Downtown FabWorks
Downtown FabWorks is a New Orleans-based custom experiential fabrication firm operating two divisions—FabWorks Scenic and FabWorks Architectural—that deliver end-to-end multi-trade fabrication and installation for enterprise clients in brand activations, live events, broadcast television, museums, and themed entertainment.
- Company typePrivate
- Founded2019
- HeadquartersNew Orleans, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Downtown FabWorks does
Downtown FabWorks is a custom experiential fabrication and design firm founded in 2019 by Daniel Krall and headquartered in New Orleans, Louisiana. The company operates two specialized divisions—FabWorks Scenic, which serves brand activations, live events, trade shows, broadcast television sets, and arena shows, and FabWorks Architectural, which serves museum exhibits, themed environments, immersive installations, and public art. Production runs out of a single 40,000+ square-foot manufacturing facility staffed by 40+ craftspeople holding multi-trade capabilities that span in-house technical design, CNC machining, metal fabrication (with MIG, TIG, and stick welding certifications), custom millwork, scenic finishing, prop-making, AV/lighting integration, and continental-US delivery and installation.
The firm delivers projects on a custom, per-engagement basis for enterprise clients. Named customers include Capital One, Spotify, Pandora, Under Armour, Marriott Bonvoy, Live Nation, the National WWII Museum, Audubon Zoo, and the Robin Roberts Broadcast Media News Studio, with notable project credits spanning Super Bowl branded installations and the Indianapolis Motor Speedway Museum. Revenue is generated entirely through one-time project contracts; there is no recurring subscription, retainer, or licensing model. The company pursues enterprise clients through direct field sales, contact-form-driven inbound, and outreach to event producers, creative agencies, and brand marketing teams, supplemented by Instagram, LinkedIn, blog case studies, an email newsletter, and participation in industry events such as IAAPA Expo, TEA SATE, and SEMC.
The company is founder-controlled and bootstrapped, with no institutional investment, parent entity, or disclosed funding rounds. It is recognized as one of the New Orleans CityBusiness Fastest Growing Companies for three consecutive years (2023-2025) with 121% three-year revenue growth, and in 2025 won the American Galvanizers Association Excellence in Hot-Dip Galvanizing Award for the Bucktown Bird's Nest Learning Pavilion collaboration with AZZ Galvanizing - Baton Rouge. Operations are organized into the Scenic and Architectural divisions to focus project execution on the specific requirements of each vertical, and the leadership team includes a President/Founder, a VP of Communications, a VP of Operations, a Director of People & Culture, a Head of Technical Design, and dedicated Project Management and Sales functions.
Downtown FabWorks firmographics
Firmographics- Name
- Downtown FabWorks
- Legal name
- Downtown FabWorks
- Website
- https://downtownfabworks.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Downtown FabWorks is a New Orleans-based custom experiential fabrication firm operating two divisions—FabWorks Scenic and FabWorks Architectural—that deliver end-to-end multi-trade fabrication and installation for enterprise clients in brand activations, live events, broadcast television, museums, and themed entertainment.
- Ownership category
- akta.pro rank
Downtown FabWorks industry classification
Industry- Product category
- Custom Experiential Fabrication Services
- NAICS
- Indoor and Outdoor Display Advertising (541850), Sign Manufacturing (33995)
- SIC
- Fabricated Structural Metal Products (3440), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)
- akta.pro secondary industries
- Exhibition, Retail & Experiential Design (BPAHAKAL), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Downtown FabWorks is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Downtown FabWorks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Custom Fabrication Projects: Project-based custom fabrication services for live events, brand activations, broadcast studios, immersive exhibits, and themed entertainment. Revenue earned on a per-project basis with scope defined by client specifications. No recurring revenue model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Downtown FabWorks product offering
Product offeringCore offering
Downtown FabWorks is a custom experiential fabrication and design firm that designs, fabricates, and installs physical environments for live events, broadcast television, brand activations, immersive exhibits, and themed entertainment. Operating from a 40,000+ sq ft New Orleans facility with 40+ employees, the firm combines design, CNC machining, metalworks, millwork, finishing, prop-making, and AV/lighting integration under one roof, structured into two divisions: FabWorks Scenic (brand activations, live events, trade shows, arena shows) and FabWorks Architectural (museum exhibits, themed environments, immersive exhibits, public art).
Product overview
Downtown FabWorks is a custom experiential fabrication and design firm offering two distinct service divisions under one roof. FabWorks Scenic (scenic fabrication) serves the experiential marketing, events, entertainment, and broadcast television industries with brand activations, live events, trade shows, and arena shows. FabWorks Architectural (architectural fabrication) focuses on museum exhibits, themed environments, immersive exhibits, and public art installations. Both divisions leverage shared capabilities including CNC machining, precision metalworks, custom millwork, scenic finishing, prop-making, AV/lighting integration, and professional delivery/installation services.
Differentiator
Problem solved
Functional benefit
Brands
- FabWorks Architectural: Architectural division specializing in museum exhibits, themed environments, and immersive exhibits fabrication.
- FabWorks Scenic
Products and services
- FabWorks Scenic Scenic fabrication division serving the experiential marketing, live events, trade shows, television/film sets, and arena shows industries. Provides end-to-end custom fabrication including technical design, custom scenery, graphics, installation, and AV/lighting integration for enterprise clients and event producers.
- FabWorks Architectural Architectural fabrication division focused on museum exhibits, themed environments, immersive exhibits, and public art installations. Delivers museum-quality fabrication with interactive exhibits, custom theming, and installation services for cultural institutions and themed entertainment venues.
