NewTom Cone Beam 3D Imaging

What NewTom Cone Beam 3D Imaging does

NewTom is a medical imaging equipment brand of Italian cooperative Cefla S.C., headquartered in Imola, Italy. The company designs, manufactures, and distributes two-dimensional and three-dimensional radiographic imaging systems — including cone beam computed tomography (CBCT) devices, intraoral sensors and scanners, and phosphor plate scanners — targeted at dental practices, hospital radiology departments (ENT and maxillofacial), and veterinary clinics. The current product line spans at least seven CBCT platforms (7G with Dual Energy, 5G XL, VGi evo, GiANO HR FullView, GiANO HR DC, VG-One, and GO) plus intraoral devices (RX DC Wireless/Wired, VISIOScan WL/WR, DCiS, X-VS E, X-PSP), and a proprietary software stack comprising the NNT Medical Suite for image acquisition and sharing, the AI-driven Neowise platform for segmentation, cephalometric analysis, nerve tracking and smile design, Di.V.A. for installed-base monitoring, CephX for cloud AI cephalometry, and exocad-based CAD/CAM modules (exoplan, Smile Creator, Chairside) for implant and restorative planning. Proprietary technologies include the patented SafeBeam™ dose-optimization system and the aMAR metal artifact reduction algorithm.

NewTom monetizes predominantly through one-time hardware sales routed via an exclusively channel-based global distribution model, with named anchors Henry Schein Kruegg, Revello Group, and Sinotec Medical covering 60+ countries across EMEA, the Americas, APAC, the Middle East, Africa, and Oceania. A secondary software and services layer — proprietary software licensing, exocad/CephX integrations, Di.V.A. service dashboard, and a free first-year intraoral-scanner training program with Basic and Advanced workshops — provides workflow attach and recurring engagement on top of the device transaction. Customer acquisition blends digital content (multilingual website, digital showrooms, video gallery), education-led events (Cefla Medical Equipment Days webinars, training workshops), and dealer-led field sales.

The business is privately held within Cefla S.C., a member-owned Italian cooperative society; NewTom has no separate legal identity, no external shareholders, no funding rounds, and no disclosed standalone revenue or management roster, which constrains external financial visibility. Strategically, NewTom is repositioning its imaging hardware as an AI-augmented diagnostic suite, embedding computer vision and generative AI directly into clinical workflows and leveraging ISDP©10003 GDPR certification as an enterprise procurement differentiator.

Name

NewTom Cone Beam 3D Imaging

Legal name

Cefla S.C.

Website

https://newtom.it

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

NewTom, a brand of Italian cooperative Cefla S.C., designs and distributes CBCT and 2D/3D radiographic imaging systems paired with AI-powered software for dental practices, hospital radiology departments, and veterinary clinics across global markets.

Ownership category

akta.pro rank

Product category

Dental and Medical Imaging Equipment

NAICS

Dental Equipment and Supplies Manufacturing (339114), Diagnostic Imaging Centers (621512), Irradiation Apparatus Manufacturing (334517), Surgical and Medical Instrument Manufacturing (339112), Veterinary Services (541940)

SIC

Dental Equipment & Supplies (3843), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Cone Beam CT (CBCT) Imaging Centers (HLABAIAC)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Orthodontic Imaging & Treatment Planning Centers (HLABAIAI), Intraoral Radiography Centers (Bitewing/Periapical/Occlusal) (HLABAIAA)

Keywords

• Cone beam computed tomography
• Dental imaging equipment
• Medical radiography systems
• Intraoral scanners
• Veterinary diagnostic imaging

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Medical Imaging Hardware: Sale of CBCT systems, panoramic X-ray units, and intraoral imaging devices for dental, medical, and veterinary applications. Revenue generated from one-time device sales to clinics, hospitals, and veterinary practices.
2. Software Licensing: Licensing of proprietary software including Neowise, NNT Medical Suite, Di.V.A., and third-party software integrations like exocad and CephX for image processing, analysis, and practice management.
3. Training and Education Services: Training courses for intraoral scanners offered at Basic and Advanced levels, with first year training provided free of charge and ongoing professional education services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NewTom manufactures and sells Cone Beam Computed Tomography (CBCT) systems, panoramic X-ray units, intraoral sensors and scanners, and proprietary AI-powered imaging software (NNT Medical Suite, Neowise) for dental, medical, and veterinary diagnostic applications. The portfolio spans intraoral imaging devices, extraoral CBCT systems with patented SafeBeam™ dose optimization and Dual Energy technology, and an integrated software ecosystem for image processing, analysis, treatment planning, and practice management. Sales are channeled through authorized global distributors serving clinics, hospitals, and veterinary practices worldwide.

