What Ding does

Ding (legal entity Tecnipagos S.A.) is a Colombian regulated financial entity operating as a Sociedad Especializada en Depósitos y Pagos Electrónicos (SEDPE) under supervision of the Superintendencia Financiera de Colombia. The company provides electronic deposits in two forms (low-amount for individuals capped at 210.50 UVT/month, and ordinary for legal entities with unlimited balances and withdrawals), VISA and Mastercard acquiring for merchants, a Visa debit card (physical and virtual, contactless, no management fees) linked to the national Bre-B instant payment system, and sponsor financial entity services for fintechs and sports betting operators. Distribution runs through the Ding mobile app (iOS/Android), a web transactional portal, Corresponsales Bancarios, Banco de Bogotá branches, and Servibanca Red Verde/Grupo AVAL ATM networks.

Ding monetizes primarily via transaction fees on ATM withdrawals ($5,400-$25,000 COP depending on network), ACH transfers ($7,700-$11,000), card issuance and reissuance ($4,100-$26,500), dispersion fees ($1,400-$7,700), and document certifications. B2B revenue is generated from sponsor financial entity arrangements with six Colombian sports betting operators (Wplay, Rushbet, Megaapuesta, Yajuego, Rivalo, Mijugada) and from TV/streaming recharge distribution with Directv and Netflix. All deposits are insured by Fogafín up to 50 million COP, the platform is SARLAFT/FATCA/CRS compliant, and Ding operates under the PayU GPO brand umbrella. Since 2025, Ding is part of the Rapyd team in Colombia, extending its reach into a global payments ecosystem.

The company serves a hybrid customer base: long-tail Colombian consumers and SMB merchants for digital deposits and card services, plus a concentrated set of enterprise clients (sports betting operators, fintechs, aggregators, ISOs) for sponsor and acquiring services. Geographically, Ding operates exclusively in Colombia today, though Rapyd affiliation creates optionality for cross-border expansion. Headcount is reported at 11-50 employees and the entity was founded in 2017.

Name

Ding

Legal name

Tecnipagos S.A.

Website

https://ding.com.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ding (Tecnipagos S.A.) is a Colombian SEDPE-regulated electronic deposit and payments platform offering digital accounts, VISA/Mastercard acquiring, Bre-B-linked Visa debit cards, and sponsor financial entity services to consumers, SMBs, fintechs, and Colombian sports betting operators. Since 2025, it has been part of Rapyd's Colombia operations under the PayU GPO brand.

Ownership category

akta.pro rank

Product category

Digital Financial Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Payments Orchestration, Wallets & Alternative Payments Enablement (MPAEAKAH)

akta.pro secondary industries

Player Wallets, Escrow & Custodial Account Services (MPAEALAK), Cash-to-Digital Networks (PayNearMe, Barcode/Cash-in) (MPAEALAF), Payments Operations (ACH/Wire/RTGS, SWIFT, SEPA, Checks) (FSABALAB), A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)

Keywords

• Electronic deposits
• Payment acquiring
• Visa debit cards
• Instant payments
• Sponsor financial services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Transaction and Processing Fees: Ding charges transaction fees for card withdrawals at ATMs (varying by network: $5,400 at Servibanca Red Verde, $7,500 at other networks, $25,000 internationally), ACH transfers to other banks ($7,700-$11,000 depending on channel), dispersion to other banks ($7,700), and declines at correspondent banking or ATMs (free). These fees form the core of Ding's revenue.
2. Card Issuance Fees: Fees charged for issuance and reissuance of physical ($26,500) and virtual ($4,100) DING Visa debit cards. Reissuance fees apply when cards are reissued.
3. Certification and Document Fees: Fees for physical bank/tax certifications ($12,000 in 2025, $11,400 in 2026) and physical statement copies ($12,000 in 2025, $11,400 in 2026). Digital certifications and statements are free.
4. Sponsor Financial Entity Services: Provides sponsor financial entity services to fintechs and enterprises seeking to develop and offer Bre-B, acquiring, collection, or treasury solutions use cases. Revenue derived from partnership/sponsorship arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Ding operates as a Sociedad Especializada en Depósitos y Pagos Electrónicos (SEDPE) supervised by the Superintendencia Financiera de Colombia, offering two types of electronic deposit accounts (low-amount for individuals and ordinary for legal entities), Visa debit card issuance linked to the Bre-B instant payment system, card payment acquiring services for merchants, and sponsor financial entity services for fintechs and sports betting operators. Customers access services through a mobile app (iOS/Android) and a web-based transactional portal, with physical access via banking correspondents and partner ATM networks.

Product overview

Ding (Tecnipagos S.A.) is a Colombian financial entity supervised by the Superintendencia Financiera de Colombia that operates as a SEDPE (Sociedad Especializada en Depósitos y Pagos Electrónicos). The company offers a unified digital financial services platform primarily consisting of two electronic deposit products (low-amount and ordinary), an acquiring service for card payments, and a Visa debit card linked to the Bre-B instant payment system. As of 2025, Ding became part of Rapyd in Colombia. The core product portfolio centers on the Adquirencia (acquiring) service for processing card transactions, combined with electronic deposit accounts for managing funds and a branded Visa debit card. Additional digital banking services are accessible through the DING mobile app and web transactional portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Adquirencia (Card Acquiring)

Quantifiable outcome

• Deposits insured by Fogafín up to 50 million pesos COP
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship / core, core and minor.

