What Hobart Hurricanes does

Hobart Hurricanes is a privately held professional cricket franchise established in 2011 and based at Ninja Stadium in Bellerive, Tasmania. It fields both men's and women's teams in Cricket Australia's Big Bash League (BBL) and Women's Big Bash League (WBBL), competing under Cricket Tasmania governance. The franchise recently won its first WBBL|11 championship, establishing new credibility and brand momentum heading into the 2026/27 season.

The core offerings are structured around match-day memberships and tickets at Ninja Stadium, spanning four tiers — The Ponting Club (limited to 50 premium members), Reserved Seat, General Admission, and Flexi packages — plus a non-attendance Supporter Membership. Memberships start from $38 and include Mber+ digital access for member services and merchandise ordering through the official Hurricanes shop on cricket.com.au. A separate community cricket portfolio (the Hurricanes Smash Series and related programs such as Stage 1 Smash, Court Smash, Social Smash, Woolworths Cricket Blast, Girls Colour Blast, School Holiday Programs, and the Tas Water Junior League) is delivered across multiple venues in Hobart, Launceston, and regional Tasmania, targeting participants from age 5 to adult. Technology is limited to operational tooling (Mber+ platform, ticketing via Ticketek/Ticketmaster) with no proprietary AI/ML components.

Revenue is generated through subscription memberships, single-match ticket sales, merchandise transactions, modest community program fees, and sponsorship deals with a portfolio of principal, major, and minor partners led by Woolworths, Tasmanian, and Ninja. The go-to-market motion is event-driven around the BBL and WBBL home fixture schedule, augmented by grassroots community programs that serve as a participation funnel and a brand-building asset across the state. The franchise operates with 51-100 employees and a multi-channel marketing presence (website, social, email, on-ground events) focused on membership acquisition and match-day attendance.

Name

Hobart Hurricanes

Legal name

Hobart Hurricanes

Website

https://hobarthurricanes.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Hobart Hurricanes is a privately held Australian cricket franchise competing in the BBL and WBBL from Ninja Stadium in Tasmania, generating revenue from memberships, ticketing, merchandise, community programs, and sponsorships while operating statewide grassroots participation programs.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Sports Teams and Clubs (711211)

akta.pro primary industry

Cricket Leagues (MPAKAAAF)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional cricket franchise
• T20 cricket league
• Cricket match tickets
• Community cricket programs
• Sports entertainment

Headquarters

HQ city

Bellerive

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Match Tickets and Memberships: Revenue from ticket sales for BBL and WBBL home matches at Ninja Stadium. Full-season memberships (The Ponting Club, Reserved Seat, General Admission) and flexi memberships provide recurring and one-time revenue streams.
2. Premium Membership Experiences: The Ponting Club offers exclusive premium experiences including post-match changeroom access, meetings with Ricky Ponting, and hospitality for 50 limited members at premium pricing.
3. Community Program Fees: Court Smash social cricket at $5/player/game, Social Smash at $20/person, School Holiday Programs at $39/child. These community programs provide modest revenue while building grassroots engagement.
4. Merchandise Sales: Online merchandise store through shop.cricket.com.au. Members receive store credit via Mber+ platform for exclusive member merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hobart Hurricanes is a professional cricket franchise fielding men's and women's teams in Australia's Big Bash League (BBL) and Women's Big Bash League (WBBL). The franchise sells match tickets and multi-tiered memberships for home games at Ninja Stadium, and operates the Hurricanes Smash Series and related community cricket development programs across Tasmania for children, youth, and adults.

Product overview

Hobart Hurricanes is a professional cricket franchise competing in the Australian Big Bash League (BBL) and Women's Big Bash League (WBBL). The organization's primary offerings include match tickets and various membership tiers (The Ponting Club, Reserved Seat, General Admission, and Flexi options) providing access to BBL and WBBL home matches at Ninja Stadium. Additionally, the Hurricanes operates an extensive community cricket programs portfolio called the Smash Series, which encompasses Stage 1 Smash, Social Smash, and Court Smash for different age groups and skill levels. Supporting community initiatives include the Hurricanes Tas Water Junior League, School Holiday Programs, Woolworths Cricket Blast, and Girls Colour Blast, all delivered through Cricket Tasmania's community team to grow cricket participation across Tasmania.

