GoodSign
GoodSign is a New Zealand-based, bootstrapped electronic signature platform that sells e-signing capacity at $1.50 per envelope with unlimited users, no subscription, and credits that never expire. It serves 2,300+ SMBs, freelancers, real estate, healthcare, legal, and developer customers across 60+ countries.
- Company typePrivate
- Founded2018
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GoodSign does
GoodSign Ltd is a New Zealand-incorporated electronic signature platform headquartered in Auckland (2 Stuart St, Ponsonby), founded in 2018 by John Ballinger. The product enables businesses, freelancers, and developers to send PDFs and other documents (Word, PNG, JPG) for legally binding electronic signatures, with support for sequential, parallel, in-person, bulk, witness, and self-signing workflows. Documents are permanently flattened into tamper-evident PDFs with comprehensive audit trails capturing timestamps, IP addresses, geolocation, and device information. The underlying stack includes 256-bit encryption, ISO 27001-certified data centers in San Francisco and Australia, and compliance with SOC 2 Type 1 and Type 2, PCI DSS, GDPR, eIDAS, ESIGN, and UETA.
The company sells primarily on a usage-based model at $1.50 per envelope with no subscription, no per-user fees, unlimited team members, and credits that never expire, yielding a stated 80%+ cost advantage over DocuSign and Adobe Sign in standard SMB scenarios. Two optional upgrades — Pro at $10/user/month (adding branding, 2FA, Google Drive, Slack, iFrame embedding) and an Unlimited custom-priced enterprise tier — extend the offering upmarket. The go-to-market is product-led growth with a self-serve signup funnel, no sales-call requirement, and developer acquisition through a REST API with webhooks, Postman collection, and SDKs in PHP, Ruby, and Node.js. The product surface has expanded into GoodSend (pay-per-use secure file transfer at $2.50/send) and a free browser-based Online PDF Signer that serves as a lead magnet.
At approximately 1–10 employees, GoodSign is bootstrapped with no VC funding or debt and has been profitable every year since launch. The platform reports 2,300+ companies, 90,000+ documents signed, and 60+ countries served. Customer segments span SMBs/freelancers (primary), HR/employment, real estate, healthcare, developers/SaaS builders, and teams/enterprises, with no public revenue or funding disclosure.
GoodSign firmographics
Firmographics- Name
- GoodSign
- Legal name
- GoodSign Ltd
- Website
- https://goodsign.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoodSign is a New Zealand-based, bootstrapped electronic signature platform that sells e-signing capacity at $1.50 per envelope with unlimited users, no subscription, and credits that never expire. It serves 2,300+ SMBs, freelancers, real estate, healthcare, legal, and developer customers across 60+ countries.
- Ownership category
- akta.pro rank
GoodSign industry classification
Industry- Product category
- Electronic Signature Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- E-Signature & Digital Transaction Management (DTM) (HDAEAGAF)
Keywords
Where GoodSign is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
GoodSign business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Per-Envelope Transaction Fees: Primary revenue stream from $1.50 per envelope sent for signature. Each envelope includes unlimited signers, lifetime storage, and email reminders. Credits never expire. No subscription required.
- Pro Plan User Licenses: Pro Plan at $10/user/month adds branding, 2FA, Google Drive integration, Slack notifications, and iFrame embedding for teams requiring professional features.
- Unlimited Plan Volume Pricing: Custom monthly flat rate for organizations requiring unlimited documents, included SMS and eWitness, dedicated account manager, and priority support.
- GoodSend File Transfer Credits: Related file transfer service GoodSend charges $2.50 per send (1 credit), with minimum purchase of 10 credits. Separate but complementary service for secure file sharing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-per-use at $1.50 per envelope with unlimited users and all core features |
| Subscription | Monthly | Pro Plan at $10/user/month for teams needing branding and advanced integrations |
| Subscription | Multi-year contract | Unlimited custom pricing for high-volume organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
GoodSign product offering
Product offeringCore offering
GoodSign provides a cloud-based electronic signature platform enabling users to upload PDFs, drag-and-drop signature fields, and collect legally binding e-signatures on any device, priced at $1.50 per envelope with unlimited users and no subscription required. It supports sequential, parallel, in-person, bulk, and eWitness signing workflows, automated reminders, SMS verification, templates, comprehensive audit trails, and a REST API with webhooks and SDKs. Documents are flattened into tamper-proof PDFs and stored in ISO 27001-certified data centers.
