What Codomo does

Codomo Pte Ltd is a Singapore-based education technology company founded in 2015 that develops game-based learning products and workshops grounded in a proprietary "Design Innovation" methodology combining design thinking and computational thinking. Its core products are Potato Pirates, a physical card game that teaches programming fundamentals (loops, conditionals, functions, boolean logic) in approximately 30 minutes without computers, and Rolljak, a collaborative gamified platform for creative engagement and team activities. The company's pedagogical framework — the Double Diamond Design Framework (DDDF) and Gears of Design Innovation — is adapted for learners aged 6 and above.

The business operates across four customer segments: K-12 students (ages 4-15) through holiday camps and workshops; educators through teacher training and curriculum integration; educational institutions (preschools through universities) via co-designed programs and hackathons; and corporate and government organizations through team-building and innovation workshops. Notable engagements include Google Singapore, Microsoft, Ministry of Finance Singapore, and programs at schools such as Jurong West Secondary and Maha Bodhi Primary, with international delivery in Japan, China, and Indonesia. Codomo holds an official Apple Professional Learning partnership for iOS/Swift educator training and is integrated into Singapore government skills initiatives through IMDA Digital Maker and SkillsFuture Singapore.

Revenue is generated through three primary streams: fee-for-service educational programs and workshops, direct sales of the Potato Pirates card game via potatopirates.game and codomo.com.sg/shop, and Apple Professional Learning service delivery. Pricing is quote-based for institutional programs and unit-priced at $50 per participant for corporate team building. The company is privately held, appears bootstrapped with no disclosed external funding, and operates from its Singapore headquarters at International Plaza.

Name

Codomo

Legal name

Codomo Pte Ltd

Website

https://codomo.com.sg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Codomo Pte Ltd is a Singapore-based edtech company that develops game-based learning products — notably the Potato Pirates coding card game and the Rolljak collaboration platform — and delivers design thinking and computational thinking workshops to K-12 students, educators, institutions, corporates, and government clients.

Ownership category

akta.pro rank

Product category

STEM Education Services

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Game-Based CS & Computational Thinking Platforms (EDAFANAD)

Keywords

• Game-based learning
• Coding education
• Design thinking workshops
• STEM education services
• Computational thinking curriculum

Headquarters

HQ city

Bedok

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Educational Programs and Workshops: Fee-for-service workshops delivered to students, educators, institutions, and corporate clients. Programs range from 3-hour workshops to multi-day courses covering computational thinking, design innovation, and coding.
2. Potato Pirates Card Game Sales: Sale of proprietary card game products directly to consumers, schools, and corporate clients for team building and educational purposes.
3. Apple Professional Learning Services: iOS and Swift courses delivered as part of Apple's Professional Learning Programme, providing training for educators and institutions on Apple products in education.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Codomo develops and delivers game-based learning products and Design Innovation workshops that teach computational thinking, design thinking, and 21st-century skills to students, educators, institutions, corporations, and government agencies. Its core offerings are the offline Potato Pirates coding card game (covering loops, conditionals, functions, and boolean logic through swashbuckling gameplay) and the Rolljak collaborative creative-engagement platform, complemented by fee-for-service workshops, holiday camps, and Apple Professional Learning iOS/Swift courses.

Product overview

Codomo offers a portfolio of game-based learning products centered on Design Innovation and Computational Thinking education. The core offerings consist of two primary products: Potato Pirates, a physical coding card game targeting children ages 6+ that teaches programming concepts without computers, and Rolljak, a collaborative gamified engagement platform for creative workshops and team building. Both products are grounded in Codomo's Design Innovation methodology, which combines design thinking and computational thinking to develop 21st-century skills.

