S G Wealth Management

What S G Wealth Management does

SG Wealth Management is an independent, fee-based financial advisory firm headquartered in Norwich (53-57 St Martin's Lane) with a regional office in Ipswich (Merchant House, 11-13 Silent Street), serving individual and business clients across East Anglia. Founded in 2001 by Stephen Girling and Neil Shillito, the firm offers a comprehensive suite of services for individuals — financial planning, investment management, retirement planning, estate planning, tax planning, and later life care planning — alongside corporate offerings that include workplace pensions, employee benefits consultancy, financial wellbeing education, business protection, and post-acquisition benefit integration. The firm operates on a fee-based, commission-free advice model with ongoing relationship management, and employs approximately 40+ people across Financial Planning, Paraplanning, Client Services, Corporate Services, and Business Support functions.

The technology stack centres on Intelliflo Office, a third-party CRM and back-office system supplied by Intelliflo Limited, which underpins client administration and the firm's Personal Finance Portal. The Portal is a 24/7 digital client platform featuring open banking integration for consolidated account information, two-factor authentication, secure messaging, and document sharing. Three in-house pension transfer specialists support retirement income and pension transfer work, and the firm publishes a quarterly Vision Magazine and content marketing materials on financial planning topics.

Commercially, SG Wealth Management monetises through fee-based engagements rather than commission, with services tailored to individual client circumstances and an annual billing cadence. Distribution is primarily through face-to-face consultations at the Norwich and Ipswich offices, supplemented by virtual meetings, the client portal, and organic channels (LinkedIn, Facebook, Google Business, and content marketing). The firm is regulated by the FCA (No. 196001), holds Corporate Chartered Financial Planner status from the Chartered Insurance Institute, is Cyber Essentials certified, and has been consistently recognised in the Citywire New Model Adviser Top 100 and FT Adviser Top 100 across multiple consecutive years. Following founder Stephen Girling's passing in December 2023, Henry Gaskin assumed the Managing Director role, and the firm marked its 25th anniversary in 2026 with the launch of the SG Wealth Community Funds in partnership with Norfolk and Suffolk Community Foundations.

Name

S G Wealth Management

Legal name

SG Wealth Management Ltd

Website

https://sgwealthmanagement.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

SG Wealth Management is an independent, fee-based financial advisory firm in East Anglia, UK, providing comprehensive financial planning, investment management, retirement, estate, tax, and later life care services to individuals, and workplace pensions, employee benefits, and business protection to corporate clients from its Norwich and Ipswich offices.

Ownership category

akta.pro rank

Product category

Wealth Management & Independent Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industries

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

Keywords

• Independent financial advice
• Wealth management services
• Retirement planning
• Workplace pensions
• Employee benefits consultancy

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fee-based Financial Advice Services: The firm operates on a fee-based model rather than commission, providing impartial financial planning, investment management, retirement planning, estate planning, tax planning, later life care planning, and employee benefits advice. Services are tailored to individual client needs with ongoing relationship management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SG Wealth Management is an independent, fee-based financial advisory firm providing financial planning, investment management, retirement planning, estate planning, tax planning, later life care planning, and pension transfer services to individual clients, alongside workplace pensions, employee benefits, financial wellbeing programmes, and business protection for corporate clients across East Anglia. Services are delivered through face-to-face consultations at its Norwich and Ipswich offices and supported by a secure Personal Finance Portal.

