HTH Køkkener A/S

What HTH Køkkener A/S does

HTH Køkkener A/S is a Danish manufacturer and retailer of kitchens, bathrooms, and wardrobes founded in 1966 by brothers Hans Henning and Tonny Haahr. It operates as a wholly-owned subsidiary of Nobia Danmark A/S, within the Swedish conglomerate Nobia AB, and runs three production facilities in Ølgod and Bjerringbro with a stated annual capacity of approximately 75,000 kitchens. Distribution combines 29 company-owned retail showrooms across Denmark, an e-commerce webshop for the HTH GO (DIY) flat-pack sub-brand, and a dedicated B2B channel (HTH Erhverv) serving housing associations, contractors, architects, type-house builders, and institutions.

The product portfolio spans more than 18 design series for kitchens (Anniversary, Art, Base, Focus, Glat, Mono, Mood, Next, Nordic Atmosphere, Nordic Creation, Nordic Spirit, Nordic Roots, Nova, One, Scandinavian Classic, Stockholm, Tendens, Reflection) with matching bathroom and wardrobe lines, plus a la carte cabinets, countertops (Corian, granite, ceramic, laminate, steel, solid wood), and white goods from Siemens, AEG, Miele, NEFF, BORA, RørosHetta, and Thermex. Underlying technology centers on in-house cabinet manufacturing with proprietary hardware (107° clip-on hinges, LUX 30 kg-load full-extension metal drawer systems), an ISO 9001-certified in-house durability test laboratory, and BIM/Revit integration for architects. A 24-hour 3D kitchen design service, SmartCare 12-month post-installation service check, and FlexPay consumer financing up to DKK 300,000 through Resurs Bank wrap the offer.

Revenue is generated through one-time sales of cabinets, doors, drawers, countertops, and accessories, bundled hardware sales of partner-brand appliances, and professional installation services. Pricing is tiered from a DKK 11,148 entry-level bathroom and a DKK 33,036 entry-level kitchen up to multi-component projects, with a 5-year warranty on cabinets and fronts and a 25-year warranty on moving parts. The customer base is dominated by B2C homeowners with a growing B2B segment supported by sustainability certifications (Nordic Swan Ecolabel, FSC, PEFC, Indoor Air Comfort Gold, Danish Indoor Climate Label, ISO 9001/14001/45001) and participation in 250+ DGNB-certified building projects since 2022.

Name

HTH Køkkener A/S

Legal name

HTH Køkkener A/S

Website

https://hth.dk

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HTH Køkkener A/S is a Danish kitchen, bathroom, and wardrobe manufacturer founded in 1966, producing 75,000 kitchens annually across three factories and selling through 29 retail showrooms, e-commerce, and B2B channels, with ownership held by Sweden's Nobia AB.

Ownership category

akta.pro rank

Product category

Kitchen Furniture and Cabinetry

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Wood Household Furniture, (No Upholstered) (2511), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

Keywords

• Custom kitchen manufacturing
• Kitchen design solutions
• Bathroom furniture systems
• Wardrobe storage solutions
• B2B kitchen contracting

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen, Bathroom, and Wardrobe Sales: One-time purchase revenue from customized kitchen cabinets, bathroom furniture, wardrobes, and utility room storage solutions. Products include cabinet carcasses, doors, drawers, countertops, and accessories.
2. White Goods and Appliances: Sales of integrated and freestanding appliances including ovens, induction cooktops, steam ovens, dishwashers, refrigerators, and range hoods from partner brands (AEG, Siemens, Miele, NEFF, BORA, RørosHetta).
3. Professional Installation and Assembly: Turnkey installation services including delivery, assembly, and mounting by experienced HTH fitters. SmartCare service inspections offered 12 months post-installation.
4. Financing Services (FlexPay): Partnership with Resurs Bank offering financing up to DKK 300,000 for kitchen, bathroom, wardrobe, and utility room purchases. Example: 35,000 kr purchase at 2,999 kr/month for 13 months.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

HTH Køkkener A/S designs, manufactures, and sells custom kitchen, bathroom, wardrobe, and laundry/utility room solutions in Denmark. Operating three factories with annual production capacity of 75,000 kitchens, the company offers multiple design series complemented by integrated white goods from premium brands (Siemens, AEG, Miele, NEFF, BORA). Products are delivered through 29 retail showrooms, an e-commerce webshop for the HTH GO (DIY) line, dedicated B2B business centers, and franchise partners, with professional design consultation, installation, and post-installation SmartCare service.

