What 404 Agency does

404 Agency is a Zagreb-headquartered, full-service integrated communications agency that combines public relations with digital, creative, performance, design/UX, event, and technology development services for enterprise and mid-market clients across Croatia and the broader Southeast Europe region. Founded in 2013 and led by co-founders Nikola Vrdoljak and Martina Pintarić, the agency operates with 101-250 employees from its Radnička cesta headquarters and manages social media for 80+ clients on a daily basis alongside multi-disciplinary mandates for brands including Hrvatski Telekom, adidas, Coca-Cola HBC Adria, Erste Bank, Valamar, Maistra, Uber, Huawei, and HRT.

The agency's service portfolio is organized across five professional-services revenue streams: PR consulting, digital services (social media, content, performance marketing, SEO), event management, design/UX, and technology development (web, mobile, CMS, API). Its digital sister company Shape 404 absorbs dedicated digital product engineering work, while 404 retains creative, strategic, and campaign responsibilities. The agency also operates two self-initiated industry platforms: SoMo Borac, the leading regional digital marketing awards program covering six Adriatic markets and co-organized with Httpool and HUDI, and the SoMo Cast podcast, both of which function as brand-building and pipeline-generation assets.

Commercially, 404 is a privately held, relationship-driven agency using direct sales, referrals, and industry event participation to acquire clients. Pricing is custom per engagement and not publicly disclosed. Since 2022, 404 has operated as part of the MYTY Group, a 10-agency, 26-office DACH communications conglomerate, with 404 designated as MYTY's hub for Southeast Europe expansion. Revenue and headcount figures are not publicly disclosed.

Name

404 Agency

Legal name

404 Agency

Website

https://404.agency

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

404 Agency is a Zagreb-based, full-service integrated communications and digital marketing agency serving enterprise and mid-market clients across Croatia and Southeast Europe with PR, digital, creative, event, design/UX, and technology services under the MYTY Group umbrella.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Public relations services
• Digital marketing services
• Social media management
• Event management services
• Brand communications strategy

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - PR: Public relations consulting services including strategic communications planning, reputation management, crisis communications, media relations, and public affairs.
2. Digital Services: Digital marketing services including social media management, content creation, creative campaigns, performance marketing, SEO, and digital advertising.
3. Event Management: Event planning and execution services including product launches, conferences, seminars, gala dinners, and corporate events.
4. Design & UX: User experience design, interface design, prototyping, and visual identity development services.
5. Technology Development: Web development, mobile application development, CMS implementation, and API integrations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

404 Agency is a full-service independent communications agency that integrates public relations, digital marketing, social media management, creative campaigns, performance marketing, event management, UX/design, and technology development to solve business communication challenges for clients. Engagements are delivered by cross-functional account teams coordinating strategy, creative, media, and technology production for enterprise and mid-market clients in Croatia and the Southeastern Europe region.

Product overview

404 Agency is an independent communications and digital marketing agency that integrates public relations (PR) with digital services to solve clients' business challenges. Its offering is structured as a full-service agency model rather than a unified software product with modules. Core service disciplines include PR, Event Management, Social Media, Content, Creative, Performance Marketing, Design & UX, and Technology Development (web and mobile). The agency also operates self-initiated initiatives such as SoMo Borac, the leading regional digital marketing award program (with an associated SoMo Cast podcast series), which serves as a brand-building and thought-leadership platform. The agency's sister company, Shape 404, handles digital product development (websites and mobile applications).

Differentiator

Problem solved

Functional benefit

Brands

• SoMo Borac: Digital marketing award for the Adriatic region, promoting Social and Mobile marketing, organized by 404 Agency
• Shape 404

Products and services

• Public Relations Services Strategic public relations services including communications planning, reputation management, crisis communications, media relations, and public affairs, delivered for enterprise clients in Croatia and the region.
• Digital Marketing Services Digital marketing services including social media management (80+ daily clients), content creation, creative campaigns, performance marketing, SEO, and digital advertising for enterprise and mid-market clients.
• Event Management Services End-to-end event planning and execution services including product launches, conferences, seminars, gala dinners, and corporate events for enterprise clients.
• Design and UX Services User experience design, interface design, prototyping, and visual identity development services, including selected works at the ZGRAF 13 exhibition and the Croatian Design Society's 23/24 Exhibition of Croatian Design.
• Technology Development Services Web development, mobile application development, CMS implementation, and API integration services delivered to enterprise clients (in collaboration with sister company Shape 404).

