Envato
- Company typePrivate
- Founded-
- Headquarters—
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Envato firmographics
Firmographics- Name
- Envato
- Legal name
- Envato
- Website
- https://elements.envato.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Envato industry classification
Industry- Product category
- Creative Asset Marketplace
- NAICS
- Software Publishers (51321), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Envato business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Subscription: Monthly and annual subscription plans providing unlimited downloads of creative assets plus access to AI generation tools. Starting at $16.50/month for individual plans with tiered AI generation limits.
- Team Subscription: Subscription plans for teams with multiple users, providing shared access to unlimited asset downloads and AI tools with tiered generation limits per user.
- Enterprise Subscription: Custom enterprise agreements with dedicated account management, custom pricing, and Complete Tier access including all AI tools (excluding MusicGen) with negotiated generation limits.
- Student Subscription: Discounted subscription plan for students with access to core asset library and AI tools with tiered generation limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Plan - Entry tier with basic AI access |
| Subscription | Annual | Plus Plan - Mid-tier with increased AI access |
| Subscription | Annual | Ultimate Plan - Premium tier with unlimited AI access |
| Subscription | Multi-year contract | Enterprise Plan - Custom enterprise agreement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Envato product offering
Product offeringCore offering
Envato operates Envato Elements, a subscription-based digital platform providing unlimited downloads of more than 28 million creative assets — including video templates, stock photos, music, sound effects, fonts, graphics, 3D models, presentation templates, and add-ons — under a lifetime commercial license. The platform bundles this asset library with a Gen AI suite of eight generative tools (ImageGen, ImageEdit, VideoGen, MusicGen, VoiceGen, SoundGen, GraphicsGen, and MockupGen) powered by third-party AI models from providers such as Google, OpenAI, ElevenLabs, Runway, and Luma AI. Pricing starts at $16.50 per month for Individual plans, with Team, Student, and Enterprise tiers also offered.
Product overview
Envato is a creative asset marketplace offering a subscription-based platform (Envato Elements) with unlimited downloads of 28+ million creative assets combined with a suite of generative AI tools called Gen AI. The core offering includes stock creative assets across video templates, stock photos, royalty-free music, sound effects, graphic templates, fonts, graphics, 3D assets, presentation templates, add-ons, and web templates, all covered by a lifetime commercial license. The Gen AI suite comprises eight AI-powered generation tools (ImageGen, ImageEdit, VideoGen, MusicGen, VoiceGen, SoundGen, GraphicsGen, and MockupGen) powered by leading AI models from providers including Google, OpenAI, ElevenLabs, Runway, Luma AI, Kling, and others. Pricing starts at $16.50/month for Individual plans with Team, Student, and Enterprise tiers available, all including unlimited stock asset downloads and varying levels of AI generations.
Differentiator
Problem solved
Functional benefit
Brands
- Envato Elements: Subscription-based creative asset platform offering unlimited downloads of stock photos, video templates, music, fonts, and design assets with AI generation tools.
Products and services
- ImageGen AI image generation tool that creates unique visuals from text prompts in diverse styles, designed for creative professionals and marketers needing quick custom imagery.
- ImageEdit AI-powered image editing tool offering background removal, object erasure, replacement, upscaling, and scene refinement, used by creatives to retouch and transform photos.
- VideoGen AI video generation tool that produces videos from static images and text prompts with presets, camera motion, and aspect ratio controls, outputting up to 8-second 720p clips for content creators and marketers.
- MusicGen AI music generation tool that composes custom tracks from text prompts with genre, mood, BPM, key, and instrumentation controls, serving video producers and podcasters needing original music.
- VoiceGen
Quantifiable outcome
- Access to 28+ million creative assets with unlimited downloads
- +4 more outcomes
Companies that use Envato
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles5 records
Envato technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability8 records
Feature10 records
Envato partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- Google (Veo, NanoBanana)coreEnvato integrates Google's AI models including Veo for video generation and NanoBanana for image generation. These partnerships provide cutting-edge AI capabilities for Envato's generative tools.
- OpenAIcoreOpenAI's models power Envato's image and graphics generation capabilities, providing state-of-the-art AI image generation for creative professionals.
- FluxcoreFlux AI models are integrated into Envato's ImageGen and ImageEdit tools for high-quality image generation and editing.
- SeedreamcoreSeedream AI models power Envato's image generation capabilities, enabling diverse visual styles and creative outputs.
- RunwaycoreRunway's video generation models power Envato's VideoGen tool, enabling AI-powered video creation from text and images.
- ElevenLabscoreElevenLabs provides voice generation technology for VoiceGen, sound effect generation for SoundGen, and music generation for MusicGen. Multiple AI tools leverage ElevenLabs capabilities.
- Luma AIcoreLuma AI powers video generation capabilities in VideoGen, enabling high-quality AI-generated video content.
