What Certilogo does

Certilogo S.p.A. is a privately held Italian company headquartered in Milan that operates an AI-powered product authentication platform serving fashion and consumer brands, online sellers, and end consumers. The platform operates in two modes: for brands enrolled in the Certilogo program, unique CLG codes affixed to products are validated to confirm authenticity and to power the Certilogo Seal of Authentication (SoA) used by online sellers; for products from non-enrolled brands, advanced AI image recognition assesses authenticity from user-submitted photographs and returns an expert opinion limited to the specific item photographed. Supporting infrastructure includes the main certilogo.com web platform, a mobile application, and a consumer-facing discovery portal at discover.certilogo.com that provides help and FAQ resources.

The underlying technology combines item-level digital identification (CLG codes, QR-code-based workflows) with computer vision applied to product images. Certilogo explicitly protects its authentication methodology, prohibiting reverse engineering in its terms of service, and pairs this proprietary stack with GDPR-compliant data processing under Italian and EU privacy law, with a designated Data Protection Officer. Distribution is self-serve for consumers via web and mobile, and embed/white-label for sellers through the SoA badge, with no geographic restrictions on the service.

The business model combines recurring fees from enrolled brand partners (the source data tags the revenue model as subscription/recurring) with per-request service fees for authentication outcomes provided to consumers and non-enrolled brands. Certilogo does not publicly disclose pricing, customer counts, or revenue; no funding rounds, headcount figures, or named enterprise customers are present in the available sources. The company operates as an independently held entity with no disclosed parent, subsidiaries, or external investors.

Name

Certilogo

Legal name

Certilogo S.p.A.

Website

http://certilogo.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Certilogo S.p.A. is a Milan-based product authentication platform that serves fashion and consumer brands, online sellers, and end consumers through CLG-code-based enrollment and AI image recognition for non-enrolled brands, generating revenue from subscription and per-authentication service fees.

Ownership category

akta.pro rank

Product category

Product Authentication Software

NAICS

Software Publishers (5132)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Identity & Authenticity Verification for Label Accuracy (species, varietal, adulteration) (AFALAHAF)

Keywords

• Product authentication services
• Brand protection technology
• Counterfeit detection platform
• Digital product verification
• AI authentication solutions

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Authentication Services: Certilogo generates revenue by providing product authentication services. The service offers two modes: (1) authenticated products from enrolled brands with CLG codes, and (2) AI-based expert opinion services for non-enrolled brands using image recognition. Revenue is derived from service fees charged for authentication verification outcomes provided to consumers and brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Certilogo operates a global product authentication platform that lets brands and consumers verify the authenticity of fashion and consumer goods. The platform combines an item-level digital identification system (CLG Codes) with AI-powered image recognition to authenticate products: enrolled-brand products are validated via CLG codes and provided with a digital Seal of Authentication (SoA) for online sellers, while products from non-enrolled brands are assessed via user-submitted photographs using advanced image recognition technology.

Product overview

Certilogo offers a product authentication platform that connects brands with consumers. The core offering consists of the Certilogo Seal of Authentication (SoA) and CLG Code system for enrolled brands, supplemented by an AI-powered image recognition authentication service for non-enrolled brands. The platform includes a consumer-facing discovery portal (discover.certilogo.com) that provides help resources and information about the service. Users can access authentication through the main web platform at certilogo.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Certilogo Seal of Authentication (SoA)
• CLG Code (Certilogo Code) Authentication
• AI-Powered Product Authentication Service
• Certilogo Discovery Portal

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Scantrust: Scantrust provides secure QR-code-based product authentication and supply-chain traceability for brands. Comparable to Certilogo's CLG Code + consumer-verification flow, with a similar brand-enrollment, code-affixation, and consumer-scan model.
• Cypheme: Cypheme provides AI-powered anti-counterfeit solutions using unique fingerprint labels scanned via mobile devices. Comparable to Certilogo's CLG Code approach and image-based authentication, with a similar brand-protection and consumer-verification value proposition.
• Entrupy: Entrupy provides AI- and microscopy-based authentication for luxury goods (handbags, sneakers, watches). It is the closest direct competitor to Certilogo's image-recognition authentication offering, serving the same fashion/luxury customer base with a similar device- or image-based verification model.
• Alitheon: Alitheon offers optical AI-based product authentication and traceability using surface-level 'fingerprints.' Comparable to Certilogo in applying AI/computer vision to authenticate physical items without requiring active tags, serving similar brand-protection and supply-chain integrity use cases.
• Real Authentication: Real Authentication offers AI- and expert-driven sneaker and luxury authentication, primarily to consumers and resellers. Comparable to Certilogo's consumer-facing authentication service and Seal of Authentication use case for online resellers.

Broad incumbents

• Avery Dennison (atma.io): Avery Dennison's atma.io connected-product cloud is a broad incumbent offering item-level digital IDs, traceability, and brand authentication across consumer goods. Comparable to Certilogo's CLG Code and Seal of Authentication offering for enterprise brands, but operating at significantly larger scale across many verticals beyond fashion.
• Digimarc: Digimarc provides digital watermarking and product authentication for retail and consumer goods. Comparable to Certilogo's authentication and item-level identification capabilities, but as a much larger incumbent covering multiple identification use cases beyond fashion counterfeits.
• Authentic Brands Group (ABG) authentication partners: ABG and similar brand-licensing conglomerates increasingly mandate third-party authentication across their portfolios. While not a technology peer, they represent the demand-side incumbent shaping authentication standards in the same fashion/luxury market Certilogo serves.

Emerging players

• TruTag Technologies: TruTag develops invisible taggant-based authentication for pharmaceuticals, food, and consumer goods. Comparable to Certilogo in addressing counterfeiting via item-level authentication, but with a different underlying technology (silica taggants vs. codes + image recognition) and broader industry focus.

Regional players

• Vestiaire Collective (authentication vertical): While primarily a resale marketplace, Vestiaire Collective operates in-house authentication that competes with Certilogo's seal and authentication services for online sellers. Comparable because it solves the same counterfeit-verification problem for luxury resale, though as a captive in-house function rather than a third-party platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/certilogo
• Facebookfacebook.com/certilogo
• LinkedInlinkedin.com/company/10475212

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Certilogo