Product overview

HTH Køkkener A/S is a Danish kitchen, bathroom, and wardrobe manufacturer founded in 1966 and now part of Nobia AB. The company operates as one of Northern Europe's largest kitchen producers with three factories in Denmark producing approximately 75,000 kitchens annually and 29 showrooms across Denmark. The product portfolio centers on customizable kitchen solutions available in multiple design series (Anniversary, Art, Base, Focus, Glat, Mono, Mood, Next, Nordic Atmosphere, Nordic Creation, Nordic Spirit, Nordic Roots, Nova, One, Scandinavian Classic, Stockholm, Tendens, and Reflection), complemented by matching bathroom designs, wardrobe systems, and laundry/utility room solutions. The HTH GO sub-brand offers self-assembly options for DIY customers. The company provides full-service offerings including professional design consultation, installation through SmartCare (free 12-month service check), and comprehensive B2B services for commercial projects, housing associations, and certified building projects. An e-commerce platform enables individual component purchases. Premium appliances from Siemens, AEG, Miele, NEFF, BORA, RørosHetta, and Thermex complement the core furniture offerings. Notable sustainability certifications include Swan Ecolabel, FSC, PEFC, ISO 9001, ISO 14001, ISO 45001, DGNB, and LEED support, with products contributing to certified building projects.

Differentiator

Problem solved

Functional benefit

Products and services

• HTH Kitchens (Køkkenmodeller) Custom kitchen solutions available in multiple design series including Anniversary, Art, Base, Focus, Glat, Mono, Mood, Next, Nordic Atmosphere, Nordic Creation, Nordic Spirit, Nordic Roots, Nova, One, Scandinavian Classic, Stockholm, and Tendens. Each series offers distinct design aesthetics ranging from minimalist to traditional Nordic styles, configured to customer specifications with cabinets, doors, drawers, countertops, and accessories.
• HTH Bathrooms (Badmodeller) Custom bathroom solutions with matching designs to kitchen collections. Available series include Focus, Glat, Mono, Next, Nordic Atmosphere, Nordic Creation, Nordic Spirit, Nordic Roots, One, Stockholm, and Reflection, offering coordinated aesthetics across the home with cabinets, countertops, sinks, mixer taps, and mirrors.
• HTH Wardrobes (Garderobe) Custom wardrobe and closet solutions including sliding doors, walk-in closets, and built-in storage systems. Designed for bedrooms, hallways, and entryways with modular components and matching design aesthetics across the home.
• HTH Laundry/Utility Room (Bryggers) Functional utility room solutions for laundry and storage, including cabinets for washing machines and dryers, countertops, and organized storage systems.
• HTH GO (Do-it-Yourself / Gør-Det-Selv) Self-assembly kitchen, bathroom, and wardrobe solutions for DIY customers. Cabinets delivered flat-packed with assembly instructions. Lower price point while maintaining HTH quality standards, available through the HTH GO webshop and in-store.
• HTH FlexPay Financing Financing option offering loans up to 300,000 DKK with fixed monthly payments via Resurs Bank partnership. Available for private customers purchasing kitchens, bathrooms, wardrobes, and laundry rooms. Example: 35,000 kr purchase at 2,999 kr/month for 13 months, with variable interest rate 3.91%, APR 18.80%.
• HTH White Goods (Hvidevarer) Major appliance offerings integrated with kitchen installations, including ovens, steam ovens, induction cooktops, cooktops with integrated hoods, range hoods, dishwashers, refrigerators, freezers, wine coolers, and coffee machines from partner brands Siemens StudioLine, AEG, Miele Generation 7000, NEFF Collection, and BORA.
• RørosHetta Sense Range Hoods Premium Norwegian range hoods featuring RørosHetta Sense technology with 11 integrated sensors for automatic ventilation control. Handmade products with nearly unlimited customization options for design, shape, and color. Includes smartphone app for air quality monitoring.
• Anniversary Kitchen Collection Special anniversary kitchen collection released for HTH's 60th anniversary in 2026, based on six decades of design experience. Accompanied by a promotional voucher offering a minimum 20,000 DKK voucher on purchases of 80,000 DKK or more, valid through June 30, 2026.
• Colour Stories Collection Specially curated color collection launched in 2025 featuring finishes designed to harmonize with materials like wood, metal, and stone across HTH kitchen, bathroom, and wardrobe ranges.
• Mono Recycled Materials Front Sustainable kitchen front made from 60% recycled materials with 80-100% end-of-life recyclability. Expected to reduce greenhouse gas emissions by 200,000 kg annually. Available for delivery from week 1 of 2027.

