Kind LED Grow Lights
Kind LED Grow Lights is a Santa Rosa, California-based manufacturer of proprietary Targeted Full Spectrum LED grow lights serving commercial cannabis cultivators, greenhouse operators, and home growers globally via direct e-commerce, channel partners, and enterprise sales.
- Company typePrivate
- Founded2014
- HeadquartersSanta Rosa, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Kind LED Grow Lights does
Kind LED Grow Lights is a Santa Rosa, California-based designer and seller of proprietary Targeted Full Spectrum LED grow lights for indoor horticulture, founded in 2014 and operating under parent Grow Strong Industries. The company serves three primary customer segments: commercial cannabis cultivators (its lead vertical), greenhouse operators, and home/hobbyist indoor gardeners, with secondary exposure to vertical farming and farm-to-table hospitality projects.
The core platform is a 12-band Targeted Full Spectrum LED architecture engineered specifically for plant photosynthesis rather than adapted from white-light diodes, paired with secondary optical lenses for canopy penetration, independently controlled UV/IR channels for late-flowering spectrum tuning, and a low-profile external-driver form factor. The product portfolio spans the X Series for smaller grows (X220 through X750, priced $595–$1,445), the X² Commercial workhorse ($1,295), the X1 Greenhouse (2.78 µmol/J efficacy, 1659.9 µmol/s PPF, IP65), and supplemental Bar Lights. Differentiation is reinforced by field-testing pedigree in Northern California's medicinal plant industry and a 4X Gear of the Year industry award.
Revenue is generated through one-time hardware sales distributed across three GTM motions: a Shopify-powered direct-to-consumer e-commerce storefront at kindledgrowlights.com; aligned channel partners Gorilla Grow Tent (for X Series) and Grow Strong Industries (for X1 Greenhouse and accessories); and a commercial/enterprise field-sales motion with a "Request a Trial Light" flow for the X² and X1 product lines, supported by NorCal-based technical staff. The X1 Greenhouse is sold quote-based rather than at fixed list price, indicating custom commercial deal sizing, while X Series and X² are priced and sold direct. Marketing is content-led via an extensive educational blog and FAQ library, supported by customer case studies (Nickel Creek Cannabis, Zen Medicine, Grow + Gather) and organic social.
Kind LED Grow Lights firmographics
Firmographics- Name
- Kind LED Grow Lights
- Legal name
- Kind LED Grow Lights
- Website
- https://kindledgrowlights.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kind LED Grow Lights is a Santa Rosa, California-based manufacturer of proprietary Targeted Full Spectrum LED grow lights serving commercial cannabis cultivators, greenhouse operators, and home growers globally via direct e-commerce, channel partners, and enterprise sales.
- Ownership category
- akta.pro rank
Kind LED Grow Lights industry classification
Industry- Product category
- Horticulture LED Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Controlled Environment Lighting (LED Grow Lights, Controls) (AFAAAHAC)
- akta.pro secondary industry
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
Keywords
Where Kind LED Grow Lights is headquartered
LocationHeadquarters
- HQ city
- Santa Rosa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Kind LED Grow Lights business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- LED Grow Light Hardware Sales: One-time hardware sales of LED grow light fixtures (X Series, X² Commercial, X1 Greenhouse, Bar Lights) and accessories through direct-to-consumer e-commerce and channel partners (Gorilla Grow Tent, Grow Strong Industries). Pricing ranges from $595 (X220) to $1,445 (X750) for X Series, with the X² Commercial at $1,295.
- Commercial Trial / Light Trial Program: Commercial greenhouse and large-scale customers can request trial lights through a dedicated commercial inquiry flow, supporting enterprise sales motion for high-value X1 Greenhouse and X² Commercial fixtures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | X220 Full Spectrum LED Grow Light — $595 |
| One time/ perpetual license | Pay-as-you-go | X330 Full Spectrum LED Grow Light — $795 |
| One time/ perpetual license | Pay-as-you-go | X420 Full Spectrum LED Grow Light — $895 |
| One time/ perpetual license | Pay-as-you-go | X750 Targeted Full Spectrum LED Grow Light — $1,445 |
| One time/ perpetual license | Pay-as-you-go | X² Commercial LED Grow Light — $1,295 |
| Other | Pay-as-you-go | X1 Greenhouse LED Grow Light — Quote-based |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Kind LED Grow Lights product offering
Product offeringCore offering
Kind LED Grow Lights designs, manufactures, and sells proprietary targeted full spectrum LED grow light fixtures for indoor cultivation, commercial cannabis operations, and greenhouse supplemental lighting. Its product portfolio spans home-grow (X Series), commercial-grade (X² V2 Commercial), and greenhouse-specific (X1 Greenhouse) fixtures, all built around a plant-first spectrum developed through field testing in Northern California's medicinal plant industry.
