Tiger Lily Boutique

What Tiger Lily Boutique does

Tiger Lily Boutique is a privately held Scottish women's fashion retailer operating under legal entity KDA Online LTD. Founded in October 2011 in Broughty Ferry, Dundee, the company has expanded to three physical boutiques — Broughty Ferry (226 Brook Street, headquarters), Aberdeen city centre (8 Chapel Street), and Morningside Edinburgh (8-10 Church Hill Place) — complemented by a Shopify-powered e-commerce store, native iOS and Android mobile applications, and click-and-collect from the Broughty Ferry location. The company serves fashion-forward women seeking on-trend clothing, footwear, and accessories at price points ranging from £10 for belts and accessories to £90+ for premium dresses, with weekly stock refreshes across up to 50 stocked brands.

The product offering spans women's clothing (tops, knitwear, jeans, trousers, skirts, dresses, jumpsuits, two-piece sets, coats, jackets), footwear (trainers, boots, heels, sandals, wedges), and accessories (bags, jewellery, belts, scarves, pashminas), augmented by curated edits such as the TLB Holiday Collection, Dressed for the Occasion, and Polka Dots collections, plus inclusive sizing from 6 to XXL. Supplementary revenue streams include a £50 personal shopping experience with named stylists (Sarah, Amy, Charisse) redeemable against purchases, online and in-store gift cards in £5–£100 denominations, personal shopping gift cards, and luxury gift boxes and bags.

The business operates a direct-to-consumer omnichannel model combining physical retail, e-commerce, mobile app, WhatsApp broadcast community, and social channels (Instagram, Facebook, TikTok) with a Bubblehouse Rewards loyalty program and Klarna Buy Now Pay Later integration. Marketing emphasizes weekly new arrivals, behind-the-scenes content, and personalized styling. No external investors, parent company, or funding rounds have been disclosed; the company is independently owned and headquartered in Scotland, serving primarily UK and Irish consumers with e-commerce shipping extending more broadly.

Name

Tiger Lily Boutique

Legal name

KDA Online LTD

Website

https://tigerlilyboutique.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Tiger Lily Boutique is a privately held Scottish women's fashion retailer operating three physical boutiques in Broughty Ferry, Aberdeen, and Edinburgh alongside a Shopify e-commerce store, mobile apps, and personal styling services, serving fashion-forward consumers seeking affordable on-trend apparel, footwear, and accessories.

Ownership category

akta.pro rank

Product category

Women's Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (4582), Jewelry Retailers (458310)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

Keywords

• Women's fashion
• Online boutique
• Personal shopping
• Multi-channel retail
• Occasion wear

Headquarters

HQ city

Dundee

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Core revenue from selling women's fashion apparel including clothing, footwear, and accessories through both physical boutique stores and online store. Products sold at fixed retail prices ranging from budget to premium price points.
2. Personal Shopping Services: Fee-based personal styling appointments offered at each boutique location (Edinburgh, Aberdeen, Broughty Ferry). Customers pay £50 for private shopping experiences with deposit redeemable against purchases. Includes option for group bookings (Personal Shopping Party).
3. Gift Cards and Gift Vouchers: Online gift cards sold in denominations from £5 to £100 for online use only. In-store gift vouchers available at boutiques. Personal shopping gift cards at £50. Luxury gift boxes and gift bags also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Tiger Lily Boutique is a UK-based women's fashion retailer operating three physical boutique stores in Scotland (Broughty Ferry/Dundee, Aberdeen, and Edinburgh/Morningside) alongside an online e-commerce store and mobile app. The company sells women's clothing, footwear, and accessories, and offers personal shopping services delivered by in-store stylists.