Product overview
GoodSign is a cloud-based electronic signature and document management platform built on a pay-per-use model without subscriptions. The product portfolio consists of the core GoodSign electronic signature platform (charging $1.50 per envelope with unlimited users), the companion GoodSend secure file transfer service ($2.50 per send), and a free browser-based Online PDF Signer tool. The GoodSign platform is the primary offering enabling document sending, multi-party signing workflows (sequential, parallel, in-person, bulk), templates, audit trails, and API access. GoodSend extends the platform for secure file transfer use cases. The free Online PDF Signer serves as an entry-level tool for simple single-party PDF signing needs, with an upgrade path to the full GoodSign platform.
Differentiator
Problem solved
Functional benefit
Brands
- GoodSend: A secure file transfer service built on a pay-per-use credit model — no subscription, no monthly commitment. Sends files up to 10GB combined with delivery tracking and one-time download links.
Products and services
- GoodSign Electronic Signature Platform Cloud-based electronic signature platform charging $1.50 per envelope with no subscription, no per-user fees, and unlimited team members. Supports PDF upload, drag-and-drop signature fields, multiple signers, templates, sequential and parallel signing flows, automatic reminders, SMS verification, eWitness signing, audit trails, REST API, and embedded iFrame signing for SMBs through enterprises.
- GoodSend Secure File Transfer Secure file transfer service operating on a pay-per-send credit model at $2.50 per send (minimum 10 credits). Supports files up to 10GB combined, up to 20 files per transfer, encrypted download links, email open tracking, download confirmation, access codes, and one-time download links.
- Online PDF Signer (Free Tool) Free browser-based PDF signing tool running entirely in JavaScript with no server upload. Allows users to draw, type, or upload a signature, place it on a PDF, and supports multi-page documents. Requires no account or registration and is used as a lead magnet for the GoodSign platform.
- GoodSign Pro Plan Team subscription tier at $10/user/month adding 2FA login (SMS + email), sending from a custom email domain, custom branding (logo, colours), customizable email template, Google Drive support, Slack integration, and iFrame embedding on top of the base Everyday plan.
- GoodSign Unlimited Plan Custom-priced enterprise volume plan providing unlimited documents per month, SMS and eWitness included, dedicated account manager, priority support, volume pricing, and custom onboarding and training for organizations needing high-volume and predictable signing costs.
Quantifiable outcome
- 80%+ cost savings compared to DocuSign and Adobe Sign based on 5 users, 200 documents/year scenario
- +1 more outcomes
Companies that use GoodSign
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles7 records
GoodSign technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
GoodSign partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GooglecoreGoogle Drive integration allows automatic saving of completed signed documents to user's Google Drive folders. Google Sign-in for account authentication. Both features available on Pro Plan.
- ZapiercoreZapier integration enables connection with 5,000+ apps. Users can trigger document sends from form submissions, CRM updates, or any event. Automates workflows without custom development.
- StripecoreStripe handles payment processing for credit purchases. Secure Stripe portal accepts all major credit cards.
- Climate Partner (Stripe Climate)minorGoodSign contributes 1% of purchases to remove CO2 from the atmosphere through Stripe Climate initiative.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
GoodSign competitors and assessment
Company assessmentEmerging players
- BoldSign: BoldSign is an emerging electronic signature SaaS from Syncfusion that targets developers and SMBs with API-driven signing and straightforward pricing. It overlaps with GoodSign's API-first, PLG go-to-market and competes for developer-led adoption.
- SignWell (formerly Signaturely): SignWell is a newer SMB-focused e-signature platform marketing transparent pricing and unlimited users, directly mirroring GoodSign's differentiation strategy against DocuSign. It targets the same price-sensitive switching customers.
