What Holland2stay does

Holland2Stay is a Netherlands-based, privately held property management and rental platform founded in 2011 in Eindhoven by brothers Zjef and Stijn Bogers. The company manages a portfolio of more than 13,000 furnished, semi-furnished, and unfurnished residences — studios, apartments, lofts, and family-sized units — across 26 Dutch cities, with local support offices in 10 cities. Its primary customer segments are international expats and young professionals seeking flexible short-stay (3–12 months) and long-stay (indefinite) rentals, university students (including a dedicated VB Student Living sub-brand in Eindhoven), couples, and families relocating to or living in the Netherlands.

The operating backbone is an in-house property management system built by co-founder Bas during the company's expansion phase. This proprietary system underpins the customer-facing platform: a fully digital, self-serve booking flow on holland2stay.com, a separate tenant portal (tenant.holland2stay.com) for account management and document handling, digital contract signing via SignRequest, and a weekly lottery system for allocating high-demand studios. Distribution is direct-to-consumer via the website and 10 local offices; marketing is centered on content (blog covering community, sustainability, Dutch culture), Trustpilot reviews, and community events such as King's Day Bingo and New Year's get-togethers. An AI support chat has been deployed on the website for tenant inquiries.

Holland2Stay earns recurring rental revenue by managing residential inventory on behalf of owners and serving tenants directly. Pricing is monthly subscription-style and ranges from approximately €350/month for student studios to €1,610/month for premium Amsterdam lofts, with a €29.50 account creation fee and €200 partial deposit required to confirm bookings. The company has historically been bootstrapped and grown organically since founding, with no public funding rounds disclosed.

Name

Holland2stay

Legal name

Holland2Stay

Website

https://holland2stay.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Holland2Stay is a Netherlands-based digital rental platform founded in 2011 that manages 13,000+ furnished and unfurnished residences across 26 Dutch cities, serving international expats, students, young professionals, and families through a self-serve booking platform and local support offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Property Rental Income: Revenue generated from managing and renting residential properties including studios, apartments, and lofts across 26 Dutch cities. The company acts as a property manager linking residents and property owners, offering fully furnished, semi-furnished, and unfurnished options for short-stay (3 months to 1 year), long-stay (indefinite period), and student housing contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Holland2Stay is a digital-first residential property management and rental company that manages and rents out approximately 13,500 furnished, semi-furnished, and unfurnished residences (studios, apartments, and lofts) across 26 Dutch cities under short-stay (3 months to 1 year), long-stay (indefinite period), and student campus contracts. Customers discover, book, sign contracts, pay, and check in through Holland2Stay's website and tenant portal, with allocation carried out via immediate booking or a weekly lottery system for high-demand studios.

Product overview

Holland2Stay operates as a digital-first residential rental platform offering a portfolio of approximately 13,500 furnished and unfurnished residences across 26 Dutch cities. The platform functions as a unified rental management system, combining residence discovery, online booking with both immediate and lottery-based allocation methods, digital document handling, contract signing via SignRequest, and tenant account management through the Tenant Portal. The offering spans diverse housing types including student studios, apartments, lofts, and family residences, available under short-stay, long-term, and campus contract structures.

Differentiator

Problem solved

Functional benefit

Brands

• VB Student Living: Student housing brand operating in Eindhoven offering 457 rooms from €359 per month.

Products and services

• Holland2Stay Rental Platform A digital-first rental platform enabling individuals to search, book, and manage furnished and unfurnished residential properties across 26 cities in the Netherlands, supporting the full rental lifecycle from residence discovery through online contract signing and check-in.
• Tenant Portal Online tenant account management system where tenants track their booking, upload verification documents, sign contracts digitally via SignRequest, make payments, and schedule check-in appointments.
• VB Student Living (Eindhoven) Holland2Stay's dedicated student housing brand operating in Eindhoven, offering approximately 457 furnished rooms from €359 per month on campus-style contracts that require annual proof of enrollment.
• General Furnished Rental Residences Studio, apartment, and loft rentals for individuals and couples, available furnished, semi-furnished, or unfurnished, priced from €514/month (e.g., Maastricht studios) up to €1,610/month (e.g., Amsterdam 7EVEN lofts).
• Family Rental Apartments One-, two-, and three-bedroom apartments available in Dutch cities and suburbs such as Diemen and Dordrecht, typically offered on indefinite-period contracts and aimed at households needing larger floor plans.
• Short-stay Housing Contracts Rental contracts with durations between 3 months and 1 year, designed for tenants who need temporary housing during a relocation, assignment, or study period, and available across the Holland2Stay portfolio.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Codomo Living (Granada, Spain)minorOthersInternational listing partnership linking to Codomo Living website for Granada properties, suggesting cross-referral or integration with international student housing providers. Listed under 'Our locations' as an international destination.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• HousingAnywhere: Dutch-founded digital rental platform focused on international students and young professionals booking rooms and apartments across Europe. Comparable by target customer and digital-first marketplace/booking experience.
• Camelot Europe: European serviced accommodation provider managing furnished mid- and short-stay residences across multiple countries. Highly comparable on furnished rental model, international clientele, and multi-country footprint.
• DUWO: Dutch student housing corporation with large Delft-area portfolio and additional university city operations. Closely comparable on student segment focus and multi-city presence.
• Vesteda: Dutch institutional residential investor and manager with ~30,000+ homes, including furnished and mid-stay units. Most comparable scaled Dutch property manager with a similar institutional owner base and tenant offering.
• SSH (Student Housing Holland): Dutch student housing provider managing rooms and studios across multiple university cities. Comparable customer base and multi-city operating model in the Netherlands.
• Kamernet: Largest Dutch rental housing marketplace, especially strong in student rooms and shared housing. Comparable digital platform for matching international and Dutch tenants with landlords nationwide.
• ROOM (room.nl): Dutch furnished rental platform targeting expats, professionals and students with a national multi-city portfolio. Closest direct competitor by customer mix, furnished offering, and self-serve digital model.

Broad incumbents

• The Social Hub (formerly The Student Hotel): Hybrid hospitality/student hybrid across Europe with extended-stay rooms and student apartments targeted at international talent. Overlaps in mission (international student/young professional housing) but broader hospitality model.
• Ymere: One of the largest Dutch housing corporations providing social and mid-market rental housing across the Randstad. Comparable on Dutch multi-city residential management scale, though broader/regulated segment focus.
• Bouwinvest: Dutch institutional real estate investor with a significant residential fund and operational partnerships with property managers. Comparable as institutional-side counterpart and indirect competitor on the owner-mandate side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Holland2Stay
• Facebookfacebook.com/Holland2Stay

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland2stay