Alert

What Alert does

Alert is a full-service advertising agency headquartered in Zagreb, Croatia, founded in 2004 and operating with a team of 11-50 employees. The firm provides integrated marketing communications services spanning six core functional areas: advertising, public relations, event management, digital media, strategic planning, and brand consulting. It serves as a mid-sized creative services provider within the Croatian market, with its website (alert.hr) functioning as its primary digital presence. The company is privately held and for-profit, with no public listing, disclosed funding rounds, or parent company.

The agency's service portfolio covers the full lifecycle of marketing communications execution — from upstream strategic planning and brand consulting through to downstream advertising production, event execution, PR, and digital media delivery. No proprietary technology platforms, software products, AI/ML capabilities, or specialized tooling are disclosed in the available data, positioning Alert as a traditional services-led creative agency rather than a technology-enabled marketing platform. There is no evidence of data assets, automation infrastructure, or differentiated technical IP that would suggest platform-scale operations.

Alert operates on a professional services go-to-market model typical of mid-sized creative agencies, selling strategic, creative, and execution services to client organizations on a project or retainer basis. No pricing models, customer segments, contract structures, named client logos, or revenue figures are disclosed. The firm has not reported any funding rounds, acquisitions, leadership changes, or geographic expansions in the available data, and its scale (11-50 employees) places it firmly in the small-agency category serving the Croatian and potentially broader regional market.

Name

Alert

Legal name

Alberta Law Enforcement Response Team

Website

https://alert.hr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Alert is a Zagreb-based, full-service advertising agency founded in 2004 that provides advertising, PR, events, digital media, strategic planning, and brand consulting services to clients, operating with 11-50 employees.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Event PR & Communications Support (BPAFADAO)

Keywords

• Advertising services
• Public relations
• Brand consulting
• Digital marketing
• Strategic communications

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Core offering

Alert is a full-service advertising agency that helps clients with advertising, public relations, events, digital media, strategic planning, and brand consulting. It serves business clients seeking integrated marketing and communications support under a single provider based in Zagreb, Croatia.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Services End-to-end advertising services including campaign creation, planning, and execution for business clients in Croatia.
• Public Relations Services PR support such as communications planning, messaging, and media relations for business clients.
• Events Services Event planning, coordination, and execution services for client-driven marketing and corporate events.
• Digital Media Services Digital media planning, buying, and content support for client campaigns across online channels.
• Strategic Planning Services Marketing and communications strategic planning for business clients, including positioning and campaign strategy.
• Brand Consulting Services Brand consulting covering brand development, positioning, and identity guidance for client brands.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lethbridge Police ServicecoreStrategic or Co-development PartnerALERT officers work in conjunction with Lethbridge Police Service on joint operations targeting serious and organized crime. This partnership resulted in the largest fentanyl seizure in Lethbridge history on March 19, 2026.

Scale indicators2 records

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Havas Zagreb: Havas network's Zagreb operation offering advertising, media, digital, and communications services. Comparable as a global network with a local Zagreb presence competing for the same Croatian mandates.
• Grey Group: Global advertising holding-company network with broad creative, digital, and PR capabilities. Comparable as a large-scale incumbent offering overlapping services, against which Alert must compete for multinational clients operating in Croatia.

Emerging players

• 404 Agency: Croatian digital-first creative agency with strong digital and social media capabilities, often overlapping with full-service briefs in Zagreb. Comparable as a younger Croatian competitor with a digital-led offering that overlaps Alert's digital media service line.

Direct peers

• McCann Zagreb: IPG-owned McCann office in Zagreb, providing advertising, digital, and brand strategy services. Comparable as a Zagreb-based full-service agency competing for the same Croatian advertiser roster.
• Imago Ogilvy: Ogilvy's Zagreb operation offers the full Ogilvy stack (advertising, PR, digital, brand strategy) from Croatia. Comparable as a Zagreb-based full-service competitor with both local roots and global network support.
• Publicis Croatia: Publicis Groupe's Croatian operation offering integrated advertising, media, digital, and PR services in Zagreb. Direct competitor for full-service mandates from Croatian and regional clients.
• Bruketa&Žinić&Grey: A well-known independent Croatian full-service advertising and design agency based in Zagreb. Directly comparable as a homegrown Croatian creative shop offering advertising, branding, and integrated communications for premium local and regional clients.
• JWT Zagreb / WPP: WPP-affiliated agency presence in Zagreb providing advertising, digital, and brand strategy. Comparable as a network-backed full-service competitor in the same Croatian market.
• Señor (Croatia): Independent Croatian creative agency based in Zagreb focused on brand, advertising, and integrated communications. Comparable as a boutique Zagreb competitor targeting similar mid-to-premium Croatian brands.

Regional players

• Studio Sonda: Croatian design and branding studio based in Vižinada, working across branding, identity, and creative direction. Comparable as a Croatian creative peer with overlapping brand consulting and design capabilities, though more design-led than full-service advertising.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alert