What Norema AS does

Norema AS is a Norwegian kitchen, bathroom, and wardrobe brand founded in 1946, designing, producing, and marketing interior solutions for the Norwegian residential market across two main segments: direct-to-consumer renovations and the professional new-construction market. The company operates as a wholly-owned brand within Nobia Norway AS, which is in turn wholly owned by Sweden-listed Nobia NBI AB — a European kitchen, bathroom, and wardrobe conglomerate with over 20 brands. Norema's product range is built on melamine-coated particle board (MFC) cabinetry offered in three commercial tiers: the pre-assembled Home Collection and Basic Collection, both sold through certified Norema dealers, and the flatpacked Urban Collection distributed exclusively through Power retail stores. Sub-brands include the Eira jubilee kitchen (80th anniversary concept featuring 16mm MFC fronts with vertical oak patterns) and dedicated bathroom and wardrobe lines sold through the same dealer network.

The company's operations center on kitchen design consultation, made-to-order manufacturing, and nationwide Norwegian dealer distribution with full installation services (2-3 day professional installation) and a 10-year function warranty on cabinets and fronts. Technical and sustainability differentiators include the Nordic Swan Ecolabel certification on products, an in-house kitchen configurator on norema.no, and coordinated product ecosystems spanning cabinetry, countertops, Røros Hetta ventilation hoods, and Jotun color-matched finishes. Manufacturing and component supply are integrated across Nobia sister entities in Sweden and Denmark, with the Sigdal brand operating a separate Norwegian production facility in Eggedal.

Norema's business model is B2B2C and asset-light at the brand level: the company designs, markets, and brands its products, monetizing 100% through dealer and Power retail channels rather than direct. Pricing is dealer-set (not publicly disclosed) with reference wardrobe pricing ranging from NOK 9,703 to NOK 26,015 by width. Ancillary revenue is captured through add-on sales of accessories, countertops, sinks, handles, appliances, and faucets. Free in-home design consultation is used as a conversion mechanism rather than a billable service. As of year-end 2025/2026, Norema reports 184 employees (146 man-years) and is part of Nobia Norway AS, which disclosed NOK 618.1 million in FY2025 group revenue across the Norema, Sigdal, and Granarp brands combined.

Name

Norema AS

Legal name

Nobia Norway AS

Website

https://norema.no

Company type

Private

Founded year

1946

Operating status

Operating

Short description

Norema AS is a Norwegian kitchen, bathroom, and wardrobe manufacturer founded in 1946, wholly owned by Nobia NBI AB. It designs MFC cabinetry sold through a nationwide Norwegian dealer network and via Power retail, serving homeowners and the professional new-construction market.

Ownership category

akta.pro rank

Product category

Kitchen Furniture Manufacturing

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)

SIC

Wholesale-Furniture & Home Furnishings (5020), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Kitchen furniture manufacturing
• Kitchen cabinets
• Bathroom furniture solutions
• Sliding door wardrobes
• Kitchen design services

Headquarters

HQ city

Tallåsen

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen, Bathroom and Wardrobe Sales: Norema generates revenue through the sale of kitchens, bathrooms, and wardrobes exclusively through their dealer network and entrepreneurs. Products are manufactured to order with quality assurance of all parts before delivery.
2. Custom Design Services: The company provides custom kitchen design consultation services as part of their sales process, helping customers design their dream kitchen using a smart configurator tool. Services are provided free of charge to support product sales.
3. Accessories and Components: Norema sells accessories including knobs and handles, countertops, kitchen sinks, appliances, and kitchen faucets through their dealer network as add-on sales to main kitchen purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Norema AS designs, manufactures, and distributes kitchen, bathroom, and wardrobe furniture in Norway, sold 100% through a nationwide dealer network. The offering comprises three kitchen lines—Home Collection (pre-assembled), Basic Collection (flatpacked via Norema dealers), and Urban Collection (flatpacked via Power)—along with sliding-door wardrobes, bathroom solutions, countertops, sinks, handles, appliances, and kitchen faucets. Free in-home design consultation and a smart online kitchen configurator support the purchase process.

Differentiator

Problem solved

Functional benefit

Brands

• Eira: Jubilee kitchen concept launched in 2024 to celebrate Norema's 80th anniversary. Features smooth melamine fronts with an oak-inspired pattern, available in Cashew and Mandel colors. Includes matching countertops, handles, and a Mantica hood from Røros in Jotun colors.
• Home Collection
• Basic Collection
• Urban Collection