Differentiator

Problem solved

Functional benefit

Brands

• The Ponting Club: An exclusive membership program offering premium match-day experiences, behind-the-scenes access, and inner circle experiences including post-match changeroom access and exclusive events with Ricky Ponting. Limited to 50 members for the 2025/26 season.

Products and services

• Full Season Memberships Full-season memberships providing access to all Hobart Hurricanes WBBL and BBL home matches at Ninja Stadium, including Reserved Seat (same seat all season in Ricky Ponting Stand) and General Admission (hill and GA area) tiers with annual subscription billing.
• The Ponting Club An exclusive limited-edition membership offering premium match-day experiences including exclusive evening with Ricky Ponting, premium reserved seating for 5 home matches, all-inclusive food and beverage, Chairman's Lounge access, personalized Hurricanes shirt, signed Ponting wine, and post-match changeroom access. Strictly limited to 50 members per season.
• Flexi Memberships Flexible membership options allowing fans to pick and choose specific home matches to attend, including 3-Game and 2-Game Flexi packages with annual billing.
• Supporter Membership A non-attendance membership option for fans who wish to support the Hobart Hurricanes but cannot attend matches in person, offered on annual subscription billing.
• Court Smash A fast-paced indoor social cricket competition played over six weeks with five players per team, one-hour matches, and soft balls requiring no protective equipment. Available in mixed and women's divisions across multiple Tasmania venues at $5/player/game with a $16 registration fee.
• Social Smash A one-off gala day cricket event for teams of 6 players aged 12+, played in a modified format completed in a single day with no equipment or experience required. Priced at $20 per person.
• Stage 1 Smash A free modified match play program for children ages 8-12, delivered in 1-hour weekly sessions with all equipment provided and no commitment required.
• School Holiday Programs Cricket activities for children aged 5-10 during school holidays at $39 per child, available for all skill levels, including the Girls Colour Blast program. Includes a participant pack with tote bag, stress ball, and drink bottle.
• Hurricanes Tas Water Junior League A structured age-appropriate cricket competition for junior players ages 9-16 across Tasmania with skill-based grades and modified formats, sponsored by TasWater.
• Woolworths Cricket Blast A fun-first cricket program for ages 5-10 designed to teach cricket through exciting activities and modified games, sponsored by Woolworths.
• Girls Colour Blast A free all-girls cricket program for ages 5-12 featuring non-traditional skill and game-based activities with a colour and water theme, including a Colour Run. Includes participant pack with white shirt, tote bag, stress ball, and hat.

Quantifiable outcome

• WBBL11 Champions - First WBBL Title
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered principal partner, major partner and minor.

