What World Media Group does

World Media Group LLC operates MoveAdvisor (formerly MyMovingReviews), a consumer-facing review aggregation and lead generation platform serving the moving services industry. Founded in 2007 and headquartered in Dover, Delaware, the company enables consumers to search for moving companies by ZIP code and destination, read user-submitted reviews and ratings, request free cost estimates, and access educational content such as packing guides, cost guides, and moving checklists. The platform supports home, apartment, long-distance, international, commercial, and vehicle-shipping moves across more than 15 countries, with localized directories for US states, Canadian provinces, and selected international markets.

The core technology is a directory and lead-routing platform built around a large accumulated corpus of consumer reviews, ZIP-code-based search, and quote-request workflows, with dedicated iOS and Android applications extending access to mobile users. A 24/7 phone-based quote line (800-989-8833) overlays assisted sales on top of the self-serve web and app flows. The business model is B2B monetized: consumer access to search, reviews, and quote requests is free, while revenue is generated by selling consumer leads to moving companies and offering advertising placements to movers and auto transporters on a pay-as-you-go basis. Distribution relies on a long-tenured SEO footprint, a content marketing blog, organic social presence across X, Facebook, YouTube, LinkedIn, TikTok, and Pinterest, and earned media recognition in outlets such as Forbes, New York Post, the National Association of Realtors, and Yahoo News. Leadership consists of CEO Martin Panayotov; the company is privately held with no disclosed external investment, parent, or institutional backing.

Name

World Media Group

Legal name

World Media Group LLC

Website

https://mymovingreviews.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

World Media Group operates MoveAdvisor, a consumer review and lead generation platform that connects people planning household, long-distance, international, commercial, and vehicle moves with moving companies across 15+ countries, monetizing via lead sales and advertising to mover partners.

Ownership category

akta.pro rank

Product category

Moving Services Comparison Platform

akta.pro primary industry

Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC)

akta.pro secondary industries

Small Local Moves (Studio/1BR, Mini-Moves) (HSAKAAAF), Local Storage-to-Home / Home-to-Storage Moves (HSAKAAAL)

Keywords

• Moving company reviews
• Mover comparison platform
• Moving lead generation
• Relocation quote aggregator
• Auto transport directory

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Lead Generation / Referral Fees: The platform generates revenue by selling moving leads to moving companies. Moving companies can purchase leads generated from consumers seeking quotes.
2. Business Advertising: Moving companies and auto transporters can purchase advertising placements on the platform to reach consumer audiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

MoveAdvisor is a consumer reviews and lead generation platform that helps people relocating locally, across states, or internationally research, compare, and request quotes from moving companies. Consumers use it free of charge to read verified reviews, search by ZIP code/route/state/city, request free moving quotes, and access guides and checklists, while the company monetizes by selling the generated leads and advertising placements to licensed moving companies and auto transporters.

Product overview

World Media Group operates MoveAdvisor, a unified consumer reviews and moving services comparison platform. The core product, MoveAdvisor, consolidates the previously separate MyMovingReviews brand under a single registered trademark. The platform includes a website-based directory of moving companies with user-submitted reviews, city-by-city and route-based search capabilities, free quote estimation tools, and dedicated mobile applications for iOS and Android. Additional service offerings span international moving quotes, commercial move quotes, vehicle shipping costs, and a collection of moving guides and checklists.

Differentiator

Problem solved

Functional benefit

Brands

• MyMovingReviews: Former brand name of the moving company review platform, now operating as MoveAdvisor. Retained as a trademark brand under World Media Group.

Products and services

• MoveAdvisor Consumer Reviews Platform A web-based consumer reviews and comparison platform that lets relocating households and individuals research moving companies, read verified customer reviews and ratings, and request free cost estimates by ZIP code, route, state, city, or country; includes city/state/route directories and educational moving guides.
• MoveAdvisor Mobile Apps (iOS and Android) Native iOS and Android applications that provide on-the-go access to MoveAdvisor's moving company directory, reviews, quote comparison, and moving checklists for consumers planning a move.
• Lead Generation for Moving Companies and Auto Transporters A pay-as-you-go lead generation offering through which licensed moving companies and vehicle transporters can purchase consumer quote requests generated from MoveAdvisor's free quote tools; consumers seeking quotes are routed to paying moving-company partners.
• Business Advertising on MoveAdvisor Self-serve advertising placements sold to moving companies and auto transporters so they can increase visibility to MoveAdvisor's consumer audience of people actively researching relocations.

Quantifiable outcome

• Consumers can save up to 40% off moving costs by comparing quotes through the platform.

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Angi: Angi is a leading home services marketplace connecting consumers with local professionals (including movers) via reviews, lead generation, and advertising. Directly comparable business model: free consumer search + paid leads/ads to service providers.
• Thumbtack: Thumbtack operates a marketplace for local professionals across dozens of home services categories, including moving. It uses the same lead-gen monetization (consumers request quotes, pros pay per lead) with reviews and profiles — closely overlapping with MoveAdvisor's model.
• Moving.com: Moving.com is a moving-specific comparison and quote platform owned by Move, Inc. (Realtor.com parent). It offers the same combination of mover directory, reviews, and quote routing as MoveAdvisor, directly competing for the same consumer search intent.
• HireAHelper: HireAHelper is an online marketplace for booking moving labor and truck rentals, with consumer reviews and an affiliate/lead-based revenue model. It overlaps with MoveAdvisor's small-move and labor-helper segments and shares the lead-gen monetization approach.
• HomeAdvisor: HomeAdvisor (now part of Angi Inc.) matches homeowners with pre-screened local service professionals, including moving companies. Same lead-generation and review-based marketplace model, though broader in category scope than MoveAdvisor.

Broad incumbents

• Trustpilot: Trustpilot operates a global consumer reviews platform with a similar review-aggregation model and paid business-tier offerings. Comparable on the reviews infrastructure side, but it is a horizontal platform rather than a moving-services specialist.
• Yelp: Yelp is a dominant generalist consumer reviews platform that surfaces moving company reviews and offers advertising placements to local businesses. Comparable as a reviews-plus-advertising business, but covers virtually every local-services category.
• Google Business Profile / Google Maps: Google's local results, Maps, and Business Profile pages aggregate mover reviews and surface contact/quote CTAs organically, competing directly with MoveAdvisor for both consumer search traffic and mover advertising dollars through Local Services Ads.

Emerging players

• ConsumerAffairs: ConsumerAffairs aggregates verified consumer reviews across home and personal services categories, including moving, and connects shoppers with brands. Closely mirrors MoveAdvisor's review-and-connection model across overlapping verticals.

Others

• Forbes Home / New York Times Wirecutter (Moving sections): Forbes Home and editorial guides (NYT Wirecutter) publish moving company rankings and reviews, competing for the same informational SEO keywords MoveAdvisor targets. They are adjacent content publishers rather than direct lead-gen competitors but materially affect organic traffic distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mymovingreviews
• YouTubeyoutube.com/moveadvisor
• Facebookfacebook.com/mymovingreviews
• LinkedInlinkedin.com/company/moveadvisor
• TikToktiktok.com/@moveadvisor.com
• Pinterestpinterest.com/moveadvisor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Media Group