Broad incumbents
- DocuSign: DocuSign is the dominant incumbent in electronic signatures and the primary competitor GoodSign benchmarks against. It targets similar use cases (contracts, NDAs, consent forms) but operates a per-seat subscription model that GoodSign's pay-per-envelope pricing directly undercuts.
- Box Sign: Box Sign is the native electronic signature capability within the Box content cloud, targeting enterprise document workflows where storage and signing are bundled. Like Adobe and DocuSign, it competes for the same regulated enterprise workloads GoodSign is moving upmarket into.
- Adobe Acrobat Sign: Adobe Sign is the second major enterprise e-signature offering and is explicitly compared on GoodSign's pricing page. Both serve legal, HR, and business document workflows, with Adobe Sign offering richer integration into the Adobe Document Cloud but at materially higher per-user costs.
- Microsoft 365 (SharePoint eSignature): Microsoft bundles electronic signature capabilities into Microsoft 365 / SharePoint workflows, giving enterprises a default option without paying for a standalone platform. As a broad incumbent, it represents the unbundling threat where Office customers already have baseline signing capabilities included.
Direct peers
- PandaDoc: PandaDoc offers electronic signatures as part of a broader document workflow platform focused on sales proposals and contracts. Like GoodSign it serves SMBs needing frictionless signing, though it bundles templates, CRM integrations, and a deeper workflow focus.
- SignRequest: SignRequest is a European SMB-friendly e-signature competitor offering affordable plans and a developer-friendly API. It targets a similar freelancer and small-business audience as GoodSign with comparable feature parity and pricing philosophy.
- eversign: eversign is a closely comparable SMB-focused e-signature SaaS explicitly named as a GoodSign comparison target. Both target freelancers and small businesses with pay-as-you-go and subscription hybrid pricing models and similar feature sets including templates and API access.
- Dropbox Sign (formerly HelloSign): Dropbox Sign is a direct SMB and developer-focused e-signature competitor offering API access and self-serve plans. GoodSign's comparison table benchmarks against its 5-user limit and $25/user/month pricing, positioning GoodSign as the more affordable alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GoodSign social profiles
Digital presenceGoodSign compliance and trust
Trust signalCompliance5 records
GoodSign financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodSign leadership team
Management profileNumber of profiles
Profiles1 record
GoodSign funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodSign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodSign
What does GoodSign do?
GoodSign provides a cloud-based electronic signature platform enabling users to upload PDFs, drag-and-drop signature fields, and collect legally binding e-signatures on any device, priced at $1.50 per envelope with unlimited users and no subscription required. It supports sequential, parallel, in-person, bulk, and eWitness signing workflows, automated reminders, SMS verification, templates, comprehensive audit trails, and a REST API with webhooks and SDKs. Documents are flattened into tamper-proof PDFs and stored in ISO 27001-certified data centers.
Is GoodSign a public or private company?
GoodSign is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoodSign founded?
GoodSign was founded in 2018. It employs 1 to 10 people.
Where is GoodSign based?
GoodSign is headquartered in Auckland, New Zealand, in the Oceania region.
How does GoodSign make money?
Four revenue lines are on record. Per-Envelope Transaction Fees are the primary driver. The others are pro Plan User Licenses, unlimited Plan Volume Pricing and goodSend File Transfer Credits.
Who are GoodSign's main competitors?
Emerging players on record are BoldSign and SignWell (formerly Signaturely). Broad incumbents are DocuSign, Box Sign, Adobe Acrobat Sign and Microsoft 365 (SharePoint eSignature). Direct peers are PandaDoc, SignRequest, eversign and Dropbox Sign (formerly HelloSign).
Does GoodSign have an API?
Yes. REST API enabling developers to send documents for signature programmatically. Supports template automation, document creation, sending reminders, voiding/deleting documents, and downloading completed documents with audit trails. Features include token-based (Bearer) authentication, webhooks for real-time event notifications, and embedded iFrame signing. Available via Postman with working API examples. Developer documentation is at goodsign.io/api/help.
What industry is GoodSign in?
GoodSign's product category is Electronic Signature Software. Its primary akta.pro industry code is HDAEAGAF, E-Signature & Digital Transaction Management (DTM). Its NAICS code is 5132.