Cult Crackers

What Cult Crackers does

Cult Crackers, operated by BirDi LLC, is an artisan cracker producer founded by Dianna Dar in Berkeley, California. The company hand-bakes small-batch, certified-organic, gluten-free crackers from a six-seed blend (chia, hemp, flax, sesame, sunflower, and pumpkin) and from cassava flour. The product line consists of two core SKUs, Classic Seed Crackers and Crunchy Cassava Crackers, both priced at $8 per pouch, plus branded merchandise (T-shirts and market totes at $18). Production is conducted at The Berkeley Kitchens, a community commercial kitchen, by a team of four women who hand-mix, hand-bake, and hand-package each batch.

The company sells directly to consumers through a Shopify e-commerce storefront with structured shipping ($6 flat or free over $48 within the contiguous US) and through wholesale channels to independent grocery stores, cheese shops, and refill shops across the United States. It holds USDA Organic and CCOF Organic Non-GMO certifications, is a Good Food Guild member, and is certified by the California Green Business Network for Alameda County. The Good Housekeeping publication named Cult Crackers the "Best Gluten-Free Cracker," and the brand holds two Judge.me Diamond-level medals for authentic and transparent shop practices.

Cult Crackers is privately held, bootstrapped, and founder-owned with no disclosed external funding, no parent company, and no subsidiaries. The registered trademark CULT CRACKERS® is held by BirDi LLC. International shipping is not offered, and operations remain entirely domestic with a small but deliberately artisan production footprint.

Name

Cult Crackers

Legal name

BirDi LLC

Website

https://cultcrackers.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Cult Crackers is an artisan Berkeley-based bakery that hand-produces organic, gluten-free seed and cassava crackers, selling direct-to-consumer via Shopify and wholesale through independent grocers and cheese shops across the United States.

Ownership category

akta.pro rank

Product category

Artisan Crackers

NAICS

Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Cookies & Crackers (2052)

akta.pro primary industry

Crackers & Savory Biscuits Manufacturing (AFAKAIAJ)

akta.pro secondary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

Keywords

• Artisan crackers
• Gluten-free snacks
• Organic seed crackers
• Specialty baked foods
• High-protein snacks

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Direct Product Sales (E-commerce): Direct-to-consumer sales of crackers and merchandise through the company's Shopify e-commerce storefront. Products include Classic Seed Crackers ($8), Crunchy Cassava Crackers ($8), and branded merchandise.
2. Wholesale Distribution: Wholesale orders to independent grocery stores, cheese shops, and refill shops around the country. Contact via [email protected] or wholesale form.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Cult Crackers hand-bakes gluten-free artisan crackers in small batches at its Berkeley, California facility using organic seeds as the primary ingredient. The flagship product is built on a six-powerhouse seed blend that delivers 20g of protein per serving, with the brand also offering cassava-based and other seed varieties alongside branded merchandise. Products are sold direct-to-consumer online and through select wholesale accounts.

Product overview

Cult Crackers is an artisan cracker company offering a focused product line centered on specialty crackers. The core products are two types of crackers—Classic Seed Crackers (award-winning, made with six seeds) and Crunchy Cassava Crackers (cassava-based)—both certified organic, gluten-free, and handmade in Berkeley, California. The company also sells branded merchandise (t-shirts and tote bags) through the same e-commerce platform. Crackers are sold directly online and through independent grocery stores nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Seed Crackers

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• The Berkeley KitchenscoreOthersCommunity commercial kitchen facility where Cult Crackers hand bakes and hand packages their crackers. Located in the San Francisco Bay Area, The Berkeley Kitchens is a facility supporting small food producers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mary's Gone Crackers: Long-standing direct competitor in organic, gluten-free, seed-based crackers sold through natural/specialty grocery and DTC. Most comparable on product format, ingredient philosophy, and target health-conscious consumer as Cult Crackers.
• Simple Mills: Fast-growing better-for-you cracker and snack brand emphasizing clean ingredients, gluten-free formulations, and broad natural-channel distribution. Directly comparable on target customer, positioning, and retail footprint.
• Crunchmaster: Established gluten-free cracker brand focused on rice/sesame-based crackers sold through mainstream grocery. Comparable on product category and gluten-free positioning, though larger and more mass-channel oriented than Cult Crackers.
• Milton's Craft Bakers: Specialty cracker brand offering crafted, better-for-you crackers (including gluten-free lines) in natural and mainstream retail. Comparable on product craft positioning and distribution channels.
• Doctor in the Kitchen: Small-batch, plant-based cracker brand targeting health-conscious consumers through natural channels and DTC. Comparable on artisan production, ingredient focus, and brand size.

Broad incumbents

• Back to Nature: Broader natural-foods brand with a cracker portfolio sold through mainstream and natural grocery. Comparable as a wider-portfolio incumbent in the same shelf set, though not artisan or seed-focused.
• Real Foods (Corn Thins, Ryvita): Established international cracker and crispbread maker with natural/organic positioning. Comparable on product format and ingredient philosophy, though materially larger and broader in distribution than Cult Crackers.
• Snyder's of Hanover: Mainstream cracker incumbent (part of Campbell Snacks) with broad grocery distribution across multiple cracker subcategories. Comparable as a much larger industry incumbent on the same shelf, though not in the artisan/health niche.

Emerging players

• Hu Kitchen: Premium better-for-you snack brand spanning crackers, bars, and chocolate, with strong natural and DTC presence. Comparable on ingredient philosophy and consumer target, though broader portfolio.
• From the Ground Up: Better-for-you cracker and snack brand focused on vegetable-based, gluten-free formulations sold through natural and mainstream channels. Comparable on health-forward positioning and target consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cultcrackers
• Instagraminstagram.com/cultcrackers
• LinkedInlinkedin.com/company/cultcrackers

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cult Crackers