Autonet Insurance Group

What Autonet Insurance Group does

Autonet Insurance Group is a UK-based insurance intermediary founded in 1998, operating as a trading name of Atlanta Insurance Intermediaries Limited and wholly owned by Markerstudy Group Holdings Limited. The company specializes in van and car insurance and positions itself as the UK's largest independent van insurance broker. Its product portfolio spans four core lines: car insurance (with Core, Plus, and Protect Plus tiers), van insurance (Core, Plus, Protect, and Protect Plus tiers including a NextBase Dash Cam bundle), business insurance (fleet, employers' and public liability), and landlord insurance (buy-to-let, commercial, and residential). Additional offerings include breakdown cover via RAC, motor legal expenses, excess protection, and lifestyle cover (caravan, travel) distributed through sister brands Swinton and Safeguard.

The business runs on proprietary online quote and bind platforms (car-quote and van-quote portals, plus an Autonet Business portal on the Acturis platform) with optional telematics/black box integration for usage-based pricing. The underlying architecture is a standard intermediation platform aggregating quotes from a panel of UK underwriters led by Aviva and AXA, augmented by add-on product integrations with RAC (breakdown) and Auto Windscreens (windscreen). Distribution is digital-first: price comparison websites, organic search, paid social, and direct quote portals form the primary acquisition channels, supplemented by a telephone contact centre for complex commercial risks.

Revenue is generated almost entirely through commissions paid by underwriters on placed policies, supplemented by margins on add-on products and cross-referral fees from sister brands within the Markerstudy Group. The company does not charge customers direct fees for broking services. End customers are predominantly individual car owners, van-owning tradespeople and small businesses, with secondary segments in landlord, learner driver, and high-premium risk customers; the company is FCA-regulated under firm reference number 309599 and serves UK customers exclusively.

Name

Autonet Insurance Group

Legal name

Atlanta Insurance Intermediaries Limited

Website

https://autonetinsurance.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Autonet Insurance Group is a UK insurance broker specializing in van and car insurance alongside business, landlord, and lifestyle cover. Founded 1998, it operates as a subsidiary of Markerstudy Group and distributes via proprietary digital platforms and sister brands Swinton and Safeguard.

Ownership category

akta.pro rank

Product category

UK Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Auto & Fleet Insurance (FSAJAMAB)

akta.pro secondary industries

Personal Auto Insurance (FSAJAMAA), Usage-Based / Telematics Personal Auto Insurance (FSAJAAAB), Non-Standard / High-Risk Personal Auto Insurance (FSAJAAAD), Hired & Non-Owned Auto (FSAJABAE)

Keywords

• Van insurance broker
• Car insurance broker
• Commercial vehicle insurance
• Landlord property insurance
• Business liability insurance

Headquarters

HQ city

Stoke-on-trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission: Autonet earns commission from insurance underwriters (Aviva, AXA, and other panel insurers) for placing business. This is the primary revenue stream, generated when customers purchase and renew policies through the Autonet platform. The commission is a percentage of premium, paid by the insurer.
2. Add-on Product Sales: Revenue from supplementary insurance products including excess protection policies (car and van), breakdown cover, and windscreen cover. These products are either underwritten by panel insurers or provided through partnerships (e.g., RAC for breakdown).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Autonet Insurance Group is a UK insurance intermediary that places car, van, business, landlord, and lifestyle insurance policies with a panel of UK underwriters (including Aviva and AXA) on behalf of individual consumers and small businesses. It distributes these products through proprietary self-serve online quote platforms, a dedicated business insurance portal, telephone contact-centre sales, and sister-brand channels (Swinton, Safeguard), earning commission from the underwriting insurers on each placed policy.

