M&M Plumbing
Family-owned HVAC, plumbing, generator, and indoor air quality service provider serving residential and commercial customers across three Northern Michigan counties since 1957.
- Company typePrivate
- Founded1957
- HeadquartersIndian River, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What M&M Plumbing does
M&M Plumbing, Heating & Cooling is a family-owned HVAC, plumbing, and generator service company headquartered in Indian River, Michigan, operating continuously since 1957. The company delivers residential and light-commercial plumbing, heating, air conditioning, indoor air quality, water heating, water treatment, sewer, and well services across Cheboygan, Emmet, and Presque Isle counties in Northern Michigan. It also installs and services Generac whole-home standby generators and provides seasonal cottage opening/closing services tailored to the region's vacation-home market.
The business runs a traditional field-service model: 25 employees operate a fleet of 15 vehicles dispatched from a single headquarters relocated in 2020 to a larger facility on Tahoe Lane. Service delivery is quote-based with free estimates; financing is offered through Michigan Saves and Goog Leap partnerships. Revenue derives from transactional professional services across HVAC and plumbing work, supplemented by a Gold Star Member Program — an annual subscription maintenance offering ($279/year for heating, $399/year for heating and cooling) that provides priority scheduling, tune-ups, and a 10% discount on parts and labor. The company is a Carrier President's Award recipient and an authorized Carrier dealer, and is factory-trained by Generac, reflecting alignment with established equipment OEMs rather than proprietary technology. There are no proprietary software platforms, AI/ML capabilities, APIs, or mobile applications disclosed in the company's operations.
M&M's go-to-market relies on community reputation accumulated over 65+ years, word-of-mouth referrals, local SEO/content marketing (educational blog on HVAC and plumbing topics), and 24/7 emergency response availability. The customer base is highly distributed across residential homeowners, vacation cottage owners, and a smaller set of local commercial accounts, with no large enterprise contracts or named anchor customers. Ownership transitioned from founder Dick Monthei to his son Scott Monthei in 2007 and remains under family control with no disclosed outside equity, debt financing, or M&A activity.
M&M Plumbing firmographics
Firmographics- Name
- M&M Plumbing
- Legal name
- M&M Plumbing, Heating, and Cooling
- Website
- https://mm-plumbing.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Family-owned HVAC, plumbing, generator, and indoor air quality service provider serving residential and commercial customers across three Northern Michigan counties since 1957.
- Ownership category
- akta.pro rank
M&M Plumbing industry classification
Industry- Product category
- Residential HVAC and Plumbing Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)
- akta.pro primary industry
- HVAC & Refrigeration Contracting (IMAFALAB)
- akta.pro secondary industries
- Boiler & Hydronic Heating Repair & Service (HSAOAHAG), Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Heat Pump Repair & Maintenance (HSAOAHAD), Hydronic/Baseboard Radiant Heating Service (HSAOACAE)
Keywords
Where M&M Plumbing is headquartered
LocationHeadquarters
- HQ city
- Indian River
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
M&M Plumbing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- HVAC Services: Heating, air conditioning, indoor air quality services. Revenue generated from installations, repairs, and maintenance. Services include furnaces, boilers, ductless mini-splits, heat pumps, and central AC systems.
- Plumbing Services: Full plumbing services including drains, sinks, showers, sewers, water heaters, water filtering, wells, water lines, and commercial plumbing. Revenue from repair, installation, and maintenance services.
- Generator Services: Generac whole-home standby generator installation, maintenance, and repair services.
- Gold Star Member Program: Annual membership program providing priority scheduling, tune-ups, and discounts on parts and labor for heating and cooling systems. Recurring annual subscription revenue.
- Emergency Services: 24/7 emergency HVAC and plumbing services for urgent situations like burst pipes, furnace failures, and AC breakdowns.
- Seasonal Cottage Services: Seasonal cottage opening and closing services for vacation homes in Northern Michigan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Level One - Heating Systems: $279.00 per year |
| Subscription | Annual | Level Two - Heating and Cooling Systems: $399.00 per year |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
M&M Plumbing product offering
Product offeringCore offering
M&M Plumbing, Heating & Cooling provides residential and commercial HVAC and plumbing services across Northern Michigan, including heating and air conditioning installation/repair/maintenance, water heaters, water lines, drains, sewers, wells, and water filtration. The company also installs and services Generac whole-home standby generators, performs seasonal cottage opening/closing, runs 24/7 emergency response, and operates the Gold Star Member annual maintenance subscription program.
Product overview
M&M Plumbing, Heating & Cooling is a family-owned service company offering a comprehensive range of plumbing and HVAC (heating, ventilation, and air conditioning) services for residential and commercial customers in Northern Michigan. The core service portfolio includes HVAC Services (air conditioning, heating, indoor air quality, ductless mini-splits, heat pumps) and Plumbing Services (drains, sinks, showers, sewers, water heaters, water filtering, wells, water lines, commercial plumbing). Additional services include generator installation and maintenance (as a Generac factory trained provider), seasonal cottage opening/closing services, and 24/7 emergency response. The company also offers a Gold Star Member Program as a subscription-based annual maintenance program with two tiers providing priority scheduling, tune-ups, and discounts on parts and labor.