- Custom Experiential Fabrication Services Full-service custom fabrication combining diverse trades including CNC machining, metalworks, millwork, finishing, prop-making, AV/lighting integration, and delivery/installation. Spans from concept to execution for experiential environments across the U.S., sold as project-based services to enterprise clients in brand marketing, cultural institutions, broadcast television, live entertainment, and themed entertainment.
Quantifiable outcome
- 121% revenue growth over three years
Companies that use Downtown FabWorks
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Downtown FabWorks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Downtown FabWorks partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AZZ Galvanizing - Baton RougecoreCollaboration on the Bucktown Bird's Nest Learning Pavilion project. AZZ provided hot-dip galvanizing services for steel corrosion protection, and Downtown FabWorks provided the fabrication and installation. The project won AGA Excellence in Hot-Dip Galvanizing Awards in 2025.
- Red VelvetminorCollaboration on Tales of the Cocktail activation - a New Orleans-based cocktail festival event.
- Katapult EventsminorCollaboration on MONAT Studio project.
- Scenario GlobalcoreCollaboration on the Indianapolis Motor Speedway Museum project - a themed entertainment installation.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Downtown FabWorks competitors and assessment
Company assessmentBroad incumbents
- George P. Johnson Experience Marketing: George P. Johnson is a large global experiential marketing agency with integrated fabrication, serving many of the same enterprise brands as Downtown FabWorks. It competes in the same end-markets but at significantly greater scale and as part of a wider agency portfolio.
- Production Resource Group (PRG): PRG is a global leader in event production and entertainment technology, with fabrication and scenic capabilities that overlap with Downtown FabWorks' Scenic division. It serves live entertainment and broadcast clients at a much larger scale as part of a broader production services portfolio.
Direct peers
- Sparks: Sparks is a large experiential marketing agency with in-house custom fabrication capabilities for brand activations, live events, and trade shows — directly comparable to Downtown FabWorks' Scenic division in terms of service mix and enterprise brand clients.
- Moss: Moss is a leading provider of experiential solutions and custom fabrication for events, exhibits, and brand environments. Its integrated design-to-installation model and Fortune 500 client base make it one of the closest large-scale peers to Downtown FabWorks.
- Hadley Exhibits: Hadley Exhibits is a custom exhibit fabrication and experiential design firm serving trade shows, museums, and corporate environments. Its in-house design, fabrication, and installation capabilities closely mirror the FabWorks Architectural division.
- Fisher Technical Services: Fisher Technical Services is a custom fabricator specializing in museum exhibits, themed environments, and interactive installations. It serves cultural institutions with the same multi-trade, museum-quality fabrication model that Downtown FabWorks Architectural delivers.
- Taylor Group (The Taylor Group): Taylor Group is a custom scenic fabrication shop specializing in themed environments, museum exhibits, and brand activations. Its multi-trade fabrication model and cultural/commercial client mix closely parallel Downtown FabWorks' integrated workflow.
- Theming Experts Inc. Theming Experts designs and fabricates themed environments, immersive attractions, and custom exhibits for theme parks, museums, and entertainment venues — directly comparable to Downtown FabWorks' themed entertainment work.
- C2 Events: C2 Events is a national experiential event production and fabrication firm producing brand activations and live events for major brands. Its custom scenic build capability and enterprise client base put it in direct competition with Downtown FabWorks Scenic.
Regional players
- SmartSource Rentals & Events: SmartSource provides event technology and fabrication support for trade shows and corporate events, including scenic and custom build services. It overlaps with Downtown FabWorks' event activation offering but with a heavier weighting toward technology rental than fabrication.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Downtown FabWorks social profiles
Digital presenceDowntown FabWorks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Downtown FabWorks leadership team
Management profileNumber of profiles
Profiles6 records
Downtown FabWorks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Downtown FabWorks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Downtown FabWorks
What does Downtown FabWorks do?
Downtown FabWorks is a custom experiential fabrication and design firm that designs, fabricates, and installs physical environments for live events, broadcast television, brand activations, immersive exhibits, and themed entertainment. Operating from a 40,000+ sq ft New Orleans facility with 40+ employees, the firm combines design, CNC machining, metalworks, millwork, finishing, prop-making, and AV/lighting integration under one roof, structured into two divisions: FabWorks Scenic (brand activations, live events, trade shows, arena shows) and FabWorks Architectural (museum exhibits, themed environments, immersive exhibits, public art).
Is Downtown FabWorks a public or private company?
Downtown FabWorks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Downtown FabWorks founded?
Downtown FabWorks was founded in 2019. It employs 11 to 50 people.
Where is Downtown FabWorks based?
Downtown FabWorks is headquartered in New Orleans, United States, in the North America region.
How does Downtown FabWorks make money?
One revenue line is on record: custom Fabrication Projects.
Who are Downtown FabWorks's main competitors?
Broad incumbents on record are George P. Johnson Experience Marketing and Production Resource Group (PRG). Direct peers are Sparks, Moss, Hadley Exhibits, Fisher Technical Services, Taylor Group (The Taylor Group), Theming Experts Inc. and C2 Events. SmartSource Rentals & Events is listed as a regional player.
Does Downtown FabWorks have an API?
No public API is recorded for Downtown FabWorks.
What industry is Downtown FabWorks in?
Downtown FabWorks's product category is Custom Experiential Fabrication Services. Its primary akta.pro industry code is BPAFAGAK, Event Fabrication & Scenic/Set Build (Custom Builds, Installations), with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 541850 and its SIC code is 3440.