Product overview
Kind LED Grow Lights (now marketed alongside Gorilla Grow Lights under parent Grow Strong Industries) offers a portfolio of full-spectrum, plant-targeted LED grow lights rather than a single unified product. The flagship X² Commercial LED Grow Light serves large-scale commercial cultivators, the X Series (X220, X330, X420, X750) brings commercial-grade targeted full-spectrum output to home and small-scale growers, the X1 Full Spectrum Greenhouse LED Grow Light is purpose-built for greenhouse supplemental lighting with a 2-channel dimmable spectrum and IP65 enclosure, and KIND LED Bar Lights (in Vegetative and Flowering Macro/Micro variants) provide low-profile supplemental and inter-canopy lighting. All products share Kind LED's "Targeted Full Spectrum" philosophy developed through field testing in Northern California's medicinal plant industry and feature independent UV/IR control for late-stage flowering.
Differentiator
Problem solved
Functional benefit
Brands
- X Series: Full spectrum LED grow lights for home and smaller grow spaces, including the X220, X330, X420, X750 models.
- X² Commercial LED Grow Light
- X1 Greenhouse LED Grow Light
Products and services
- X220 Full Spectrum LED Grow Light Entry-level X Series full spectrum LED grow light priced at $595, targeted at home-grow applications with plant-first targeted full spectrum and secondary optical lens design for canopy penetration.
- X330 Full Spectrum LED Grow Light Mid-tier X Series full spectrum LED grow light priced at $795, delivering commercial-grade targeted spectrum output in a low-profile form factor for small-to-medium home grows.
- X420 Full Spectrum LED Grow Light Higher-output X Series full spectrum LED grow light priced at $895 with independent Precision UV/IR control for late-stage flowering enhancement; intended for medium home or commercial grows.
- X750 Targeted Full Spectrum LED Grow Light Top-tier X Series model priced at $1,445 with the highest PPF output of the X Series, independent Precision UV/IR control, 2x Increased PPF, 50% Greater Efficiency, and 3.5x Improved Light Distribution versus prior generations.
- X² V2 Commercial LED Grow Light Commercial-grade LED grow light priced at $1,295 engineered for maximum yields and potency in commercial indoor grow rooms, with thin profile and low heat generation to maximize vertical real estate.
- X1 Full Spectrum Greenhouse LED Grow Light Greenhouse-specific LED grow light with 2-channel dimmable targeted greenhouse spectrum, 2.78 µmol/J efficacy, 1659.9 µmol/s PPF, 600W max wattage, IP65 enclosure, slim tight-to-railings profile, and 5-year warranty; designed to supplement natural greenhouse light rather than replicate the sun.
- KIND LED Bar Lights Low-profile, IP65-rated LED bar lights available in Vegetative and Flowering spectral categories, each split into Macro (primary blue/red photosynthesis bands) and Micro (orange/green/yellow/IR/UV secondary bands) spectrums; designed for vertical setups and inter-canopy row lighting.
- LED Grow Light Accessories Companion accessories for Kind LED grow lights (e.g., hanging and mounting hardware), distributed via partner site Grow Strong Industries.
Quantifiable outcome
- ~40% less power consumption vs. HPS grow lights
- +5 more outcomes
Companies that use Kind LED Grow Lights
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Kind LED Grow Lights technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Kind LED Grow Lights partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Gorilla Grow TentcoreAligned grow-tent brand that distributes Kind LED's X Series LED Grow Lights through its own e-commerce storefront (gorillagrowtent.com/collections/led-grow-lights). The Kind LED homepage and product nav both link to Gorilla Grow Tent for X Series purchase, indicating a tightly bundled co-marketing relationship for home-grow customers.
- Grow Strong Industries (GSI)flagshipOperates as Kind LED's parent/operating entity — 'Designed by Grow Strong Industries' appears in the website footer, and GSI handles the RMA / returns process (877.476.9787). GSI also resells Kind LED accessories and the X1 Greenhouse LED Grow Light through growstrongindustries.com. GSI's cancellation and restocking policies (6–15% restocking fees) appear within Kind LED's Terms & Conditions.
