Phytoceutics

What Phytoceutics does

Phytoceutics (Pty) Ltd. is a privately held South African nutraceutical company headquartered in Cape Town, founded in 2016 and operating with 11-50 employees. The company distributes a multi-brand portfolio of science-backed dietary supplements — its own Phytoceutics® line (including Phytopure, Phytofemme, Bettergut, Bettersleep, Ceregut, IBSupport, and Phytomist sub-brands) alongside four established international brands held under exclusive-to-market distribution: Biomax® (since 2013, liposomal delivery), Terranova (since 2008, Magnifood whole-food complex), Similasan (Swiss homeopathic eye/ear/nasal remedies since 1980), BlueIron® (Finnish liquid iron), and Nutriburst (sugar-free gummies). The portfolio spans 70+ SKUs across gut health, immune support, healthy ageing, women's hormonal health, sleep, beauty, cardiovascular, bone/joint, paediatric, and prenatal categories.

The company's core technical proposition rests on advanced delivery systems (liposomal encapsulation, micro-encapsulation, oral sprays, gummies) and a roster of 20+ patented, clinically studied ingredients (BCM-95 curcumin, PHOSPHOcomplex milk thistle, Uthever NMN, Quatrefolic, MicroActive CoQ10, Lipofer, Magnifood, affron saffron, Bio-Shoden ashwagandha, Ovoderm, Cerebiome, Hybrid-Fenumat) sourced from global ingredient partners and backed by 150+ scientific studies. Formulations emphasize bioavailability and absorption advantage over generic supplements.

Phytoceutics operates a direct-to-consumer e-commerce model through a Shopify storefront at phytoceutics-store.myshopify.com, supplemented by physical retail in South African wellness stores and pharmacies. Revenue is generated via one-time purchases priced R155-R1,299 and a 4-week subscription engine offering a 20% recurring discount. Go-to-market combines content marketing (educational blog, Her Health podcast, personalized health-assessment quiz), influencer affiliate programs under #PhytoForce and #MyPhytoFix with named discount codes, email marketing, and PR/media features. Geographic reach is currently limited to South Africa (nationwide free shipping over R750), with no disclosed international expansion, no disclosed funding rounds, no parent company, and no M&A activity in the source data.

Name

Phytoceutics

Legal name

Phytoceutics (Pty) Ltd.

Website

https://phytoceutics.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nutraceutical Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Delivery Systems & Encapsulation (Microencapsulation, Liposomes, Emulsions, Beadlets, Spray-Dried) (AFAJAKAL), Antioxidants & Phytochemicals (Carotenoids, Tocopherols, Flavonoids, CoQ10, Resveratrol) (AFAJAKAI), Health Food & Supplement Stores (CRAHAEAC), Bio-based Pharmaceuticals, Nutraceuticals & Specialty Bioactives (EUAAAIAK)

Keywords

• Nutraceutical supplements
• Liposomal delivery supplements
• Gut health formulations
• Vegan health supplements
• Homeopathic eye drops

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Phytoceutics generates primary revenue through direct-to-consumer e-commerce sales via their Shopify storefront. Products are sold at one-time purchase prices ranging from approximately R155 to R1,299. The company offers free nationwide shipping on orders over R750.
2. Subscription Model: Recurring subscription revenue through 4-week delivery cycles offering 20% discount off regular prices. This model drives customer retention and predictable revenue streams, with subscription options visible across product pages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Phytoceutics curates and sells science-driven nutraceutical supplements (capsules, tablets, gummies, oral sprays, powders, sachets) and homeopathic remedies across six sub-brands (Phytoceutics, Biomax, Terranova, Similasan, BlueIron, Nutriburst) targeting gut health, immunity, healthy ageing, sleep, women's health, beauty, cardiovascular, metabolic, children's health, and eye/ear/nasal care. Products feature 20+ patented, clinically studied ingredients and proprietary delivery systems (liposomal encapsulation, Magnifood whole-food complex, microencapsulated iron) to maximize bioavailability. Distribution is direct-to-consumer through an own Shopify storefront with nationwide South African shipping, supported by a 4-week recurring subscription option, plus selected retail wellness stores and pharmacies.

