LASERTRON

What LASERTRON does

LASERTRON is a privately held designer, manufacturer, and operator of commercial laser tag and social gaming equipment, founded in 1986 and headquartered in Amherst, New York. The company builds the LT-12.9 PRO laser tag platform—featuring 2.4 GHz digital radio for real-time Power-Ups, 360° vest coverage with five vibrating target areas, and Automated Team Rebalancing Software—alongside LED-illuminated arena kits, Krazy Axes (axe throwing), Krazy Darts XL (interactive darts), and the newer Krazy Arrowz attraction. It also sells Center Manager Pro, a proprietary point-of-sale and venue management software, and operates two company-owned entertainment centers in Buffalo and Henrietta, NY that function as live product testbeds. The company holds design patents including ROTOCONE D618,733 and ARENA Y PART D734825, performs in-house manufacturing, and offers lifetime warranties on phaser cords and arena obstacles plus a 5-Year Radius Protection program for operators.

LASERTRON's business model combines upfront hardware sales with recurring software revenue. Krazy Darts XL turnkey installations price between $79,000 and $268,000 depending on configuration (2–8 lanes), while Center Manager Pro software maintenance runs $2,950 per venue per year. The customer base consists primarily of family entertainment center (FEC) operators globally, with named accounts spanning multi-unit chains such as Stars and Strikes, Wahooz Family Fun Zone, 810 Entertainment, Block Party Social, and Renaissance Fun Center. The installed base includes 169 equipment-powered venues, 171 world-class arenas, 58 Krazy Darts venues (175 lanes), and 50 axe-throwing venues (262 lanes).

The company extends its reach through industry engagement, hosting the Laser Tag Conference and earning IAAPA and Brass Ring Best New Product recognition for Krazy Darts. With 101–250 employees, in-house R&D and manufacturing, and a diversified product portfolio spanning laser tag, axe throwing, interactive darts, and emerging precision-sports attractions, LASERTRON occupies a defensible niche as a vertically integrated supplier to the commercial FEC market, though it has not disclosed revenue, funding, or AI/ML capabilities.

Name

LASERTRON

Legal name

LASERTRON Inc.

Website

https://laser-tron.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

LASERTRON designs, manufactures, and operates commercial laser tag systems, LED arenas, axe throwing, interactive darts, and venue management software for family entertainment centers worldwide, with 169+ installed venues across multiple product lines.

Ownership category

akta.pro rank

Product category

Laser Tag Equipment Manufacturing

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (713110), Amusement Arcades (71312), Electric Lighting Equipment Manufacturing (3351), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Hobby, Toy, and Game Retailers (45912)

SIC

Electric Lighting & Wiring Equipment (3640), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industries

Gaming Machine Systems & Management (CMS, TITO, Player Tracking, Bonusing) (MPAEAJAH), Console Cases, Stands & Protective Accessories (HDACANAJ)

Keywords

• Laser tag equipment
• LED illuminated arenas
• Family entertainment attractions
• Axe throwing attractions
• Entertainment center software

Headquarters

HQ city

Amherst

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Laser Tag Equipment Sales (LT-12.9 PRO): Sale of LASERTRON LT-12.9 PRO laser tag game system including vests, phasers, game computer, and accessories. Equipment sales with warranty coverage (3-year bumper-to-bumper, lifetime on phaser cords).
2. LED Illuminated Arena Sales: Sale of 100% LED Illuminated Arenas including arena obstacles, LED lighting, arena controllers, and recharger/re-spawn areas. Includes lifetime warranty on arena obstacles and 5-year warranty on LED lighting.
3. Krazy Darts XL Sales: Turnkey sales of Krazy Darts XL social gaming attraction including lane construction, protection, seating, LED lighting, projectors, touch screen displays, servers, and software. Pricing ranges from $79,000 (2 lanes) to $268,000 (8 lanes).
4. Software Maintenance (Krazy Darts XL): Annual software maintenance fee of $2,950 for Krazy Darts XL including game format updates and player name features.
5. Krazy Axes (Axe Throwing) Equipment Sales: Sale of high-end axe throwing attraction including lane construction, protection, digital targeting displays, scoring software, and necessary hardware.
6. Krazy Darts Standard Sales: Sale of Krazy Darts standard social gaming attraction with steel-tipped darts and multiple game formats.
7. Company-Owned Entertainment Centers: Operating company-owned laser tag and social gaming venues in Buffalo, NY and Henrietta, NY generating direct revenue from player sessions, parties, and events.
8. Center Manager Pro POS Software: Point of Sale software system developed 20+ years ago for entertainment centers. Tracks payments, party scheduling, time slots, and customer data. Sold to other entertainment center operators.
9. Laser Tag Conference: Hosting annual LASERTRON Laser Tag Manufacturer Conference for prospective and existing operators to experience products and learn about operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

LASERTRON designs, manufactures, and sells the LT-12.9 PRO LED laser tag game system, 100% LED Illuminated Arenas, and social gaming attractions including Krazy Axes (axe throwing), Krazy Darts, and Krazy Arrowz for family entertainment centers worldwide. The company also develops and licenses Center Manager Pro, a point-of-sale and venue management software for entertainment operators, and operates two company-owned demonstration venues in Buffalo and Henrietta, NY.

