Gerco

What Gerco does

Gerco (operating under the trade name Gercoastur) is a Spanish B2B distributor of heating, ventilation, air conditioning (HVAC), plumbing, water treatment, and renewable energy materials, founded in 1992 and headquartered in Gijón, Asturias. The company sells products from leading European and Asian manufacturers — including Daikin, Vaillant, Viessmann, Bosch/Junkers, Saunier Duval, Ferroli, Ariston, Baxi, and Panasonic — through a six-branch network covering Asturias (Gijón-Tremañes, Gijón, Lugones), Madrid (Leganés, opened 2022), Aragón (Zaragoza), and Andalucía (Málaga), with warehouse and stock capacity at each major delegation. Its product catalog spans air conditioning units (portable, inverter, split, ducted), gas condensing and gasoil boilers, biomass/pellet boilers, aerothermal heat pumps, radiant floor heating, solar PV self-consumption systems, water softeners and osmosis systems, plumbing and drainage materials, and regulation and control devices.

The company serves professional installers, plumbers, construction companies, engineering and architecture firms, and end consumers through three channels: physical branches with technical advisory, the gerconline.es e-commerce platform, and Gerco Express 24-hour delivery for in-stock materials. GercoFinancia offers in-house customer financing to support higher-ticket renewable energy and HVAC installations. Pricing is quote-based and not publicly disclosed; product catalogs and tariffs from multiple manufacturers are accessible on the website. The company is privately held with no disclosed venture capital, private equity backing, or parent ownership, and no revenue, funding, or ownership structure has been publicly disclosed.

Name

Gerco

Legal name

Gerco

Website

https://gercoastur.es

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Gerco is a Spanish B2B distributor, founded in 1992 and headquartered in Gijón, that supplies HVAC, plumbing, water treatment, and renewable energy materials through six branches across Asturias, Madrid, Aragón, and Málaga to professional installers, construction firms, and end consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Gijón

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Distribution of HVAC Materials: Gerco generates revenue through wholesale distribution of heating, plumbing, air conditioning, and renewable energy materials to professional installers, construction companies, and end customers. Sales occur through physical branches and the online platform gerconline.es.
2. GercoFinancia Financing Services: The company offers financing options to customers through GercoFinancia, allowing flexible payment plans for installations, creating additional revenue through financial services.
3. Gerco Express 24-Hour Delivery: Express delivery service for materials in stock within 24 hours at no additional cost for customers, supporting product sales and customer acquisition.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Gerco distributes heating, air conditioning, plumbing, water treatment, and renewable energy materials across Spain through six physical branches and the GERCONLINE online store. The offering covers gas/condensing and gasoil boilers, biomass/pellet boilers, split/inverter/ducted and portable air conditioning, radiant floor heating, aerothermal heat pumps, biomass stoves, self-consumption solar PV, water softeners and reverse osmosis systems, and complete plumbing and drainage materials. Trade-facing services include GercoFinancia customer financing, Gerco Express 24-hour stock delivery, and technical advisory from experienced professionals.

Product overview

Gerco is a physical materials distribution company offering a comprehensive portfolio of heating, cooling, plumbing, and renewable energy products through multiple product categories and services. The core product lines include air conditioning systems (portable, inverter, split, and ducted units), boilers (gas/condensation, gasoil, and biomass/pellet varieties), radiant floor heating, aerothermal heat pump systems, biomass energy solutions, and solar photovoltaic installations. Supporting product categories cover water treatment systems (softeners and osmosis), plumbing and drainage materials, and heating controls. The company operates multiple regional branches across Spain (Asturias, Madrid, Aragón, and Málaga) and complements its product offerings with online sales through GERCONLINE, financing services via GercoFinancia, and 24-hour delivery through Gerco Express.

Differentiator

Problem solved

Functional benefit

Brands

• GercoFinancia: Customer financing service offering flexible payment options for purchases
• Gerco Express
• GERCONLINE

