What Midco does

Midco (legal entity Midcontinent Communications) is a privately held regional cable operator founded in 1931 and headquartered in Sioux Falls, South Dakota. The company provides bundled residential and business connectivity services — fiber-fast internet (up to 4 Gbps download / 1 Gbps upload), MidcoTV streaming and cable television, traditional home phone, and since April 2026, mobile services as an MVNO on AT&T's network — across a footprint of approximately 1.2 million homes in Kansas, Minnesota, North Dakota, South Dakota, and Wisconsin. Its underlying technology is a hybrid fiber-coaxial network with FTTC/FTTP delivery, supported by mesh Wi-Fi (Midco Wi-Fi/Sense pods) and DOCSIS upgrades via Harmonic, and the company has cumulatively invested over $160 million in South Dakota fiber alone to deliver Fiber Forward upgrades.

The company operates a direct-to-consumer go-to-market motion through midco.com, dedicated sub-brand sites (midcomobile.com, business.midco.com, advertising.midco.com, midcosports.com), physical Midco Stores, and direct customer-service channels. Revenue is generated through recurring monthly subscriptions across internet (starting at $39/month), TV, mobile ($15-$30/month, the latter with a three-year price lock), and home phone, with mobile service explicitly gated to existing broadband households to drive ARPU expansion and churn reduction. A distinct content business — Midco Sports and Midco Sports Plus — operates as a national collegiate sports streaming platform reaching nine U.S. states with rights to the Summit League (extended through 2029-30 with CBS Sports) and Northern Sun Intercollegiate Conference (16 institutions).

Midco's strategic posture over the past year reflects a defensive offensive: it is deepening its core regional footprint through accelerated fiber capex while diversifying into mobile and national sports content to reduce dependence on traditional linear cable ARPU. Key partnerships include Telgoo5 (MVNE), AT&T (mobile network), Visaic (sports tech), Harmonic (broadband/DOCSIS 4.0), and Aureon (long-haul transport for AI-driven bandwidth demand). Leadership is led by Chair & CEO Pat McAdaragh and President & COO Tom McAdaragh, with the McAdaragh family as co-founders of the 95-year-old business.

Name

Midco

Legal name

Midcontinent Communications

Website

https://Midco.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Midco (Midcontinent Communications) is a privately held regional cable operator serving approximately 1.2 million homes across five Midwest states with bundled fiber internet, TV, mobile, and home phone services, plus a nationally expanding collegiate sports streaming business.

Ownership category

akta.pro rank

Product category

Cable and Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Broadcasting and Content Providers (516)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Sports OTT Aggregators & Bundling Services (MPAKAOAB)

akta.pro secondary industries

Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM), Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG), Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

Keywords

• Cable broadband services
• Fiber internet
• Mobile virtual network
• Streaming television
• Home phone services

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Internet Services: Recurring monthly subscription revenue from fiber-fast internet services at various speed tiers starting at $39/month.
2. TV Services (MidcoTV): Subscription-based TV services including cable and streaming options with various channel packages.
3. Mobile Services: Monthly mobile plan revenue ($15-30/month) requiring bundling with home broadband service.
4. Home Phone: Traditional landline phone services with domestic and international calling capabilities.
5. Sports Content / Midco Sports Plus: Regional sports network and streaming platform generating revenue through content licensing, streaming subscriptions, and advertising. Partnership with Northern Sun Intercollegiate Conference (NSIC) for 16 member institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Midco (Midcontinent Communications) is a regional cable and telecommunications operator selling bundled internet, television, mobile, and home phone services over a hybrid fiber-coaxial network to residential and business customers across the Midwest. The company also operates Midco Sports and Midco Sports Plus as owned sports content and streaming sub-brands serving regional and national collegiate athletics audiences.

Product overview

Midco (Midcontinent Communications) is a regional cable operator offering a unified product portfolio of telecommunications services. The core offerings include Midco Internet (fiber-fast broadband with various speed packages), MidcoTV (streaming television with add-on packages), Midco Mobile (nationwide mobile service with unlimited and flex plans), and Home Phone (landline service). The company operates Midco Sports and Midco Sports Plus as sub-brands for sports content streaming, and provides supporting services like Midco Wi-Fi (mesh networking), Midco Email, and Relay Services. The Fiber Forward infrastructure initiative delivers fiber-to-the-premises connectivity with speeds up to 4 Gbps. Products are primarily residential-focused with business services available through business.midco.com.

Differentiator

Problem solved

Functional benefit

Brands

• Midco Sports: Regional sports network based in Sioux Falls, SD, broadcasting collegiate athletics and expanding into national streaming and production.
• Midco Sports Plus
• Midco Mobile
• Midco Sports Network

