NutriCare Life

What NutriCare Life does

NutriCare Life, operated by Smart EpiGenetX LLC and headquartered in Voluntari, Romania, operates the NutriCare.Life platform, a precision nutrition service that delivers ultra-personalized dietary and supplementation recommendations based on user genetics, blood biomarkers, and individual health information. The platform is anchored in evidence-based science, with the company stating its advice is validated by more than 110 clinical studies, and it has been recognized by GoTech>World as the "world's first nutrition assessment app." Core product features include a nutritional overview dashboard, diet tracking, food- and supplement-based nutrient deficiency resolution, disease-prevention risk analysis, meal planning, telemedicine connection to specialists, and an integrated marketplace for supplements. The platform also supports device connectivity with smart scales, smartwatches, and blood pressure monitors, and is offered in English, German, Polish, Spanish, and Romanian.

The business serves three customer segments: individual health-conscious consumers (the primary segment, acquired through a self-serve online nutrition assessment quiz), licensed nutritionists and dietitians who use the nutrigenetic tools for client meal-plan design (named users include Cerasela Bulmez and Anca Ignat), and hospitals and clinics addressed via a B2B platform for postoperative and clinical nutrition protocols. Revenue mechanics combine recurring subscriptions for personalized daily vitamin packs, direct e-commerce sales of supplements through the on-platform marketplace, and B2B licensing for healthcare professionals and institutions; specific pricing tiers and contract values are not publicly disclosed. Operational and clinical credibility is reinforced by a research collaboration with Timisoara Medical University on the Nutrigen Project, led by Mihai Niculescu (MD, PhD). The company is privately held, has 1-10 employees, and has one disclosed institutional capital event from InnovX in mid-2020.

Name

NutriCare Life

Legal name

Smart EpiGenetX LLC

Website

https://nutricare.life

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

NutriCare Life operates a precision nutrition platform that delivers genetics- and biomarker-based personalized dietary and supplement recommendations to individual consumers, licensed nutritionists, and hospitals across multilingual European markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Voluntari

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Plans: Monthly or annual subscription for personalized vitamin packs and daily supplementation delivered to customers. The platform offers daily vitamin packs customized to individual needs.
2. Supplements E-commerce: Direct sales of vitamins, supplements, and nutritional products through the online shop
3. Professional Platform Licensing: B2B platform access for hospitals, clinics, and licensed nutritionists to use the assessment tools for their clients

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NutriCare Life provides a precision nutrition platform that uses genetics, blood data, and individual health information to deliver ultra-personalized dietary recommendations, meal plans, and supplement guidance to consumers. The platform is supplemented by an e-commerce shop selling vitamins, supplements, and curated daily vitamin packs via subscription, plus a B2B license version used by hospitals, clinics, and licensed nutritionists to design nutritional interventions for their clients. Additional standalone offerings include COVID-19 assistance, COVID-19 diagnostic PCR, and a structured Health Challenge program.

Product overview

NutriCare.Life is a precision nutrition platform offering a unified app ecosystem with multiple integrated features. The core NutriCare.Life App provides ultra-personalized dietary recommendations based on genetics and health data. Additional products include Covid-19 Assistance, Covid-19 Diagnostic PCR, and Health Challenge modules. The platform includes features for nutritional overview, diet tracking, food-based nutrient deficiency solutions, supplement recommendations, disease prevention, meal planning, telemedicine connections to specialists, and a marketplace for purchasing supplements. The system supports integration with tracking devices including smart scales, smartwatches, and blood pressure monitors.

Differentiator

Problem solved

Functional benefit

Products and services

• NutriCare.Life App A precision nutrition assessment platform that provides ultra-personalized dietary recommendations based on genetics, blood data, and individual health information, validated by over 110 clinical studies. Includes a nutritional overview dashboard, diet tracking, food-based and supplement-based nutrient deficiency tools, disease prevention analysis, meal planning, device connectivity (smart scale, smartwatch, BPM), telemedicine connections to specialists, and an integrated marketplace for supplements. Targeted at health-conscious individual consumers and, via a healthcare professional version, at licensed nutritionists, hospitals, and clinics.
• Covid-19 Assistance Standalone product offering assistance and support related to COVID-19 health management, listed under the NutriCare.Life Products menu.
• Covid-19 Diagnostic PCR Standalone COVID-19 diagnostic testing product listed under the NutriCare.Life Products menu.
• Health Challenge A structured health improvement program designed to help users achieve specific health goals, listed under the NutriCare.Life Products menu.

Quantifiable outcome

• Users report losing 2-10 kg through personalized diet and supplement recommendations
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Timisoara Medical UniversitycoreStrategic or Co-development PartnerCollaboration with Timisoara Medical University on the Nutrigen Project. Mihai Niculescu (MD, PhD) leads the project in collaboration with the university, focusing on nutrigenetic research and applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zoe: Zoe is a personalized nutrition platform that combines gut microbiome, blood fat, and blood sugar responses with dietary recommendations and supplements. It is directly comparable to NutriCare.Life in that both use biological markers and machine learning to generate ultra-personalized dietary advice for consumers.
• Viome: Viome is a precision nutrition company using microbiome and genetic analysis to recommend personalized foods and supplements. It overlaps directly with NutriCare.Life's genetics-based nutrition assessment and supplements marketplace model.
• DayTwo: DayTwo provides personalized nutrition recommendations based on gut microbiome analysis and a proprietary prediction algorithm. It is a direct peer in the biology-driven personalized nutrition space serving both consumers and clinical partners.
• Nutrigenomix: Nutrigenomix is a nutrigenetic testing company that provides genetic tests and reports used by registered dietitians and healthcare professionals to personalize dietary advice. It is a direct peer in the nutrigenetic assessment-for-professionals segment that NutriCare.Life targets.
• InsideTracker: InsideTracker analyzes blood biomarkers and DNA to generate personalized nutrition and supplement recommendations for consumers and athletes. It is directly comparable to NutriCare.Life's blood- and genetics-based personalized health platform.

Broad incumbents

• Care/of: Care/of is a personalized vitamin and supplement subscription brand acquired by Bayer. It is comparable to NutriCare.Life's supplement marketplace and personalization layer, though it does not use genetics as a primary input.
• Thorne: Thorne is a major nutritional supplement brand that has expanded into personalized health through biomarker-based testing. It is a broader incumbent in personalized supplements, overlapping with NutriCare.Life's supplement recommendations and marketplace offering.
• MyFitnessPal: MyFitnessPal is a broad incumbent in nutrition tracking with a large consumer base. It is comparable as a digital nutrition platform, though its model is food logging and generic recommendations rather than genetics-driven personalization.

Emerging players

• Persona Nutrition: Persona Nutrition provides personalized vitamin packs based on a lifestyle and health assessment. It is comparable to NutriCare.Life's personalized daily vitamin pack subscription, though without the genetics component.
• Levels: Levels is a metabolic health platform using continuous glucose monitoring to drive personalized nutrition feedback. It is an adjacent emerging player in biology-driven personalized nutrition and a partial peer in biomarker-based consumer health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NutriCare Life