Differentiator
Problem solved
Functional benefit
Products and services
- HVAC Services
Quantifiable outcome
- Regular maintenance can reduce energy costs by up to 17%
Companies that use M&M Plumbing
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
M&M Plumbing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
M&M Plumbing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- GeneraccoreGenerac factory trained installer and service provider. Specializes in whole-home standby generator installation and maintenance. M&M provides professional generator services for Northern Michigan homeowners, offering backup power solutions that automatically activate during power outages.
- CarriersupportingHVAC equipment brand. M&M is a Carrier President's Award recipient, indicating high-quality Carrier product installations and service. Brand logo displayed on website indicating authorized dealer relationship.
- Bradford WhitesupportingWater heater manufacturer. Brand logo displayed on website indicating product offering for water heater installations and replacements.
- NaviensupportingHVAC and water heater equipment brand. Brand logo displayed on website indicating product offering for high-efficiency heating solutions.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
M&M Plumbing competitors and assessment
Company assessmentBroad incumbents
- Roto-Rooter: National plumbing and drain service franchise with 24/7 emergency response. Comparable as a direct residential plumbing service provider, but operates at vastly greater scale with a franchise-and-branded model versus M&M's independent family ownership.
- Mr. Rooter Plumbing: Nationally franchised residential and commercial plumbing service brand. Comparable as a plumbing service provider targeting homeowners with upfront pricing and emergency availability, though operating under a franchise system rather than independent ownership.
- ARS / Rescue Rooter: Large multi-brand residential HVAC and plumbing service platform operating across many U.S. markets. Comparable in offering plumbing, heating, cooling, and emergency services to homeowners, but at a national roll-up scale with stronger digital and CRM infrastructure.
- One Hour Heating & Air Conditioning: National HVAC franchise emphasizing punctual, branded service for residential customers. Comparable as a residential HVAC installation and repair provider with a service-warranty and brand-recognition model, though nationally franchised rather than family-owned.
Direct peers
- Horizon Services: Mid-Atlantic residential HVAC, plumbing, and electrical service company with a fleet-based, on-demand service model. Comparable as a multi-trade home services provider offering HVAC, plumbing, and emergency response to homeowners under a regional brand.
Regional players
- CoolToday: Regional residential HVAC, plumbing, and electrical service provider serving the southeastern U.S. Comparable as a regional multi-trade home services contractor with a fleet and recurring-service focus, though operating in a different geography than M&M.
Others
- ServiceMaster Restore: Nationally branded home services and disaster restoration franchise. Comparable as a residential services provider serving insurance-driven and emergency homeowner needs, including water-damage and HVAC-related restoration, though focused on restoration rather than installation.
- HomeServe USA: Home repair and service plan provider selling coverage for plumbing, HVAC, and electrical systems. Comparable as a recurring-service and homeowner-relationship model, though operating as a subscription network/insurance product rather than a direct service provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
M&M Plumbing social profiles
Digital presenceM&M Plumbing financial estimates
Financial estimateRevenue estimate
Valuation estimate
M&M Plumbing leadership team
Management profileNumber of profiles
Profiles6 records
M&M Plumbing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M&M Plumbing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M&M Plumbing
What does M&M Plumbing do?
M&M Plumbing, Heating & Cooling provides residential and commercial HVAC and plumbing services across Northern Michigan, including heating and air conditioning installation/repair/maintenance, water heaters, water lines, drains, sewers, wells, and water filtration. The company also installs and services Generac whole-home standby generators, performs seasonal cottage opening/closing, runs 24/7 emergency response, and operates the Gold Star Member annual maintenance subscription program.
Is M&M Plumbing a public or private company?
M&M Plumbing is a private company. It is classified as family owned and is currently operating.
When was M&M Plumbing founded?
M&M Plumbing was founded in 1957. It employs 1 to 10 people.
Where is M&M Plumbing based?
M&M Plumbing is headquartered in Indian River, United States, in the North America region.
How does M&M Plumbing make money?
Six revenue lines are on record. HVAC Services are the primary driver. The others are plumbing Services, generator Services, gold Star Member Program, emergency Services and seasonal Cottage Services.
Who are M&M Plumbing's main competitors?
Broad incumbents on record are Roto-Rooter, Mr. Rooter Plumbing, ARS / Rescue Rooter and One Hour Heating & Air Conditioning. Horizon Services is listed as a direct peer. CoolToday is listed as a regional player. Others are ServiceMaster Restore and HomeServe USA.
Does M&M Plumbing have an API?
No public API is recorded for M&M Plumbing.
What industry is M&M Plumbing in?
M&M Plumbing's product category is Residential HVAC and Plumbing Services. Its primary akta.pro industry code is IMAFALAB, HVAC & Refrigeration Contracting, with a secondary code of HSAOAHAG, Boiler & Hydronic Heating Repair & Service. Its NAICS code is 238220.