MEBLO
Meblo Trade d.o.o. is a privately held Croatian furniture and home furnishings retailer operating seven-plus owned showrooms, three warehouses, and an e-commerce webshop, serving individual consumers and B2B contract clients (hotels, offices, embassies) with exclusive European brand partnerships.
- Company typePrivate
- Founded-
- HeadquartersZagreb, Croatia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What MEBLO does
Meblo Trade d.o.o. is a privately held Croatian furniture and home furnishings retailer serving both individual consumers (B2C) and commercial clients (B2B). The company operates a hybrid omnichannel model anchored by seven-plus owned retail showrooms across Croatia's principal cities — Zagreb (two locations, including the RK Ambienta showroom), Rijeka, Pula, Zadar, Split, and Dubrovnik — plus a franchise location in Osijek, dedicated brand boutiques for KARE (Zagreb, Split) and Calligaris (Zagreb), a discount outlet store in Zagreb, and three regional warehouses (Zagreb, Rijeka, Split) supporting company-controlled last-mile delivery. Its merchandise spans full-room furniture (bedroom, living, dining, children's, kitchen, office, outdoor), mattresses, lighting, wallpapers, tableware (including Villeroy & Boch and Seltmann), and decorative accessories, sourced through exclusive or quasi-exclusive distribution agreements with premium European brands such as KARE, Calligaris, Nicoletti Home, STI Milano, Miotto, Feydom, La Forma, Alples kitchens, and Nobilia/Varia Purion kitchens.
Meblo generates revenue predominantly through one-time furniture and home décor sales, with supplementary income from tiered delivery and assembly services (zone-based pricing, free above defined thresholds) and from B2B contract furnishing projects ('Opremanje objekata') covering hotels, restaurants, offices, healthcare, government, and diplomatic clients — referencing projects at the American Embassy Zagreb, Zagrebačka banka, Croatia Osiguranje, and multiple Adriatic hotels. The webshop at meblo.hr operates bilingually (Croatian/English) with multiple payment options including interest-free installments up to 24 months. Marketing combines a content/blog hub, social media (Facebook, Instagram, Pinterest), email newsletters, and Google Maps-integrated 360° virtual showrooms.
The underlying technology stack is conventional e-commerce; no proprietary platform is disclosed. The single technology extension is the TED mattress-selection recommendation system, a sensor-based AI-assisted tool that maps body pressure and sleep data to mattress recommendations. The company has no disclosed venture backing, no parent company, no subsidiary structure, and no patents. Operational scope is national-only (Croatia), with deliveries reaching all Croatian addresses excluding smaller islands.
MEBLO firmographics
Firmographics- Name
- MEBLO
- Legal name
- Meblo Trade d.o.o.
- Website
- https://meblo.hr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Meblo Trade d.o.o. is a privately held Croatian furniture and home furnishings retailer operating seven-plus owned showrooms, three warehouses, and an e-commerce webshop, serving individual consumers and B2B contract clients (hotels, offices, embassies) with exclusive European brand partnerships.
- Ownership category
- akta.pro rank
MEBLO industry classification
Industry- Product category
- Furniture Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)
Keywords
Where MEBLO is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices11 records
Markets served
MEBLO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Furniture and home goods retail: One-time sales of furniture including bedroom, living room, dining, children's furniture, sofas, kitchen furniture, outdoor furniture, office furniture, and home décor items including wallpapers, lighting, decorative accessories, tableware, and bedding products.
- Delivery and assembly services: Charged delivery and professional assembly services for furniture purchases. Delivery pricing based on zones and product value, with free delivery for orders above certain thresholds. Assembly services have tiered pricing based on product type and value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing ranging from decorative accessories to premium furniture |
| Unit Pricing | Pay-as-you-go | Assembly service pricing by product category |
| Unit Pricing | Pay-as-you-go | Zone-based delivery pricing |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
MEBLO product offering
Product offeringCore offering
Meblo Trade is a Croatian furniture and home furnishings retailer selling furniture for bedrooms, living rooms, dining rooms, children's rooms, kitchens, offices, hallways, and outdoor spaces, alongside mattresses, lighting, wallpapers, tableware, and decorative accessories. The company distributes through physical showrooms across Croatia, a bilingual e-commerce webshop, and dedicated brand boutiques (KARE, Calligaris), with home delivery and professional assembly services offered as add-ons. It also provides B2B contract furnishing services for hotels, offices, restaurants, and institutional clients.
Differentiator
Problem solved
Functional benefit
Brands
- KARE: Premium furniture brand with distinctive design-forward home décor and furniture collections
Products and services
- Furniture (Bedroom, Living Room, Dining, Children's, Office, Hallway) Multi-room furniture retail line covering bedrooms, living rooms, dining rooms, children's/youth rooms, hallways, and office spaces, sold through Meblo showrooms and webshop to consumers and commercial clients.
- Kitchens (Alples, Sphera, Varia Purion) Kitchen furniture offering featuring multiple European brands covering both classical and modern kitchen designs, with show kitchen models available for outlet purchase.
- Healthy Sleep (Mattresses, Bed Frames, Toppers, Pillows, Bedding) Sleep category offering mattresses, bed bases, toppers, anatomical pillows, quilts, bedding, and children's mattresses, supported by an AI-driven mattress selection tool.