Products and services

• Portable Air Conditioning Units (Aire Acondicionado Portátil) Portable air conditioning units for flexible, non-permanent installation in residential spaces.
• Inverter Air Conditioning Units (Aire Acondicionado Inverter) Air conditioning units featuring inverter technology for improved energy efficiency and variable-speed compression.
• Split Air Conditioning Units (Aire Acondicionado Split) Split-system air conditioning units with separate indoor and outdoor components, commonly used for individual rooms.
• Ducted Air Conditioning Systems (Aire Acondicionado por Conductos) Centralized ducted air conditioning systems that distribute cooled air through hidden channels in false ceilings for whole-home climate control.
• Gas Condensing Boilers (Calderas de Gas/Condensación) High-efficiency gas condensing boilers that maximize energy extraction from combustion gases for reduced consumption.
• Gasoil Boilers (Calderas de Gasoil) Oil-fired boilers suitable for residential communities and single-family homes, using domestic gasoil C fuel.
• Biomass Pellet Boilers and Stoves (Calderas de Pellets – Biomasa) Biomass boilers and pellet stoves that burn wood pellets for heating and domestic hot water production, offering renewable and cost-effective heating.
• Radiant Floor Heating (Suelo Radiante) Underfloor heating networks that distribute heat evenly from the floor surface, available in electric and hot-water (hydronic) variants and compatible with renewable energy sources such as aerothermia.
• Aerothermal Heat Pump Systems (Aerotermia) Aerothermal heat pump systems that extract energy from outdoor air for space heating, cooling, and domestic hot water production, achieving COP values of 3–4 with up to 80% free energy from the air.
• Self-Consumption Solar Photovoltaic Installations Solar PV installations for self-consumption that allow users to generate their own electricity from solar panels, with options for grid-connected systems with compensation or battery storage.
• Water Softeners (Descalcificadores de Agua) Water softening systems that reduce calcium and magnesium ion concentration to prevent scale buildup in pipes and protect household appliances.
• Reverse Osmosis Systems (Equipos de Ósmosis) Reverse osmosis water purification systems that produce high-quality drinking water by filtering contaminants through a semipermeable membrane.
• Plumbing and Drainage Materials (Fontanería y Saneamiento) Complete plumbing and drainage materials including copper, PVC, polyethylene, and polypropylene pipes, valves, fittings, water pumps, and installation tools.
• Regulation and Control Systems (Regulación y Control) Temperature control and regulation systems for heating and cooling installations, including thermostats and zone control devices.
• GercoFinancia Customer Financing Financing service offered to customers for comfortable and flexible payment options on heating and air conditioning purchases.
• Gerco Express 24-Hour Delivery Express delivery service for materials in stock, delivering within 24 hours at no additional cost with no minimum order requirement.
• GERCONLINE Online Store Online e-commerce platform for purchasing supplies including air conditioning, heating, plumbing, and renewable energy products with home delivery.

Quantifiable outcome

• Up to 80% energy savings when combining radiant floor heating with aerothermia systems
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• FerrolicoreTechnology or IntegrationManufacturer partner providing gas boilers, biomass boilers, and heating equipment. Gerco distributes Ferroli products across all their branches in Spain.
• Saunier DuvalcoreTechnology or IntegrationEuropean manufacturer of condensing boilers, heat pumps, and air conditioning systems. Partner brand available through Gerco's distribution network.
• Junkers (Bosch)coreTechnology or IntegrationMajor European brand for gas boilers, water heaters, and air conditioning. Gerco offers Junkers products as part of their heating solutions portfolio.
• DaikincoreTechnology or IntegrationLeading Japanese manufacturer of air conditioning, heat pumps, and refrigeration systems. Daikin products available through Gerco's tariff listings.
• ViessmanncoreTechnology or IntegrationPremium German manufacturer of heating systems including condensing boilers, biomass boilers, and heat pumps. Products available through Gerco distribution.
• AristoncoreTechnology or IntegrationItalian manufacturer of water heaters, boilers, and heating products. Ariston products distributed through Gerco's branch network.
• BaxicoreTechnology or IntegrationUK-based manufacturer of heating and hot water solutions including condensing boilers and heat pumps. Available through Gerco.
• VaillantcoreTechnology or IntegrationGerman manufacturer specializing in heating, ventilation, and air conditioning systems including heat pumps and solar thermal solutions.
• PanasoniccoreTechnology or IntegrationJapanese manufacturer of air conditioning, heat pumps, and renewable energy systems. Partner for aerothermia and HVAC solutions.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Others

• BigMat: European construction-materials retailer association active in Spain; adjacent rather than directly competing, as it does not specialize in HVAC/plumbing installation materials but still competes for the contractor wallet.

Direct peers

• Grupo Saltoki: Spanish multispecialty distribution group with material categories spanning electrical, plumbing, HVAC, and renewables; the closest direct competitor to Gerco for installer customers across northern and central Spain.
• Salvador Escoda: Catalan-headquartered HVAC, plumbing, and renewable-energy distributor serving professional installers and integrators; closely comparable to Gerco on product breadth and installer-channel focus.

Broad incumbents

• Ariston: Global heating and hot-water OEM with Spain presence across boilers and heat pumps; one of the brands Gerco carries but also a potential direct-distribution alternative in Spain.
• Junkers (Bosch): Bosch-owned heating brand running its own Spain distribution and authorized-installer network; directly competes with Gerco for the same professional-installer accounts on gas boilers and heat pumps, while also being one of Gerco's named brands.
• Ferroli: Italian boiler and biomass manufacturer with active Spain distribution; competes with Gerco at both the supply layer and the downstream installer level across Gerco's home market.
• Baxi: BDR Thermea-owned heating brand operating in Spain across condensing boilers and heat pumps; comparable portfolio mix and competes for installer and end-customer demand.
• Vaillant: Global heating OEM with an established Spain sales subsidiary covering boilers, heat pumps, and solar thermal; an alternative supply-and-channel route for the same installer base Gerco serves.
• Saunier Duval: Leading European condensing-boiler and heat-pump manufacturer with a major Spain footprint; carries overlapping product lines and competes for installer mindshare.

Regional players

• Würth España: Spain arm of the German industrial-supplies group; shares the installer-channel DNA with Gerco but broader scope (fasteners, tools, fixings) than HVAC/plumbing/renewables.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gercosl
• Facebookfacebook.com/gerco.general.9
• LinkedInlinkedin.com/company/gerco
• Instagraminstagram.com/gercoahorro

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerco