis rackets, pickleball paddles, balls, string, grips, bags and accessories through the on-site pro shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Courts Plus Community Fitness operates a community fitness center providing memberships, group exercise classes, personal training, court-based racquet sports (tennis, pickleball, racquetball), basketball, youth programs, supervised child watch, an indoor playground, and birthday party hosting for individuals and families in the Fargo, North Dakota area.

Product overview

Courts Plus Community Fitness is a comprehensive fitness center offering a diverse portfolio of programs and services built around its core gym facilities. The facility operates on a tiered membership model (Individual, Dual, Household, Junior, Senior) with both month-to-month and annual agreement options. Core offerings include fitness facilities with unlimited gym access, extensive group exercise classes (Les Mills formats, yoga, Pilates, dance fitness, and specialty classes), and court sports (tennis, pickleball, racquetball, basketball). Personal training services and youth programs (day camps, after-school care, birthday parties) expand the family-friendly positioning. The 7-level indoor playground and child watch services support parents with young children. Add-on services include tanning, pool passes, locker rentals, and the Perks+ Rewards loyalty program. The facility utilizes third-party platforms including ClubAutomation for member management, GroupEx Pro for class scheduling, and Perkville for the rewards program.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Memberships

Quantifiable outcome

• Courts Plus is recognized as one of the most active tennis facilities in the Fargo/Moorhead area
• +2 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Fargo Park DistrictcoreStrategic or Co-development PartnerCourts Plus is operated by the Fargo Park District. The partnership enables access to outdoor facilities including Elephant Park, Discovery School, and Rheault Farm for summer youth tennis programs and outdoor events like Yoga in the Park. Members receive free pool passes to Fargo Park District outdoor pools (Davies Pool, Southwest Pool, Roger Gress Northside Pool, Madison Pool).
• Sanford Health PlanminorOthersSanford insured members can receive fitness rewards through Sanford Health Plan. Members must complete a Health Risk Assessment (LifeScore) to be eligible. Program covers up to 2 people per household, 18 years or older, with up to $20/month reimbursement for meeting visit requirements.
• SilverSneakersminorOthersSilverSneakers members receive a basic membership including use of basic amenities offered by Courts Plus. Program is exclusively for Medicare eligible adults 65+. Members must contact healthcare provider for eligibility and stop by front desk for membership application.
• Silver & FitminorOthersSilver & Fit members receive a basic membership including use of basic amenities. Program is for active adults 65+. Members must verify eligibility through healthcare provider and receive a Courts Plus scan card at front desk.
• One PassminorOthersOne Pass members receive a basic membership including use of basic amenities. Exclusively for Medicare eligible adults 65+. Contact healthcare provider for eligibility, then visit front desk for membership application.
• Renew ActiveminorOthersRenew Active members receive a basic membership including use of basic amenities. Exclusively for Medicare eligible adults 65+. Members must verify eligibility through healthcare provider and receive a Courts Plus scan card for facility access.
• Active & FitminorOthersActive & Fit members receive a basic membership including use of basic amenities. Fee paid to Active & Fit monthly. Contact healthcare provider for eligibility, then visit front desk for membership application.
• Fitness Your WayminorOthersFitness Your Way members receive a basic membership including use of basic amenities. Courts Plus is in the $39/month tier. Contact healthcare provider for eligibility.
• YMCA Northern SkyminorStrategic or Co-development PartnerCourts Plus, YMCA Northern Sky, and Fargo Park District co-host the Yoga in the Park series during summer months at Rheault Farm. All donations from Yoga in the Park events benefit local charities.
• Fargo Public SchoolsminorOthersFargo Public Schools employees and spouses covered under the District's health insurance program are eligible for fitness rewards through Courts Plus. Required visits of 12 times per month per person.
• MidcominorOthersMidco employees and spouses covered by Midco's health insurance are eligible for fitness rewards. Required visits of 8 times per month per person.
• South Country Health Alliance (SCHA)minorOthersSCHA members 18 years or older can receive up to $20/month credit for meeting visit requirements (8 visits/month). No household limit as long as each participant is enrolled with SCHA.
• United States Tennis Association (USTA)minorStrategic or Co-development PartnerCourts Plus hosts USTA Sanctioned Tournaments including Red River Adult Open and Red River Junior Open. Association provides tournament sanctioning, ratings support, and national competitive framework.
• Professional Pickleball Registry (PPR)minorOthersPickleball teaching professionals at Courts Plus hold PPR certifications. PPR is the professional organization for pickleball instructors providing training and certification.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Life Time Fitness: Premium national fitness operator with extensive court sports, group exercise, family programs, and youth camps. Most comparable in programming breadth, though at a substantially larger scale and price point.
• Anytime Fitness: 24/7 franchise fitness model competing in similar suburban markets. Targets a comparable budget-conscious consumer with convenience-focused positioning rather than comprehensive court sports.
• Gold's Gym: Established global fitness franchise with traditional gym + group exercise model. Competes for adult fitness members but lacks Courts Plus's depth in racquet sports and youth programming.
• Snap Fitness: Compact 24/7 franchise gym with simplified programming. Targets similar suburban family fitness consumers at lower price points, posing competitive risk on convenience and price.
• Planet Fitness: Largest low-cost gym franchise operating nationally. Competes for the same Fargo-Moorhead consumer fitness dollar at a materially lower price point (~$10-25/month), pressuring value-conscious members.

Direct peers

• Midtown Athletic Club: Premium multi-sport athletic club with tennis, racquetball, fitness, family programming, and youth camps. Closest direct comparable in terms of comprehensive family-sport positioning and premium membership model.
• The Cliffs: Upscale racquet-sports-focused athletic club with tennis, pickleball, and fitness. Comparable to Courts Plus in its court-sports-centric programming and senior/junior programming mix.
• YMCA Northern Sky: Operates community fitness facilities in the Fargo-Moorhead area with comparable family and youth programming. Already a partner on Yoga in the Park but directly competes for the same household membership demographic.

Emerging players

• Chicken N Pickle: Emerging pickleball-focused entertainment concept combining courts with food/beverage. Represents the dedicated pickleball-venue format that could erode Courts Plus's pickleball pricing power in the Fargo-Moorhead market.

Regional players

• Rush Athletics: Multi-location Midwest fitness operator with family-friendly amenities. Comparable in geographic scale and family programming, though typically lacking the court-sports depth of Courts Plus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/courtsplus
• Xx.com/courts_plus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Courts Plus Community Fitness