Products and services

• Midco Internet Fiber-fast broadband internet service with multiple speed tiers, flexible pricing, and no contracts, delivering Wi-Fi to residential homes for streaming, gaming, and downloading. Starting price $39/month.
• MidcoTV Television streaming service with various channel lineups, on-demand content, and TV Everywhere access for residential customers seeking entertainment beyond traditional cable.
• Midco Mobile Mobile virtual network operator (MVNO) cellular service running on AT&T's nationwide network, with Midco Mobile Unlimited ($30/month, three-year price lock) and Midco Mobile Flex ($15/month for 1GB) plans available exclusively to Midco home broadband customers.
• Home Phone Landline telephone service for residential customers with domestic and international calling, voicemail, eVOICE features, and relay services for accessibility.
• Midco Sports Plus National streaming platform for collegiate sports content produced by Midco Sports, offering Summit League and NSIC conference coverage with digital features such as My Clips, reaching viewers across nine U.S. states.
• Midco Sports Regional sports television network based in Sioux Falls, SD, broadcasting collegiate athletics and producing content distributed through Midco Sports Plus and partner networks including CBS Sports Network.
• Fiber Forward Network Upgrade Multi-year fiber infrastructure upgrade delivering multi-gigabit internet speeds (4 Gbps download / 1 Gbps upload) to homes and businesses across Midco's Midwest service area, supported by over $160 million of investment in South Dakota.
• Midco Wi-Fi Managed whole-home Wi-Fi service featuring mesh pod extenders, the Midco Wi-Fi App, and Sense security features for residential broadband customers.
• Midco Business Services Business-grade internet, managed connectivity, and property technology services for commercial enterprises, property managers, and developers in Midco's Midwest service area, including multi-dwelling unit solutions.
• Midco Advertising Regional advertising services allowing businesses to reach Midco's Midwest subscriber base across its cable, streaming, and sports content platforms via advertising.midco.com.

Quantifiable outcome

• 4 Gbps download and 1 Gbps upload speeds delivered to 63,000+ homes and businesses in Sioux Falls area
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Summit LeagueflagshipStrategic or Co-development Partner · 15 June 2026Four-year extension of media rights agreement with CBS Sports and Midco Sports covering through 2029-30 academic year. Increases minimum regular season games on CBS Sports Network from 7 to 9, guarantees two women's basketball contests, includes championship title games. Digital enhancements to Summit League Network including My Clips feature and international expansion.
• Telgoo5coreTechnology or Integration · 24 April 2026Telgoo5 serves as Midco's mobile virtual network enabler (MVNE) for the Midco Mobile service launch. The partnership enabled development of MVNO offerings running on AT&T's network infrastructure with $30 unlimited and $15/1GB pricing tiers.
• Northern Sun Intercollegiate Conference (NSIC)flagshipStrategic or Co-development Partner · 6 March 2026First conference deal including full football schedule, representing 16 member institutions. Marked a significant milestone in Midco Sports' transformation into a national streaming and production partner. Partnership supports national expansion strategy while maintaining regional roots.
• VisaiccoreTechnology or Integration · 6 March 2026Technology partner supporting Midco's national expansion strategy for collegiate sports streaming. Provides technical infrastructure for sports content delivery across the Midco Sports Plus platform.
• AT&TcoreTechnology or IntegrationAT&T provides the underlying network infrastructure for Midco Mobile services. Midco operates as an MVNO utilizing AT&T's nationwide wireless network to deliver mobile services to its existing broadband customer base.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Comcast (Xfinity): Largest U.S. cable/broadband provider with Xfinity Internet, TV, Mobile (MVNO on Verizon), and Home Phone. Most direct quad-play benchmark for Midco; Xfinity Mobile is a model reference point for Midco Mobile's bundle economics.
• Charter Communications (Spectrum): Largest U.S. cable operator offering Spectrum Internet, TV, Mobile (Spectrum Mobile MVNO on Verizon), and Phone. Comparable product mix and quad-play strategy, including mobile cross-sell, but national scale and publicly-traded balance sheet versus Midco's regional independent model.
• Altice USA: U.S. cable operator (Optimum, Suddenlink) offering broadband, video, and mobile. Comparable product portfolio and quad-play evolution; larger and publicly traded with a more stretched balance sheet versus Midco's private regional profile.

Regional players

• Consolidated Communications: Regional fiber/wireline broadband and business services provider serving primarily Midwest and Northern U.S. markets. Comparable to Midco on rural/small-city fiber footprint and B2B services orientation.
• Telephone and Data Systems (TDS Telecom): Regional wireline/fiber broadband provider serving rural and small-town markets across the Midwest, Southeast, and Southwest. Comparable to Midco on rural/tier-2 Midwest fiber footprint and community-focused operating model.

Direct peers

• Mediacom Communications: Top-10 U.S. cable operator focused on smaller cities and rural Midwest/Southern markets, offering internet, video, and phone. Closest peer to Midco on tier-2/rural Midwest footprint and customer mix; both privately held regional cable operators.
• Astound Broadband: Private regional cable/broadband operator (formerly RCN, Grande, Wave) providing internet, TV, and phone across the Midwest, Northeast, and West. Comparable regional cable platform with overlapping product mix to Midco.
• Cable One: Public regional cable/broadband operator serving ~1M residential customers across 24+ largely Midwest and rural states. Closest comparable to Midco on footprint size, rural/tier-2 market mix, and reliance on data/video/voice bundles; key difference is Cable One is publicly traded and more data-only focused.
• WideOpenWest (WOW!): Regional cable/broadband operator providing internet, TV, and phone across the Midwest and Southeast. Comparable to Midco on regional scale, product mix, and competitive positioning against national cable and fiber overbuilders.
• Cox Communications: Large private U.S. cable operator providing internet, TV, phone, and Cox Mobile (MVNO on Verizon) to residential and business customers. Highly comparable to Midco on product mix and private/family-owned status; larger scale and broader footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/MidcoComm
• Facebookfacebook.com/MidcontinentCommunications
• LinkedInlinkedin.com/company/midcontinent-communications
• Instagraminstagram.com/midcogobeyond
• Xx.com/midcontinent

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midco