MBT Link
MBT Link is a Japanese Nara Medical University spin-off that combines AI-based household power-waveform analysis, wearable vital sensing, and telemedicine into an integrated Multi-Layered Connected Care platform, primarily serving municipal governments and corporate wellness programs to enable early detection of health decline.
- Company typePrivate
- Founded2018
- HeadquartersKashihara, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
What MBT Link does
MBT Link is a Japanese private venture, founded in October 2018 as the first spin-off from Nara Medical University, that operates an integrated IoT healthcare platform aimed at extending healthy life expectancy in Japan's super-aged society. The company's core offering combines three products: (1) Lifestyle Sensing, a non-intrusive monitoring service that uses a power sensor installed at the home's electrical panel together with a proprietary AI algorithm to disaggregate aggregate power waveforms into individual appliance usage at 1-minute resolution, then computes a daily Lifestyle Score (LSS) categorizing behavior into life, meal, activity, and other patterns; (2) Vital Sensing, comprising MBT wearable devices and desktop/portable health measurement stations capturing heart rate, HRV, blood pressure, body composition, SpO2, blood glucose, and stress/fatigue metrics; and (3) MBTL E-Clinic, a remote telemedicine platform connecting patients with medical professionals. These products are stitched together as a "Multi-Layered Connected Care" model (Layer 0 lifestyle → Layer 1 vital → Layer 2 professional care), designed to detect early-warning deviations from normal lifestyle patterns before acute health events occur, with documented case studies including pre-symptomatic detection of arterial occlusion and dementia onset.
The company monetizes primarily through B2G contracts with Japanese municipalities for community health monitoring programs (lifestyle sensing deployments of 10–35 households in pilot sites such as Hokkaido Numata Town since 2019, Sarubetsu Village, and Nagano Uru Village), supplemented by B2B sales of wearables and health measurement devices to corporations for employee wellness programs, and distribution of MBTL E-Clinic telemedicine services through healthcare provider partnerships including Nasu Red Cross Hospital. As of 2024, demonstration experiments and joint research discussions were active across 21 prefectures and 36 locations. GTM is sales-led, enterprise-style field sales to municipal decision-makers and corporate HR buyers, with heavy reliance on industry exhibitions (World Health Expo, CareTEX, Nikkei XTech), academic/medical symposiums, and earned media (Diamond Online, Mainichi, Nikkei). Pricing is quote-based and not publicly disclosed. The company augments its offering through channel partners (Energy Gateway for consumer-facing LifestyleMe+ and ienowa apps, JR East for wellness tourism, Showa Nishikawa, Kintec, Kintetsu Group), academic partners (Nara Medical University, Nara Women's University, Tokyo University of Science, Waseda, Universiti Putra Malaysia), and government-backed support including JETRO's Foreign Direct Investment Promotion Subsidy and TAIS welfare equipment registration under MHLW.
MBT Link firmographics
Firmographics- Name
- MBT Link
- Legal name
- MBTリンク株式会社
- Website
- https://mbtlink.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- MBT Link is a Japanese Nara Medical University spin-off that combines AI-based household power-waveform analysis, wearable vital sensing, and telemedicine into an integrated Multi-Layered Connected Care platform, primarily serving municipal governments and corporate wellness programs to enable early detection of health decline.
- Ownership category
- akta.pro rank
MBT Link industry classification
Industry- Product category
- IoT Healthcare Services
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Services-Health Services (8000), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)
- akta.pro secondary industries
- Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration) (HLACAPAI), Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG), Chronic Disease Management IoT (Diabetes, CHF, COPD, Hypertension) (HLACAPAD), Medical Device Connectivity & Interoperability Middleware (MDI, EHR/HL7/FHIR Integration) (HLACAPAJ)
Keywords
Where MBT Link is headquartered
LocationHeadquarters
- HQ city
- Kashihara
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
MBT Link business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Lifestyle Sensing Service (B2G/B2B): MBT Link provides lifestyle sensing services to local governments and companies. Local governments pay for community health monitoring and elderly care services. Implementation includes sensor installation, platform access, and ongoing monitoring support. Pricing is quoted per contract, with pilot programs leading to broader municipal deployments.
