Genie

What Genie does

Genie Computing Services Ltd. (ג'יני שירותי מחשוב בע"מ) is a privately held Israeli managed IT services provider headquartered in Givat Shmuel, founded in 2010 as the legal entity behind the previously known "Genie Computers Support" brand. The company employs more than 275 IT professionals, including technicians, network managers, information security specialists, and business computing consultants, and serves a horizontal base of Israeli small and medium-sized businesses (SMB/SME). Operations are domestic to Israel, with a regional branch opened at Kibbutz Ein Harod in 2022, and a wholly-owned subsidiary (Future IT, acquired 2012) plus a 50%-owned software subsidiary (MaxSoft, acquired 2013).

The company's offering is organized into four service pillars: managed IT services (24/7 support, network management, virtualization, FortiGate firewall management), cloud computing (Microsoft Office 365 and Azure implementation, cloud backup via the GSafe sub-brand, cloud file sharing via GShare, server monitoring via GNoc, anti-spam via GSpam, and web filtering via GWeb), information systems (database management, ERP implementation, and EzmanageSQL MSSQL automation), and information security (MDR on Microsoft Security 365, penetration testing, ransomware protection, remote user protection, security surveys using CIA methodology, and a Data Protection Officer service). The underlying technology stack is built on third-party platforms — Microsoft (Silver / Cloud Partner / Security 365 competencies), Fortinet (FortiGate), Veeam (Cloud Connect), and Dell (infrastructure) — wrapped in Genie's branded G-prefix service portfolio and proprietary service-delivery processes. Owned infrastructure includes data center capacity invested in during 2013.

Genie's commercial model is sales-led and direct, with phone-based selling (077-778-2800), website lead capture, and a service-call portal at genielive.co.il. Pricing is quote-based on annual subscriptions for managed services and is not publicly disclosed. Revenue is not disclosed in source materials, and no external venture capital, private equity, or public market participation has been identified. Leadership is founder-managed, with Guy Hochman as CEO and Lior Mizrahi as CTO (and accessibility manager).

Name

Genie

Legal name

Genie Computing Services Ltd. (ג'יני שירותי מחשוב בע"מ)

Website

https://genie.co.il

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Genie Computing Services Ltd. is an Israeli managed IT services provider employing over 275 IT professionals to deliver 24/7 managed IT, cloud, cybersecurity, and database services to SMB and SME businesses across Israel.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

akta.pro secondary industries

Cloud Security Managed Services (CSPM/CWPP/CNAPP) (BPAEADAF), IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO), Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO)

Keywords

• Managed IT services
• Cloud computing services
• Cybersecurity services
• Business continuity solutions
• IT infrastructure support

Headquarters

HQ city

Givat Haim

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Recurring managed services contracts providing ongoing IT support, maintenance, and monitoring for business clients on a 24/7 basis
2. Cloud Computing Services: Cloud infrastructure services including migration, backup, file sharing, and Office 365 implementation and support
3. Information Security Services: Security solutions including firewall management, penetration testing, security surveys, and MDR services
4. Information Systems/Database Services: Database management, ERP implementation, and SQL management services for organizational information systems

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Genie Computing Services Ltd. is an Israeli managed IT services provider delivering 24/7 IT support, cloud computing (Office 365, Azure, cloud backup, file sharing, anti-spam, web filtering), information systems management (databases, ERP, SQL), and cybersecurity services (firewall management, MDR, penetration testing, ransomware protection) primarily to SMB and SME businesses in Israel. The company operates with a team of over 275 IT professionals including technicians, network managers, security specialists, and business computing consultants.

Product overview

Genie Computing Services is an Israeli managed IT services company providing comprehensive technology solutions for small and medium-sized businesses. The company operates as a service provider rather than a product vendor, offering an integrated portfolio of managed services organized into four main categories: IT Services (managed computing, network management, virtualization), Cloud Computing (Office 365 implementation, cloud backup via GSafe, file sharing via GShare, anti-spam via GSpam, web filtering via GWeb, server monitoring via GNoc, Exchange hosting), Information Systems (database management, ERP implementation, SQL management), and Cyber Security (firewall management, MDR services, penetration testing, ransomware protection, security surveys). Key products include GSafe for cloud backup, GShare for file synchronization, GSpam for email filtering, GNoc for server monitoring, and FortiGate firewall management. The company employs over 275 IT professionals and maintains Microsoft partner certifications, providing 24/7 support coverage.