- Home Décor and Accessories Home accessories and decoration products covering wallpapers, decorative fabrics, rugs, cushions, tableware, mirrors, vases, and ornamental items, including premium brands such as Villeroy & Boch.
- Lighting (Ceiling, Floor, Table, Wall Lamps) Lighting assortment covering ceiling, floor, table, and wall lamps sold through Meblo showrooms and e-commerce.
- KARE Brand Boutique Assortment Specialized retail line featuring the KARE premium brand of design-forward furniture and home décor, available only at dedicated KARE showrooms within Meblo locations.
- Outdoor and Garden Furniture Outdoor and garden furniture assortment including garden sets, chairs, tables, loungers, and outdoor soft furnishings such as cushions and rugs.
- Furniture Delivery Service Paid home delivery service for furniture purchases using Meblo's own fleet, with zone-based pricing in major Croatian cities and free delivery thresholds.
- Furniture Assembly Service Professional furniture assembly service with tiered pricing based on product type (kitchens, wardrobes, sofas, individual pieces) and purchase value.
- B2B Contract Furnishing Service (Opremanje) End-to-end contract furnishing service for commercial, hospitality, governmental, and institutional clients, including project coordination, bulk procurement, and installation for hotels, offices, restaurants, and public institutions.
- Outlet Store Remetinečka Discounted outlet store at the Zagreb headquarters offering up to 70% off on furniture, home décor, and discontinued items from Meblo's assortment.
- Apartment Furnishing Service Specialized furnishing package for apartments and vacation rentals, offering coordinated furniture and décor solutions for secondary or short-term rental properties.
Companies that use MEBLO
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles2 records
MEBLO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
MEBLO partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, standard and minor.
- KAREcoreExclusive brand partner with dedicated KARE showrooms in Zagreb Family Mall and Split Joker locations. KARE is a premium furniture and home décor brand featured prominently in Meblo's marketing and offerings.
- CalligariscoreExclusive brand partner with dedicated Calligaris salon in Zagreb (Frankopanska). Calligaris is an Italian furniture brand known for contemporary design.
- Nicoletti HomecoreItalian furniture brand partner with over 50 years of experience. Products sold through Meblo showrooms with focus on high-quality upholstered furniture.
- MiottostandardItalian brand partner specializing in chairs, lighting, and home décor items sold through Meblo showrooms and website.
- FeydomstandardBrand partner offering upholstered furniture including sofas, armchairs, and ottomans sold through Meblo.
- La FormastandardBrand partner for contemporary furniture and home accessories distributed through Meblo.
- Villeroy & BochcorePremium German tableware and bathroom ceramics brand. Meblo offers Villeroy & Boch tableware, glasses, and decorative items in dedicated sections.
- AlplesstandardSlovenian kitchen manufacturer with both classical and modern kitchen collections sold through Meblo.
- SpherastandardKitchen furniture brand available through Meblo showrooms.
- Varia Purion (by Nobilia)standardKitchen brand from Nobilia, one of Europe's largest kitchen manufacturers, offered through Meblo.
- KomarstandardGerman wallpaper brand offering photo wallpapers, children's wallpapers (Disney, Marvel, Star Wars, National Geographic), and designer wallpapers. Known for eco-friendly water-based inks and Oeko-Tex certified products.
- STI MilanocoreItalian furniture brand with 60+ years of experience in Italian design. Premium partner featured on Meblo blog with dedicated marketing.
- InDizajnminorCroatian interior design magazine collaboration for sweepstakes competition 'Iznenadi me' (Surprise Me) offering dining room makeovers to magazine readers.
- AtlasstandardFurniture brand featured at Ambiente and InDizajn trade shows. Collection of upholstered furniture created in collaboration with Taktika architecture studio.
- NCL media grupa ZagrebminorReference customer for office furnishing project.
- ConnubiastandardItalian brand introducing sustainable furniture solutions. Featured new Reef armchair with eco-responsible production and contemporary design.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
MEBLO competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
MEBLO social profiles
Digital presenceMEBLO financial estimates
Financial estimateRevenue estimate
Valuation estimate
MEBLO leadership team
Management profileNumber of profiles
MEBLO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MEBLO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MEBLO
What does MEBLO do?
Meblo Trade is a Croatian furniture and home furnishings retailer selling furniture for bedrooms, living rooms, dining rooms, children's rooms, kitchens, offices, hallways, and outdoor spaces, alongside mattresses, lighting, wallpapers, tableware, and decorative accessories. The company distributes through physical showrooms across Croatia, a bilingual e-commerce webshop, and dedicated brand boutiques (KARE, Calligaris), with home delivery and professional assembly services offered as add-ons. It also provides B2B contract furnishing services for hotels, offices, restaurants, and institutional clients.
Is MEBLO a public or private company?
MEBLO is a private company. It is classified as unknown and is currently operating.
When was MEBLO founded?
MEBLO was founded in -1. It employs 11 to 50 people.
Where is MEBLO based?
MEBLO is headquartered in Zagreb, Croatia, in the Europe region.
How does MEBLO make money?
Two revenue lines are on record. Furniture and home goods retail is the primary driver. The others are delivery and assembly services.
Does MEBLO have an API?
No public API is recorded for MEBLO.
What industry is MEBLO in?
MEBLO's product category is Furniture Retail. Its primary akta.pro industry code is CRAOAFAA, Furniture (Residential & Commercial) Wholesale Distribution. Its NAICS code is 4491 and its SIC code is 5700.