Product overview

Phytoceutics® is a South African nutraceutical company offering an innovative portfolio of science-driven wellness supplements. The company distributes multiple sub-brands including its own Phytoceutics® line (featuring Phytopure®, Phytofemme™, and Bettergut® products), the Biomax® line (known for liposomal delivery and patented ingredients since 2013), the Terranova multi-award-winning vegan supplement range (with proprietary Magnifood® complex), the Similasan Swiss homeopathic eye/ear/nasal remedy brand, the BlueIron® Finnish liquid iron brand, and the Nutriburst sugar-free gummy vitamin line. The portfolio also includes Phytomist® oral spray supplements. Products span categories including gut health (Bettergut®, Ceregut®, IBSupport™), immune support (Vitamin C, AHCC), healthy ageing (NMN, Fisetin, Resveratrol), women's health (PCOSupport™, FemBalance), sleep support (Bettersleep™, Magnesium L-Threonate), beauty from within, cardiovascular health, bone/joint health, children's health, and detoxification. The company emphasizes patented, clinically studied ingredients, alternative delivery systems (liposomal, sprays, gummies), and collaborations with global researchers and manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• Biomax®: Premium nutraceutical brand trusted by healthcare professionals globally since 2013, known for patented, clinically studied ingredients and liposomal delivery systems.
• Phytopure®
• Terranova
• Similasan
• BlueIron®
• Nutriburst
• Bettergut®
• Bettersleep™
• Phytofemme™
• Phytomist®

