Name

Right Toyota

Legal name

Right Toyota

Website

https://righttoyota.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Revenue from sales of new Toyota vehicles, used vehicles, and certified pre-owned vehicles. The dealership offers a wide range of Toyota models including sedans (Corolla, Camry), SUVs (RAV4, Highlander, 4Runner, Sequoia), trucks (Tacoma, Tundra), and electrified vehicles (Prius, bZ, RAV4 Hybrid).
2. Service and Maintenance: Revenue from vehicle service and maintenance including oil changes, brake repairs, tire rotations, battery replacement, and other factory-scheduled maintenance. The service center uses genuine Toyota parts and employs Toyota-trained technicians.
3. Finance and Insurance Products: Revenue from financing vehicle purchases through partnerships with multiple lenders, as well as extended service contracts and vehicle protection products. The finance department facilitates auto loans and leases.
4. Parts and Accessories: Revenue from sales of genuine Toyota parts and accessories for vehicle maintenance and customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Right Toyota is a Toyota automobile dealership in Scottsdale, Arizona, that sells new Toyota vehicles (including sedans, SUVs, trucks, hybrids, and EVs), certified pre-owned and used vehicles, and arranges auto financing and leases through lender partnerships. The dealership additionally operates a Toyota-certified service center offering maintenance, repairs, and parts using genuine Toyota parts and Toyota-trained technicians, supported by prepaid maintenance plans (ToyotaCare and ToyotaCare Plus) and online scheduling tools.

Product overview

Right Toyota is a Toyota automobile dealership in Scottsdale, AZ, serving the greater Phoenix metro area. Its product portfolio is organized around four core areas: (1) vehicle sales spanning new Toyota vehicles (sedans such as Camry and Corolla; SUVs including RAV4, Highlander, Grand Highlander, 4Runner, Sequoia, and Land Cruiser; trucks such as Tacoma and Tundra; hybrids and EVs including Prius, RAV4 Hybrid, Highlander Hybrid, bZ, and bZ Woodland; and performance models such as GR86, GR Corolla, and C-HR), certified pre-owned (CPO) Toyota vehicles, and quality used vehicles from Toyota and other brands; (2) financing and leasing through in-house and online tools including pre-approval, trade-in valuation (Kelley Blue Book), and lender partnerships, supported by promotional offers such as military and college graduate rebates; (3) a Toyota-certified service center providing maintenance and repairs using genuine Toyota parts, supplemented by prepaid maintenance plans ToyotaCare (2 years/25,000 miles, no cost) and ToyotaCare Plus (4 years/45,000 miles, paid); and (4) a rotating set of dealer specials and coupons. The dealership also offers parts, accessories, and online scheduling tools for service, test drives, and financing.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicle Sales Sale of brand-new Toyota vehicles across the full manufacturer lineup, including sedans, SUVs, trucks, hybrids, and EVs, available as in-stock, in-transit, or in-production units for individual consumers in the Phoenix metro area.
• Used Vehicle Sales Sale of pre-owned vehicles from Toyota and other trusted brands, inspected for value, safety, and long-term dependability, for individual buyers seeking more affordable options.
• Toyota Certified Pre-Owned (CPO) Pre-owned Toyota vehicles that undergo a detailed manufacturer inspection and come with additional warranty-backed protection, offering CPO buyers extra confidence beyond standard used vehicle sales.
• Vehicle Financing and Leasing Auto loan and lease solutions arranged through multiple lender partnerships, offering online pre-approval, trade-in tools, and in-person finance department assistance to help consumer buyers secure vehicle financing.
• Toyota Service Center Certified Toyota maintenance and repair services using genuine Toyota parts and Toyota-trained technicians, covering routine maintenance such as oil changes, brake inspections, and tire rotations, plus larger repairs for individual vehicle owners.
• ToyotaCare Maintenance Plan No-cost prepaid maintenance plan included with every new Toyota purchase, covering factory-recommended maintenance for 2 years or 25,000 miles (whichever comes first) plus 24-hour roadside assistance.
• ToyotaCare Plus Extended Maintenance Plan Extended prepaid maintenance plan covering factory-recommended maintenance for up to 4 years or 45,000 miles, including oil and filter changes, cabin and engine air filters, tire rotations, multi-point inspections, and 4 years of unlimited-mile roadside assistance.
• Toyota Parts and Accessories Sale of genuine Toyota parts, accessories, and fluid replacement services for vehicle owners performing maintenance, repairs, or customization at the dealership's parts counter.

Quantifiable outcome

• ToyotaCare plan provides $649 in value (3 oil changes, 3 tire rotations, roadside assistance) for $249.95 - more than 50% off

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The C.A.R.E. OrganizationminorStrategic or Co-development Partner · 4 February 2026Right Toyota funded a grant supporting The C.A.R.E. Organization's 'Home for Hope' initiative. The initiative provides safe, stable housing for young adult survivors of childhood trauma. The grant contributes $1,000 per month toward apartment rent for a 21-year-old survivor named Hope, enabling her to focus on recovery, employment, and returning to college to pursue a career in social work. This reflects a collaboration to address housing instability among young adult survivors.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Camelback Toyota: Another franchised Toyota dealership in the Phoenix metro area, directly competing with Right Toyota for the same brand buyers. Same OEM, overlapping geography, comparable new/used/CPO/service offering.
• CarMax: National used-vehicle retailer with a Phoenix-area superstore. Directly competes with Right Toyota's used and CPO business for buyers seeking no-haggle pricing and broad inventory selection.

Broad incumbents

• AutoNation: Largest US automotive retailer with multiple Phoenix-area stores across multiple brands. Competes with Right Toyota for new/used vehicle buyers and service business, though at much broader scale and brand portfolio.
• Lithia Motors: One of the largest US dealer groups with significant Phoenix-metro presence across multiple OEMs including Toyota. Competes broadly for vehicle sales and service customers in the same geography.
• Penske Automotive Group: Major US franchised dealer group with luxury and mass-market brands including Toyota franchises in select markets. Competes with Right Toyota on premium and mainstream new-vehicle retailing and finance attach.
• Asbury Automotive Group: Large US franchised dealer group operating across multiple Sun Belt markets. Overlaps with Right Toyota in new/used retailing, F&I product attach, and service absorption capacity.
• Sonic Automotive: US franchised dealer group with EchoPark used-vehicle stores and traditional franchises. Competes with Right Toyota on new Toyota retailing and used-vehicle/CPO inventory in overlapping Southwest markets.
• Group 1 Automotive: US and UK franchised dealer group with Toyota franchises in several US markets. Comparable in operational model to Right Toyota — new/used retail, F&I, service — at significantly larger scale.

Emerging players

• Carvana: Online used-vehicle retailer with vehicle vending and home delivery in the Phoenix metro. Competes for used-car and increasingly new-car shoppers who prefer digital-first purchasing over a traditional dealership.
• EchoPark Automotive: Used-vehicle retail concept operated by Sonic Automotive with stores in select Phoenix-area locations. Competes directly with Right Toyota's used and certified pre-owned inventory for value-oriented shoppers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/righttoyota
• Facebookfacebook.com/righttoyota

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right Toyota