Dynamo Swim Club

What Dynamo Swim Club does

Dynamo Swim Club is a 501(c)(3) nonprofit competitive swim club founded in 1964 and headquartered in Chamblee, Georgia, operating three aquatic facilities across the Atlanta metropolitan area (Chamblee, Johns Creek/Alpharetta, and Decatur/Oakhurst). The organization's core product is its year-round Competitive Swim Team, which serves 800+ youth athletes across age-group and senior training levels under Head Coach Ian Murray and CEO Mike Cotter, and has produced 7 US Olympians and Paralympians and consistent national-level results. The club operates a diversified portfolio of adjacent programs including Dynamo Swim School (approximately 10,000 lessons annually at six Atlanta locations), Dynamo Masters (USMS-affiliated adult competitive swimming), Dynamo Multisport (triathlon training), Dynamo Junior Swim League and DYNAFIT (youth development), Recreation/Wellness programs (including Silver Sneakers/Renew Active insurance acceptance), Dynamo Water Polo, and Dynamo Pool Management (a subsidiary providing external pool management and lifeguard certification services).

The business operates on a recurring subscription revenue model with annual registration fees ($320) plus monthly dues ranging from $249-$457 across training tiers, billed over 10 months (August-May), supplemented by per-visit and package pricing for swim lessons, masters programs, and recreation. Additional revenue comes from donations channeled through the endowment fund and Donorbox online platform, plus grant funding from USA Swimming's Make A Splash Foundation. The technology stack is operationally focused rather than AI-enabled: registration and billing run on the Captyn platform, with integrations to Silver Sneakers and Renew Active for insurance-reimbursed senior programming. Go-to-market is community-led, relying on word-of-mouth referrals through a deep alumni network (including Olympic medalists Gunnar Bentz and Jay Litherland), swim evaluations at each location, and partnerships with the City of Decatur and Boys & Girls Club of America, with brand presence across Facebook, Instagram, and YouTube.

Name

Dynamo Swim Club

Legal name

Dynamo Swim Club

Website

https://dynamoswimclub.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Short description

Dynamo Swim Club is a 501(c)(3) nonprofit competitive swim club founded in 1964 in metro Atlanta, operating three aquatic facilities and serving 800+ youth competitive swimmers plus masters athletes, swim school students, and recreation members through diversified recurring membership and lesson revenue.

Ownership category

akta.pro rank

Product category

Competitive Swim Club / Aquatic Sports Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

akta.pro secondary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Competitive swim training
• Youth swim programs
• Adult masters swimming
• Swim instruction lessons
• Aquatic facility management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Competitive Swim Team Membership: Annual registration fee ($320) plus monthly dues ranging from $249-$457 depending on training group level. Dues are paid over 10 monthly installments from August to May. Multi-swimmer family discounts apply.
2. Masters Swimming Programs: Adult Masters swimming with various pricing tiers including daily ($12-$18), monthly ($70-$109), quarterly, and annual passes. Includes professionally coached workouts and USMS membership.
3. Recreation/Wellness Programs: Lap swim, water aerobics, and recreational programs with per-visit and package pricing. Silver Sneakers and Renew Active accepted for senior fitness programs.
4. Swim Lessons: Swim instruction for beginning swimmers at multiple Atlanta locations. Approximately 10,000 lessons given annually.
5. Donations and Endowment Fund: Tax-deductible donations supporting financial aid program and endowment fund for future sport development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dynamo Swim Club is a 501(c)(3) nonprofit that delivers year-round competitive swim team training (Age Group through Senior 1 levels), adult Masters swimming, youth development (Junior Swim League/DYNAFIT), beginning swim lessons (Swim School), multisport/triathlon coaching, recreation and wellness programming, and pool management services across three metro Atlanta facilities. Programs are sold as recurring memberships with annual registration plus monthly dues, with separate per-visit and punch-pass options for lessons, masters, and recreation.

Product overview

Dynamo Swim Club offers a comprehensive suite of aquatic programs centered around competitive swimming excellence. The portfolio includes the Competitive Swim Team as the core offering with age-group through senior training groups, complemented by the Dynamo Junior Swim League & DYNAFIT for youth development, Dynamo Masters for adult competitive swimmers, Dynamo Multisport for triathletes, and Dynamo Swim School for beginning swimmers. Additional offerings include Recreation/Wellness programs, Dynamo Water Polo, and Dynamo Pool Management services. The organization operates three facilities (Dynamo Chamblee, Dynamo Johns Creek, and Dynamo Oakhurst) and is a 501(c)(3) nonprofit.