- Vital Sensing (Wearables & Health Devices): Sale or lease of MBT wearable devices and health measurement equipment to corporations for employee wellness programs, to municipalities for community health programs, and to healthcare facilities for patient monitoring.
- MBTL E-Clinic Telemedicine: Remote medical consultation services integrated with the sensing platform, providing telehealth revenue stream from healthcare provider partnerships and municipal health programs.
- Joint Research & Demonstration Projects: Collaborative R&D projects with local governments, academic institutions, and corporate partners, partially funded through subsidies (e.g., JETRO's Foreign Direct Investment Promotion Subsidy) and municipal research agreements.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
MBT Link product offering
Product offeringCore offering
MBT Link develops and operates the MBT (Medicine-Based Town) platform, an integrated health monitoring system combining non-intrusive lifestyle sensing via AI-based electrical waveform analysis with wearable and stationary biometric vital sensing, plus remote medical consultation through MBTL E-Clinic. The platform is sold primarily to Japanese local governments, corporations, and healthcare institutions to enable early detection of health decline and extend healthy life expectancy.
Product overview
MBT Link offers an integrated healthcare platform built around three core products — ライフスタイル センシング (Lifestyle Sensing), バイタル センシング (Vital Sensing), and MBTL E-Clinic — which together form a layered, non-intrusive health monitoring and remote care system. Lifestyle Sensing uses a power sensor on the home electrical panel and AI-based waveform disaggregation to score daily living patterns without wearables; Vital Sensing uses MBT wearable devices and desktop/portable measurement instruments to capture heart rate, HRV, blood glucose, and other biometrics; and MBTL E-Clinic provides remote medical consultation linking data insights to clinical action. The platform is augmented by the Sleep Doc sleep apnea risk service, the Multi-Layered Connected Care model (Layer 0–2), and the ライフスタイル サポーター community support program. MBT Link also integrates its services into partner platforms (Energy Gateway's ライフスタイルMe＋ and ienowa apps) for end-user access.
Differentiator
Problem solved
Functional benefit
Brands
- ライフスタイルセンシング (Lifestyle Sensing): A service that visualizes daily lifestyle patterns by analyzing electricity usage data from household appliances using proprietary algorithms developed at Nara Medical University.
- バイタルセンシング (Vital Sensing)
- MBTL E-Clinic
- Sleep Doc
Products and services
- Lifestyle Sensing (ライフスタイルセンシング) A non-wearable, non-intrusive health monitoring service that uses a power sensor installed at the home electrical panel to collect appliance-level electricity consumption data at 1-minute intervals. A proprietary AI algorithm disaggregates waveforms to identify individual appliance usage, classifies patterns into 'life, meal, activity, other,' and computes a daily Lifestyle Score to detect early signs of health deterioration. Sold to local governments and corporations for elderly care and wellness programs.
- Vital Sensing (バイタルセンシング) A wearable and stationary measurement device-based vital sign monitoring service using MBT wearable devices and MBT health measurement instruments. Captures heart rate, fatigue, stress, blood pressure, body composition, SpO2, blood glucose, HRV (sympathetic/parasympathetic nervous activity), and other biometric data for health visualization and risk assessment. Used by corporations for employee wellness, municipalities for elderly monitoring, and healthcare facilities for patient tracking.
- MBTL E-Clinic A remote medical consultation service enabling users to consult with healthcare professionals via their own PC or MBT measurement device set, extending healthcare access to medically underserved rural areas. Complements Lifestyle Sensing and Vital Sensing as the clinical consultation layer of MBT Link's integrated healthcare platform.
- MBT Wearable (MBT ウェアラブル) A wrist-worn wearable device that measures biometric information (heart rate, fatigue, stress) in combination with environmental sensors to understand how environmental changes affect the body, supporting healthy lifestyle management. Sold or leased to corporations, municipalities, and individuals for continuous biometric data collection.
- MBT Health Measurement Device Sets (MBT 健康測定機器) Desktop and portable health measurement equipment sets with facial recognition login, measuring blood pressure, weight, body fat, water content, muscle mass, bone mass, body temperature, heart rate, SpO2, blood glucose, and HRV analysis with higher precision than wearables. Sold or leased to corporations, municipalities, and healthcare facilities.
