On the Radar Hoops
- Company typePrivate
- Founded2010
- HeadquartersBuford, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
On the Radar Hoops firmographics
Firmographics- Name
- On the Radar Hoops
- Website
- https://ontheradarhoops.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
On the Radar Hoops industry classification
Industry- Product category
- Youth Basketball Events and Scouting Services
- NAICS
- Spectator Sports (71121), All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Youth & Amateur Sports Tournaments (MPAGAMAF)
- akta.pro secondary industry
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
Keywords
Where On the Radar Hoops is headquartered
LocationHeadquarters
- HQ city
- Buford
- HQ country
- United States
- HQ region
- North America
Markets served
On the Radar Hoops business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Registration Fees: Teams pay registration fees to participate in OTR tournaments and circuits. Fees vary by event from $250-$695 per team.
- Scouting Reports and Content: Premium scouting reports, player evaluations, and recruiting content available through OTR Insider membership program.
- Ticket Sales: Tickets sold for event attendance and livestream access through getcookie.com platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Elite 32 - Premium July Live Period Event (14U-17U) |
| Transaction based/ take rate | Pay-as-you-go | The Florida Crown Series IV - Championship Event (10U-17U) |
| Transaction based/ take rate | Pay-as-you-go | Carolina Mayhem II - Pre-Live Warm-Up Event |
| Transaction based/ take rate | Pay-as-you-go | King of Florida - Championship Event (Daytona) |
| Transaction based/ take rate | Pay-as-you-go | The Final Run - End-of-Summer Event (10U-14U) |
| Transaction based/ take rate | Pay-as-you-go | OTR Final Run Circuit Championship (15U-17U) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
On the Radar Hoops product offering
Product offeringCore offering
On The Radar Hoops operates a youth basketball exposure platform that hosts a circuit of tournaments and showcases for boys aged 10U-17U across the Southeast United States, accompanied by a scouting report service and searchable player database used by college coaches. The company combines live event hosting (Elite 32, Power 24, Florida Crown Series, Battleground Circuit, Carolina Mayhem), a scouting evaluation service, and a digital player database to connect AAU program players with college recruiting opportunities.
Product overview
On The Radar Hoops is a basketball exposure platform founded in 2010 that operates a unified portfolio of products: the OTR Circuit (premier July live period tournaments including Elite 32 and Power 24), the Battleground Circuit (for younger 2030-2034 teams), regional events (Florida Crown Series, Carolina Mayhem), the On The Radar Hoops Report scouting service for college coaches, and the On The Radar Player Database. The company bridges players with scholarship opportunities through its network of tournaments, media coverage, and scouting reports.
Differentiator
Problem solved
Functional benefit
Brands
- On The Radar Hoops Report: Scouting service that provides evaluations and reports on basketball players for college coaches
- OTR Circuit
- Battleground Circuit
Products and services
- OTR Circuit A series of competitive youth basketball tournaments and showcases for teams across age divisions 10U through 17U, providing exposure opportunities for players to be evaluated by college coaches.
- On The Radar Hoops Report Scouting service providing college coaches with credible player evaluations, game coverage, and prospect information during live period events.
- OTR Circuit: July Live Period Events
Quantifiable outcome
- Power 24 event hosts 300 teams annually at LakePoint Sports venue
- +1 more outcomes
Companies that use On the Radar Hoops
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
On the Radar Hoops technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
On the Radar Hoops partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Cookie (formerly Recruitify)coreCookie (formerly Recruitify) serves as the official team registration platform for OTR events. Teams must use the Cookie mobile app to register for tournaments. The partnership was previously under the Recruitify brand and has been rebranded to Cookie with no ownership changes, only UX improvements.
- Baller TVcoreBaller TV provides live streaming coverage of OTR events, allowing college coaches nationwide to view games during live periods when in-person attendance may be limited.
- Southern Hoops Report (SHReport)coreCollaborative partnership for joint events like SHReport x OTR Shootout Sessions, combining OTR's event platform with Southern Hoops Report's scouting coverage for enhanced player exposure.
