Rosetta Products

What Rosetta Products does

Rosetta Products PTE. Ltd. is a privately held flooring company founded in 1996 and headquartered in Singapore, with regional sales operations in the UAE (Al Anwar International General Trading LLC) and India (Al Anwar Marketing Co in Pune, plus a retail showroom called Rosetta Home Store in Mumbai). The company manufactures and distributes a portfolio of flooring solutions organized into four core categories: wall-to-wall carpets (e.g., MAZE, LOTUS PLUS, JUPITER, CASABLANCA, MIRACLE, PLUSH), carpet tiles (ZENITH, NEVADA, ADMIRAL, FALCON, DERBY), laminated flooring (Elite, Elite Herringbone), and PVC/vinyl flooring (Canopy Home, Canopy Herringbone, Canopy Chrome, Canopy Exotic, Avenue). Underlying production spans tufted, woven, and modular techniques using materials including nylon, polypropylene, and polyester. The company positions itself on customization capability — explicitly offering to develop products to special design requirements — supported by an in-house R&D function studying flooring market trends, and an interactive Rosetta Design Studio 3D visualization tool for product-in-room preview.

The business operates a hybrid B2B/B2C go-to-market. The B2B motion is enterprise field sales targeting hospitality (e.g., Royal Continental Hotel, Radisson Blu Ajman), commercial and government projects (e.g., Dubai Municipality wedding hall), and interior designers (e.g., Al Dhiyafa Interiors), supported by regional offices in UAE and India. The B2C motion runs through the Rosetta Home Store retail showroom in Mumbai, the company e-commerce website, and a quote-based inquiry process — pricing is not publicly disclosed and is determined per-project by volume, specifications, and customization. Revenue is generated primarily through one-time product sales of flooring (by roll, tile, or plank) with customization services layered on as a value-add professional service. The company has no disclosed funding, no parent organization, and no evidence of institutional investment, and is independently operated with a headcount in the 11-50 range.

Name

Rosetta Products

Legal name

Rosetta Products PTE. Ltd.

Website

https://rosettaproducts.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosetta Products is a Singapore-headquartered flooring manufacturer and distributor founded in 1996, serving hospitality, commercial, government, and residential customers across Singapore, UAE, and India with carpets, carpet tiles, laminate, and PVC/vinyl flooring, differentiated by customization and a 3D design studio tool.

Ownership category

akta.pro rank

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Flooring Products Sales: One-time sale of flooring products including wall-to-wall carpets, carpet tiles, laminated flooring, and vinyl/PVC flooring. Products sold by roll, tile, or plank depending on category.
2. Customization Services: Customized flooring solutions developed to meet specific design requirements. Value-add service supporting product sales.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rosetta Products manufactures and distributes a range of flooring products including wall-to-wall carpets, carpet tiles, laminated flooring, and vinyl/PVC flooring. The company offers customization capabilities to develop flooring solutions for special design requirements, supported by an in-house R&D function that studies market trends and innovations in the flooring industry. Products are sold through regional offices in Singapore, UAE, and India, an e-commerce website, and a retail showroom in Mumbai.

Product overview

Rosetta Products is a flooring company established in 1996 with global presence across Singapore (headquarters), UAE, and India. The company offers a comprehensive portfolio of flooring solutions organized into four main categories: Wall-to-Wall Carpets (including MAZE, LOTUS PLUS, JUPITER, CASABLANCA, MILANO, ORIENTAL, SALISBURY, PLUSH, GLOBAL, HARRIS, HERTZ, HIGHLAND, AM AMZE, ANKARA, AURA, CAIRO, CLAN, CLASSIC, COZY, GEORGIA, MADRID, MAZE, MUNICH, RIO, VENICE), Carpet Tiles (including ZENITH, NEVADA, ADMIRAL, ASCOT, BRISTOL, DERBY, FALCON, LAS VEGAS, LINCOLN, MARVEL, NEON, STREAM), Laminated Flooring (including ELITE and ELITE HERRINGBONE), and PVC/Vinyl Flooring (including CANOPY HOME, CANOPY HERRINGBONE, CANOPY CHROME, CANOPY EXOTIC, AVENUE). The company differentiates through its research and development focus and offers customization capabilities, supported by an interactive Rosetta Design Studio configurator tool for 3D product visualization. The 2025 product catalogue is available featuring these products readily in stock.

Differentiator

Problem solved

Functional benefit

Brands

• Rosetta Design Studio: Online configurator tool allowing customers to visualize flooring products in different room settings
• Rosetta Home Store