• Tasmanianprincipal partnerGTM or Marketing PartnerPrincipal partner of Hobart Hurricanes. Tasmanian is a major retail brand in Tasmania, providing primary sponsorship visibility on team kit and marketing materials.
• Ninjamajor partnerGTM or Marketing PartnerNinja Kitchen appliances brand serves as major partner. Home ground is branded as Ninja Stadium - their primary venue naming rights partner.
• Jackson Motor Company (Jackson Isuzu Utes)minorGTM or Marketing PartnerJackson Motor Company with Jackson Isuzu Utes brand sponsors the Hurricanes Smash Series community cricket programs.
• University of Tasmaniamajor partnerStrategic or Co-development PartnerMajor partner providing academic and potentially research connections. UTAS Uni Gym used for Court Smash community programs.
• TasWatermajor partnerGTM or Marketing PartnerTasWater sponsors the Hurricanes Tas Water Junior League - a structured junior cricket competition for ages 9-16 across Tasmania.
• Sharkmajor partnerGTM or Marketing PartnerShark (haircare appliances) is a major partner of the Hurricanes.
• Hobart AirportminorGTM or Marketing PartnerHobart Airport provides sponsorship support to the Hurricanes.
• Wilson HomesminorGTM or Marketing PartnerWilson Homes building company is a partner of the Hurricanes.
• Wilson SecurityminorGTM or Marketing PartnerWilson Security is a partner of the Hurricanes.
• MasuriminorGTM or Marketing PartnerMasuri cricket equipment brand provides partnership to the Hurricanes.
• Club WarehouseminorGTM or Marketing PartnerClub Warehouse is a partner of the Hurricanes.
• The MercuryminorGTM or Marketing PartnerThe Mercury newspaper provides media partnership support.
• Flying ColoursminorGTM or Marketing PartnerFlying Colours marketing agency is a partner.
• Old WoolstoreminorGTM or Marketing PartnerOld Woolstore hotel/accommodation is a partner, likely providing hospitality services.
• Aurora EnergyminorGTM or Marketing PartnerAurora Energy Tasmanian electricity provider is a partner.
• Lawrenny DistilleryminorGTM or Marketing PartnerLawrenny Distillery provides products for Ponting Club exclusive experience (signed Ponting wine).
• Speak Up Stay ChatTY!minorOthersMental health awareness partner supporting player and community wellbeing initiatives.
• Woolworthsprincipal partnerGTM or Marketing PartnerWoolworths sponsors Woolworths Cricket Blast program for kids ages 5-10, providing national reach for junior cricket development.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sydney Thunder: BBL/WBBL franchise sharing Sydney market dynamics with the Sixers; direct competitive peer in shared Cricket Australia framework, with comparable membership products and Shawn Bradstreet joining Hobart Hurricanes after assistant coaching at Sydney Thunder.
• Melbourne Stars: Direct BBL/WBBL competitor with comparable membership tiers, community programs (e.g., Melbourne Stars Community programs), and partnership-driven business model; offers the closest large-market comparison point for Hobart Hurricanes' commercial structure.
• Perth Scorchers: BBL/WBBL franchise and historically the men's competition's most successful team; directly comparable franchise business model (membership, ticket, sponsorships) under shared Cricket Australia governance and venue-anchored matchday revenue.
• Sydney Sixers: Fellow BBL and WBBL franchise based in Sydney; competes head-to-head with Hobart Hurricanes in both men's and women's competitions and shares the same league governance, revenue model (memberships, tickets, sponsorships), and Cricket Australia framework.
• Brisbane Heat: BBL/WBBL franchise from another state capital; comparable in league structure, sponsorship tiers, and community programming model, useful for benchmarking regional vs capital-city franchise economics.
• Adelaide Strikers: BBL/WBBL franchise with structurally similar regional-market profile to Hobart Hurricanes and equivalent operational setup (community cricket, membership tiers, academy programs), making it a like-for-like operational and commercial peer.
• Melbourne Renegades: BBL/WBBL franchise sharing the Melbourne market with the Stars; direct competitor with similar franchise economics, membership model, and reliance on a single state-of-origin fan base.

Regional players

• Islamabad United (PSL): Pakistan Super League franchise operating under a similar franchise-cricket model with memberships, premium hospitality tiers, and central-league governance — comparable as an international franchise-cricket peer though operating in a different market geography.

Emerging players

• Oval Invincibles (The Hundred): London-based The Hundred franchise; structurally comparable franchise-cricket business with the same reliance on premium membership products, venue-anchored matchday revenue, and central league broadcasting economics.
• Trent Rockets (The Hundred): English franchise cricket team in The Hundred competition; operates the same T20-franchise model (memberships, premium hospitality, community programs, venue-based matchday revenue) under a different national league framework, making it a relevant international franchise-format peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HurricanesBBL
• Facebookfacebook.com/HobartHurricanes
• Instagraminstagram.com/hobarthurricanes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hobart Hurricanes