- Sleep Doc (睡眠時無呼吸リスク計測サービス) A sleep apnea risk measurement service distributed by MBT Link from August 2025, originally provided by Saprim (Sony Group + M3 joint venture). Measures and assesses sleep apnea risk as part of the integrated health monitoring portfolio, complementing Vital Sensing.
Quantifiable outcome
- Medical cost savings of 70M+ yen/year per municipality from 5-point LSS improvement
- +4 more outcomes
Companies that use MBT Link
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
MBT Link technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature7 records
MBT Link partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Energy Gateway Co., Ltd. (エナジーゲートウェイ)coreTechnology partner integrating MBT Link's lifestyle sensing engine into Energy Gateway's consumer apps (LifestyleMe+ and ienowa) available on iOS and Android. Energy Gateway provides the app infrastructure while MBT Link provides the AI-based lifestyle analysis. This partnership enables free consumer access to lifestyle data through a readily available smartphone app.
- JR East (East Japan Railway Company)coreCollaborated on wellness cycle tourism demonstration at Iiyama Station in Nagano, combining E-BIKE, cycle train/bus with MBT Link's wearable vital sensing. JR East Planning (JEKI) co-published the results, demonstrating mobility-health linkage. Partnership explores how rail-based tourism impacts physical and mental wellbeing.
- Nara Medical University (奈良県立医科大学)coreSpin-off venture from Nara Medical University's MBT Research Institute. The university provides ongoing medical validation, clinical evidence, and research collaboration. CEO Umeda serves as MBT Research Institute Deputy Director and Research Professor. The academic partnership provides fundamental medical credibility and algorithm validation.
- Kintetsu GroupminorEarly partner from 2019 conducting healthcare service demonstration experiments targeting Kintetsu rail line residents in Nara. Previously collaborated on wearable device-based health monitoring for ~300 Kintetsu沿线居民 in 2019.
- Nasu Red Cross Hospital (那須赤十字病院)coreSigned four-party agreement in April 2026 with Nasu Town and Hokuriku Security to connect lifestyle anomaly detection alerts to hospital emergency triage. When power sensors detect abnormal patterns, security personnel are dispatched to check on residents and connect them to the hospital.
- Nara Women's University (奈良女子大学)minorAcademic research partner listed on MBT Link's partner list. Previous collaboration included joint research during CEO Umeda's tenure as specially appointed professor (2011-2015).
- Tokyo University of Science (東京理科大学)minorAcademic partner and alma mater of CEO Umeda (MOT graduate school). CEO served as visiting associate professor. Partnership supports research validation and talent recruitment.
- Waseda UniversityminorCEO Umeda has served as visiting lecturer at Waseda University Faculty of Commerce since 2020. Waseda's Industrial Management Research Institute hosted a MBT Link lecture on power data innovation.
- Universiti Putra MalaysiaminorInternational academic partner listed on MBT Link's partner list, extending the company's academic network beyond Japan.
- Hokuriku Sogo Kenei Hoshoko (北関東綜合警備保障)coreSecurity company partner in the Nasu Town four-party agreement. When lifestyle sensors detect anomalies, security personnel are dispatched for welfare checks before escalating to medical professionals.
- Kintec (都市テクノ)minorListed as a partner company. Nature of partnership appears to involve distribution or technical collaboration in the health/medical technology space.
- Nezukuriya (ねづくりや)minorListed as a partner company. Nature of partnership involves local community-based promotion of MBT services.
- Japan Kokoro Zaidan (一般財団法人がんぽこ財団)corePartnership to certify 'Kokoro Kentei' (Mental Check) qualification holders as 'Lifestyle Supporters' who bridge digital sensing data with community care. Lifestyle Supporters use their counseling skills to interpret lifestyle data and connect residents with professional healthcare, launched March 2026.
- Techno Aids Association (公益財団法人はんた老人福祉研究中心テクノエイド協会)minorRegistered in TAIS (Welfare Equipment Information System) managed by Techno Aids Association, an organization under the Ministry of Health, Labour and Welfare. TAIS registration enables MBT Link's lifestyle sensing service to be recommended by welfare equipment advisors nationwide.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
MBT Link competitors and assessment
Company assessmentBroad incumbents
- SECOM: Major Japanese security company that has expanded into home-based elderly monitoring (SECOM My Doctor, emergency dispatch). Comparable to MBT Link's four-party Nasu Town model, in which security personnel are dispatched in response to detected anomalies.