Product overview

Autonet Insurance Group is a UK insurance broker offering a multi-product insurance portfolio. The core offerings include Car Insurance (with Core, Plus, and Protect Plus tiers), Van Insurance (with Core, Plus, Protect Plus, and Protect tiers), Business Insurance (including Fleet, Employers' Liability, and Public Liability), and Landlord Insurance (covering Buy-to-Let, Commercial, and Residential properties). Additional products include breakdown cover provided through RAC partnership, Motor Legal Expenses cover, Return Your Excess protection, provisional and short-term car insurance, tools in van insurance, courier van insurance, and Lifestyle insurance (caravan and travel) through sister brands Swinton and Safeguard. The company operates as an intermediary working with UK insurers including Aviva and AXA, providing both core policies and tiered add-on products.

Differentiator

Problem solved

Functional benefit

Brands

• Autonet Car Insurance: Core car insurance offering with standard policy benefits including European cover and windscreen repair.
• Autonet Van Insurance
• Autonet Plus Insurance
• Autonet Protect Insurance
• Autonet Protect Plus Insurance

Products and services

• Car Insurance Core car insurance for individual drivers, offering third-party, third-party fire and theft, and comprehensive cover options with benefits such as European cover, windscreen repair, and personal accident cover. Distributed via the proprietary car-quote online portal and contact centre.
• Van Insurance Core commercial and personal van insurance covering third-party fire and theft and comprehensive options, with typical benefits including European cover, windscreen repair, and personal accident cover. Distributed via the proprietary van-quote online portal.
• High Premium Insurance Specialist car insurance for high-risk drivers aged 25-65 who face difficulty obtaining quotes on comparison sites or pay premiums over £1,000, distributed through Autonet's direct channels.
• Courier Van Insurance Specialist van insurance for courier and delivery drivers covering local multi-drop services, with options for goods in transit and public liability add-ons.
• Tools in Van Insurance Insurance for tools and equipment stored in vans, covering values from £2,000 to £10,000 against loss or damage, sold as an add-on to van policies.
• Business Insurance Business liability insurance covering employers' liability, public liability, and fleet cover for various business risks, distributed through the dedicated Autonet Business portal (autonetbusiness.acturis.com).
• Fleet Insurance Commercial fleet insurance covering multiple business vehicles (2-12 vehicles, up to 15 at renewal) under a single policy, accessed through the Autonet Business portal.
• Employers' Public Liability Insurance Statutory employers' liability cover for UK businesses with employees, including compensation and legal fees for workplace injury or illness claims, distributed via the Autonet Business portal.
• Public Liability Insurance Public liability cover protecting businesses against third-party injury or property damage claims arising from business activities.
• Self-Employed Public Liability Insurance Public liability insurance tailored to self-employed individuals, covering customer or public injury claims resulting from business activities.
• Landlord Insurance Property insurance for landlords covering buildings, contents, and optional rent protection, with sub-products for residential, commercial, and buy-to-let properties.
• Lifestyle Insurance Lifestyle insurance products including static caravan, touring caravan, and travel insurance offered through sister brands Swinton and Safeguard.
• Breakdown Cover Standalone car and van breakdown cover provided through the RAC partnership, with multiple coverage levels including Roadside Only, Roadside & Recovery, At Home, and European options; integrates with the myRAC mobile app.
• Motor Legal Expenses Insurance Legal expenses cover assisting policyholders with compensation claims for injuries, loss of earnings, and out-of-pocket expenses following motor accidents, offered as an add-on.
• Excess Protection Insurance Standalone excess protection cover allowing claim-back of up to £500 in excess costs per policy period, with automatic reimbursement for fault claims; car policies from £39.99 and van policies from £49.99 per year.
• Provisional Insurance (via Marmalade) Learner driver insurance offered through partner referral to Marmalade, providing comprehensive cover for provisional licence holders practising outside lessons.
• Short Term Insurance (via Jaunt) Temporary car insurance offered through partner referral to Jaunt, providing cover from 1 hour to 28 days for borrowing someone else's car.

Quantifiable outcome

• Insurance Times Awards 2021 Personal Lines Broker of the Year (Gold)
• +1 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered primary, core and minor.