Quantifiable outcome

• 88% increase in job applications for seasonal positions during Valamar employer branding campaign
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• HUDIminorStrategic or Co-development Partner · 1 January 2023HUDI became co-organizer of SoMo Borac in 2023, in addition to the awards ceremony, a conference on the most important digital trends was introduced to the program.
• Shape 404coreStrategic or Co-development Partner · 1 January 2022Shape 404 is the agency's sister company specializing in digital product development, websites, and mobile applications. Shape was created with a clear vision to empower partners' businesses by creating useful digital products. The two companies work together on projects, with Shape handling technical development while 404 handles creative and marketing aspects.
• MYTY GroupcoreStrategic or Co-development Partner · 1 January 2022404 Agency became part of MYTY Group, which comprises 10 agencies in 26 offices across Germany and Switzerland. 404 serves as the hub for MYTY's expansion into Southeast Europe.
• HttpoolminorStrategic or Co-development Partner · 1 January 2022Httpool joined the organization of SoMo Borac in 2022. The event officially changed its name to SoMo Borac powered by Httpool.
• EdelmanminorStrategic or Co-development Partner404 partnered with global PR agency Edelman to present the Trust Barometer 2022 in Croatia, research on citizens' trust in institutions.
• Croatian Public Relations Association (HUOJ)minorStrategic or Co-development PartnerActive member and award recipient from the Croatian PR Association. The agency has won Agency of the Year 7 times through this organization's Grand PRix awards.
• Weekend Media FestivalminorStrategic or Co-development Partner404 Agency co-organizes the Weekend Media Festival, the most relevant regional communication industry festival held annually in Rovinj.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Edelman: Global public relations firm with which 404 has previously partnered (Trust Barometer 2022 in Croatia). Comparable as a broad incumbent in PR and corporate communications that 404 occasionally partners with and competes against on enterprise mandates.

Direct peers

• Publicis Zagreb: Croatian office of the Publicis global network, delivering advertising, digital, and brand communications. Overlaps with 404 across enterprise clients and integrated campaign briefs in Croatia.
• Señor: Croatian creative agency known for integrated brand campaigns and design work. Closely comparable in service mix and Croatian market positioning to 404's integrated communications offering.
• McCann Zagreb: Croatian office of McCann Worldgroup, a major global advertising network. Directly competes for the same enterprise communications mandates and brand campaign work that 404 delivers in Croatia.
• Degordian: Croatian-headquartered digital agency with strong performance marketing and development capabilities. Directly comparable on the digital and technology-development side of 404's offering.
• Imago Ogilvy: Croatian arm of the Ogilvy global network, providing advertising, PR, and digital services to enterprise clients. Comparable as a full-service communications competitor in the same Croatian market with overlapping client verticals.
• Havas Zagreb: Croatian office of Havas, providing creative, media, and digital services. Comparable as a network-backed full-service competitor pursuing similar enterprise and mid-market accounts in Croatia.
• Bruketa&Žinić: One of the most-awarded independent creative agencies in Croatia, offering integrated advertising, branding, and digital services. Directly comparable to 404 in scale, geography, and full-service integrated communications model.

Regional players

• Direct Media United Solutions: Serbia-based integrated communications group with regional reach across the Western Balkans. Comparable as a regional full-service competitor for cross-border briefs in SEE.
• New Moment New Ideas Company: Balkans-focused creative agency operating across former-Yugoslav markets. Comparable as a regional full-service peer competing for the same Adriatic-region clients, though anchored in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/404agency?lang=en
• Facebookfacebook.com/404.agency
• LinkedInlinkedin.com/company/404-agency
• Instagraminstagram.com/404agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 404 Agency