Differentiator

Problem solved

Functional benefit

Brands

• GNoc: Server monitoring system service for business infrastructure management.
• GSafe
• GShare
• GSpam
• GWeb
• GenieX

Products and services

• Managed IT Services 24/7 (שירותי IT מנוהלים 24/7) Round-the-clock managed IT services providing continuous support, maintenance, and monitoring of business computing infrastructure. Targeted at SMB and SME businesses in Israel requiring outsourced IT operations.
• GSafe Cloud Backup (גיבוי ענן לעסקים) Remote cloud backup service for businesses providing data protection, encryption, and disaster recovery. For organizations needing offsite data protection and business continuity.
• GShare Cloud File Sharing (שיתוף קבצים בענן) Cloud-based file sharing, storage, and synchronization solution enabling access to business information from any location. For organizations needing remote file collaboration.
• GSpam Anti-Spam (מערכת אנטי ספאם לעסקים) Email spam filtering system with rapid detection engines for spam and viruses to protect business mail servers. For organizations needing email security.
• GWeb Web Filtering (סינון אתרים בענן) Three-level security cloud-based website filtering system protecting against threatening and offensive web content. For organizations needing web access control.
• GNoc Server Monitoring (מערכת ניטור שרתים) Proactive server monitoring system providing real-time alerts and status updates to prevent downtime and ensure continuous availability. For IT teams needing infrastructure visibility.
• Office 365 Implementation (הטמעת אופיס 365) Implementation and support services for Microsoft Office 365 cloud platform with seamless migration and minimal workplace disruption. For organizations transitioning to Microsoft cloud productivity.
• Exchange Server Cloud (שרת Exchange בענן) Cloud-hosted Exchange mail server providing enterprise-level email with full synchronization without on-premise mail server maintenance. For businesses needing managed hosted email.
• EzmanageSQL (ניהול מסדי נתונים MSSQL) Automated SQL management service with automatic maintenance and monitoring ensuring optimal MSSQL database performance. For organizations running Microsoft SQL Server environments.
• Microsoft Azure Cloud Services Microsoft Azure cloud infrastructure services for businesses requiring scalable cloud computing resources. For organizations migrating workloads to Microsoft Azure.
• Managed Firewall (פיירוול מנוהל 24/7) Managed FortiGate firewall service providing proactive network security, regular firmware updates, performance optimization, and expert support. For businesses needing perimeter network security.
• MDR Service - Security 365 Managed Detection and Response (MDR) service based on Microsoft Security 365 providing proactive threat monitoring and incident response. For organizations needing advanced threat protection.
• Cybersecurity Implementation (הטמעת מוצרי אבטחת מידע) Implementation services for security products including endpoint protection, email security, cloud server protection, and remote user security. For organizations deploying enterprise cybersecurity stacks.
• Remote User Protection (הגנה על משתמשים מרוחקים) Zero Trust Network Access and web filtering solutions for employees connecting to organizational resources from outside the network. For organizations with distributed or remote workforces.
• Veeam Cloud Connect Cloud backup solution powered by Veeam technology for secure offsite data protection. For organizations needing Veeam-integrated cloud backup.
• DR Cloud (התאוששות מאסון בענן) Disaster Recovery as a Service (DRaaS) providing cloud-based business continuity and rapid recovery capabilities. For organizations requiring resilient disaster recovery infrastructure.
• Virtualization (וירטואליזציה לעסקים) Virtualization solutions for businesses supporting VMware and Hyper-V environments for optimized infrastructure utilization. For organizations modernizing server infrastructure.
• ERP Implementation (הטמעת מערכות ERP) Enterprise Resource Planning system implementation and customization services for business process optimization. For organizations deploying or upgrading ERP systems.
• Penetration Testing (בדיקות חדירות) Security testing services to identify vulnerabilities and assess the effectiveness of existing security controls. For organizations needing vulnerability assessment.
• Ransomware Protection (הגנה מווירוס כופר) Specialized protection services against ransomware attacks and extortion threats. For organizations needing targeted anti-ransomware defense.
• Information Security Survey (סקר אבטחת מידע) Security assessment service identifying potential risks, evaluating existing security measures, and recommending improvements for IT infrastructure, including a 24-hour focused survey for businesses with up to 150 users based on CIA (Confidentiality, Integrity, Availability) methodology.
• Business Continuity (המשכיות עסקית) Comprehensive business continuity planning and disaster recovery solutions to ensure operational resilience. For organizations needing operational resilience planning.
• DPO Service (קצין הגנת פרטיות) Data Protection Officer service to assist organizations with privacy regulation compliance. For organizations needing DPO-as-a-service support.
• Private Cloud (שירות ענן פרטי) Private cloud infrastructure services for organizations requiring dedicated cloud resources. For organizations needing isolated, dedicated cloud environments.
• Microsoft Security 365 Comprehensive Microsoft security platform providing threat protection, multi-step verification, and compliance management. For organizations deploying Microsoft 365 security stack.
• FaxPort (ניהול פקס למייל) Fax-to-email management service for businesses transitioning from traditional fax to digital communication. For organizations needing digital fax integration.

