What Opticwash does

Opticwash, legally Shade Saver, Inc., is a Florida-based private company headquartered in Ocala that designs, deploys, and operates automated self-service kiosks for cleaning and sanitizing eyewear, jewelry, and water-resistant smartphones. The company self-describes its product as the world's first automated kiosk dedicated to this use case. Each unit combines ultraviolet germicidal irradiation (UV-C) with reverse osmosis water delivered at low pressure (approximately 2 lbs) to deliver a chemical-free, non-touch cleaning cycle that the company claims kills 99.9% of pathogens in under two minutes without scratching surfaces. Kiosks accept cash, credit, debit, and smartphone wallet payments.

The business operates a hybrid revenue model. The primary stream is pay-per-use transactions at deployed kiosks, supplemented by a kiosk lease program targeted at business operators (optical practices, malls, and other high-traffic retail venues) that want to host a unit. Distribution is direct in the United States through a network of retail placements and indirect internationally via a regional channel partner, Velless, which handles the UAE market. The company's product set is largely single-product, with an Opticwash Elite sub-brand (opticwashelite.com) signaling a possible premium tier. Opticwash also runs a dedicated investor outreach channel, but no funding rounds, revenue figures, patents, or named enterprise customers are disclosed in the source material. The firm is led by founder and CEO Bryan Myers.

Name

Opticwash

Legal name

Shade Saver, Inc.

Website

https://opticwash.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Opticwash designs and operates automated self-service kiosks that use UV-C germicidal irradiation and reverse osmosis water to clean and sanitize eyewear, jewelry, and water-resistant smartphones in under two minutes. The company serves individual consumers at retail locations and offers a kiosk lease program for business operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Ocala

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Pay-per-Clean Service: Customers pay for each cleaning session at the kiosk using cash, credit, debit, or smartphone wallet payments
2. Kiosk Lease Program: Opticwash offers lease programs for businesses to place kiosks in their locations, generating recurring revenue from equipment leases

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Opticwash manufactures and operates automated self-service kiosks that use ultraviolet germicidal irradiation (UV-C) and reverse osmosis water to clean and sanitize eyewear, jewelry, and water-resistant smartphones without chemicals, heat, or direct contact. Kiosks accept cash, credit, debit, and smartphone wallet payments, deliver each cleaning in under two minutes, and are deployed in high-traffic retail and optical locations. The company also offers a multi-year kiosk lease program for business operators and an Opticwash Elite sub-brand for higher-tier deployments.

Product overview

Opticwash is a single-product company offering the Opticwash Kiosk — the world's first automated kiosk dedicated to cleaning and sanitizing eyewear, jewelry, and water-resistant smartphones. The product uses ultraviolet germicidal irradiation (UV-C) as a disinfection method combined with pure reverse osmosis water and low pressure (2 lbs.) to clean items without chemicals or heat, leaving surfaces scratch-free. The entire cleaning process takes under 2 minutes. The company also offers an Elite sub-brand (opticwashelite.com) and provides lease application options for businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Opticwash Kiosk Automated self-service kiosk deployed in retail and optical-practice locations that uses UV-C germicidal irradiation and chemical-free reverse osmosis water to clean and sanitize prescription eyewear, sunglasses, jewelry, and water-resistant smartphones in under two minutes, accepting cash, credit, debit, and smartphone wallet payments. Targeted at walk-up consumers who want faster, more hygienic cleaning than manual wiping and at venue operators seeking a self-contained, unattended cleaning service.
• Opticwash Elite Opticwash Elite sub-brand of the Opticwash automated cleaning kiosk, accessed via the opticwashelite.com site, intended for business operator deployments of the kiosk hardware and service offering beyond the standard consumer pay-per-use placement.
• Kiosk Lease Program Multi-year subscription-style lease program that allows optical practices, retailers, and venue operators to host Opticwash kiosks in their locations. Operators apply through a downloadable lease application and pay recurring fees for the equipment and associated cleaning service capability, targeting business buyers seeking a turnkey, unattended value-add amenity.

Quantifiable outcome

• Kills 99.9% of pathogens, viruses, and molds
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• VellessregionalChannel Partner/ Reseller/ DistributorVelless serves as Opticwash's official partner for the UAE market, handling local inquiries, distribution, and operations for the region. The partnership enables Opticwash to serve customers in the United Arab Emirates through Velless's vending and kiosk infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PhoneSoap: PhoneSoap sells consumer UV-C sanitizing devices for phones and small personal items. Direct comparable as a UV-C-driven cleaning/sanitization brand targeting the same end-user hygiene use case as Opticwash, though distributed as a personal device rather than a kiosk.
• Clean Kiosks: Clean Kiosks operates self-service UV phone sanitizing kiosks placed in retail and commercial venues. Closest direct competitor to Opticwash on kiosk form factor, pay-per-use model, and venue placement strategy.

Emerging players

• UV Care: UV Care markets UV-C sterilization products for consumer and small-business use. Comparable as a UV-C hygiene brand pursuing adjacent consumer and venue use cases, with overlap in target customers though not a kiosk operator.
• JOLT Software: Jolt provides employee and operations software that runs on kiosks and tablets in restaurants and retail. Comparable as a software/services layer for venue-based kiosks, addressing many of the same operator hosts as Opticwash.

Others

• Warby Parker: Warby Parker is a fast-growing DTC optical retailer with physical stores. Comparable as a high-traffic optical venue host that could place Opticwash kiosks and a likely acquirer/partner for in-store cleaning services.
• Nayax: Nayax provides cashless payment and telemetry hardware for unattended kiosks and vending machines. Comparable as an enabling technology supplier whose payment and remote-management stack is directly relevant to Opticwash's kiosk operations.
• Hilco Vision / Bausch + Lomb Specialty Vision Products: Hilco Vision supplies optical retail accessories, cleaners, and equipment to eyecare practices. Comparable as an adjacent optical retail supplier whose channels overlap with Opticwash's optical-practice host customers.
• Luxottica Retail (LensCrafters, Sunglass Hut): Luxottica operates LensCrafters and Sunglass Hut, the largest US optical retail chains. Highly relevant as both a potential B2B host for Opticwash kiosks and a strategic acquirer / partner that controls prime venue real estate.

Broad incumbents

• KIOSK Information Systems: One of the largest North American self-service kiosk manufacturers, producing interactive retail and transactional kiosks for many verticals. Comparable as a broad incumbent that could enter or supply the cleaning-kiosk category Opticwash operates in.
• ZIVELO: ZIVELO designs and manufactures custom self-service kiosk hardware for retail, QSR, and healthcare. Relevant as a broader incumbent in interactive retail kiosks that overlaps with Opticwash's hardware and venue placement model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/opticwash
• Xx.com/opticwash
• Facebookfacebook.com/opticwash

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opticwash