- KlingAIcoreKling AI models are integrated into VideoGen for video generation capabilities, providing additional video AI power.
- MinimaxcoreMinimax AI models power both video generation (VideoGen) and music generation (MusicGen) capabilities on the platform.
- MurekacoreMureka AI powers MusicGen, enabling custom music generation with genre, mood, and instrumentation controls.
- BRIA AIcoreBRIA AI powers Envato's ImageEdit tool, enabling advanced image editing capabilities including background removal and object manipulation.
- SeedancecoreSeedance AI models are integrated into VideoGen for video generation capabilities.
- Black Forest LabscoreBlack Forest Labs provides AI models for GraphicsGen, enabling high-quality illustration and icon generation.
- ByteDancecoreByteDance AI models power GraphicsGen for creating custom icons and illustrations.
- Topaz LabscoreTopaz Labs AI models are integrated into ImageGen and ImageEdit for enhanced image quality and editing capabilities.
- RecraftcoreRecraft AI powers image generation in ImageGen and editing capabilities in ImageEdit.
- QwencoreQwen AI models are integrated into ImageEdit for enhanced image editing capabilities.
- WancoreWan AI models power video generation in VideoGen.
- PremiumBeat by EnvatocorePremiumBeat provides 40,000+ studio-quality music tracks with stems and loops, available through Envato Elements subscription. PremiumBeat content is featured on the platform.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Envato competitors and assessment
Company assessmentDirect peers
- Pond5: Stock video and music marketplace with strong presence in footage licensing. Comparable in video templates and music library segments of Envato's offering.
- Getty Images: Premium stock photo and video marketplace with its own AI generation tool (Generative AI by Getty). Comparable in core offering and enterprise customer base, though more focused on editorial and high-end commercial content.
- Storyblocks: Subscription-based unlimited stock video, audio, and image platform targeting creators and marketers. Closely comparable business model with unlimited downloads and similar price points.
- Adobe Stock: Stock asset marketplace embedded within Adobe Creative Cloud with integrated AI image generation (Firefly). Comparable in target market and subscription model, with deeper workflow integration via Adobe's professional tools.
- Shutterstock: Direct competitor offering a stock content marketplace with subscription plans plus its own AI image generation tools. Highly comparable in product offering, customer base (creative professionals), and subscription pricing model.
- Motion Array: Subscription platform for video templates, stock video, music, and After Effects assets. Directly comparable target customer (video editors and motion designers) and product focus on motion graphics templates.
- Depositphotos: Stock photography, video, and audio marketplace with AI generation capabilities. Comparable SMB and individual creator focus with subscription tiers similar to Envato Elements.
- 123RF: Stock photo, video, and audio marketplace with AI image generation (123RF AI). Comparable subscription and credit-based pricing model with similar asset breadth.
- Freepik: Subscription-based stock graphics, photos, and design templates marketplace with AI image generation. Highly comparable in horizontal creative asset approach and SMB/individual creator target market.
Broad incumbents
- Canva: Design platform with integrated asset library (photos, graphics, templates) and Magic Studio AI tools. Comparable in serving creators with bundled asset + AI approach, though more design-tool than pure marketplace.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Envato social profiles
Digital presenceEnvato financial estimates
Financial estimateRevenue estimate
Valuation estimate
Envato leadership team
Management profileNumber of profiles
Envato subsidiaries and ownership
Company hierarchySubsidiaries4 records
Envato funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Envato M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Envato
What does Envato do?
Envato operates Envato Elements, a subscription-based digital platform providing unlimited downloads of more than 28 million creative assets — including video templates, stock photos, music, sound effects, fonts, graphics, 3D models, presentation templates, and add-ons — under a lifetime commercial license. The platform bundles this asset library with a Gen AI suite of eight generative tools (ImageGen, ImageEdit, VideoGen, MusicGen, VoiceGen, SoundGen, GraphicsGen, and MockupGen) powered by third-party AI models from providers such as Google, OpenAI, ElevenLabs, Runway, and Luma AI. Pricing starts at $16.50 per month for Individual plans, with Team, Student, and Enterprise tiers also offered.
Is Envato a public or private company?
Envato is a private company. It is classified as unknown and is currently operating.
When was Envato founded?
Envato was founded in -1. It employs 501 to 1,000 people.
How does Envato make money?
Four revenue lines are on record. Individual Subscription is the primary driver. The others are team Subscription, enterprise Subscription and student Subscription.
Who are Envato's main competitors?
Direct peers on record are Pond5, Getty Images, Storyblocks, Adobe Stock, Shutterstock, Motion Array, Depositphotos, 123RF and Freepik. Canva is listed as a broad incumbent.
Does Envato have an API?
No public API is recorded for Envato.
What industry is Envato in?
Envato's product category is Creative Asset Marketplace. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 51321 and its SIC code is 7372.