Product overview

Tiger Lily Boutique is a women's fashion retailer operating both physical boutiques and an online store. The business was established in October 2011 and operates three boutique locations in Broughty Ferry (Dundee), Aberdeen city centre, and Morningside Edinburgh. The core offering centers on women's clothing across categories including Tops and Knitwear, Bottoms (Jeans, Magic Pants, Shorts, Skirts, Trousers), Dresses and Jumpsuits (Mini Dresses, Midi Dresses, Jumpsuits, Two Piece Sets), Coats and Jackets (Denim Jackets, Gilets, Blazers), complemented by Footwear (Trainers, Boots, Heels, Sandals, Wedges) and Accessories (Bags, Jewellery, Belts, Scarves, Pashminas). The company refreshes stock weekly to maintain trend-forward offerings. Supplementary services include Personal Shopping Experiences at each boutique location, Gift Cards (both online and in-store versions), and Gift Wrapping products (Luxury Gift Boxes, Gift Bags). The company also offers a mobile app for iOS and Android with early access to sales and exclusive releases. The e-commerce platform is powered by Shopify with integrated payment options including Klarna Buy Now Pay Later, Shop Pay, Apple Pay, Google Pay, and major credit cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing Collection Curated women's apparel assortment including tops, bottoms, dresses, jumpsuits, coats, jackets, and two-piece sets across seasonal collections, sold to female consumers via boutiques and online.
• Women's Footwear Women's footwear collection sold alongside apparel to complement outfits, available in boutiques and online.
• Accessories and Gift Boxes Fashion accessories including jewelry and bags, sold individually or as part of gift boxes and bags, available in boutiques and online.
• Personal Shopping / Styling Service In-store personal styling service delivered by dedicated boutique stylists at each Tiger Lily Boutique location, helping individual customers select outfits and curated looks.
• Gift Cards Retail gift cards redeemable for purchases at Tiger Lily Boutique stores and online.
• Tiger Lily Boutique Mobile App iOS and Android mobile application providing consumers with smartphone and tablet access to browse and purchase the full Tiger Lily Boutique product range.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Partnerships

One partnership is on record.

• KlarnacoreOthersKlarna payment integration enabling customers to purchase now and pay later with 14 days to pay after delivery. Soft credit check only, no impact on customer credit score. Provides seamless checkout experience with payment instructions sent via email.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Reiss: Larger UK contemporary fashion retailer with broader pricing, larger store network, and stronger digital presence. Comparable women's apparel/occasion-wear positioning but at meaningfully larger scale than TLB.
• Ted Baker: UK heritage fashion brand with multi-category women's apparel, footwear, and accessories sold through stores, concessions, and digital channels. Comparable occasion and everyday women's wear positioning with a wider geographic footprint.
• ASOS: UK digitally-native fashion retailer offering trend-led women's clothing, footwear, and accessories at mass-market price points. Competes with TLB for the same trend-seeking customer via a vastly larger catalogue and online-only model.
• Boohoo: Large UK fast-fashion digital retailer targeting young fashion-forward women with very low price points and rapid trend cycles. Overlaps with TLB on customer persona, trend-led women's apparel, and footwear/accessories.

Direct peers

• Phase Eight: UK women's fashion retailer with multi-category clothing, footwear, and accessories assortments focused on occasion and everyday wear. Comparable to TLB's product mix, target customer (fashion-forward women), and curated boutique-style positioning.
• Mint Velvet: UK women's contemporary fashion brand sold through own stores and concessions with a casual-to-dressy assortment. Comparable to TLB's customer segment, multi-category women's offering, and physical-plus-digital retail model.
• Oliver Bonas: UK boutique-style fashion and lifestyle retailer with physical stores and e-commerce, mixing own-brand and third-party labels. Comparable to TLB's boutique experience, multi-channel model, and trend-led women's apparel focus.
• Boden: UK-based women's, men's, and children's clothing retailer with strong digital and catalogue heritage. Comparable in trend-led women's apparel, multi-channel retail, and focus on occasion and everyday wear.
• Monsoon (Accessorize): UK women's and children's fashion retailer with stores and online, covering clothing, footwear, bags, jewellery, and accessories. Comparable breadth of categories (especially accessories) and multi-store UK footprint.
• Hobbs: Established UK women's fashion retailer offering clothing, footwear, and accessories through standalone stores and online. Comparable in assortment breadth, price points (£20-£200), and target demographic of fashion-conscious women.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Tigerlilybferry
• Facebookfacebook.com/tigerlilybroughtyferry
• Instagraminstagram.com/tigerlilyboutiquescotland
• TikToktiktok.com/@tigerlilyboutique?lang=en
• LinkedInlinkedin.com/company/tiger-lily-boutique

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiger Lily Boutique