- LakePoint SportscoreLakePoint Sports in Emerson, Georgia is the primary venue for major OTR events including Power 24, hosting approximately 300 teams annually. Widely regarded as one of the best basketball venues in the country.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
On the Radar Hoops competitors and assessment
Company assessmentBroad incumbents
- Prep Hoops: Multi-state grassroots basketball media and scouting platform with national reach. Comparable as a digital scouting/content layer serving coaches and families, though it operates more as a media network than a tournament organizer.
- Ballislife: National grassroots basketball media and content brand covering AAU and high school events; comparable as a content/scouting competitor reaching the same college coach and family audience as OTR.
Direct peers
- Made Hoops: Grassroots basketball event operator running competitive youth tournaments and showcases; directly comparable circuit operator targeting the same age divisions and college coach audience.
- HoopSeen: Southeast-focused grassroots basketball media and scouting platform that runs its own circuit events and publishes player evaluations—a direct functional competitor to OTR’s scouting + tournament model.
- Adidas Gauntlet: Adidas-sponsored grassroots basketball tournament series hosting elite summer live-period competition for high school prospects across multiple age divisions—directly overlapping with OTR’s premium tournament offering.
- Southern Hoops Report (SHReport): Southeast basketball scouting media outlet producing player rankings, evaluations, and coverage; runs joint events with OTR (e.g., SHReport x OTR Shootout Sessions) and overlaps on coverage area and customer base.
- Nike EYBL (Elite Youth Basketball League): Nike-sponsored grassroots basketball circuit running elite summer live-period events for top independent programs—directly competing with OTR’s Elite 32 and Power 24 in the same age divisions and recruiting windows.
- Under Armour Association: Under Armour-sponsored grassroots basketball circuit hosting elite summer events for top club programs; competes head-to-head with OTR Circuit for elite independent teams and college coach attention.
Regional players
- NY2LA Sports: Midwest-based grassroots basketball circuit and scouting platform running summer live-period events and publishing scouting content—a regional equivalent of OTR’s Southeast platform.
Emerging players
- Overtime Elite (OTE): Paid alternative to AAU/grassroots competition for elite high school basketball prospects; competes indirectly by offering top players a different (sponsored) development and exposure pathway.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
On the Radar Hoops social profiles
Digital presenceOn the Radar Hoops financial estimates
Financial estimateRevenue estimate
Valuation estimate
On the Radar Hoops leadership team
Management profileNumber of profiles
On the Radar Hoops funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On the Radar Hoops M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On the Radar Hoops
What does On the Radar Hoops do?
On The Radar Hoops operates a youth basketball exposure platform that hosts a circuit of tournaments and showcases for boys aged 10U-17U across the Southeast United States, accompanied by a scouting report service and searchable player database used by college coaches. The company combines live event hosting (Elite 32, Power 24, Florida Crown Series, Battleground Circuit, Carolina Mayhem), a scouting evaluation service, and a digital player database to connect AAU program players with college recruiting opportunities.
Is On the Radar Hoops a public or private company?
On the Radar Hoops is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On the Radar Hoops founded?
On the Radar Hoops was founded in 2010. It employs 1 to 10 people.
Where is On the Radar Hoops based?
On the Radar Hoops is headquartered in Buford, United States, in the North America region.
How does On the Radar Hoops make money?
Three revenue lines are on record. Event Registration Fees are the primary driver. The others are scouting Reports and Content and ticket Sales.
Who are On the Radar Hoops's main competitors?
Broad incumbents on record are Prep Hoops and Ballislife. Direct peers are Made Hoops, HoopSeen, Adidas Gauntlet, Southern Hoops Report (SHReport), Nike EYBL (Elite Youth Basketball League) and Under Armour Association. NY2LA Sports is listed as a regional player. Overtime Elite (OTE) is listed as an emerging player.
Does On the Radar Hoops have an API?
No public API is recorded for On the Radar Hoops.
What industry is On the Radar Hoops in?
On the Radar Hoops's product category is Youth Basketball Events and Scouting Services. Its primary akta.pro industry code is MPAGAMAF, Youth & Amateur Sports Tournaments, with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 71121 and its SIC code is 7990.