Product overview

SG Wealth Management operates as an independent financial advisory firm offering a comprehensive suite of financial planning and wealth management services. The core offering consists of Financial Planning, Investment Management, Retirement Planning, Estate Planning, Tax Planning, and Later Life Care Planning for individual clients, alongside Workplace Pensions, Employee Benefits, Financial Wellbeing and Education, and Business Protection for corporate clients. These services are delivered through their network of independent financial advisors in Norwich and Ipswich, supported by a Personal Finance Portal digital platform for client access. The firm also publishes Vision Magazine as a client communication resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning
• Investment Management
• Retirement Planning
• Estate Planning
• Tax Planning
• Later Life Care Planning
• Workplace Pensions
• Employee Benefits
• Financial Wellbeing and Education
• Business Protection
• Personal Finance Portal

Quantifiable outcome

• Clients have achieved long-term retirement portfolio performance goals allowing them to enjoy planned retirements
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Norfolk and Suffolk Wildlife TrustsminorOthers · 1 January 2021Corporate partner of both Norfolk Wildlife Trust (established 1926, the country's oldest wildlife trust) and Suffolk Wildlife Trust. Partnership includes volunteering days and environmental initiatives.
• Ipswich Rugby Football ClubminorOthers · 1 January 2016Sponsor of Ipswich Rugby Football Club since 2016, including sponsorship of the Ipswich RFC Academy which supports junior, youth and colts players from under 6 through to age 18.
• Intelliflo LimitedcoreTechnology or IntegrationIntelliflo provides the back office Customer Relationship Management (CRM) system (Intelliflo Office) used for administration of client accounts. The Personal Finance Portal is processed through this system and includes an open banking service for consolidated account information.
• Norwich TheatreminorOthersCorporate sponsor of Norwich Theatre, a registered charity providing performances that inspire, enrich and entertain audiences. The partnership includes networking opportunities and corporate hospitality.
• The Matthew ProjectminorOthersCharity partner empowering young people and adults across Norfolk, Suffolk, and Essex to overcome drugs, alcohol, and mental health issues. Also offers specialist services for family members impacted by substance misuse and for veterans.
• Rick Bowden PhotographyminorOthersLicensing agreement with local photographer Rick Bowden, who specialises in landscape photography of Norfolk and Suffolk. His photographs appear throughout the company's website, Vision magazine, and marketing materials.
• Norfolk and Suffolk Community FoundationsminorOthersPartnership for the SG Wealth Community Funds initiative, contributing a percentage of annual profits to support local communities across Norfolk and Suffolk.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• St. James's Place: UK's largest wealth management group, distributing through a national network of self-employed advisers offering financial planning and investment management to mass-affluent and HNW individuals — directly comparable product offering to SGWM but at vastly greater scale.
• Quilter: UK wealth manager with a national adviser network providing financial planning, investment platform, and retirement solutions — broadly overlapping with SGWM's individual and corporate client propositions.

Direct peers

• Evelyn Partners: Top-10 UK wealth manager and IFA providing financial planning, investment management, and tax/estate services to individuals and businesses — comparable full-service proposition to SGWM, with similar Chartered-quality positioning.
• Rathbones Group: UK-listed wealth manager offering investment management, financial planning, and tax/estate advice to individuals, families, and charities — comparable target market and advisory-led model to SGWM.
• Brewin Dolphin: UK wealth manager serving private investors, businesses, and charities with financial planning, investment management, and retirement advice — directly comparable service mix and client segments to SGWM.
• Charles Stanley: UK wealth manager and IFA offering investment management, financial planning, and advisory services to individuals and businesses — directly comparable full-service advisory model to SGWM.
• JM Finn: UK private investment manager providing discretionary portfolio management and financial planning for individuals, families, and trusts — closely aligned mid-market wealth management offering to SGWM.
• Wren Sterling: UK IFA consolidator providing financial planning, investment, and employee benefits advice through a network of regional firms — comparable fee-based advisory model and mid-market target customer to SGWM.

Emerging players

• Titan Wealth: Fast-growing UK IFA consolidator acquiring regional advice firms and offering financial planning, investment management, and platform services — a directly comparable growth-stage peer to SGWM.

Regional players

• Handelsbanken Wealth & Asset Management: UK wealth and asset manager offering discretionary investment management and financial planning to private clients — comparable service offering to SGWM, though typically focused on HNW segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SGWealthMgmt
• LinkedInlinkedin.com/company/sg-wealth-management-ltd
• Xx.com/SGWealthMgmt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S G Wealth Management