Quantifiable outcome

• Swan Label products reduce chemical emissions and support sustainable building certifications
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• SiemenscoreTechnology or IntegrationSiemens studioLine white goods integration in HTH kitchens. HTH offers cashback promotions on Siemens studioLine products (up to 4,000 DKK on 4+ products). Products include ovens, induction cooktops with integrated hoods, steam ovens, and dishwashers with Zeolith drying technology.
• AEGcoreTechnology or IntegrationAEG appliance integration in HTH kitchens. Featured products include steam ovens, induction cooktops with integrated hoods, dishwashers with SatelliteClean and QuickSelect, and Ecoline energy-efficient appliances.
• MielecoreTechnology or IntegrationMiele Generation 7000 appliances integration. Products include ovens with FoodView camera, TasteControl technology, automatic detergent dosing (AutoDos/PowerDisk), and Knock2Open dishwashers.
• NEFF CollectioncoreTechnology or IntegrationNEFF Collection premium kitchen appliances. Features include Slide&Hide oven doors, Flex Design personalization with 4 accent colors, pyrolytic self-cleaning, and TwistPad controls.
• RørosHettacoreTechnology or IntegrationRørosHetta Sense range hoods with 11 integrated sensors for automatic ventilation control. World's first manufacturer to integrate smart sensors in range hoods. App connectivity for air quality monitoring.
• Nobia ABcoreStrategic or Co-development PartnerHTH is part of Nobia Danmark A/S, which belongs to Swedish group Nobia AB - one of Europe's leading kitchen producers with 20 strong kitchen brands. Nobia provides shared sustainability infrastructure, certifications, and purchasing power.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Magnet Joinery: Magnet is a UK kitchen retailer and Nobia AB sister brand under HTH's parent group. Directly comparable to HTH on product (custom kitchens, bathrooms, wardrobes), Nobia shared back-end, and showroom-led design service model.
• Wren Kitchens: Wren is a UK-based vertically integrated kitchen manufacturer-retailer operating large-format showrooms with in-house design and installation. Comparable to HTH on showroom-led custom kitchen design, vertical integration, and free design consultation GTM.
• Nolte Küchen: Nolte is one of Germany's largest kitchen manufacturers, producing customized kitchens sold through specialist retailers across Europe. Comparable to HTH on custom cabinet manufacturing, mid-premium positioning, and trade partner distribution model.
• Pino Küchen: Pino Küchen is a German entry-to-mid-price kitchen manufacturer selling through specialist retailers. Comparable to HTH on modular custom kitchen production, trade distribution model, and European specialty retail channel.
• Häcker Systeme: Häcker is a German family-owned kitchen manufacturer specializing in custom cabinetry for trade and retail across Europe. Comparable to HTH on custom kitchen manufacturing scale, German/European quality positioning, and trade partner distribution.
• Kvik: Kvik is a Danish-owned flat-pack kitchen retailer with a showroom network across Scandinavia and Europe. Directly comparable to HTH on product (modular kitchens), showroom-led GTM, price-point positioning, and Danish/Nordic market focus.
• Marbodal: Marbodal is a Swedish kitchen manufacturer and direct Nobia AB sister brand to HTH. Highly comparable as a Scandinavian custom kitchen producer operating within the same parent group, sharing sustainability infrastructure and dealer networks.
• Howdens Joinery: Howdens is a UK kitchen and joinery depot chain selling trade-only to builders and via trade counters. Comparable to HTH's B2B trade channel, mass-custom kitchen manufacturing, and depot/showroom hybrid model, though serving primarily UK builders.
• Schmidt Küchen (Groupe Schmidt): Schmidt is a French family-owned kitchen manufacturer with a European showroom/franchise model selling custom and standard kitchens, bathrooms and interiors. Highly comparable to HTH in product breadth (kitchens + bathrooms + storage), custom design service, and multi-country showroom distribution.

Broad incumbents

• IKEA (IKEA of Sweden / Ingka): IKEA is the largest home furnishings retailer globally with a substantial kitchen division sold via showroom plus online configurator. A broader incumbent to HTH — overlapping in modular kitchen product and Danish/Swedish origin, but operating at vastly larger scale and broader category mix with a value-positioned range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.dk/hthkoekken

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HTH Køkkener A/S