DynamicElement

What DynamicElement does

DynamicElement AG is a Kreuzlingen, Switzerland-based technology company that combats product counterfeiting by assigning each product, packaging, or label a unique, unforgeable identity. Its core technology uses computer vision, AI, and macro imaging to capture the naturally occurring surface micro-features produced during manufacturing, then registers those features in a database analogous to a fingerprint. Customers can verify authenticity by re-scanning the surface; the comparison either confirms the item as original or flags it as a fake.

The product portfolio centers on the Swiss biometric QR-Code (a visible QR with built-in biometric ink-distribution patterns), Deep IS™ (a next-generation individual identification technology launched in 2023–2024), Deep ISTM (the MA-T® certified variant), and a gold bar authentication solution. The same platform supports multiple deployment modes: hardware-integrated software on industrial production lines (e.g., Sinajet Digital Cutter with Gutenberg AG), bespoke consumer mobile apps (e.g., Philately Liechtenstein), and standalone imaging solutions for precious metals. LBMA accreditation under the Gold Bar Integrity Initiative and Swiss Made Software certification are the primary external validations of the platform.

The company operates an enterprise field-sales motion with quote-based, multi-year contracts; revenue is generated through technology licensing, software and hardware integration services, and professional services for deployment of macro camera systems and label solutions. Visible customer references include Philately Liechtenstein, Gutenberg AG, the London Bullion Market Association ecosystem, Fujiseal/Fujitac/Dr. Recella (Japan), and the Liechtenstein Bankers Association, plus several anonymized accounts in luxury goods, pharmaceuticals, and medical technology. Headcount is approximately 7 people (1–10 range), and the firm is privately held and founder-controlled with no disclosed funding rounds or institutional investors.

Name

DynamicElement

Legal name

DynamicElement AG

Website

https://dynamicelement.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

DynamicElement AG is a Swiss technology company that uses computer vision, AI, and macro imaging to assign every product, label, or gold bar a unique fingerprint-like identity for anti-counterfeiting, gray-market protection, and supply-chain authentication in luxury, pharma, philately, and precious metals.

Ownership category

akta.pro rank

Product category

Anti-Counterfeiting and Brand Protection Software

akta.pro primary industry

Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace) (IMALANAJ)

Keywords

• Anti-counterfeiting technology
• Product authentication
• Brand protection software
• Gray market prevention
• Surface feature identification

Headquarters

HQ city

Kreuzlingen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Technology Licensing and Software Solutions: DynamicElement provides technology solutions for product identification, anti-counterfeiting, and brand protection. The company integrates its software and technology into customer production processes or provides ready-made labels with secure QR codes. Revenue likely comes from licensing fees, software integration services, and per-unit identification charges.
2. Professional Services: Installation of macro camera systems in customer production processes, software integration, and consulting for product tracking implementation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

DynamicElement provides an anti-counterfeiting and brand protection technology platform that captures unique individual surface features of products, packaging, or labels using computer vision, AI, and macro imaging. These features are registered in a database like a fingerprint, enabling reliable tracking, authentication, and identification of original products. The company also offers a Swiss biometric QR-Code system and specialized solutions such as gold bar authentication certified by the LBMA.

Product overview

DynamicElement offers a unified product identification platform centered on unique surface feature analysis technology. The core technology uses computer vision to capture individual surface characteristics that are registered in a database like a fingerprint, enabling products to be reliably tracked, authenticated, and identified. Key product components include the Swiss biometric QR-Code (visible identification solution), Deep IS™ (next-generation individual identification technology), and Deep ISTM (MA-T® certified technology). The platform supports multiple deployment modes: integrated software for manufacturing lines (Sinajet), mobile applications for end consumers, and specialized solutions for gold bar authentication. Both visible Swiss biometric QR-Code and invisible options are available to meet various security requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Identification Technology Platform Core platform technology that uses individual surface features to capture the unique identity of each product via computer vision and AI. Features are registered in a database like a fingerprint, enabling reliable tracking, authentication, and identification of products as originals. Targets enterprise manufacturers seeking anti-counterfeiting and brand protection.
• Swiss biometric QR-Code A visible identification solution using unique ink distribution patterns on printed codes to create tamper-proof, individually identifiable markers. Both visible Swiss biometric QR-Code and invisible options are available for anti-counterfeiting applications.
• Deep IS™ (Individual Identification Technology) Next-generation individual identification technology providing enhanced anti-counterfeiting and authentication capabilities for various product categories. Enables anti-fraud resale applications and product authentication across industries including Japanese cosmetics and consumer goods.
• Gold Bar Authentication Solution Non-invasive imaging solution for gold bar authentication using macro camera surface capture. Creates a unique fingerprint for each gold bar, enabling secure digital twin linkage throughout the gold bar lifecycle for supply chain transparency and LBMA compliance.