Products and services

• MAZE Tufted nylon printed carpet with felt backing, designed for residential and commercial flooring applications. Features a pile weight of 1000 GSM and 4mm width.
• LOTUS PLUS PP Heatset 2 Ply cut pile carpet with action backing, 1750 total weight, 8mm pile height, roll size 30m, 4m width.
• JUPITER Nylon carpet with 10mm total height, 450 GSM pile weight, 1200 GSM total weight, 173,800 density, 4m width.
• AURA Nylon printed carpet with 5-6mm pile height, 300 GSM pile weight, 1100 GSM total weight for residential and commercial use.
• CASABLANCA PP Heatset woven cut pile carpet with 1650 GSM pile weight, 2600 GSM total weight, 4.2m width, 150 shots construction.
• MIRACLE PP HS Frieze carpet with 16mm pile height, 1450 GSM pile weight, 2400 GSM total weight, action backing.
• GLOBAL PP HS broadloom carpet with 2200 GSM pile weight, 4.20m width.
• PLUSH Machine tufted polyester carpet with 12mm pile height, 1990 GSM pile weight, felt backing, 4-meter width.
• HERTZ Polypropylene carpet with 6mm pile height, 1400 GSM pile weight, suitable for residential flooring.
• ORIENTAL Woven cut pile carpet with 11mm pile height, suitable for residential applications.
• SALISBURY PP Heatset 2 Ply cut pile carpet with 800 GSM pile weight for residential and commercial flooring.
• MILANO 3.5mm thick polypropylene carpet with 425 GSM pile weight, 2-meter width.
• ALFA Tufted nylon carpet with 450 GSM pile weight, 1450 GSM total weight, 6.5mm pile height, 4.5mm pile thickness.
• ZENITH Carpet tile with 5mm thickness, 575 GSM pile weight, bitumen backing with non-woven layer, 100% polypropylene, 50cm x 50cm size, loop pile construction.
• NEVADA Carpet tile with 1/10th gauge, 5mm pile height, 400 GSM pile weight, 2700 GSM total weight, bitumen backing, 100% PP, 25cm x 100cm size.
• ADMIRAL Tufted carpet tile with 1/10th gauge, 7-8mm pile height, 5000 GSM pile weight, 50x50cm size, 4-5mm pile thickness, multi-level loop pile construction.
• LINCOLN Carpet tile with 1/10 gauge, 3mm pile height, 400 GSM pile weight, polypropylene construction, 50cm x 50cm size.
• NEON PVC carpet tile with 1/12th gauge, 500 GSM pile weight, 4000 GSM total weight, PVC backing, 197400/sqm density, 50x50cm size.
• FALCON Carpet tile with 1/12 gauge, 5mm pile height, 500 GSM pile weight, bitumen with non-woven backing, multilevel loop pile construction.
• DERBY Carpet tile with 25cm x 100cm size, multi-level loop pile construction for commercial applications.
• ELITE Laminate flooring with 8mm thickness, 1216 x 196 x 8mm board dimensions.
• ELITE HERRINGBONE Herringbone pattern laminate flooring with 12mm thickness, 600x101x12mm board dimensions, AC4 quality rating.
• CANOPY HOME PVC vinyl flooring with 2mm total thickness, 9" x 48" plank size, 0.2mm wear layer.
• CANOPY HERRINGBONE Herringbone pattern PVC flooring with 2mm thickness, 120mm x 600mm plank size, 0.25mm wear layer.
• CANOPY CHROME PVC flooring tile with 12" x 24" size and 0.25mm wear layer for residential and commercial applications.
• AVENUE PVC vinyl flooring with 1.5mm total thickness, 3.5kg/m2 weight, 6" x 36" plank size, 0.13mm wear layer.
• Rosetta Design Studio Interactive 3D visualization tool allowing customers to preview and design flooring options in various room settings including Banquet Hall, Bedroom, Drawing Room, and other space types.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shaw Industries: Largest carpet manufacturer in the world, offering broadloom, carpet tile, and hard surface flooring. Comparable to Rosetta as a multi-category flooring producer serving hospitality and commercial markets, but at vastly greater scale and geographic reach.
• Interface: Global leader in modular carpet tiles and resilient flooring with strong presence in commercial and hospitality segments. Comparable to Rosetta's carpet tile product line (Zenith, Nevada, Admiral) and similar commercial customer base, but at significantly larger scale.
• Mohawk Industries: One of the world's largest flooring manufacturers spanning carpet, ceramic tile, laminate, and vinyl. Comparable to Rosetta across all four of Rosetta's product categories (carpets, carpet tiles, laminate, PVC) and overlapping target verticals.
• Beaulieu International Group: Belgian flooring manufacturer producing carpets, carpet tiles, vinyl, and laminate for residential and commercial markets. Comparable to Rosetta as a multi-category European-rooted manufacturer with global distribution.
• Floor & Decor Holdings: Large US specialty retailer of hard surface flooring and accessories with growing commercial presence. Comparable to Rosetta's retail and multi-category distribution model, though at much larger scale and primarily US-focused.

Regional players

• Welspun Flooring: Indian flooring manufacturer with carpets, carpet tiles, and resilient flooring products. Direct regional peer to Rosetta given India-based operations, similar product portfolio spanning carpets and vinyl, and overlap in commercial and hospitality customer segments.
• Victoria Carpets: UK-based carpet manufacturer producing tufted and woven carpets for residential and commercial markets. Comparable to Rosetta's broadloom carpet manufacturing capabilities, though serving primarily UK/European markets.

Direct peers

• Balta Group: European carpet and rugs manufacturer offering tufted and woven broadloom plus carpet tiles. Closely comparable to Rosetta's core manufacturing capabilities and product mix in residential and commercial carpet segments.
• Condor Group: Manufacturer of tufted carpet and carpet tiles for residential and contract markets. Comparable to Rosetta across tufted broadloom and modular carpet tile product lines with similar end-market focus.

Emerging players

• Royal Floors: Middle East-based flooring solutions provider serving UAE commercial and residential projects. Comparable to Rosetta's UAE regional operations and commercial/government customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RosettaProducts
• LinkedInlinkedin.com/company/rosetta-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosetta Products