- Panasonic: Japanese electronics and smart-home incumbent with established consumer-grade IoT, home appliances, and wellness product lines. Panasonic could integrate power-waveform analytics into existing household appliances, representing the broadest competitive threat to MBT Link's sensing approach.
- KDDI: Major Japanese telecom operating IoT platforms (au IoT, smart-home services) and increasingly health-and-elderly offerings. KDDI has household distribution depth and data infrastructure that could be repurposed for lifestyle-sensing at greater scale than MBT Link.
- Omron Healthcare: Major Japanese manufacturer of clinical-grade blood pressure monitors, body composition analyzers, and other vital-sensing consumer devices. Overlaps directly with MBT Link's vital-sensing measurement-station products and has much larger retail distribution.
- ALSOK: Japan's second-largest security company with substantial elderly monitoring and emergency-response services. Operates across the same municipal and household footprint MBT Link targets, with established dispatch and welfare-check infrastructure.
Direct peers
- Informetis: Japanese AI company specializing in energy disaggregation from household power data. Like MBT Link, Informetis extracts appliance-level usage from aggregate electrical signals; Informetis is also listed as a partner on MBT Link's website, indicating close technological adjacency and a directly comparable sensing approach.
- MICIN: Japanese telemedicine and online healthcare platform operating Curon and other clinical SaaS. MICIN overlaps with MBT Link's MBTL E-Clinic remote consultation product and addresses a similar Japanese healthcare-access gap, particularly for chronic and elderly patients.
- Integrity Healthcare: Japanese company providing remote patient monitoring and AI-driven hospital information systems (e.g., Team). Comparable to MBT Link in targeting chronic-disease monitoring and connecting data from home to clinical workflows, with overlapping hospital customers.
- Carecom: Japanese vendor of nursing-call systems and elderly monitoring platforms widely deployed in care facilities and welfare programs. Carecom targets the same Japanese elderly-care buyer as MBT Link and represents the incumbent in municipal care monitoring.
Emerging players
- CureApp: Japanese digital therapeutics company developing prescription software for conditions such as nicotine dependence and hypertension. CureApp shares MBT Link's chronic-disease and Japanese clinical-evidence focus but addresses intervention rather than monitoring, making it a complementary rather than directly competing peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MBT Link social profiles
Digital presenceMBT Link financial estimates
Financial estimateRevenue estimate
Valuation estimate
MBT Link leadership team
Management profileNumber of profiles
Profiles2 records
MBT Link funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MBT Link M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MBT Link
What does MBT Link do?
MBT Link develops and operates the MBT (Medicine-Based Town) platform, an integrated health monitoring system combining non-intrusive lifestyle sensing via AI-based electrical waveform analysis with wearable and stationary biometric vital sensing, plus remote medical consultation through MBTL E-Clinic. The platform is sold primarily to Japanese local governments, corporations, and healthcare institutions to enable early detection of health decline and extend healthy life expectancy.
Is MBT Link a public or private company?
MBT Link is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MBT Link founded?
MBT Link was founded in 2018.
Where is MBT Link based?
MBT Link is headquartered in Kashihara, Japan, in the Asia region.
How does MBT Link make money?
Four revenue lines are on record. Lifestyle Sensing Service (B2G/B2B) is the primary driver. The others are vital Sensing (Wearables & Health Devices), MBTL E-Clinic Telemedicine and joint Research & Demonstration Projects.
Who are MBT Link's main competitors?
Broad incumbents on record are SECOM, Panasonic, KDDI, Omron Healthcare and ALSOK. Direct peers are Informetis, MICIN, Integrity Healthcare and Carecom. CureApp is listed as an emerging player.
Does MBT Link have an API?
No public API is recorded for MBT Link.
What industry is MBT Link in?
MBT Link's product category is IoT Healthcare Services. Its primary akta.pro industry code is HLACAPAB, Connected Medical Devices & Wearables (Sensors, Patches, Implantables), with a secondary code of HLACAPAI, Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration). Its NAICS code is 334510 and its SIC code is 3845.