Nuserga

What Nuserga does

Nuserga (legal name: Nutrición y Servicios Ganaderos, S.L.) is a Spanish B2B distributor and service provider focused on the animal health sector. Founded in 1988 and headquartered in Lorquí, Murcia, the company distributes zoosanitary products — pharmaceuticals (analgesics, antiparasitics, antibacterials), pet food (dry, wet, snacks), consumables (gloves, sutures, syringes), and veterinary equipment — sourced from more than 30 major laboratories including Zoetis, Bayer Animal Health, Boehringer Ingelheim, Elanco, MSD Animal Health, and Hill's Pet Nutrition. Its primary customers are small animal veterinary clinics, specialized pet stores, and animal breeders across southeastern Spain, served through three distribution points in Murcia, Valencia, and Málaga with a 24–48 hour delivery commitment, a private 24/7 online ordering portal, and field sales representatives providing personalized commercial support.

The company's proprietary technology consists of two veterinary practice management software solutions: Canwin, a desktop application supporting networked multi-user clinic administration with economic, clinical, client, agenda, marketing, and health-plan modules; and Nuvet, a cloud-based SaaS platform offering multi-center management, automatic backups, prescription and drug traceability, KPI dashboards, digital signature, mobile-linked campaigns, and employee attendance tracking. These products are supported by Publivet, a complementary services bundle covering marketing campaign activation, signage design, SMS notifications, training programs, commercial-space interior design, audits, and product positioning consulting. Software is offered with free trials and training, with subscription billing cadence on Nuvet, while zoosanitary products are sold on transaction-based pricing to registered clients.

Since June 2021, Nuserga has operated as part of Neftys Farma Iberia, a group of zoosanitary distribution companies that provides coverage across the entire Spanish territory. The company employs 11–50 people, generates revenue through a mix of product distribution margins, recurring software subscriptions, and project-based professional services, and conducts supplementary social responsibility activities through partnerships with organizations including Amigos de Mali, Misiones Salesianas, and Fundación Jóvenes y Desarrollo.

Name

Nuserga

Legal name

Nutrición y Servicios Ganaderos, S.L.

Website

https://nuserga.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Nuserga is a Spanish B2B distributor of zoosanitary products, pet food, consumables, and veterinary equipment, serving small-animal veterinary clinics, specialized pet stores, and breeders across southeastern Spain through three branches and proprietary practice management software.

Ownership category

akta.pro rank

Product category

Animal Health Distribution

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC)

akta.pro secondary industries

Practice Consumables & General Medical Supplies (Needles, Syringes, Gloves, Swabs) (HLAMAFAO), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)

Keywords

• Animal health distribution
• Zoosanitary products
• Veterinary software
• Veterinary clinic supplies
• Pet care wholesale

Headquarters

HQ city

Lorquí

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Zoosanitary Product Distribution: Distribution of pharmacological products (analgesics, antiparasitics, antibacterials), pet food (dry, wet, snacks), consumables (gloves, sutures, syringes), and veterinary equipment (instrumentation, electronic equipment). Products sourced from major laboratories and first brands.
2. Management Software (Canwin and Nuvet): Veterinary practice management software offered as desktop (Canwin) or cloud-based subscription (Nuvet). Includes training and support services.
3. Publivet Services: Range of services including marketing campaign activation, design of signage and promotional materials, online and offline communication, SMS notifications, booklet management, commercial space lettering, sales assistance, training programs, interior design, audits, and product positioning advice.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nuserga distributes zoosanitary (animal-health) products, including pharmaceuticals, food, consumables, and equipment, to veterinary clinics, specialized pet stores, and breeders in Spain. The company also offers companion software products (Canwin, Nuvet) and integrated service bundles (Publivet) tailored to veterinary clinic management.

Product overview

Nuserga is a distributor of zoosanitary products for small animals, operating as a B2B platform serving veterinary clinics, specialized pet stores, and breeders. The core product portfolio consists of Canwin (desktop veterinary management software) and Nuvet (cloud-based veterinary management platform), supported by the Publivet service bundle offering marketing campaigns, training, interior design, audits, and product positioning consulting. The company distributes pharmacological products (analgesics, antiparasitics, antibacterials), food products (dry, wet, snacks), consumables (gloves, sutures, syringes), and equipment (veterinary instruments, electronic equipment) from major laboratories.