Products and services

• Home Collection Pre-assembled kitchen cabinet line sold through certified Norema dealers nationwide, targeting Norwegian homeowners seeking premium quality and easier installation. Includes kitchen models such as Akse, Fager, Kvadrat, Pluss, Format, Trapes, Parallel, and Magnora, plus accessories, countertops, sinks, handles, appliances, and kitchen faucets.
• Basic Collection Flat-packed, budget-friendly kitchen cabinet line sold through Norema dealers in Norway, with accessories, countertops, handles, sinks, and kitchen faucets. Targets price-sensitive Norwegian consumers willing to self-assemble or accept longer delivery times.
• Urban Collection by Power Flat-packed kitchen cabinet line featuring a truffle grey oak structure with black handles, tap, and bar stools. Distributed exclusively through Power Norge AS retail stores in Norway for budget-conscious consumers.
• Eira Jubilee Kitchen Concept Limited-anniversary kitchen concept launched in 2025 for Norwegian kitchens, featuring smooth melamine fronts with oak-inspired patterns in Cashew and Mandel colors, matched with Røros Hetta Mantica ventilation hoods in Jotun lacquer colors, Aurora handles, and rounded-corner laminate countertops.
• Sliding Door Wardrobes Custom-sized sliding door wardrobes for Norwegian homes, priced by width and available with walk-in closet and corner solutions. Coordinates with Norema kitchen aesthetics for whole-home storage.
• Bathroom Solutions Bathroom furniture and accessories (including knobs, handles, sinks, and fittings) sold through Norema dealers as part of Norema's coordinated whole-home storage portfolio alongside kitchens and wardrobes.
• Kitchen Design Consultation Free kitchen design consultation service supported by an online configurator, including in-home measurement by Norema designers and assistance designing dream kitchens. Offered through dealers and via online booking.

Quantifiable outcome

• Fast professional installation in 2-3 days
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and strategic.

• Nobia Production Sweden ABcoreTechnology or IntegrationSister company within the Nobia group that supplies carcasses, fronts, and components to Norema. All Nobia companies follow the same strict supplier requirements for procurement.
• Nobia Sweden ABcoreTechnology or IntegrationSister company supplying sinks, fittings and rails as part of the integrated Nobia supply chain.
• Svenska Kök ABcoreTechnology or IntegrationSister company within Nobia group providing kitchen components and manufacturing capabilities.
• Nobia Denmark AScoreTechnology or IntegrationSister company supplying kitchen components as part of the Nobia group's integrated supply chain.
• Power Norge ASmajorChannel Partner/ Reseller/ DistributorPower is the exclusive retail partner for Norema's Urban Collection flatpack kitchens. Power stores provide accessible retail locations for budget-conscious consumers seeking Norema kitchen solutions.
• Jan Ivar NykviststrategicStrategic or Co-development PartnerProfessional chef providing recipes, cooking tips, and kitchen styling inspiration for Norema. Collaborates on cookbook 'Sulten' and seasonal recipe content for the Norema brand.
• Oktopus Studio (Mats Dreyer)strategicStrategic or Co-development PartnerPhotography studio providing food and kitchen photography for Norema's marketing materials, catalogs, and recipe content.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sigdal: Sister kitchen brand also under Nobia Norway AS, manufacturing and selling kitchens in the Norwegian market through its own dealer network with a production facility in Eggedal. Directly comparable in product, customer segment, and channel model to Norema.
• HTH: Scandinavian kitchen retailer/manufacturer operating in Norway with showrooms, dealer network, and custom kitchen solutions. Directly comparable in target customer (Norwegian homeowners and new construction) and product offering.
• Kvik: Danish-origin kitchen retailer with Norwegian showrooms offering complete kitchen solutions including design consultation. Comparable in product category, customer segment, and integrated design-and-sell model.
• Epoq: Norwegian kitchen brand offering custom-designed kitchens through its own showroom network in Norway. Directly comparable in target market (Norwegian homeowners), product offering, and integrated design service model.
• Multiform: Norwegian kitchen manufacturer with dealer-based distribution and focus on Scandinavian design. Comparable in product category, customer segment, and dealer-led go-to-market.

Broad incumbents

• Marbodal: Swedish kitchen manufacturer also owned by Nobia AB, producing kitchens for the Nordic market. Comparable as a Nobia group sister brand with overlapping product portfolio and shared supply chain.
• Ballingslöv: Swedish kitchen and interior brand within the Nobia AB group, selling kitchens and storage solutions across the Nordics. Comparable as a Nobia group sister brand with similar product offering and distribution model.
• IKEA: Global home furnishings retailer with substantial Norwegian kitchen presence via flatpack and installation services. Comparable as the dominant large-scale incumbent competing for Norwegian kitchen buyers, particularly in entry-level and mid-market segments.

Others

• Power Norge AS: Norwegian consumer electronics and home retail chain and Norema's exclusive retail partner for the Urban Collection flatpack kitchen line. Comparable as a distribution channel partner reaching Norema's budget-conscious consumer segment.

Regional players

• Magnet: UK-headquartered kitchen retailer with Nordic presence, selling kitchens through showrooms. Comparable in kitchen retail model though primarily serving UK and select European markets outside Norway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/norema

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norema AS