Cherokee Regional Medical Center

What Cherokee Regional Medical Center does

Cherokee Regional Medical Center is a non-profit rural community hospital operated by the Sioux Valley Memorial Hospital Association and headquartered at 300 Sioux Valley Drive in Cherokee, Iowa. The organization delivers the full continuum of community healthcare through a main acute-care campus — designated a Level IV trauma center with 24/7 emergency services — supplemented by six primary/specialty care clinic locations across Cherokee, Marcus, Holstein, Aurelia, Sutherland, and Primghar; two retail pharmacies; an on-site fitness center; and senior living facilities. Service lines span emergency medicine, general surgery, obstetrics (newly renovated private birthing suites), orthopedics, radiology with advanced imaging (CT, MRI, mammography, bone density, ultrasound, X-ray, nuclear medicine), cardiac rehabilitation, oncology, wound care, podiatry, pain clinic, laboratory, nutritional services, occupational health, public health, respiratory therapy, hospice, and home health.

The underlying technology is conventional healthcare infrastructure: a MyUnityPoint-powered MyChart patient portal for records, scheduling, and messaging; a MedePay Solutions platform for online bill payment; and diagnostic imaging modalities typical of a small community hospital. There are no proprietary AI, data, or platform components disclosed. Revenue is generated on a fee-for-service basis through insurance reimbursements (Medicare, Medicaid, and a broad set of commercial payers including AETNA, Blue Cross, CIGNA, UHC, Avera, Sanford, Iowa Total Care, Molina, WellPoint), patient self-pay, and discounted cash pricing; the organization also maintains a published financial assistance policy. The go-to-market is direct-to-consumer, with the website, social media (Facebook, LinkedIn), community health needs assessments, and patient testimonials serving as the primary outreach channels. Leadership includes CEO/President Gary W. Jordan, and contact reachability is established via [email protected] and Tyler Gerstandt ([email protected]).

Name

Cherokee Regional Medical Center

Legal name

Sioux Valley Memorial Hospital Association

Website

https://cherokeermc.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Cherokee Regional Medical Center is a non-profit rural community hospital in Cherokee, Iowa, operating a Level IV trauma center, six regional primary care clinics, two retail pharmacies, a fitness center, and senior living facilities serving the residents of Cherokee and northwest Iowa.

Ownership category

akta.pro rank

Product category

Rural Community Hospital Services

NAICS

Ambulatory Health Care Services (621), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industries

Retail & Walk-In Primary Care Clinics (HLAFAGAC), Midwifery & Birth Centers (HLAFAJAC), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Rural hospital services
• Emergency medical care
• Diagnostic imaging services
• Primary care clinics
• Community healthcare services

Headquarters

HQ city

Cherokee

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: Fee-for-service healthcare delivery including inpatient, outpatient, emergency, diagnostic, surgical, and specialty services. Revenue generated through insurance reimbursements (Medicare, Medicaid, commercial payers) and patient payments. The organization maintains financial assistance programs for uninsured/underinsured patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cherokee Regional Medical Center operates a non-profit rural hospital and six clinic locations providing comprehensive healthcare services from birth to hospice. Core offerings include a Level IV trauma emergency department, general and orthopedic surgery, obstetrics with renovated birthing suites, diagnostic imaging (CT, MRI, mammography, ultrasound, X-ray, nuclear medicine), rehabilitation therapy, cardiac rehab, oncology, wound care, and retail pharmacy services. The center serves Cherokee and surrounding Northwest Iowa counties as a regional access point for primary, specialty, and emergency care.