Differentiator

Problem solved

Functional benefit

Brands

• Dynamo Junior Swim League: Program designed to introduce swimmers to year-round swimming for younger age groups
• DYNAFIT
• Dynamo Masters
• Dynamo Multisport
• Dynamo Swim School
• Dynamo Racing Club
• Dynamo Pool Management

Products and services

• Competitive Swim Team Year-round competitive swimming program for youth athletes with training groups from Age Group 3 through Senior 1 levels, featuring professional coaching and participation in regional, national, and Olympic-level competitions.
• Dynamo Junior Swim League & DYNAFIT Introductory year-round swimming program for younger age groups designed to transition swimmers from seasonal/recreational swimming into structured competitive swimming, featuring monthly participation with automatic roster continuation.
• Dynamo Masters Year-round competitive swimming program for adult swimmers affiliated with U.S. Masters Swimming, offering professionally coached workouts with daily drop-in, monthly, quarterly, and annual membership options including senior and college pricing tiers.
• Dynamo Multisport Triathlon training and multisport coaching program including swimming, indoor cycling, and coaching programming to build multisport athletes at Dynamo's facilities.
• Dynamo Swim School Swim instruction for beginning swimmers offered at multiple Atlanta locations, covering water safety, basic swimming skills, and stroke fundamentals for young children.
• Recreation/Wellness Lap and recreational swimming plus water aerobics classes offered at all three Dynamo locations, with per-class and punch-pass pricing and acceptance of Silver Sneakers and Renew Active senior fitness memberships.
• Dynamo Pool Management Pool management services company associated with Dynamo Swim Club, providing lifeguard training/certification and employment opportunities at aquatic facilities.

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• City of DecaturcoreStrategic or Co-development Partner · 1 January 2017Partnership to operate the Oakhurst pool facility, extending Dynamo's reach to the Decatur community. Dynamo operates a 5-lane 25-meter pool for community programs, instruction, and beginning team groups.
• Boys & Girls Club of AmericaminorStrategic or Co-development Partner · 1 January 2017Partner with Boys & Girls Club of America in the Oakhurst/Decatur facility partnership to expand community aquatic programs.
• USA SwimmingcoreStrategic or Co-development PartnerDynamo is a member club of USA Swimming and adheres to its Safe Sport policies. The club participates in USA Swimming competitions and programs, including Club Excellence Program, and has produced multiple USA Swimming National Team members and Olympians.
• U.S. Masters Swimming (USMS)coreStrategic or Co-development PartnerDynamo is a proud member of USMS and offers professionally coached Masters workouts. The club encourages Masters participants to become individual members of USMS and join the Dynamo Masters team.
• USA Swimming Safe Sport ProgramcoreStrategic or Co-development PartnerDynamo implements the safe sport policies and guidelines provided by USA Swimming and US Center for Safe Sport to ensure a safe environment for all members.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Others

• U.S. Masters Swimming (USMS): USMS is the governing body for adult Masters swimming and a strategic partner of Dynamo Masters. It is an ecosystem enabler — providing membership infrastructure, coach certification, and competition pathways that Dynamo Masters leverages to serve adult competitive swimmers.
• USA Swimming (national governing body): USA Swimming is Dynamo's national governing body and the organizer of the Club Excellence Program in which Dynamo has earned Gold status seven times. It is not a competitor but an ecosystem partner that provides athlete certification, competition structure, and recognition frameworks that shape Dynamo's competitive identity.

Direct peers

• Nashville Aquatic Club: Nashville Aquatic Club is a top USA Swimming club in Tennessee that competes nationally at age group and senior levels. Comparable to Dynamo as a Southeast-based competitive swim club producing Junior National and Olympic Trials athletes.
• Scottsdale Aquatic Club: Scottsdale Aquatic Club is a USA Swimming age-group and senior program in the Phoenix metro. Several Dynamo coaches came from this club, indicating a directly comparable program structure, coaching culture, and athlete-development model.
• Bolles School Sharks: Bolles School Sharks in Jacksonville, FL is one of the most decorated USA Swimming clubs, producing numerous Olympians. Highly comparable to Dynamo as an elite competitive program with strong Olympic heritage and a similar age-group through senior training pipeline.
• SwimMAC Carolina: SwimMAC Carolina is a top USA Swimming club in the Charlotte area with a large competitive team, multiple training locations, and elite athlete development. Directly comparable to Dynamo in scale, geographic focus within a single metro, and broad program offerings from age group to Masters.
• North Baltimore Aquatic Club (NBAC): NBAC is an elite USA Swimming club famous for producing Michael Phelps. Comparable to Dynamo as a top-tier competitive swim club focused on athlete development from age group through Olympic level, with national recognition and a similar elite-training model.
• Carmel Swim Club: Carmel Swim Club is one of Dynamo's closest direct peers — a USA Swimming club in suburban Indianapolis with a similar year-round competitive model producing Olympians, where Dynamo Head Coach Ian Murray previously served as Associate Head Coach before joining Dynamo. Highly comparable in program structure, coaching pedigree, and athlete-development outcomes.
• Long Island Aquatic Club: Long Island Aquatic Club is a New York-based elite USA Swimming club with national-level athletes. Comparable to Dynamo in its multi-group age-group through senior structure, Olympic Trials production, and competitive excellence program participation.
• Phoenix Swim Club: Phoenix Swim Club is a long-standing Arizona USA Swimming club that has produced national-level athletes. Comparable to Dynamo as a competitive-focused swim club with multiple training groups, Olympic Trials qualifiers, and an active alumni/development pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/DynamoSwimClub
• Facebookfacebook.com/DynamoSwimClub
• Instagraminstagram.com/dynamoswimclub
• Xx.com/dynamoswimclub
• LinkedInlinkedin.com/company/dynamo-swim-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamo Swim Club