Differentiator

Problem solved

Functional benefit

Brands

• Canwin: Desktop management software program for veterinary clinics that functions in network with user access control. Allows economic administration, clinical veterinary management, customer management, article and service management, agenda management, marketing campaigns, health plans, hospitalization, and product composition.
• Nuvet
• Publivet

Products and services

• Zoosanitary product distribution

Quantifiable outcome

• Delivery service承诺: 24-48 hours
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Neftys Farma IberiaflagshipStrategic or Co-development Partner · 1 June 2021Since June 2021, Nuserga forms part of Neftys Farma Iberia, a group of distribution companies for zoosanitary and health products for both small and large animals. Neftys Farma provides coverage across the entire Spanish territory, giving Nuserga expanded national reach.
• ZoetiscoreOthersMajor animal health pharmaceutical company whose products are distributed by Nuserga. Zoetis organizes innovation conferences and provides educational content for veterinarians.
• Hill's Pet NutritioncoreOthersPremium pet food manufacturer whose products are distributed by Nuserga to veterinary clinics and pet stores.
• Amigos de MalíminorOthersNuserga participates in a social project to build primary education schools in villages in Mali, West Africa. Since 1988, Nuserga has financially contributed to creating education commissions in southeastern Mali villages to guarantee primary education for children away from urban centers.
• Misiones SalesianasminorOthersPartner in Haiti Emergency humanitarian campaign to help those affected by Hurricane Matthew. Nuserga collaborated with Misiones Salesianas and Fundación Jóvenes y Desarrollo in relief efforts.
• Fundación Jóvenes y DesarrollominorOthersPartner in Haiti Emergency humanitarian campaign. The foundation coordinates technical cooperation for improving vocational training quality in Haiti.
• IntegaminorOthersNuserga and Intega are official sponsors of CICO and Acacia Blanca project, aimed at finding bone marrow donors to improve the quality of life of people with leukemia.
• Médicos sin FronterasminorOthersNuserga donated part of its Christmas gift budget to Médecins Sans Frontières, helping to save lives in emergency situations.
• Bayer Animal HealthcoreOthersMajor animal health pharmaceutical company whose products are distributed by Nuserga.
• Boehringer IngelheimcoreOthersMajor animal health pharmaceutical company whose products are distributed by Nuserga.
• ElancocoreOthersMajor animal health pharmaceutical company whose products are distributed by Nuserga.
• MSD Animal HealthcoreOthersMajor animal health pharmaceutical company whose products are distributed by Nuserga.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AVImark (Henry Schein): Long-established veterinary practice management software used by small animal clinics. Directly comparable legacy/desktop-era competitor to Nuserga's Canwin platform in functionality and clinic profile.
• ezyVet: Cloud-based veterinary practice management software used by clinics worldwide. Directly comparable to Nuserga's Nuvet platform, competing for the same Spanish and European small-animal clinic customers.
• Hippo Manager: Cloud veterinary practice management software targeting small and mixed animal clinics. Comparable to Nuserga's Canwin and Nuvet products in functionality and target customer base.
• Provet Cloud: Cloud-native veterinary practice management platform with clinical, financial and inventory modules. Directly competes with Nuvet for mid-market and multi-site clinics in Europe.

Emerging players

• Vetcove: Online B2B marketplace and procurement platform for veterinary clinics to source products from multiple distributors. Represents an emerging distribution model that could disintermediate traditional wholesalers like Nuserga.
• Alma Solutions (Vetmanager): European veterinary practice management software with cloud-based clinical and administrative tools. Comparable niche cloud software peer to Nuvet targeting European small-animal clinics.

Regional players

• CentraVet: French veterinary cooperative distributor serving companion and production animal clinics with pharmaceuticals, equipment and consumables. Comparable regional veterinary distributor to Nuserga in Southern Europe.

Broad incumbents

• Covetrus: Large global veterinary distributor and practice solutions provider combining product distribution, software and pharmacy services. Represents the scaled, integrated model Nuserga operates within Spain at much smaller scale.
• Henry Schein Animal Health: Global distributor of animal health products, supplies and equipment to veterinary practices. Comparable to Nuserga's distribution business but at vastly larger scale across multiple geographies.
• IDEXX (Cornerstone/Practice Management): Global leader in veterinary diagnostics and practice management software (Cornerstone, ezyVet). A broad incumbent that competes with Nuserga's software offering while also serving as a diagnostics and reference-lab supplier to clinics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nuserga
• LinkedInlinkedin.com/company/nuserga-s-l
• Instagraminstagram.com/nuserga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuserga