What Transire does

Transire is a privately held, 100% Brazilian technology and innovation company founded in 2015, headquartered in São Paulo and operating domestically within Brazil. The company manufactures and sells payment acceptance hardware and commercial automation equipment, including POS terminals, mobile POS (mPOS), SmartPOS devices, smartphone-based payment solutions, PinPads, intelligent self-service kiosks (Quiosques Inteligentes), point-of-sale systems (PDVs), and related accessories. Its flagship product line is Série 8 within the Meios de Pagamento category, supported by a broader Automação Comercial category covering PDVs, mobile terminals, self-service kiosks, and accessories.

The core technology stack centers on proprietary payment and automation hardware, augmented by an integrated ecosystem of branded components — MDM for Mobile Device Management of deployed device fleets, Direct Pin for secure PIN entry authentication, and On Midia for media-related functionality. The company markets this combination as a unified technology ecosystem for merchants, with centralized device management as a key functional benefit alongside multi-method payment acceptance (contactless, chip, swipe, QR).

Transire's business model is direct B2B hardware sales to Brazilian merchants and enterprises across retail, restaurant, and service verticals, with a horizontal segmentation covering SMB through enterprise. Go-to-market is executed via the company website (transire.com.br) as a digital storefront and a WhatsApp business line (+5511937045094) as the primary sales engagement channel. Pricing is quote-based and not publicly disclosed. No funding rounds, ownership structure, named customers, or revenue figures are disclosed in the available source material, and the company employs between 1,001 and 5,000 people.

Name

Transire

Legal name

Transire

Website

https://transire.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Transire is a 100% Brazilian B2B technology company that manufactures payment acceptance hardware (POS, mPOS, SmartPOS, PinPads) and commercial automation systems (PDVs, intelligent self-service kiosks), selling directly to retail, restaurant, and enterprise merchants across Brazil via its website and WhatsApp channel.

Ownership category

akta.pro rank

Product category

Payment Terminals & Commercial Automation Hardware

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Computer Terminals (3575)

akta.pro primary industry

Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB)

Keywords

• Payment terminals
• POS systems
• Commercial automation
• Self-service kiosks
• Payment hardware

Headquarters

HQ city

Manaus

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Payment Hardware Sales: Sale of payment acceptance hardware including POS terminals, mPOS devices, SmartPOS, PinPads, and smartphone-based payment solutions to merchants and businesses.
2. Commercial Automation Hardware: Sale of point-of-sale systems (PDVs), mobile terminals, self-service kiosks (Quiosques de Autoatendimento), and commercial automation accessories.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Transire designs, manufactures, and sells payment acceptance hardware (POS terminals, mPOS, SmartPOS, PinPads, smartphone-based payment devices) and commercial automation equipment (self-service kiosks, PDV systems, mobile terminals, and accessories) for merchants and businesses across Brazil. The products are delivered as part of an integrated ecosystem that includes device management (MDM), secure PIN authentication (Direct Pin), and media capabilities (On Midia).

Product overview

Transire is a 100% Brazilian technology and innovation company offering a unified portfolio of payment acceptance solutions and commercial automation systems. The product ecosystem centers on the Série 8 product line for payment methods, supported by broader categories including POS, mPOS, SmartPOS, Smart Kiosks, and PinPads for payment acceptance, alongside mobile terminals, PDV systems, self-service kiosks, and accessories for commercial automation. The ecosystem components include On Midia (media functionality), MDM (mobile device management), and Direct Pin (PIN authentication), which integrate with the core payment and automation hardware offerings.

Differentiator

Problem solved

Functional benefit

Brands

• On Midia: Part of the Transire ecosystem of technology solutions.
• MDM
• Direct Pin

Products and services

• Série 8 (POS Terminals) Proprietary product line of payment terminals offering modern design and advanced payment acceptance capabilities including contactless, chip, and swipe payment processing, targeted at merchants and businesses in Brazil.
• Payment Methods Hardware (mPOS, SmartPOS, PinPads, Smartphone Payment) Payment acceptance solutions including mobile POS (mPOS), smart POS devices with smartphone integration, PinPad PIN entry devices, and smartphone-based payment acceptance for merchants and businesses of all sizes.
• Self-Service Kiosks (Quiosques Inteligentes / Quiosques de Autoatendimento) Intelligent self-service kiosk solutions for automated ordering, payments, and customer service applications, targeted at enterprise and high-volume businesses requiring 24/7 self-service capabilities.
• PDV (Point-of-Sale) Systems & Mobile Terminals Commercial automation solutions including PDVs (point-of-sale systems), mobile terminals, and accessories sold to merchants and businesses across Brazil for retail and service operations.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MDM (Mobile Device Management)coreTechnology or IntegrationMDM (Mobile Device Management) is listed as a core component of Transire's ecosystem, providing device management and monitoring capabilities for their fleet of payment and automation devices.
• Direct PincoreTechnology or IntegrationDirect Pin is featured as part of Transire's ecosystem, providing secure PIN entry technology for payment authentication within their product ecosystem.
• On MidiaminorOthersOn Midia is referenced as a component of Transire's ecosystem, though specific details of the integration or relationship are not provided in the source material.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Worldline (Ingenico): Worldline (which acquired Ingenico) is one of the world's largest POS terminal vendors, serving acquirers and retailers globally with Tetra-series hardware. It directly competes with Transire on the global POS terminal supply layer.
• Newland Payment Technology: Newland is a Chinese POS terminal maker that has expanded into EMEA and Latin America with countertop, mPOS, and smart POS devices. It is a direct peer to Transire on Android SmartPOS and PIN pad hardware lines.
• Stone Co. Stone is the leading vertically integrated Brazilian acquirer that also develops and distributes its own POS and mPOS hardware (Stone Ton, Stone Ton Pro, Mini). It competes head-on with Transire by offering bundled hardware and acquiring to Brazilian merchants.
• SumUp: SumUp is a UK-based fintech selling mPOS terminals (Solo, Air) globally, including Brazil via SumUp Brazil. It directly competes with Transire in the SMB mPOS hardware category with bundled acquiring.
• PagBank/PagSeguro: PagSeguro pioneered the Brazilian mPOS segment with its Minizinha and Moderninha product lines and bundles them with its acquirer. It is the most directly comparable competitor in the low-cost mobile POS hardware category where Transire plays.
• PAX Global Technology: PAX is a Chinese-headquartered global POS terminal manufacturer with strong share in Latin America. It is a direct peer to Transire in mPOS and countertop terminal hardware, often through white-label deals with Latin American acquirers.
• Verifone: Verifone is a global POS terminal manufacturer that sells countertop, integrated, and mobile terminals worldwide, including into Brazil via acquirers. It is a direct peer to Transire on the hardware engineering and supply side of the same POS product category.

Broad incumbents

• Block (Square): Block's Square division pioneered the mPOS category and sells hardware (Square Reader, Square Terminal) globally. It is a Broad Incumbent comparable to Transire through its hardware-as-onramp strategy for merchant payments.
• Cielo: Cielo is Brazil's largest incumbent payment acquirer and also supplies POS terminals (Lio, Lio Flex) to its merchant base. As a Broad Incumbent, it competes with Transire on hardware tied to acquiring but with a much larger financial-services portfolio.
• Rede (Itaú): Rede is Itaú Unibanco's acquiring arm and distributes POS terminals (RedeFlex, Smart Rede) to merchants. As a Broad Incumbent it overlaps with Transire's hardware offering but in combination with a bank-grade acquiring relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/transireeletronicos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transire