Product overview

LASERTRON manufactures a portfolio of immersive entertainment attractions for family entertainment centers, consisting of proprietary hardware-based gaming experiences and integrated software. The core product line includes the LT-12.9 PRO LED laser tag system with 100% LED Illuminated Arenas, and social gaming attractions including Krazy Darts XL (with its smaller Krazy Darts Standard variant), Krazy Axes (available in Basic and VIP configurations), and Krazy Arrowz. The company also offers Center Manager Pro, its proprietary POS and venue management software, and operates two company-owned branded entertainment centers in Buffalo and Rochester, NY as demonstration venues.

Differentiator

Problem solved

Functional benefit

Brands

• LASERTRON: Flagship laser tag equipment and 100% LED Illuminated Arena brand
• Krazy Axes
• Krazy Darts
• Krazy Darts XL
• Krazy Arrowz
• Center Manager Pro
• LT-12.9 PRO

Products and services

• LASERTRON LT-12.9 PRO Laser Tag System Flagship LED laser tag gaming system featuring vests and phasers with 2.4 GHz digital radio, five vibrating target areas, 360-degree target coverage, full-color phaser display, and Pick Your Own Power-Ups capability. Includes Lifetime Warranty on phaser cords and 3-year bumper-to-bumper warranty.
• LED Illuminated Arenas 100% LED Illuminated laser tag arena featuring proprietary design patents, fully reconfigurable obstacles and wall panels, and integrated arena controllers. Lifetime warranty on arena obstacles and 5-year warranty on LED lighting. 3X brighter than traditional blacklight/UV arenas.
• Krazy Axes (Standard) High-end axe throwing attraction with digital laser target projections, touch screen scoring interface, and bar-height seating. Features 20+ game formats. Requires minimum 12'6" clear height.
• Krazy Axes VIP Luxury axe throwing experience with expanded lane widths (8 ft vs standard 6 ft), enhanced furniture quality, full-service dining and bar experience, and digital targeting.
• Krazy Darts Standard Social gaming attraction using standard steel-tipped darts with projection-based targets and touchscreen scoring. Provides multiple game formats for competitive play among families and groups.
• Krazy Darts XL Social gaming experience supporting multiple projectile types (soft juggling balls, Nerf blasters, steel-tipped darts) with 2x bigger target area, dual-height options, 18+ game formats, built-in storage and card swipe activation. Pricing ranges from $79,000 (2 lanes) to $268,000 (8 lanes).
• Krazy Arrowz Social gaming experience featuring archery-based gameplay with digital scoring. Currently operating at 1 venue with 4 lanes.
• Center Manager Pro POS Software Point of Sale and family entertainment center management software with capabilities including party scheduling, time slot tracking, online reservations, payment processing, time-based offers, memberships, loyalty programs, and integrated kiosk registration system.

Quantifiable outcome

• 60%+ of players are 18 and older at company-owned venues
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature11 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Laserforce: Direct competitor manufacturing laser tag equipment and arena systems for FECs worldwide. Both companies sell integrated hardware+software laser tag systems to family entertainment center operators with similar go-to-market models.
• Creative Works: Manufacturer of FEC attractions including laser tag arenas, mini-golf, and go-karts. Competes with LASERTRON in the integrated entertainment attraction equipment space and serves overlapping FEC customers.
• LAI Games: Manufacturer of amusement and arcade equipment, including laser tag and prize-dispensing games. Competes with LASERTRON's social gaming attractions (Krazy Darts, Krazy Axes) for FEC and arcade operator customers.
• Delta Strike: Laser tag equipment manufacturer offering turnkey arena and phaser systems. Directly comparable to LASERTRON's LT-12.9 PRO and LED Illuminated Arena product line for the FEC and entertainment center channel.
• Bad Axe Throwing: One of the largest axe throwing venue operators in North America with 60+ locations. Competes with LASERTRON's Krazy Axes in the adult group-entertainment category and represents both a potential customer and competitor for axe-throwing installations.
• Urban Axes: Premium axe throwing venue operator with multiple locations. Comparable to LASERTRON's Krazy Axes VIP experience and reflects the same adult experiential entertainment positioning LASERTRON targets.

Broad incumbents

• Dave & Buster's: Large publicly-traded FEC chain operating entertainment centers with arcade, sports viewing, and food/beverage. Represents a large potential customer for LASERTRON equipment and demonstrates the scale of the FEC category LASERTRON sells into.
• Main Event Entertainment: National FEC chain offering bowling, laser tag, and arcade games. A representative large-format FEC customer that purchases integrated attractions like LASERTRON's laser tag and social gaming systems.

Others

• Embed: Provider of cashless POS and business management software for the FEC industry. Directly competes with LASERTRON's Center Manager Pro for software spend across the same operator customer base.

Emerging players

• Hologate: Provider of VR/AR immersive entertainment systems for FECs and attractions. Represents the next-generation immersive entertainment category that could compete with or replace traditional laser tag installations at FEC venues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lasertron_us
• Facebookfacebook.com/LasertronManufacturing
• LinkedInlinkedin.com/company/lasertron

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LASERTRON