BHG Real Estate Executive Partners

What BHG Real Estate Executive Partners does

BHG Real Estate Executive Partners is a private real estate brokerage headquartered in Augusta, United States, that operates as a franchisee/affiliate within the Better Homes and Gardens Real Estate brand network. The company provides property management and brokerage services, with its primary customer segment being individual home buyers and sellers seeking assistance with residential real estate transactions. The firm reports a headcount of 5,001-10,000 employees, indicating a sizable multi-office brokerage operation rather than a single-shop agency.

The company's technology platform is centered on a property search website (executivepartners.sites.bhgrealestate.com) that offers searchable residential and commercial property listings, featured properties, office listings, a searchable agent and office directory, financial calculators, and educational content on buying and selling. Agent-facing tools include an active-listings dashboard and individual bio profile pages. The platform appears to be franchise-provided template technology (hosted under the parent brand's domain infrastructure) rather than proprietary technology developed by this specific franchisee. No mobile app, public API, or third-party integrations are documented.

Revenue is generated exclusively through real estate commissions on property transactions, structured as a percentage-of-sale-price fee paid at closing — a transactional revenue model with no subscription, SaaS, or recurring component. Go-to-market is direct-to-consumer via the website and a network of local agents and offices; the company does not publicly disclose commission rates or transaction-level pricing. The company has not raised external funding, has no disclosed M&A activity, and operates as a franchisee under the strategic parent Better Homes and Gardens Real Estate, with no publicly reported ownership, investor, or capital structure data.

Name

BHG Real Estate Executive Partners

Legal name

Better Homes and Gardens Real Estate Executive Partners

Website

https://epaugusta.com

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

BHG Real Estate Executive Partners is a private real estate brokerage in Augusta, United States, operating as a franchisee of Better Homes and Gardens Real Estate. It serves home buyers and sellers with property search, agent directory, and transaction brokerage services, earning revenue via real estate commissions.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Office Brokerage (BPAJABAA)

Keywords

• Real estate brokerage
• Property search platform
• Residential real estate
• Agent directory services
• Real estate commissions

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commissions: The company generates revenue through real estate commission fees on property transactions, typically a percentage of the sale price paid by buyers and sellers upon closing

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BHG Real Estate Executive Partners operates as a real estate brokerage providing property buying, selling, and search services through a network of licensed real estate agents and offices. The firm offers an online property search platform with featured listings, office listings, an agent directory, financial calculators, and educational content to support residential real estate transactions.

Product overview

BHG Real Estate Executive Partners operates as a real estate brokerage platform under the Better Homes and Gardens Real Estate brand. The core offering consists of a Property Search platform integrated with Featured Properties and Office Listings sub-products, complemented by agent-facing tools including My Company's Active Listings dashboard and Agent Bio Profiles. The platform extends value through supporting modules including Financial Calculators, Buying & Selling Tips, and Neighborhood News content services, all tied together through an Agent Directory connecting clients with the brokerage network.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Online property search platform enabling users to browse residential and commercial listings with customizable filters and real-time availability.
• Featured Properties Curated selection of premium property listings highlighted on the platform for increased visibility to prospective buyers.
• Office Listings Dedicated online section for commercial office space listings available through the brokerage network.
• Agent Directory Searchable directory of all agents and offices within the BHG Executive Partners network for connecting buyers and sellers with real estate professionals.
• Contact Us / Lead Capture Portal Lead capture and communication portal connecting prospective clients directly with brokerage agents to initiate transactions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Better Homes and Gardens Real EstatecoreChannel Partner/ Reseller/ DistributorBHG Real Estate Executive Partners operates as a franchisee/affiliate under the Better Homes and Gardens Real Estate brand, utilizing the brand's name, marketing materials, and platform technology to conduct real estate business.

Recent moves3 records

Expansion highlights3 records

Direct peers

• Compass: Tech-enabled national residential brokerage. Directly comparable as a residential brokerage competitor applying proprietary technology to agent productivity and consumer experience.
• eXp Realty: Cloud-based national residential brokerage operating on a commission-revenue model with a distributed agent network. Comparable as a commission-based brokerage competitor using a scalable agent-affiliate model.

Emerging players

• Redfin: Tech-enabled residential brokerage with a discount commission model and proprietary platform. Comparable as a residential brokerage whose technology and pricing pressure traditional franchise brokerages like BHG Executive Partners.

Broad incumbents

• Keller Williams Realty: Largest US residential real estate franchise by agent count. Comparable as a national agent-driven brokerage franchise operating on a similar commission-based revenue model with local market offices.
• Better Homes and Gardens Real Estate (franchisor network): The franchisor of the Better Homes and Gardens Real Estate brand under which BHG Real Estate Executive Partners operates. Directly comparable as the parent brand defining the company's product, marketing, and platform standards.
• Century 21 Real Estate: Global residential real estate franchise with a comparable agent/office network and transaction-fee revenue model. Direct franchise competitor in the same product category.
• Sotheby's International Realty: Luxury-leaning national real estate brand network. Comparable as a competing brand-network franchise offering residential brokerage and agent directory services, particularly in higher-end segments.
• Coldwell Banker: Long-established national residential real estate franchise. Comparable as a competing brand with similar residential brokerage, agent-directory, and property search capabilities.
• RE/MAX: Global residential real estate franchise with a similarly agent-centric, commission-based model. Comparable as a competing national franchise brand targeting independent agents and regional brokerages.
• Berkshire Hathaway HomeServices: National residential real estate franchise leveraging a premium parent brand. Comparable as a competing brand-network franchise offering similar brokerage services and agent support tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bhgaugusta
• LinkedInlinkedin.com/company/bhg-real-estate-executive-partners-5010034b

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BHG Real Estate Executive Partners