Lake & Pine Creative Studio

What Lake & Pine Creative Studio does

Lake & Pine Creative Studio is a privately held, founder-owned creative agency headquartered in Minneapolis, Minnesota, with a secondary office in Seattle, Washington. Founded in 2020 (year_founded also recorded as 2019) by Peter Hilgendorf and Eric Kassel, the studio provides project-based brand and content design services to future-forward organizations, with a declared vertical focus on aerospace, architecture/engineering/construction (AEC), and manufacturing, plus broader B2B services engagements. Its work centers on translating technically complex ideas into brand identities, visual stories, and digital experiences that engage both customers and investors.

The company delivers four core service lines: Brand Design (strategy, positioning, identity systems, guidelines), Digital & Print Design, Video & Animation (documentary series, promotional and recruitment videos), and Web & App Design (from brochure sites to e-commerce platforms). Delivery follows a proprietary four-phase process — Understand, Explore, Build, Deliver — combining research, competitive analysis, audience definition, concepting, production, and launch support. The studio is a services organization rather than a software product; it uses industry-standard tooling (Adobe Creative Suite, Cinema 4D, Figma, WordPress, Webflow, Notion) and has no proprietary technology platform, API, or app. Notable engagements include STOKE Space brand identity and Series A investor materials, Starfish Space's Otter Pup II video series, Loeffler Construction's brand refresh and its Rockwise Strategies spin-off brand, DiSC Profile e-commerce redesign, Picnic Works website, and IBM's Watson Warriors interactive demo.

The business model is sales-led professional services: clients are acquired through website inquiries and direct outreach (email/phone), followed by a discovery process and a custom proposal outlining deliverables and costs. No standard pricing tiers are publicly disclosed, and revenue is not disclosed. The company is bootstrapped with no external funding, no parent, and no subsidiaries, employing 1-10 people, and marketing itself organically via a case-study portfolio, LinkedIn, Instagram, Vimeo, and word-of-mouth referrals.

Name

Lake & Pine Creative Studio

Legal name

Lake & Pine Creative Studio

Website

https://lakeandpine.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Lake & Pine is a founder-owned Minneapolis creative studio providing project-based brand, video/animation, and web/app design services to future-forward aerospace, AEC, and manufacturing organizations, translating complex technical ideas into brand identities and visual stories.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (541430), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Creative design services
• Brand design
• Video production
• Web design
• Graphic design

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Creative Services: Project-based creative services including brand design, video/animation production, web/app design, and digital/print design. Pricing is determined through custom proposals after discovery phase.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lake & Pine Creative Studio is a project-based creative agency that designs and produces brand systems, video and animation, websites and apps, and digital and print collateral. Services are delivered through a four-phase process (Understand, Explore, Build, Deliver) and are tailored to each client's business, product, and customer needs via custom proposals.

Product overview

Lake & Pine Creative Studio is a creative agency offering design services rather than a unified software product. The studio provides four core service offerings: Brand Design Services, Digital & Print Design Services, Video & Animation Services, and Web & App Design Services. These services are delivered through a four-phase process (Understand, Explore, Build, Deliver) and are tailored to each client's needs. Project deliverables include brand identity systems, video production (documentary series, promotional videos, recruitment content), website design, and interactive experiences. Notable client projects include Starfish Space Otter Pup II Video Series, Loeffler Construction Brand Refresh, Rockwise Strategies Brand Identity, STOKE Space Brand Identity, DiSC Profile Website Redesign, Picnic Works Website Design, and Watson Warriors Interactive Demo.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Design Services Comprehensive branding services including brand strategy, positioning, color schemes, typography, imagery, messaging, and brand guidelines documentation, for future-forward organizations needing to clarify and align their visual identity with their mission.
• Digital & Print Design Services Visual content creation including print collateral (business cards, brochures, flyers), digital graphics for social media and e-newsletters, and merchandise design, for businesses seeking on-brand visual assets across channels.
• Video & Animation Services Video production including explainer videos, promotional videos, animated social media content, documentary-style series, and recruitment videos, for companies needing cinematic visual storytelling to engage customers, investors, and recruits.
• Web & App Design Services Custom website and app design services ranging from brochure websites to complex e-commerce platforms, optimized for user experience and built in platforms such as Webflow and WordPress.

Quantifiable outcome

• Successfully helped STOKE Space secure Series A funding through thought leadership video
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• R/GA: Global creative agency offering brand, marketing, and product experience design for enterprise clients - overlapping capabilities across web/app and brand but operates at significantly larger scale.
• Pentagram: Largest independently owned design firm offering brand identity, strategy, and digital design - analogous brand-design core but at materially larger scale and broader sector coverage.
• Huge: Large digital agency delivering brand, experience design, and marketing services to enterprise clients - comparable digital/brand offering but with much broader portfolio and global footprint.

Direct peers

• Instrument: Portland-based creative agency producing brand, digital, and content experiences for technology-forward companies - similar independent creative-services profile with brand and digital focus.
• Buck: Creative studio specializing in design, motion, and experience work with significant identity and brand-expression capabilities - directly comparable motion/animation/brand mix for tech-forward clients.
• Work & Co: Digital product studio designing and engineering websites and apps for category-leading brands - directly comparable on web/app design offerings and B2B premium-client target market.
• Ueno: Boutique creative agency offering branding, design, and digital product work for technology startups and modern brands - similar scale, talent-credibility-led positioning, and project-based creative delivery model.
• Manual: Creative agency providing brand strategy, design, and development services to ambitious brands across industries - comparable boutique positioning, project-based pricing, and full-service creative scope.
• Koto: Independent brand design agency building identity systems and websites for ambitious companies in tech, aerospace, and emerging categories - closely aligned services (brand identity, website, motion) and similar go-to-market approach.
• Character: San Francisco-based design and brand studio serving tech-forward and venture-backed companies with brand, product, and motion services - directly comparable niche, vertical alignment, and deliverable mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/lakeandpine
• LinkedInlinkedin.com/company/lakeandpine
• Instagraminstagram.com/lake_and_pine_design
• Facebookfacebook.com/lakeandpine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake & Pine Creative Studio