What Mixkit does

Mixkit is a free, web-based stock media library that aggregates and distributes royalty-free digital assets — including 46,000+ stock video clips, 1,000+ music tracks, 3,000+ sound effects, 851 video editing templates, and a growing stock illustrations collection — to video content creators, small business owners, freelance videographers, and hobbyists globally. The platform is built on a curated asset model: content is sourced from vetted creators, organized into SEO-optimized categories (500+ video categories, 200+ music genres/moods, 150+ sound effect categories), and delivered via a self-serve website with category browsing, search/filter capabilities, and direct download functionality. Video templates are compatible with Adobe Premiere Pro, After Effects, Final Cut Pro, and DaVinci Resolve, and assets are available in HD, 4K, and vertical (9:16) formats.

The platform is operated entirely without sign-up, attribution, watermarks, or fees under a permissive Mixkit Free License that permits commercial use. Mixkit was founded in 2019 as a wholly-owned subsidiary of Envato, an Australian private company headquartered in Melbourne, and is led by CEO Hichame Assi. The company employs 1–10 people; its content operations and platform infrastructure are supported by Envato's broader creative-asset ecosystem.

Mixkit's business model is freemium but does not monetize the free tier directly. The platform is positioned as a zero-friction user-acquisition funnel: assets are offered free, with prominent cross-promotional banners and referral links driving users to Envato Elements, Envato's paid subscription service offering unlimited premium creative assets. Marketing and distribution are product-led, relying on organic search, category browsing, social media presence under the Envato brand (Instagram, TikTok, LinkedIn), and Envato cross-promotion rather than paid acquisition. Mixkit also acts as a discovery surface for Envato's newly launched AI creative tools (AI Video Generator, AI Music Generator), extending its funnel role into generative AI workflows.

Name

Mixkit

Legal name

Mixkit

Website

https://mixkit.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Mixkit is a free, web-based stock media library offering 46,000+ royalty-free videos, music tracks, sound effects, templates, and illustrations to video creators, small businesses, freelancers, and hobbyists globally, operating as a zero-friction user-acquisition funnel for parent company Envato's paid Elements subscription.

Ownership category

akta.pro rank

Product category

Stock Media Library

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Music Publishers (512230), Sound Recording Industries (5122)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)

akta.pro secondary industries

Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM), Sync Marketplaces & Licensing Platforms (MPAIALAG), Production Music Libraries (Catalogs) (MPAIALAC)

Keywords

• Stock media library
• Royalty-free video
• Free sound effects
• Video editing templates
• Stock illustrations

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Free Platform with Cross-Sell Revenue: Mixkit operates as a completely free platform with no direct revenue generation. The business model is based on driving users to Envato Elements premium subscription service. When users exhaust free offerings or need premium assets, they are funneled to Envato's paid subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mixkit is a free, web-based stock media library that distributes royalty-free stock videos, music tracks, sound effects, video editing templates, and stock illustrations directly to content creators. All assets are available for unlimited download at no cost, with no sign-up, no watermarks, and a permissive Free License permitting commercial use, functioning as a free gateway product within the Envato creative ecosystem.

Product overview

Mixkit is a free stock media library platform that offers multiple creative asset categories as a unified product. The platform provides a core portfolio of five distinct asset types: a Stock Video Library (46,000+ clips), Royalty-Free Music Tracks (1,000+ tracks), Sound Effects Library (3,000+ sounds), Video Templates (851 templates for Premiere Pro, After Effects, Final Cut Pro, and DaVinci Resolve), and Stock Illustrations. All assets are available under a free license with no attribution or sign-up required, and the platform is owned and operated by Envato.

Differentiator

Problem solved

Functional benefit

Products and services

• Stock Video Library A free library of over 46,000 stock video clips available in HD and 4K resolution, spanning categories such as nature, lifestyle, business, animals, food, and green screen content, aimed at video creators and small businesses.
• Royalty-Free Music Tracks A collection of over 1,000 royalty-free music tracks across genres including Pop, Acoustic, Futuristic, Hip Hop, Jazz, Drum & Bass, and Funk, designed for background, cinematic, and social media use.
• Sound Effects Library Over 3,000 free sound effects including ambient, nature, UI sounds (clicks, beeps, notifications), transitions, and more, usable in video and audio projects.
• Video Templates 851 free video editing templates compatible with Adobe Premiere Pro, After Effects, Final Cut Pro, and DaVinci Resolve, including transitions, titles, openers, logos, lower-thirds, slideshows, and Instagram/YouTube formats.
• Stock Illustrations A growing gallery of free stock illustrations and artwork across categories such as business, city, people, nature, celebrations, and more, available as high-resolution PNG files for websites, ads, and prints.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EnvatocoreStrategic or Co-development Partner · 1 January 2019Envato is the parent company and creator of Mixkit, founded around 2019. Mixkit serves as a free gateway product within Envato's ecosystem, introducing creators to the Envato platform before upselling to premium Envato Elements subscription services. Envato is described as 'the company behind some of the world's leading marketplaces for creative assets and creative people.' Mixkit's CEO is Hichame Assi, who also leads Envato operations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Adobe Stock: Adobe Stock is Adobe's integrated stock photo, video, illustration, and template marketplace tightly bundled with Creative Cloud apps (Premiere Pro, After Effects). Comparable incumbent competing for the same professional creator workflow.
• Shutterstock: Shutterstock is a global incumbent in licensed stock photos, video, music, and editorial content with a subscription and on-demand model. Comparable as the dominant paid alternative that free libraries like Mixkit divert users from.

Emerging players

• Storyblocks: Storyblocks offers unlimited stock video, audio, and images via subscription, targeting SMBs and freelancers. Comparable subscription stock media positioning overlapping with Mixkit's freelance videographer segment.
• Canva: Canva bundles a large free media library (photos, video, audio, templates) inside its design platform. Comparable as a free + paid creator surface that overlaps with Mixkit's SMB and content creator segments.

Direct peers

• Envato Elements: Envato Elements is Envato's premium unlimited subscription service and the direct upgrade destination for Mixkit's free users. Operates in the same asset categories (video, music, templates, graphics) under a paid model.
• Videvo: Videvo offers free and paid stock footage, music, and sound effects with mixed licensing terms. Comparable free stock video and audio asset marketplace targeting video creators.
• Coverr: Coverr offers free stock video footage for creators and businesses with a similar no-attribution-friendly license. Comparable as a free stock video library competing for the same creator search intent.
• Freepik: Freepik provides free and premium stock photos, vectors, PSDs, videos, and audio, monetizing via a freemium model. Highly comparable hybrid free/paid positioning to Mixkit/Envato Elements.
• Pexels: Pexels is one of the largest free stock photo and video libraries, offering royalty-free assets with no attribution required. Directly comparable to Mixkit as a zero-cost stock media platform targeting creators and SMBs.
• Pixabay: Pixabay provides free stock videos, music, sound effects, and images under a permissive license. Closest direct competitor to Mixkit in product scope, license simplicity, and zero-cost positioning.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/envato
• Instagraminstagram.com/envato
• TikToktiktok.com/@envato
• Xx.com/mixkit_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mixkit