What Alples does

Alples d.d. is Slovenia's largest custom furniture manufacturer, founded in 1955 and headquartered in Železniki, Slovenia, with a workforce of approximately 145 employees. The company designs, produces, and sells made-to-measure furniture for residential and B2B customers through a hybrid go-to-market combining 60+ owned and partner showroom locations, a direct field-sales team, and digital channels including its website and WordPress-based partner extranet. The core product portfolio spans kitchens (available in 9+ models such as Urbana, Plana, Riva, Trenta, Satina, Ikona, Aroma, and Start, with average ticket around €4,000), living rooms, bedrooms (including the Medeja range), children's and youth rooms (Magnet program), built-in wardrobes, entryways, case goods, and an alpDREAM mattress sub-brand (Classic, Optima, Ultima). Underlying technology centers on custom manufacturing of wood-based furniture using 18mm particle board, quality hardware, integrated damping/soft-close systems, and modular/sectional configurations; the company offers a free 3D design rendering service and in-home measurement to support custom orders, with delivery and assembly included for orders above €1,500. A 2-year warranty covers products.

The business model is principally one-time sales of custom-made furniture to homeowners (residential segment, with ~18,000 new customers annually and 3.5M lifetime customers), supplemented by a B2B object furnishing arm that delivers projects for hotels, student dormitories, elderly care homes, residential developments, and industrial premises, with order sizes ranging from 50 to 6,000 identical pieces. Notable B2B wins include furnishing 3,500 rooms at the Baku 2015 European Games Athletes Village in 40 days, 350 rooms at the Grand Plaza Ljubljana, and student dormitories in Kranj and Zagreb. Distribution combines owned showrooms (Železniki, Ljubljana Rudnik, Zagreb, Split, Brač), partner retailers across Slovenia and the Balkans, and direct enterprise sales. Strategic partnerships include range hood brand Elica and Falmec, lighting brand DomusLine (technology integrations), and Dom24h (prefabricated house co-development). The company operates own manufacturing facilities supported by a district heating plant running on wood waste and solar installations, and it holds the Alples trademark under Slovenian industrial property law and is GDPR-compliant, with OEKO-TEX certification covering alpDREAM mattress fabrics. Alples d.d. is structured as a Slovenian joint-stock company with no disclosed parent, no public exchange listing, and no external institutional funding rounds evidenced in the available data.

Name

Alples

Legal name

Alples d.d.

Website

https://alples.si

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

Alples d.d. is Slovenia's largest custom furniture manufacturer, founded in 1955, producing made-to-measure kitchens, bedrooms, living rooms, built-in wardrobes, and mattresses for residential and B2B customers across Slovenia, Croatia, and the Balkans via 60+ showroom locations and direct project sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Zelezniki

HQ country

Slovenia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Furniture Sales: One-time sales of custom-made furniture including kitchens, bedrooms, living rooms, children's rooms, built-in wardrobes, and case goods. Prices range from approximately €2,000 to €6,000 for kitchens with average around €4,000.
2. Object Furnishing Services: B2B project-based services for furnishing hotels, student housing, elderly care homes, business premises, and residential buildings. Includes consulting, planning, production, delivery and assembly. Custom furniture orders range from 50 to 6,000 identical pieces.
3. Mattress Sales (alpDREAM): Premium mattress sales including Classic, Optima, and Ultima models with compatible slatted bed bases

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alples manufactures and sells custom-made residential furniture including kitchens, living rooms, bedrooms, children's/youth rooms, built-in wardrobes, entryways, and case goods, plus the alpDREAM mattress line. The company also delivers end-to-end B2B object furnishing services (consulting, planning, production, delivery, assembly) for hotels, student dormitories, elderly care facilities, and residential building projects, with custom production runs from 50 to 6,000 identical pieces.

Product overview

Alples is Slovenia's largest furniture manufacturer, founded in 1955, offering custom-made furniture primarily for residential use. The core product portfolio includes kitchens (available in 9 models: Urbana, Plana, Riva, Trenta, Satina, Ikona, Aroma, Start, Laguna, Natura), living rooms, bedrooms (including Medeja model), children's/youth rooms (Magnet program), built-in wardrobes, entryways, and case goods. The company operates the alpDREAM sub-brand for mattresses (Classic, Optima, Ultima) and offers comprehensive interior design services for commercial projects including hotels and apartment buildings. All products feature 100% custom sizing, 18mm particle board construction, quality hardware, soft-close damping systems, and ergonomic design. The company provides complete services including free 3D design visualization, in-home measurement, professional assembly, and delivery across over 60 retail locations primarily in Slovenia and Croatia.

Differentiator

Problem solved

Functional benefit

Brands

• alpDREAM: Premium mattress brand developed in collaboration with mattress manufacturers, featuring Classic (Bonell springs), Optima (pocket springs), and Ultima (micro-pocket springs) lines.