Product overview

NewTom is a comprehensive medical imaging technology company offering a multi-product portfolio spanning dental, medical, and veterinary sectors. The portfolio includes three categories of hardware devices: intraoral sensors and scanners (RX DC Wireless/Wired, VISIOScan WL/WR, DCiS, X-VS E, X-PSP), extraoral CBCT systems (GiANO HR FullView, GiANO HR DC, VG-One, GO, 7G, 5G XL, VGi evo), and supporting software platforms. The software ecosystem centers on NNT Medical Suite for core image management and Neowise for AI-powered analysis, complemented by specialized tools: Di.V.A. for device monitoring, exocad for dental CAD/CAM workflows (exoplan, Smile Creator, Chairside modules), and CephX for AI cephalometric analysis. All devices feature proprietary technologies including SafeBeam for dose optimization and aMAR for metal artifact reduction. The company operates as a brand of Cefla S.C., headquartered in Imola, Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• NNT Medical Suite Comprehensive software platform for acquiring, processing, viewing, and sharing 2D and 3D diagnostic images, with specific functions for implantology, endodontics, periodontology, maxillofacial surgery, and radiology applications. Targeted at dental and medical imaging professionals.
• Neowise AI-powered intelligent imaging software that optimizes diagnostic analysis with advanced AI tools including automatic segmentation, cephalometric analysis, mandibular nerve tracking, and aesthetic simulations for dental procedures. Targeted at dental and radiology professionals.
• Di.V.A. (Digital Virtual Assistant) Digital service assistant platform for monitoring usage statistics, performance, and maintenance of extraoral radiographic devices through a dashboard, optimizing dental practice workflow. Targeted at dental practices operating NewTom devices.
• CephX Cloud-based cephalometric software using AI for automated analysis including 2D cephalometric tracing, 3D dental segmentation, and airway volume analysis for orthodontic and surgical planning. Targeted at orthodontists and dental surgeons.
• exocad (exoplan, Smile Creator, Chairside) Complete dental CAD/CAM software platform including exoplan for implant planning and surgical guide design, Smile Creator for aesthetic smile design, and Chairside for in-office prosthetic design with TruSmile technology. Targeted at dental laboratories and clinicians performing implant and aesthetic procedures.
• 7G Advanced medical CBCT system with Dual Energy technology for high-contrast imaging in radiology, ENT, and maxillofacial surgery applications. Targeted at hospital radiology departments and specialist practices.
• 5G XL Medical CBCT imaging device providing high-definition diagnostic images for comprehensive medical imaging needs. Targeted at hospital and specialist medical imaging departments.
• VGi evo Advanced medical CBCT system for medical radiology applications with optimized imaging capabilities. Targeted at hospital radiology departments.
• GO Compact 2D/3D imaging system with optional cephalometric arm, featuring SafeBeam technology and native 16-bit sensor for high-resolution images with thousands of gray levels. Supports panoramic, cephalometric, and 3D imaging with aMAR metal artifact reduction. Targeted at dental clinics.
• VG-One Versatile CBCT device combining clinical performance with compact design and flexibility. Features adaptive FOVs for personalized imaging, SafeBeam technology for dose optimization, and touch screen console with virtual console capability. Targeted at dental and medical practices.
• GiANO HR FullView High-resolution CBCT device for detailed dental and medical imaging with full field of view capability. Targeted at dental clinics and medical imaging centers requiring wide-area scanning.
• GiANO HR DC Dental CBCT imaging device with DC technology for high-quality diagnostic images. Targeted at dental clinics requiring premium imaging performance.
• RX DC Wireless Wireless intraoral sensor for precise dental radiographic imaging with high resolution and diagnostic quality. Targeted at dental practices.
• RX DC Wired Wired intraoral sensor for detailed intraoral dental radiography. Targeted at dental clinics.
• VISIOScan WL Wireless intraoral scanner for digital dental impressions with high precision and efficiency. Targeted at dental clinics adopting digital impression workflows.
• VISIOScan WR Wired intraoral scanner for detailed digital dental impressions. Targeted at dental clinics.
• 7G VET Veterinary CBCT device with Dual Energy technology for detailed animal health diagnostics. Targeted at veterinary clinics and animal hospitals.
• 5G XL VET Veterinary CBCT imaging system for animal health diagnostic applications. Targeted at veterinary practices.

Quantifiable outcome

• Automatic radiation dose adjustment based on patient size and bone density through SafeBeam™ technology
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• exocadcoreTechnology or IntegrationNewtom integrates exocad dental CAD/CAM software, including exoplan for implant planning and surgical guide design. The partnership enables alignment of CBCT radiographic data with intraoral scans or face scans, providing an open, user-friendly yet highly performant solution for dental professionals.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acteon Group: French dental imaging and equipment manufacturer (including the Sopro and Trophy brands) producing intraoral sensors, CBCT-adjacent imaging, and dental practice software serving similar practitioner customers.
• Carestream Dental: Provider of CS 3D imaging systems and intraoral sensors targeting the same dental clinics and specialists as NewTom, with overlapping 2D/3D product portfolios.
• Vatech: Korean dental imaging specialist producing CBCT, panoramic, and cephalometric systems with comparable FOV ranges and AI software stacks to NewTom's devices.
• Planmeca: Finnish dental and medical imaging manufacturer with CBCT, panoramic X-ray, and intraoral imaging product lines directly comparable to NewTom's extraoral and intraoral portfolio.
• J. Morita Manufacturing: Japanese dental and medical imaging manufacturer offering Veraviewepocs 3D CBCT and related imaging systems, directly overlapping with NewTom's medical and dental CBCT lines.

Emerging players

• 3Shape: Intraoral scanning and dental CAD software specialist providing complementary digital workflow inputs that increasingly compete for the same restorative and implantology budget as NewTom's imaging stack.
• Owandy Radiology: European dental imaging specialist focused on 2D/3D panoramic and CBCT systems with a smaller geographic footprint but directly overlapping product categories for dental clinics.
• Epica Medical Innovations: Veterinary-focused imaging company offering CT and cone-beam imaging systems for animal health, overlapping with NewTom's veterinary CBCT product line (7G VET, 5G XL VET).

Broad incumbents

• Fujifilm Healthcare: Diversified medical imaging and healthcare conglomerate offering CBCT, X-ray, and dental imaging solutions as part of a broader healthcare portfolio, competing with NewTom's medical and veterinary imaging lines.
• Dentsply Sirona: Global dental equipment and digital dentistry leader offering CBCT, intraoral scanners, and CAD/CAM systems, competing head-to-head with NewTom across the same clinical workflows and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NewTomConeBeam3DImaging

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewTom Cone Beam 3D Imaging