What Pichler Medientechnik does

Pichler Medientechnik e.U. is an Austrian audiovisual systems integrator and Digital Signage software provider founded in 1996 by Gerhard Pichler and headquartered in Graz with a second major office in Vienna. The company operates as a sole proprietorship serving mid-to-large enterprise, higher-education, and healthcare clients across the DACH region, with select easescreen software deployments reaching approximately 100 countries. Its core proprietary asset is the easescreen Digital Signage software platform developed in-house since the late 1990s, supporting over 170 media formats, zone-based layouts, and an eSign room-booking module integrated with Microsoft Exchange and Qbic hardware; the company also resells LED systems through a long-standing partnership with LEDECA, and offers collaboration, conference-room, room-acoustics, and control-system solutions integrating Crestron, Cisco, Shure, Bose, Wolfvision, Barco, BrightSign, Sharp/NEC, and Microsoft Teams.

The business model combines professional services (system integration and installation), hardware pass-through sales (LED displays, projectors, conferencing systems, audio), recurring software licensing of easescreen, and managed maintenance/service contracts under custom SLAs. Project ticket sizes typically range from EUR 50,000 to EUR 1.5 million, sourced primarily through direct enterprise field sales supplemented by referrals from the AV-Solution Partner network of DACH system integrators. The company has completed over 5,000 projects worldwide and maintains long-tenured relationships with customers such as A1 Telekom Austria, Austrian Airlines, Styria Media Group, Willhaben, KNAPP AG, AVL List, TU Graz, and Sigmund Freud Privatuniversität.

Operationally, Pichler Medientechnik employs approximately 25 staff in technical, sales, and administrative roles, with exceptionally low turnover and multi-generational family involvement in ownership and operations. The legal form is a single-owner sole proprietorship (Einzelunternehmen, FN 288228 s) with no external investors, parent company, or subsidiaries. Recent strategic activity has centered on expanding the easescreen software business internationally — including a Miami office opened in April 2022 — and on deepening cross-vendor integrations rather than on external M&A or fundraising.

Name

Pichler Medientechnik

Legal name

Pichler Medientechnik e.U.

Website

https://pichler-media.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Pichler Medientechnik is an Austrian AV systems integrator offering the proprietary easescreen Digital Signage software plus LED, collaboration, conference-room, and acoustics integration services to enterprises, higher-education institutions, and healthcare clients across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. System Integration and Installation: Complete AV system integration services including planning, installation, and commissioning of medientechnik solutions for corporate, educational, and healthcare facilities.
2. Hardware Sales: Sale of AV equipment including LED displays, projectors, screens, videoconferencing systems, audio systems, and control interfaces.
3. easescreen Software Licensing: Digital Signage software licensing to customers, with customers in approximately 100 countries. Software supports Windows and SoC-based players.
4. Maintenance and Service Contracts: Ongoing maintenance, firmware updates, monitoring, and support services through customized SLA contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pichler Medientechnik is an Austrian audiovisual (AV) systems integrator that plans, delivers, and maintains medientechnik solutions—including LED walls, digital signage networks, videoconferencing and collaboration systems, conference room technology, and room acoustics—for corporate, education, and healthcare clients across the DACH region. The company also develops and licenses its proprietary easescreen Digital Signage software, which is sold to customers in approximately 100 countries.

Product overview

Pichler Medientechnik is an Austrian AV systems integrator and Digital Signage provider offering a portfolio centered on the easescreen software platform and complementary hardware, integration, and service offerings. The core product is easescreen (also branded as eSign for room booking), a Digital Signage content management system supporting over 170 media formats, zone-based layouts, and real-time distribution across networks of screens and LED installations. The product portfolio is structured around five service pillars: (1) Digital Signage (easescreen software + hardware players), (2) LED Systems (custom indoor/outdoor LED walls, columns, and mesh facades, primarily using Ledeca hardware), (3) Collaboration Systems (video conferencing, wireless presentation, UC platforms including Microsoft Teams), (4) Conference Room Technology (Huddle Rooms to large conference halls with full AV and building automation), and (5) Room Acoustics & Sound Reinforcement. These are supported by planning & design services and ongoing maintenance & monitoring. The company operates across Graz and Vienna, Austria, serving the DACH region with projects ranging from single-display installations to complex, multi-site, AV-over-IP rollouts.