Products and services

• Custom Kitchens Custom-made kitchens available in multiple models with extensive options for colors, materials, handles, and layouts. Produced in-house with 18mm particle board, quality hardware, and soft-close damping systems, priced from approximately €2,000 to €6,000 (average ~€4,000). Targeted at individual homeowners furnishing or renovating their homes.
• Custom Living Room Furniture Custom living room furniture available in modern, classic, and rustic styles, including the Magnet program. Pieces can be coordinated with kitchen elements for open-plan spaces, targeting residential homeowners.
• Custom Bedrooms (Medeja and others) Custom bedroom furniture including the Medeja model, with various interior color options (titan gray, premium white, anthracite) and modular configurations. Targeted at residential homeowners.
• Children's and Youth Rooms (Magnet program) Youth furniture program (Magnet) for children's and teenagers' rooms, offering functional and adaptable storage solutions, modular configurations, and coordinated aesthetics for open-plan spaces. Targeted at families.
• Custom Built-in Wardrobes Custom-made fitted wardrobes with various interior configurations including shelves, drawers, hanging rails, and corner solutions. Available with sliding or classic doors. Free 3D rendering and in-home measurement included. Targeted at residential homeowners.
• Entryways (Predsobe, including Magnet program) Hallway and entryway furniture solutions including the Magnet program for organized storage and coat handling. Targeted at residential homeowners.
• Case Goods / Modular Furniture Modular furniture pieces that can be combined for various room configurations and purposes. Targeted at residential homeowners seeking flexible storage and furnishing solutions.
• alpDREAM Mattress Collection Premium mattress collection under the alpDREAM sub-brand featuring three models: Classic (Bonell springs), Optima (pocket springs), and Ultima (micro-pocket springs). Includes matching slatted bed bases. All mattresses use OEKO-TEX certified fabrics. Targeted at residential customers seeking premium sleep solutions.
• Object Furnishing Services (B2B) Comprehensive object furnishing services for hotels, apartments, student dormitories, retirement homes, commercial, industrial, sports, and residential buildings. Includes consulting, planning, production, delivery, and assembly. Custom production orders range from 50 to 6,000 identical pieces. Delivered by a dedicated team of experts and architects. Targeted at enterprise and institutional buyers.

Quantifiable outcome

• 65+ years of experience in furniture planning, design, production and sales
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

One partnership is on record.

• Dom24hcoreStrategic or Co-development PartnerDom24h prefabricated houses feature Alples interior furniture as standard, creating an integrated housing and furnishing solution

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lesnina: Croatian furniture retailer and manufacturer offering a comparable mix of kitchens, bedrooms and living-room furniture with showrooms across the Balkans. Listed as an Alples partner retailer, directly competing for the same regional customer base with similar custom and modular offerings.
• Dom24h: Slovenian prefabricated house manufacturer and Alples' strategic partner offering Alples interiors as standard. Comparable as an integrated housing-and-furnishing provider and a potential distribution channel as well as an adjacent peer in custom home solutions.

Broad incumbents

• IKEA: Global flat-pack furniture incumbent with expanding stores in Slovenia, Croatia and Serbia. Competes with Alples on price, speed and standardized range for kitchens, bedrooms and storage, putting pressure on custom premium pricing.
• XXXLutz: Austrian-headquartered furniture retail giant with strong presence in Central and Southeastern Europe. Competes head-on with Alples across kitchens, living rooms and bedrooms through large-format stores and broad assortments.
• JYSK: Danish home-furnishings chain with hundreds of stores across the Balkans. Competes with Alples in bedroom, living room and mattress categories at lower price points, often anchoring the same shopping centers where Alples showrooms operate.
• nobilia: Europe's leading kitchen manufacturer with strong private-label and OEM partnerships. Competes with Alples in the kitchen category through dealer networks and large-scale production efficiency advantages.
• Nolte Küchen: German premium kitchen manufacturer with extensive European dealer network. Competes directly with Alples in custom kitchen design, premium positioning and B2B project work, often via local dealer showrooms in CEE markets.
• Schmidt Küchen: European kitchen specialist with strong footprint in Austria, Slovenia and Croatia. Directly comparable on custom kitchen design, modular configurations and integrated appliance offerings, addressing the same premium homeowner segment as Alples.

Regional players

• Meblo Trade: Croatian furniture retailer and partner of Alples operating showrooms across Croatia and Slovenia. Sells overlapping kitchen, bedroom and living-room ranges and shares showroom channel economics with Alples in the regional market.

Emerging players

• Home24: European online furniture retailer with broad assortment and AR visualization tools. Represents the digital-native channel competing with Alples' showroom-centric model for budget-conscious and convenience-driven buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alples

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alples