Quantifiable outcome

• 24/7 availability for IT support and maintenance

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationCertified Microsoft partner with Silver competency, Microsoft Cloud Partner status, and Security 365 partnership. Provides Office 365 implementation, Azure cloud services, and Microsoft security product implementations to customers.
• FortinetcoreTechnology or IntegrationProvides FortiGate firewall solutions with managed security services. Genie offers Fortinet-based firewall protection, web filtering, and endpoint security solutions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kaseya: Global provider of IT management and security software for MSPs and IT teams, offering RMM, security, and backup platforms. Relevant as a broader incumbent in the MSP tooling ecosystem serving SMB-focused managed services providers.
• HCL Technologies: Global IT services and consulting major offering managed services, cloud migration, and cybersecurity across enterprise and mid-market clients. Relevant broad incumbent comparable to Genie in the managed services and cloud services category.
• ConnectWise: US-based platform company providing software and operational tools specifically to the MSP industry globally. Relevant as an ecosystem incumbent serving thousands of MSPs including SMB-focused providers like Genie.

Direct peers

• MedOne: Israeli cloud infrastructure and managed services provider operating data center and cloud hosting services for business clients. Comparable to Genie's cloud infrastructure, virtualization, and managed services offerings targeting the Israeli market.
• Matrix IT: Israel's largest IT services company, providing managed IT, cloud, cybersecurity, and ERP services to enterprises and SMBs across multiple verticals. Directly comparable to Genie as a full-stack Israeli MSP with similar customer segments and service portfolio breadth.
• SQLink: Israeli software services and IT solutions provider offering development, managed services, and cloud solutions to enterprise and SMB clients. Comparable to Genie in the Israeli market with overlapping managed IT and cloud capabilities.
• One1: Israeli IT services company offering managed services, cloud infrastructure, and enterprise solutions to mid-market and enterprise clients. Comparable to Genie in serving the Israeli market with a managed IT and cloud services portfolio.
• Aman Group: Israeli IT infrastructure and managed services provider serving enterprise and SMB customers with networking, security, and cloud solutions. Comparable to Genie in the Israeli SMB/enterprise managed services space.
• Malam-Team: Long-established Israeli IT services and solutions provider delivering managed IT, cloud, and security services to business clients. Closely comparable to Genie in targeting Israeli SMB/SME customers with a similar managed services portfolio.

Regional players

• SecureKloud (Israel operations): Cloud and managed services provider with operations serving global clients including from Israel. Comparable to Genie in offering cloud infrastructure, managed services, and security solutions to mid-market customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/geniesupport
• YouTubeyoutube.com/user/computingservices
• Facebookfacebook.com/genie.support
• LinkedInlinkedin.com/company/genie
• Instagraminstagram.com/genie.computing.services

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genie