Differentiator

Problem solved

Functional benefit

Products and services

• easescreen Digital Signage Software Proprietary Digital Signage content management software developed in-house, supporting content distribution across displays and LED installations. Supports over 170 media formats, zone-based screen layouts, drag-and-drop content creation, real-time updates, and network-wide distribution; licensed to customers in approximately 100 countries.
• Collaboration Systems End-to-end collaboration and videoconferencing solutions ranging from Huddle Rooms to enterprise conference rooms, integrating video conferencing endpoints (Cisco, Polycom), wireless presentation systems (Wolfvision Cynap, Barco Clickshare), UC platforms (Microsoft Teams), and custom touch-panel user interfaces.
• Conference Room Technology (Huddle Room to Conference Room) Full-service design and installation of conference and seminar rooms including presentation systems, video conferencing, room automation, and integration with building management systems (HVAC, lighting, blackout). Offered from single-screen Huddle Rooms to large conference halls with multi-camera setups.
• LED Systems Custom LED system installations for indoor, semi-outdoor, and outdoor applications. Modular LED walls with pixel pitches from 1.2mm to 10mm+ and brightness up to 7000 nits; includes LED mesh curtains for facades, LED columns, and transparent LED displays. LEDECA is the primary LED hardware partner.
• Planning & Concept (Planung & Konzeption) Consulting, design, and project management for media technology projects from initial requirements analysis through to turnkey delivery, including AV system design, building/home automation integration (room, lighting, HVAC control), procurement criteria definition, and warranty management.
• Maintenance & Service Post-installation maintenance and support including regular firmware updates, troubleshooting, system monitoring for large building complexes, and custom service-level agreements (SLAs). Covers AV technology monitoring with automated notifications to IT or facilities staff.
• Room Acoustics & Sound Reinforcement Room acoustics optimization combining mechanical solutions (sound absorbers, diffusors), software/hardware solutions for frequency response adaptation, Dante network audio distribution, and full AV signal management. Combines acoustic planning with high-quality output devices.

Quantifiable outcome

• Over 5,000 projects completed worldwide since founding
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LEDECAcoreTechnology or Integration · 1 January 2007LEDECA has been a trusted partner for individual medientechnik solutions since 2007, specializing in manufacturing, delivery, and integration of high-quality LED-based multimedia solutions. With an installed base of over 50,000 screens across more than 50 countries, they offer indoor, semi-outdoor, and outdoor LED solutions. Products include modules with pixel pitch from 1.2mm, manufactured in Istanbul.
• AV-Solution PartnercoreChannel Partner/ Reseller/ DistributorLeading system houses and system integrators from German-speaking region formed a competence network under AV-Solution Partner name. Members offer holistic solutions in all areas of audiovisual medientechnologien - from comprehensive consulting, conception and planning of demanding projects to professional implementation and service, maintenance and support. Pichler Medientechnik has been a member for 10 years.
• CrestroncoreTechnology or IntegrationControl system for auditorium including screen and lighting control. Used in A1 GIGA Academy and other installations.
• Google AnalyticsminorOthersWebsite analytics service used to analyze website usage.
• Sharp/NECcoreTechnology or IntegrationProfessional projectors and displays provider. Collaboration on CHEKKER project for industrial environments with specialized protective housings.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Kinly: European AV integration and collaboration services provider with significant DACH and Nordics presence following consolidation of multiple regional integrators. Broader incumbent offering the same corporate VC and meeting-room integration Pichler provides, but at a much larger scale.
• AVI-SPL: World's largest AV systems integrator, delivering unified communications, collaboration, and digital experience solutions globally. Overlaps with Pichler's enterprise integration services but operates at a fundamentally larger scale and broader geographic footprint.

Others

• BrightSign: Leading manufacturer of digital signage media players used in Pichler's deployments (e.g., Technisches Museum Wien). Functions as both a hardware supplier partner and an adjacent ecosystem participant rather than a direct systems integration competitor.
• Crestron Electronics: US-based control system, AV, and UC platform vendor used as a core technology supplier by Pichler in installations such as A1 GIGA Academy. Acts as an enabling technology partner rather than a competing integrator, though its expanding managed services touch the same end markets.

Direct peers

• Exertis Pro AV (formerly COMM-TEC): German AV distribution and integration specialist serving DACH resellers and system integrators. Directly comparable to Pichler as a regional AV integrator with proprietary distribution strength and a similar mid-to-large enterprise customer base across corporate and education verticals.
• LANG AG: German AV integrator and rental specialist focused on LED walls, large-venue projection, and event technology. Directly comparable to Pichler's LED Systems and event room business (e.g., the A1 GIGA Academy and AVL List installations) within the DACH market.
• Kindermann: Established German AV system integrator and distributor specializing in conference room, presentation, and signal management solutions. Comparable to Pichler in its DACH focus, mix of proprietary and partner products, and emphasis on B2B enterprise and education customers.
• Tripleplay (TrouDigital): UK-headquartered digital signage, IPTV, and room booking software vendor serving enterprise and stadium verticals. Directly comparable to easescreen + eSign on digital signage CMS, content management, and integrated room booking functionality.
• Scala: Global digital signage software platform competing head-to-head with Pichler's easescreen product. Comparable on the software side as a CMS vendor serving enterprise retail, corporate communications, and DOOH use cases across 100+ countries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pichlermedientechnik
• LinkedInlinkedin.com/company/pichler-medientechnik

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pichler Medientechnik