Differentiator

Problem solved

Functional benefit

Brands

• Potato Pirates: A swashbuckling coding card game that teaches programming concepts without computers. It is Codomo's proprietary product designed to reinvent the experience of learning computational thinking and computer programming. Potato Pirates covers fundamental coding concepts including functions, loops, conditionals, and serves as an introduction to programming languages like Python, Java, JavaScript, Ruby, and Swift.
• Rolljak
• Apple Professional Learning

Products and services

• Potato Pirates A swashbuckling offline coding card game for ages 6+ that teaches fundamental programming concepts — loops, conditionals, functions, and boolean logic — through approximately 30 minutes of gameplay, equivalent to 10 hours of programming instruction, without requiring computers or screens. Sold directly to consumers, schools, and corporate clients for learning and team-building.
• Rolljak A collaborative and gamified creative-engagement platform that catalyzes innovation and inspires creativity through interactive workshops and idea-generation activities. Used by educators, facilitators, and organizations for team-building and creative workshops, available on a self-serve basis via rolljak.com.
• Design Innovation Educational Programs and Workshops Fee-for-service workshop and holiday-camp programs covering computational thinking, design thinking, coding, robotics, and design innovation for students (ages 4–15), educators, institutions, corporate clients, and government agencies. Programs range from 3-hour sessions to multi-day courses and include Potato Pirates team-building and Design Innovation micro-exercises.
• Apple Professional Learning (iOS and Swift Courses) Authorized Apple Professional Learning offering iOS and Swift training courses delivered to institutions as part of Apple's Professional Learning Programme, including teacher training, hands-on demonstrations, experience-center-based learning, and personalized support for Apple products in education.

Quantifiable outcome

• 75% increase in coding interest after Potato Pirates playtesting
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• SUTD-MIT International Design CentrecoreStrategic or Co-development PartnerCo-designed and co-developed the Design Odyssey program - a co-curricular social innovation program aiming to groom change agents and social entrepreneurs as champions of Design Innovation in Singapore and beyond.
• Apple Professional LearningcoreStrategic or Co-development PartnerOfficial education partner offering Apple Professional Learning Programme with experience centres, teacher training, hands-on demonstrations, and personalized support for iOS and Swift courses.
• Infocomm Media Development Authority (IMDA)coreStrategic or Co-development PartnerPartner for Digital Maker program and Tech Saturday workshops supporting government initiatives to increase tech literacy among the Singapore public.
• SkillsFuture SingaporecoreStrategic or Co-development PartnerCollaboration with government skills development body to provide training programs aligned with national skills development initiatives.
• National Institute of Education (NIE)coreStrategic or Co-development PartnerResearch collaboration with NIE to bring Potato Pirates into schools. Presented at Redesigning Pedagogy International Conference 2017 with research team working on computing curriculum rollout.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Wonder Workshop: Educational robots (Dash, Dot, Cue) used in K–5 STEM curricula worldwide. Comparable to Codomo's robotics playground / maker-culture programming camps for primary-aged students.
• Tynker: Subscription coding-for-kids platform serving K–12 with self-paced courses, teacher dashboards, and physical/robotics integrations. Closest digital competitor to Codomo's coding curriculum across consumer and school channels.
• Kano Computing: Build-it-yourself computer and coding kits (Kano PC, Harry Potter Kano Coding Kit) teaching kids programming through hardware and software. Comparable hand-on, kit-based approach for schools and consumers.
• Hopscotch: iPad-based visual block-coding app for kids with a self-serve creator community. Comparable direct-to-consumer / school channel approach to teaching programming fundamentals.
• LittleBits (Digital Dream Labs): Snap-together electronics learning kits that teach STEAM concepts to kids. Comparable in product modality (kit-based, hands-on) and target segment (ages 6+ STEM education).
• Osmo: Hybrid physical-digital play-learning system (coding, art, math) sold to schools and families. Comparable model that blends tangible pieces with an iPad app to teach CS concepts, mirroring Potato Pirates' screen-free-to-digital bridge.

Broad incumbents

• LEGO Education: LEGO's K–12 STEAM learning division (SPIKE Prime, WeDo, Mindstorms). Comparable to Codomo's in-school maker/coding workshops with structured curriculum adopted by ministries and school districts.
• Code.org: Nonprofit CS education leader behind Hour of Code and K–12 computing curriculum. Sets the baseline curriculum Codomo must integrate with via workshops and teacher PD.
• Scratch (MIT Media Lab): MIT's block-based coding platform that defined the category, with global educator community and free curriculum. Comparable as a default computational-thinking resource Codomo's programs must complement or differentiate from.

Regional players

• Koding Kingdom (Singapore): Singapore K–12 coding & computational thinking enrichment provider with holiday camps and school partnerships. Most direct regional competitor to Codomo's Singapore workshop + curriculum business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4I-TRQbiWfEdDvldAXg5ew
• Xx.com/c4h_codomo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Codomo