• Rapydflagship / coreOthers · 1 January 2025Since 2025, Ding (Tecnipagos S.A.) is part of the Rapyd team in Colombia. This affiliation extends Ding's reach and capabilities within Rapyd's global payments ecosystem. Rapyd is a global payments company, and the partnership positions Ding as part of a major international fintech platform operating in Colombia.
• PayU GPOflagship / coreOthersDING is a brand under PayU GPO. PayU GPO is the parent/global payments brand under which Ding operates. Transactions through PayU using PSE may appear in bank statements as 'Tecnipagos S.A.' This brand relationship provides regulatory credibility and global payments infrastructure.
• Sports Betting Operators (Wplay, Rushbet, Megaapuesta, Yajuego, Rivalo, Mijugada)coreChannel Partner/ Reseller/ DistributorSports betting operators in Colombia use DING's sponsor financial entity services to process payments and comply with regulatory requirements. DING serves as the financial sponsor for these betting platforms, providing them with the licensed infrastructure needed to operate under Colombian regulations.
• Directv and NetflixminorChannel Partner/ Reseller/ DistributorDING provides TV pins and recharge services for Directv (satellite TV) and Netflix (streaming). These partners leverage DING's platform to offer their customers digital content payments and recharge options through the DING app and portal.
• VisacoreTechnology or IntegrationDING issues Visa debit cards (physical and virtual) that are accepted at all Visa-affiliated merchants in Colombia and worldwide. Visa provides the payment network and card scheme infrastructure for DING's card products. DING participates directly in the Bre-B instant payment system which integrates with the national payment infrastructure.
• MastercardcoreTechnology or IntegrationDING's acquiring services support both VISA and Mastercard franchises for merchants receiving debit and credit card payments. Mastercard provides the payment network infrastructure for card transactions processed through Ding's acquiring services.
• Banco de Bogotá / Grupo AVALminorChannel Partner/ Reseller/ DistributorBanco de Bogotá and Grupo AVAL provide ATM withdrawal services for DING cardholders and serve as the bank entity through which DING offers correspondent banking and withdrawal services. DING cardholders can withdraw at Grupo AVAL ATMs and Banco de Bogotá branches for $3,500 per transaction.
• Superintendencia Financiera de ColombiacoreOthersThe Colombian financial regulator that supervises and regulates Tecnipagos S.A. (DING) as a SEDPE. This regulatory relationship is mandatory for operating as an electronic deposit and payment services entity in Colombia. It provides the regulatory moat and institutional trust that underpins Ding's business model.
• Fogafín (Fondo de Garantías de Instituciones Financieras)coreOthersFogafín provides government-backed deposit insurance for DING's electronic deposits, covering clients up to 50 million pesos COP. This insurance is equivalent to that provided for traditional bank deposits, enhancing client trust and security.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Daviplata: Davivienda's mobile wallet and electronic deposit product with national reach in Colombia, offering free deposits, debit card, transfers, and bill payments. Closest direct competitor to Ding's low-amount and ordinary deposit products.
• Bold (Bold.co): Colombian payment acquiring company enabling merchants to accept card payments via POS and digital channels, with comparable acquiring services and SMB focus to Ding's Adquirencia offering.
• Nequi: Bancolombia's digital wallet offering electronic deposits, debit cards, transfers, and payment services to Colombian consumers and merchants. Direct peer given identical product set (digital deposit account, card, P2P, payments) and shared Colombian market.
• Movii: Colombian digital wallet backed by a regulated financial entity, offering deposit accounts, debit cards, P2P transfers, and bill payments. Comparable SEDPE-style offering targeting similar unbanked and underbanked segments.

Broad incumbents

• Nubank: Latin American neobank with a growing Colombia presence, offering digital accounts, debit and credit cards, and payment services at scale. Broad incumbent competitor in the same Colombian digital banking category.
• PayU: Global payments company under which Ding is branded (PayU GPO) and which processes PSE payments that flow through Tecnipagos S.A. Same parent ecosystem, with overlapping payment processing and acquiring capabilities.
• Davivienda: Major Colombian commercial bank operating Daviplata, with full deposit, card, acquiring, and treasury services. Competes with Ding across consumer deposits, acquiring, and B2B sponsor services.
• Banco de Bogotá: Colombian bank providing withdrawal, correspondent banking, and account services that interoperate with Ding's card and deposit products. Establishes the incumbent banking infrastructure that Ding integrates against and competes with.

Emerging players

• Ualá: Latin American digital wallet and prepaid card provider now operating in Colombia, offering deposit accounts, debit cards, and payment services. Similar deposit-and-card product model to Ding with a regional emerging-player footprint.
• TPaga: Colombian mobile wallet targeting unbanked consumers with electronic deposit accounts, card issuance, and bill payment services. Direct overlap with Ding's consumer deposit and payment products in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ding