Products and services

• Bettergut® Pre- and postbiotic supplement that delivers butyrate directly in the gut for gut barrier integrity and microbiome support without requiring microbiome activity; sold to adults seeking digestive health.
• Bettersleep™ Liposomal sleep support supplement formulated with clinically proven Lactium®, GABA and L-Theanine to ease anxiety and promote restorative sleep; sold to adults with sleep difficulties.
• Phytopure® Akkermansia Pro & Postbiotic Next-generation probiotic combining pasteurised Akkermansia muciniphila with Clostridium butyricum for advanced microbiome support and gut-metabolic signalling (GLP-1).
• Phytopure® Sunprotect™ Skin-protective supplement supporting internal photoprotection, antioxidant defence and cellular repair against UV-related skin damage.
• IBSupport™ Daily probiotic supplement containing three patented strains (i3.1® complex) formulated to support a healthy gut microbiome and balanced intestinal environment.
• Phytopure® Apigenin Liposomal apigenin supplement for neuroprotection, restorative sleep and healthy ageing, protecting neurons from oxidative stress and chronic inflammation.
• Phytopure® Magnesium L-Threonate Advanced Smart magnesium supplement (the only form shown to cross the blood-brain barrier) for targeted cognitive and sleep support, delivering 56.5 mg elemental magnesium per capsule.
• Phytopure® Magnesium Kids Chews Kid-friendly magnesium chewable tablet with liposomal magnesium citrate for better absorption to support muscle, nerve and brain function in growing bodies.
• Phytofemme™ Hair, Skin & Nails Beauty-from-within supplement featuring Ovoderm® eggshell-membrane collagen and Living Silica® (MMST) plus liposomal biotin for hair, skin and nail strength.
• Phytofemme™ SuperSkin™ Phospholipid-rich skin supplement nourishing skin from within to support hydration, elasticity and lipid barrier function, sustainably sourced from Antarctic waters.
• Phytofemme™ PCOSupport™ Comprehensive inositol-based complex formulated to support female reproductive health, hormonal balance and metabolic function, including PCOS support.
• Phytopure® NMN + Fisetin Advanced Healthy ageing supplement with patented Uthever® NMN that boosts NAD+ production, combined with fisetin to clear senescent 'zombie cells' for cellular longevity.
• CellRecover™ Advanced Cellular health supplement supporting healthy ageing by promoting cell autophagy and antioxidant protection with SuperMide™ spermidine.
• Laura's Sleep Stack Bundle Targeted sleep support bundle combining GABA, Lactium®, L-theanine, apigenin and magnesium L-threonate in a single SKU.
• Daily Essentials Bundle Comprehensive everyday wellness bundle containing Biomax® Purest Omega 3, Bio-Curcumin® with BCM-95® and Vitamin C Liposomal.
• Healthy Ageing Stack Bundle Cellular-level healthy ageing bundle combining Phytopure® NMN + Fisetin Advanced and CellRecover™ to support mitochondrial function, energy production and cellular repair.
• Biomax® Purest Omega 3 Omega-3 supplement from Alaska with market-leading purity, low TOTOX score and natural triglyceride form, responsibly sourced for cardiovascular and cognitive support.
• Biomax® Bio-Curcumin® with BCM-95® Highly bioavailable curcumin supplement with clinically studied BCM-95® for antioxidant and anti-inflammatory benefits.
• Biomax® Bio-Curcumin® Advanced with BCM-95® & AKBAMAX® Advanced inflammation and pain support supplement with patented turmeric (BCM-95) and boswellia (AKBAMAX) extracts for enhanced bioavailability.
• Biomax® Bio-Berberine® Complex Metabolic support supplement that activates AMPK for healthy blood sugar levels and cardiovascular health.
• Biomax® Bio-Berberine® Advanced Advanced berberine supplement supporting heart, gut and metabolic health, combined with green tea and chromium for enhanced efficacy.
• Biomax® Vitamin C Liposomal Liposomal vitamin C with clinically researched Quali®-C technology for superior bioavailability, immune support and skin health.
• Biomax® Bio-Sulforaphane Advanced Broccoli sprout and selenium supplement designed to activate Nrf2, boost detoxification and protect cells from oxidative damage.
• Biomax® Glutathione Liposomal Master Antioxidant supplement with clinically proven Setria® glutathione and liposomal technology for superior absorption and antioxidant defence.
• Biomax® CoQ10 MicroActive® Cardiovascular and cellular support supplement with patented MicroActive® CoQ10 for enhanced absorption and 24-hour sustained release.
• Biomax® Ashwagandha Highly bioavailable ashwagandha supplement with high-potency Bio-Shoden® extract for stress relief and cognitive health.
• Biomax® Vitamin B Complex Liposomal Liposomal B vitamin complex with patented Quatrefolic® for enhanced folate support and superior absorption.
• Biomax® Felix® Saffron Mood support supplement with patented affron® saffron extract for emotional well-being and healthy mood balance.
• Biomax® Magnesium Complex Liposomal magnesium supplement in berry flavour powder sachet form for muscle, bone and joint support with clinically proven absorption.
• Biomax® Bio-Milk Thistle Complex Highly bioavailable milk thistle with patented PHOSPHOcomplex™ delivering 10x absorption vs standard formulations, for liver function support.
• Biomax® Origine 8® Liposomal Complete Green Tea Extract Complete green tea extract with liposomal technology for 12-15x greater absorption and 24-hour sustained antioxidant benefits.
• Reversatrol™ Advanced resveratrol supplement powered by Hybrid-Fenumat™ technology delivering 10x more bioavailable resveratrol for heart, brain and healthy ageing support.
• Biomax® AHCC Professional Professional-grade AHCC immunomodulator supplement for immune support and health optimisation.
• Ceregut® Probiotic Next-generation probiotic with clinically studied Cerebiome® that normalises the gut microbiome and relieves stress via the gut-brain axis.
• Terranova Beauty Complex Multi-award-winning vegan supplement with Magnifood® complex for hair, skin and nail health.
• Terranova Hyaluronic Acid Complex Full-spectrum hyaluronic acid supplement with Magnifood® complex for skin and joint support.
• Terranova Vollagen® Complex 100% vegan collagen alternative with enhanced absorption and synergistic Magnifood® blend for muscle health and tissue repair.
• Terranova Folate Complex Essential pregnancy support supplement with active Calcium L-Methylfolate and Magnifood® complex, 100% vegan and additive-free.
• Terranova Spirulina & Chlorella Superfood blend with fresh freeze-dried spirulina and chlorella for antioxidant support, 100% vegan.
• Terranova Astaxanthin Complex Natural astaxanthin from microalgae with synergistic Magnifood® botanical complex for antioxidant benefits.
• Terranova B Complex with Vitamin C Synergistic blend of B vitamins and vitamin C with Magnifood® complex for enhanced absorption and energy support.
• Terranova Living Multinutrient Complex Complete nutritional support with active vitamins, minerals and freshly freeze-dried botanicals.
• Terranova Digestive Enzyme Complex Broad-spectrum digestive enzyme supplement with Magnifood® botanicals for smooth digestion and nutrient absorption.
• Terranova Probiotic Complex with Prebiotics Clinically studied probiotic strains with prebiotics and Magnifood® botanicals for gut balance.
• Terranova Easy Iron Complex Gentle, vegan iron blend to fight fatigue and support red blood cell formation.
• Terranova Zinc Complex Synergistic zinc supplement with highly bioavailable TRAACS™ zinc for immune and skin health.
• Terranova Prenatal Multivitamin Clean, complete prenatal nutrition supplement with 22 essential vitamins and minerals plus Magnifood® complex for absorption.
• Terranova Dandelion, Artichoke and Cysteine Complex Liver detox supplement with comprehensive Magnifood® blend for cholesterol balance and detoxification support.
• Terranova Biotin Complex Hair and skin supplement with Magnifood® complex for healthy radiance and energy metabolism.
• Terranova Branded Shaker Premium 450ml branded shaker bottle with built-in supplement storage compartments and leak-proof lid.
• Similasan Dry, Red Eye Relief Natural homeopathic eye drops for dry, red and irritated eyes without harsh chemicals.
• Similasan Sinus Relief Natural nasal spray for sinus congestion relief without rebound effects.
• Similasan Stye Eye Relief Homeopathic eye drops specifically formulated for styes, easing inflammation and redness.
• Similasan Allergy Eye Relief Natural eye drops for itchy, burning, watery eyes and mucous discharge caused by allergies.
• Similasan Computer Eye Relief Natural relief for tired, strained eyes from digital screen use with a sting-free formula.
• Similasan Swimmer's Ear Relief Natural ear drops for swimmer's ear discomfort, clogged ears and trapped water.
• Similasan Earache Relief Gentle homeopathic ear drops for discomfort from colds, air travel or environmental elements.
• Similasan Pink Eye Relief Gentle homeopathic relief for pink eye symptoms, soothing redness, inflammation and discharge.
• BlueIron Original Gentle liquid iron supplement from Finland with wild Nordic blueberries and micro-encapsulated iron technology for improved absorption.
• BlueIron Kids Children's liquid iron supplement with vitamins C and D for cognitive development and immune support.
• BlueIron Pregnancy Iron supplement specifically formulated for pregnant women, with added folic acid and vitamins.
• BlueIron Sport Iron supplement for active individuals and athletes with added magnesium and zinc for performance support.
• Nutriburst SuperKidz Multivitamin Sugar-free multivitamin gummies for kids with omega-3, vitamin D3, C and B vitamins.
• Nutriburst TotalCare Plus Full-spectrum daily multivitamin gummies with liposomal vitamin C for immunity, energy, skin and brain health.
• Nutriburst TrueRadiance Collagen-support gummies with grape seed extract and hyaluronic acid for skin, hair and nails.
• Nutriburst GreenVita Superfood blend gummies with 20 greens, liposomal vitamin C, live bacteria and inulin.
• Nutriburst FemBalance Female-focused hormonal and mood support gummies with Vitamin B6, Lemon Balm and Dong Quai.
• Nutriburst Ultra-D1000 Vitamin D3 and K2 gummies for strong bones, healthy muscles and immune support.
• Nutriburst Mighty Bones Calcium and Vitamin D3 gummies for children's growing bones, teeth and immune development.
• Nutriburst DefenceDynamo Immunity support gummies for children with vitamin D3, C and elderberry blend.
• Nutriburst Optimum-C High-strength 250mg liposomal vitamin C gummies for immunity and energy, sugar-free and vegan.
• Phytomist® Vitamin D3 Oral Spray Convenient oral spray vitamin D3 supplement with sugar-free citrus flavour for immune support.
• Phytomist® Vitamin D3 + K2 Oral Spray Oral spray combining vitamins D3 and K2 for immunity, bone and heart health with peach flavour.
• Phytomist® Iron Oral Spray