Quantifiable outcome

• Philately Liechtenstein sold out 10+ stamp editions within minutes after implementing DynamicElement technology since September 2021
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, minor and potential.

• FujisealcoreTechnology or Integration · 1 January 2024Partnership for next generation Deep IS™ individual identification technology. Fujiseal collaborated on anti-fraud solutions for Japanese market.
• FujitaccoreTechnology or Integration · 1 January 2024Japan's first anti-fraud resale technology partnership using Deep IS™ individual identification technology. Dr. Recella and Fujitac team collaborated on this initiative.
• Teal ProjectminorGTM or Marketing Partner · 1 October 2023Sustainability campaign partnership for ocean protection with Liechtenstein Bankers Association and rrreefs. DynamicElement provides tamper-proof Swiss biometric QR-Codes for campaign integrity verification.
• Liechtenstein Bankers AssociationminorGTM or Marketing Partner · 1 October 2023Joint ocean protection campaign with Teal Project and rrreefs. LBA distributes QR code stickers through campaigns and events to engage participants in coral reef restoration efforts.
• rrreefsminorGTM or Marketing Partner · 1 October 2023Ocean protection campaign beneficiary. rrreefs aims to restore 1% of world's nearshore coral reefs by 2034 using 3D-printed clay brick reef systems.
• Gutenberg AGcoreStrategic or Co-development Partner · 1 February 2023Integration of DynamicElement's software with Sinajet Digital Cutter for automated production of counterfeit-proof crypto stamps. Gutenberg AG is the sole authorized printer of postage stamps in Liechtenstein and Switzerland.
• Philately LiechtensteincoreStrategic or Co-development Partner · 1 September 2021Partnership to create NFT stamp collecting mobile application bridging analog philately with digital engagement. DynamicElement provides Swiss biometric QR-Code technology for stamp authenticity verification. Since September 2021, 10+ editions released with many selling out within minutes.
• aXedras AGpotentialTechnology or IntegrationPotential integration for gold bar integrity solution. aXedras is the provider for LBMA Gold Bar Integrity Initiative value chain, and DynamicElement is in discussions for integration of their security features.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Avery Dennison: Global label and materials manufacturer with growing smart-label and RFID/Atma IoT authentication offerings. Comparable as a partner/competitor at the label-embedding layer where DynamicElement's Swiss biometric QR-Codes are applied.
• Digimarc: Public company offering digital watermarking and product identification for anti-counterfeiting and supply-chain visibility. Competes with DynamicElement in the product-authentication layer of brand-protection programs.
• SICPA: Global leader in security inks, track-and-trace, and authentication solutions for governments and brand owners. Directly comparable as a long-established anti-counterfeiting vendor, though its scale, breadth of offerings, and government ties dwarf DynamicElement.
• Zebra Technologies: Enterprise asset intelligence and specialty printing/RFID vendor with track-and-trace solutions. Comparable in the broader supply-chain visibility and authentication infrastructure space, though far broader in scope.
• Systech (a Markem-Imaje brand): Provider of serialization, track-and-trace, and authentication solutions primarily for pharma and FMCG. Comparable in serving regulated anti-counterfeiting compliance, particularly pharmaceutical supply-chain mandates.

Direct peers

• Certilogo: Digital product authentication platform for fashion and luxury brands using unique codes linked to a verification database. Comparable technology positioning and target verticals (luxury goods authentication), though delivered as a consumer-facing app rather than macro-imaging fingerprints.
• AlpVision: Swiss-based provider of covert digital authentication for packaging and products using surface/print fingerprint technology. Highly comparable in approach — fingerprinting unique material/print features for authentication — and overlapping luxury and pharma customer base.
• OpSec Security: Specialist in brand protection, anti-counterfeiting, and authentication labels/QR solutions. Direct competitor in the luxury, pharma, and consumer-goods authentication space DynamicElement targets.
• Authentix: Provider of authentication and traceability solutions for fuels, pharma, and consumer goods. Closely comparable to DynamicElement in applying covert/overt authentication features combined with supply-chain tracking, and targets similar anti-counterfeiting verticals.

Emerging players

• Entrupy: AI- and computer-vision-based authentication for luxury goods (handbags, sneakers). Comparable in applying CV/machine learning to physical-product authentication, with similar luxury and resale-market overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DynamicElement
• LinkedInlinkedin.com/company/dynamicelement

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DynamicElement