Product overview

Cherokee Regional Medical Center is a healthcare provider offering comprehensive medical services through a network of one hospital, six area clinic locations, a fitness center, senior living facilities, and two retail pharmacies. The facility provides services spanning from birth to hospice care, including emergency medicine (Level IV trauma center), general surgery, obstetrics with renovated birthing suites, orthopedics, radiology with advanced imaging (CT, MRI, mammography), laboratory, pharmacy, and various specialty services. The medical center also operates a Fitness Center and Senior Life Solutions program. Services are designed to provide quality healthcare close to home, eliminating the need for regional travel to larger urban medical centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Medicine Level IV trauma center providing 24/7 emergency care including physician consultation, lab evaluations, X-rays, surgery, and transport for patients of all ages in the Cherokee region.
• General Surgery Surgical expertise for patients requiring surgical procedures, provided at the Cherokee campus without requiring travel to larger facilities.
• Obstetrics Comprehensive OB care for mother and baby with newly renovated private birthing suites allowing labor, delivery, and postpartum recovery in the same room.
• Orthopedics Orthopedic services including sports injury treatment and joint replacement procedures for patients of all ages.
• Radiology Diagnostic imaging services including CT scans, MRIs, mammography, bone density testing, ultrasounds, X-rays, and advanced nuclear medicine scans.
• Cardiac Rehab Cardiac rehabilitation services for patients recovering from heart-related conditions.
• Diabetes Management Diabetes education and management services to help patients manage their condition.
• Fitness Center Health and fitness facility offering programs and activities for community members.
• Home Health Services Medical care and support services provided in patients' homes.
• Hospice End-of-life care services focused on comfort and quality of life.
• Laboratory Clinical laboratory testing and analysis services.
• Oncology Cancer care and treatment services.
• Pain Clinic Specialized clinic for managing and treating chronic pain conditions.
• Pharmacy Retail pharmacy services, including two retail pharmacies serving the community.
• Podiatry Foot and ankle medical care and surgical services.
• Occupational Health Workplace health services including occupational therapy and work-related injury care.
• Wound Care Specialized treatment for complex and chronic wounds.
• Specialty Clinic Access to specialty medical services without traveling to larger urban centers.
• Regional Clinic Network Six clinic locations (Cherokee, Marcus, Holstein, Aurelia, Sutherland, Primghar Medical Clinics) providing primary and specialty care close to home for regional residents.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• SHIIP (Senior Health Insurance Information Program) in O'Brien CountyminorStrategic or Co-development Partner · 26 May 2026Cherokee Regional has partnered with SHIIP to provide insurance information assistance in O'Brien County. SHIIP is a free, confidential service of the State of Iowa that helps Iowans understand Medicare and other health insurance benefits.
• MyUnityPointcoreTechnology or IntegrationMyChart patient portal powered by MyUnityPoint allows patients to access medical records, schedule appointments, view test results, and communicate with providers online.
• Avera HealthminorChannel Partner/ Reseller/ DistributorAvera is one of multiple insurance payers accepted by Cherokee Regional Medical Center for patient services.
• Sanford HealthminorChannel Partner/ Reseller/ DistributorSanford is one of multiple insurance payers accepted by Cherokee Regional Medical Center for patient services.
• Cherokee Regional FoundationcoreStrategic or Co-development PartnerThe hospital's affiliated foundation supports healthcare services through fundraising, scholarships, and community health initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spencer Hospital: Community hospital in Spencer, Iowa (northwest Iowa), providing comparable acute, ED, surgical, and specialty services to a similar rural catchment. Direct competitor for patients in CRMC's northwest Iowa service area.
• Pella Regional Health Center: Non-profit community health system in Pella, Iowa, operating a hospital plus multiple clinics and specialty services to a similar rural/small-town Iowa population. Comparable operating model and scale.
• St. Anthony Regional Hospital: Community hospital in Carroll, Iowa (roughly 60 miles from Cherokee), offering a comparable mix of acute care, ED, surgical, OB, and specialty services to a similar rural west-central Iowa population. Very close functional peer.
• Iowa Specialty Hospitals & Clinics: Iowa-based network operating community hospitals and clinics (Belmond, Clarion, Hampton, Marshalltown area) with a similar multi-site rural delivery model. Comparable as a regional Iowa non-profit community delivery system.
• Buena Vista Regional Medical Center: Critical-access-style community hospital in Storm Lake, Iowa, offering a similar broad mix of inpatient, ED, surgical, OB, and specialty services to a rural northwest Iowa catchment. Closest peer in scale and service model to CRMC.
• Greater Regional Medical Center: Community hospital in Creston, Iowa, providing a similar broad-service-line mix (acute care, ED, specialty clinics, home health, hospice) to a rural southwest Iowa population. Comparable as a rural non-profit community hospital.

Broad incumbents

• Avera Health: Regional Midwest health system headquartered in Sioux Falls, SD, operating hospitals, clinics, and specialty services across Iowa and surrounding states. Comparable as both a payer partner and a broader-scale competitor for tertiary referrals from CRMC's catchment.
• UnityPoint Health: Large Iowa-based regional health system that operates the MyUnityPoint/MyChart platform CRMC uses. UnityPoint runs multiple hospitals and clinics across Iowa and is a key referral and payer partner; comparable as a community/general hospital operator in the same geography.
• Sanford Health: Large Upper Midwest health system operating hospitals, clinics, and specialty care across the Dakotas, Minnesota, and Iowa. Listed as a CRMC payer partner and a likely referral competitor; comparable as a multi-state integrated delivery network.
• MercyOne: Large Iowa-based Catholic health system operating hospitals and clinics statewide. Comparable as a broader incumbent community-acute-care competitor and potential referral destination for CRMC patients needing higher-acuity services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cherokeeregionalmedicalcenter
• LinkedInlinkedin.com/company/cherokee-regional-medical-center

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherokee Regional Medical Center