- ShopifycoreE-commerce platform provider powering the kindledgrowlights.com storefront — referenced in signup URL (shopify.com/12601841) and integrated customer-authentication flow.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Kind LED Grow Lights competitors and assessment
Company assessmentDirect peers
- Spider Farmer: Direct-to-consumer LED grow light brand selling Samsung-dioded quantum board fixtures at lower price points; competes directly with Kind LED X Series for home growers and small commercial cultivators.
- California LightWorks: U.S.-based manufacturer of full-spectrum LED grow lights for cannabis cultivation; directly competes with Kind LED's X² Commercial and X Series in the same mid-market commercial and home cultivator segments.
- Mars Hydro: China-based, globally distributed DTC LED grow light brand competing in the home and small-commercial grower segment with lower-priced full-spectrum fixtures; competes with Kind LED's X Series on price-sensitive buyers.
- Luxx Lighting: U.S.-based commercial-grade LED grow light manufacturer focused on cannabis cultivation; comparable product category (high-PPF fixtures) and target market (commercial cultivators).
- ChilLED Tech: Niche commercial LED grow light maker known for high-efficiency fixtures and Growcraft/Y-series boards; competes with Kind LED in the boutique commercial cannabis cultivator segment.
- Horticulture Lighting Group (HLG): Direct-to-consumer LED grow light manufacturer specializing in quantum board / full-spectrum fixtures for cannabis and indoor growers; direct competitor on price/performance and sales channel (DTC e-commerce).
Broad incumbents
- Signify (Philips Lighting): Philips parent brand offering GreenPower LED horticulture for greenhouse and vertical farms; major global incumbent in horticultural lighting with overlapping customer base in commercial cannabis and produce growers.
- GE Current (a Daintree company): Large industrial lighting company offering LED horticulture solutions including the Arize product line for greenhouses and vertical farms; broad incumbent with overlapping greenhouse/cannabis customer base.
- Fluence by OSRAM (Ams-OSRAM): Global leader in LED horticulture lighting for vertical farming and cannabis; broad portfolio with R&D depth backed by OSRAM. Direct comparable in target commercial cultivator segment and product category.
- Gavita (Hawthorne Gardening / ScottsMiracle-Gro): One of the largest horticultural lighting brands for commercial cannabis and greenhouse; Gavita sells HPS and LED fixtures globally and is the incumbent benchmark Kind LED positions against in efficacy comparisons. Highly comparable product category and target market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kind LED Grow Lights compliance and trust
Trust signalCompliance4 records
Kind LED Grow Lights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kind LED Grow Lights leadership team
Management profileNumber of profiles
Kind LED Grow Lights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kind LED Grow Lights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kind LED Grow Lights
What does Kind LED Grow Lights do?
Kind LED Grow Lights designs, manufactures, and sells proprietary targeted full spectrum LED grow light fixtures for indoor cultivation, commercial cannabis operations, and greenhouse supplemental lighting. Its product portfolio spans home-grow (X Series), commercial-grade (X² V2 Commercial), and greenhouse-specific (X1 Greenhouse) fixtures, all built around a plant-first spectrum developed through field testing in Northern California's medicinal plant industry.
Is Kind LED Grow Lights a public or private company?
Kind LED Grow Lights is a private company. It is classified as corporate owned and is currently operating.
When was Kind LED Grow Lights founded?
Kind LED Grow Lights was founded in 2014. It employs 11 to 50 people.
Where is Kind LED Grow Lights based?
Kind LED Grow Lights is headquartered in Santa Rosa, United States, in the North America region.
How does Kind LED Grow Lights make money?
Two revenue lines are on record. LED Grow Light Hardware Sales are the primary driver. The others are commercial Trial / Light Trial Program.
Who are Kind LED Grow Lights's main competitors?
Direct peers on record are Spider Farmer, California LightWorks, Mars Hydro, Luxx Lighting, ChilLED Tech and Horticulture Lighting Group (HLG). Broad incumbents are Signify (Philips Lighting), GE Current (a Daintree company), Fluence by OSRAM (Ams-OSRAM) and Gavita (Hawthorne Gardening / ScottsMiracle-Gro).
Does Kind LED Grow Lights have an API?
No public API is recorded for Kind LED Grow Lights.
What industry is Kind LED Grow Lights in?
Kind LED Grow Lights's product category is Horticulture LED Lighting. Its primary akta.pro industry code is AFAAAHAC, Controlled Environment Lighting (LED Grow Lights, Controls), with a secondary code of IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior). Its NAICS code is 3351 and its SIC code is 3640.