Quantifiable outcome

• Over 500 verified 5-star customer reviews across product range
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GNC: Global health and wellness retailer offering vitamins, supplements, and sports nutrition through owned retail and DTC channels. Comparable on supplement category focus with much broader scale and omnichannel presence.
• NOW Foods: Large US supplement manufacturer offering broad catalog of vitamins, herbs, and specialty supplements at accessible price points. Comparable product breadth but at mass-market rather than premium price positioning.
• Swisse Wellness: Australian global premium supplement brand (owned by H&H Group) with broad portfolio across beauty, immunity, gut health, and longevity. Comparable in premium positioning and category breadth but with substantially larger scale and global distribution.

Direct peers

• Solal: Leading South African nutraceutical and supplement brand offering practitioner-channel and DTC products across immunity, cardiovascular, hormonal, and gut health. Directly comparable to Phytoceutics on geography, premium positioning, and category breadth.
• A.Vogel: Swiss herbal and botanical supplement brand with strong South African distribution. Comparable on herbal/botanical positioning, scientifically-backed formulations, and natural health category focus.
• Bioglan: Australian premium supplement brand offering condition-specific products (joints, immunity, beauty) with patented ingredients. Similar premium DTC positioning and emphasis on clinical evidence.
• Designs for Health: US practitioner-channel supplement brand featuring science-backed formulations with patented, branded ingredients and liposomal delivery. Closely comparable on quality positioning and clinically studied ingredient strategy.
• Athletic Greens / AG1: Premium DTC greens/comprehensive supplement brand with subscription model. Comparable in subscription-driven D2C model, premium positioning, and longevity/wellness audience.
• Life Extension: US-based premium supplement brand with strong scientific/clinical evidence positioning, broad catalog, and longevity-focused products (NMN, fisetin, resveratrol). Highly comparable on evidence-based DTC supplement model.

Regional players

• Blackmores: Australia's largest supplement brand with broad natural health portfolio. Comparable in evidence-based positioning and category breadth, though larger scale and predominantly APAC distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/phytoceutics_za
• Facebookfacebook.com/phytoceutics
• LinkedInlinkedin.com/company/phytoceutics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phytoceutics