KATAPULT Events

What KATAPULT Events does

KATAPULT Events is a full-service event production company that designs, manages, and produces live, virtual, and hybrid events, with a deliberate specialization in serving direct sales enterprises. Founded in 2018 and headquartered in Winter Springs, Florida, the company operates with a small core team of 1-10 employees and delivers events ranging from intimate ballroom setups of 50 attendees to arena-scale productions of up to 50,000 attendees. Its service mix is organized around three core offerings — Live Events, Virtual Events, and Hybrid Events — supported by four internal modules: Management, Design, Production, and Creative Services. Documented technical capabilities include staging, lighting, audio, pyrotechnics and cryogenic effects, special effects, projection mapping, streaming platform integration, animated content creation, motion graphics, and multi-language broadcast production.

The company's go-to-market is sales-led and B2B, targeting enterprise direct sales clients through case studies, client testimonials, and word-of-mouth referrals within the industry. Pricing is custom-quoted per project based on event specifications, with no publicly disclosed rates. Marquee enterprise customers include Monat Global, Farmasi, Green Compass, Market America, Senegence International, and iBuumerang, with engagements spanning the US (Atlanta, Los Angeles, Dallas, Orlando, Greensboro, Tulsa) and Dubai, UAE. Notable deliveries include Monations Showtime at Crypto.com Arena (broadcast in 6 languages across 10 countries) and Market America's International Convention 2022 (broadcast in 250+ languages). The company is led by co-founders Erik Johnson (President), Scott Beelman (SVP Production), and Jay Taylor (SVP Operations), supported by a VP of Events, Creative Director, and Director of Motion and Video.

Name

KATAPULT Events

Legal name

Katapult Events

Website

https://katapultevents.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

KATAPULT Events is a full-service event production company specializing in live, virtual, and hybrid events for direct sales enterprises. Based in Winter Springs, Florida, it provides end-to-end management, design, production, and creative services to enterprise clients across the US and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Winter Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Event Production Services: Project-based professional services for event concept, planning, design, production, and execution. Services are customized to client specifications and delivered as a turnkey solution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

KATAPULT Events is a full-service event production company that designs, manages, and produces live, virtual, and hybrid events for the direct sales and network marketing industry. The firm delivers turnkey event solutions spanning concept development, scenic design, technical production (lighting, audio, video, streaming, and special effects), and creative content, with crews of up to 80 specialists executing large-scale conventions, product launches, and distributor rallies.

Product overview

Katapult Events is a full-service event and production company specializing in live, virtual, and hybrid events for the direct sales industry. Their core offerings include Live Events (arena shows, ballrooms, 50 to 50,000 attendees), Virtual Events (streaming, analytics, participation tools), and Hybrid Events (seamless merging of in-person and remote audiences). These core services are supported by four service modules: Event Management (turnkey planning and execution), Event Design (concept and visual design), Event Production (sound, lights, video, special effects), and Creative Services (print collateral, digital marketing, animated content). The company also maintains a portfolio of Case Studies showcasing past projects for clients including Monat, Farmasi, Senegence, Market America, and iBuumerang.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Events

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• C3 Presents: C3 Presents is an event production and entertainment company focused on large-scale live events, festivals, and corporate experiences. Comparable to Katapult's arena-scale event production capabilities and special effects expertise.
• Encore Event Technologies: Encore (formerly PSAV) provides in-house AV, lighting, staging, and event technology services for meetings, conventions, and corporate events. Comparable to Katapult's event production core offering (lighting, audio, staging, special effects) with similar target customers in events and hospitality.
• Sparks: Sparks is a global experiential marketing agency that designs, builds, and executes brand experiences, events, and exhibits. Comparable to Katapult's full-service production model (concept, design, production, execution) for enterprise clients.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing live, virtual, and hybrid events for major brands. Directly comparable to Katapult's experiential event production services and corporate event customer base.
• George P. Johnson Experience Marketing: GPJ is a global experiential marketing agency producing brand activations, conferences, and large-scale events for enterprise clients. Comparable to Katapult's turnkey event production with hybrid event capabilities and similar enterprise client concentration.
• Freeman: Freeman is one of the largest global event production and experiential marketing companies, offering end-to-end services including event strategy, design, AV production, and logistics. Directly comparable to Katapult's full-service live, virtual, and hybrid event production model, though at significantly larger scale across many verticals.
• GES (Global Experience Specialists): GES provides event experiences, exhibitions, and conferences for major corporate clients. Overlaps with Katapult's event production, design, and turnkey management capabilities, particularly for large conventions and corporate events.
• Mosaic Group: Mosaic is an experiential marketing agency producing corporate events, meetings, and brand activations for major enterprise clients. Comparable services and customer base to Katapult's corporate event production work.

Broad incumbents

• Live Nation Special Events: Live Nation's Special Events division leverages its concert tour infrastructure to produce private corporate events and large-scale productions. Comparable to Katapult's arena-scale event production, but operates as part of a much larger global entertainment company.

Emerging players

• HopSkip (formerly SparksLIVE): HopSkip is an event marketing agency producing digital, hybrid, and live events for B2B brands. Overlaps with Katapult's hybrid and virtual event capabilities, though typically serving smaller, technology-focused clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/katapultevents
• Facebookfacebook.com/wearekatapultevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KATAPULT Events