• AvivaprimaryChannel Partner/ Reseller/ DistributorAviva is a primary insurer on Autonet's panel, providing underwriting capacity for car and van insurance products distributed through Autonet's quote platforms. As a major UK insurer, Aviva supplies the insurance products that Autonet brokers to end customers, with Autonet earning commission on each policy placed.
• AXAprimaryChannel Partner/ Reseller/ DistributorAXA is a key insurer partner on Autonet's panel, providing underwriting for auto insurance products. As one of the world's largest insurance groups, AXA supplies coverage options that Autonet offers through its comparison platforms.
• RACcoreGTM or Marketing PartnerRAC provides breakdown cover services integrated with Autonet's insurance products. This partnership enables Autonet to offer bundled breakdown protection as an add-on to car and van insurance policies. RAC's mobile app (myRAC) is referenced for breakdown reporting, indicating a technology integration for customer service delivery.
• Auto WindscreenscoreStrategic or Co-development PartnerAuto Windscreens provides windscreen repair and replacement services as a key add-on product partner. This partnership enables Autonet to offer windscreen cover as part of its insurance offerings, with claims handled through Auto Windscreens' service network.
• JauntminorGTM or Marketing PartnerJaunt is a referral partner for short-term car insurance, providing a destination for customers seeking temporary coverage outside Autonet's standard product range. This partnership extends customer options and generates referral revenue for Autonet.
• MarmalademinorGTM or Marketing PartnerMarmalade specializes in provisional and learner driver insurance, serving as a referral partner for young drivers seeking coverage that Autonet may not directly provide. This partnership addresses the customer segment gap for first-time and high-risk young drivers.
• SwintoncoreChannel Partner/ Reseller/ DistributorSwinton is a sister brand within the Autonet Group, distributing lifestyle and non-auto insurance products. As part of the same corporate family, Swinton serves as an internal channel partner cross-selling non-auto insurance products (home, life, travel) to Autonet's customer base and vice versa.
• SafeguardcoreChannel Partner/ Reseller/ DistributorSafeguard is another sister brand within the Autonet Group, providing lifestyle insurance products. Operating similarly to Swinton, Safeguard extends the group's product range beyond auto insurance through internal cross-referral and distribution arrangements.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Adrian Flux: UK specialist independent car and van insurance broker serving niche and non-standard risks, directly comparable to Autonet's specialist motor broking model.
• Swinton Insurance: UK personal-lines and van/car insurance broker; also a Markerstudy sister brand, competing in the same intermediary space and customer segments.
• Brightside Insurance: UK broker specializing in van, car and commercial vehicle insurance for tradespeople and SMEs, closely mirroring Autonet's core van proposition.
• One Sure Insurance: UK broker focused on van, taxi and non-standard motor insurance, competing directly for commercial van and high-risk driver customers.
• Staveley Head: UK commercial van and business insurance broker targeting tradespeople and fleets, overlapping strongly with Autonet's van and business lines.
• A-Plan Insurance (Howden): Established UK personal and commercial lines insurance broker/intermediary, comparable in business model and multi-product broking across motor, home and business.

Broad incumbents

• Admiral Group: Major UK motor insurer with van and multi-car products; a broad incumbent competing for the same consumer motor customers via comparison channels.
• Ageas UK: Established UK motor and property insurer distributing through brokers and comparison sites, overlapping in van and car insurance provision.
• Hastings Direct: Large UK motor and home insurance provider distributing heavily through price comparison sites, competing for the same price-led car and van customers.

Others

• Confused.com: UK price comparison platform for car and van insurance; an ecosystem/acquisition channel and adjacent player rather than a direct broking competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/autonetvan
• YouTubeyoutube.com/@AutonetInsurance/playlists
• Facebookfacebook.com/AutonetInsurance/?locale=en_GB
• Instagraminstagram.com/autonetcareers/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autonet Insurance Group