Alturos

Tourism Destination SaaS Platformalturos.com

Company typePrivate
Founded2004
HeadquartersPfäffikon, Switzerland
Headcount1–10
GTM typeB2B
OfferingSoftware

Alturos firmographics

Firmographics

Name: Alturos
Legal name: Alturos Destinations GmbH
Website: https://alturos.com
Company type: Private
Founded year: 2004
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Alturos industry classification

Industry

Product category: Tourism Destination SaaS Platform
NAICS: Tour Operators (56152), Information (51), Scenic and Sightseeing Transportation, Other (487990)
SIC: Services-Computer Integrated Systems Design (7373), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: Tour/Activities/Attractions Reservation Systems (THALADAG)
akta.pro secondary industries: Tours, Activities & Experiences Booking Platforms (BPAMAIAJ), White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

Destination management software
Tourism SaaS platform
Ski resort technology
Digital travel marketplace
Guest engagement software

Where Alturos is headquartered

Location

Headquarters

HQ city: Pfäffikon
HQ country: Switzerland
HQ region: Europe

Offices3 records

Markets served

Alturos business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

SaaS Platform Subscriptions: Destination OS is delivered as a comprehensive SaaS (Software-as-a-Service) platform. Tourism organizations, mountain railways, and destination management companies subscribe to the platform for access to e-commerce, communication, content management, and marketplace tools. Pricing is quote-based / not publicly disclosed.
Skiline Entertainment & Gamification: Skiline generates revenue through guest entertainment at ski resorts and destinations. The platform creates viral user-generated content (photos, videos) that drives organic marketing for destination clients. Adventures gamification tool enables badge/award systems redeemable for real rewards.
Transaction / Booking Fees: Peaksolution e-commerce platform handles bookings and ticket sales for tourism service providers. Revenue is generated through transaction processing on the marketplace and booking systems, with MyServices enabling service providers to list products and services.
Hardware Sales: Alturos sells and delivers physical installations and equipment (e.g., Photopoints, Skimovie, Speedcheck terminals, video race tracks) to ski resorts and destinations as part of the Skiline entertainment ecosystem. General terms cover sale and delivery of equipment.
Professional Services: Alturos provides implementation, configuration, training, and 1st/2nd/3rd level support services for its software products, including consulting for go-live, configuration, and training.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise SaaS Platform (Destination OS)
Freemium	Pay-as-you-go	Free Demo Shop

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Alturos product offering

Product offering

Core offering

Alturos provides Destination OS, a cloud-based, modular SaaS platform purpose-built for tourism destinations. It unifies digital sales (e-commerce ticketing via Peaksolution), marketing automation, guest communication (EMMA), mobile travel guides (JAMES), marketplace management (MyServices), and guest entertainment with gamification (Skiline) into a single 360° ecosystem. The platform serves mountain railways, alpine destinations, railways, tourism organizations, shipping companies, and cities with an open architecture integrating 30+ sales and marketing systems.

Product overview

Alturos offers Destination OS, a comprehensive 360° digital platform for tourism destinations combining digital sales, marketing, communication, and guest entertainment. The platform operates as a modular ecosystem with core components including: Destination OS (main platform), Mountain Edition (specialized version for alpine destinations), Peaksolution (e-commerce), JAMES (mobile travel guide), EMMA (digital communication), MyServices (marketplace manager), and Skiline (guest entertainment with gamification). Skiline features sub-products including Skimovie, Photopoint, Speedcheck, and Adventures. The platform supports over 30 third-party integrations and serves tourism organizations, mountain railways, railways, shipping companies, and cities.

Differentiator

Problem solved

Functional benefit

Brands

Destination OS: 360-degree solution for tourism destinations - comprehensive digital platform for marketing, sales, communication and guest entertainment.
Skiline
Peaksolution
JAMES
EMMA
MyServices
Adventures

Products and services

Destination OS Comprehensive 360° cloud-based SaaS platform for tourism destinations combining digital sales, marketing, communication, and guest entertainment. Serves as the central operating system connecting Peaksolution, JAMES, EMMA, MyServices, and Skiline modules. Open architecture with 30+ integrated sales and marketing systems and no-code/low-code configuration.
Destination OS Mountain Edition

Quantifiable outcome

Skiline: 1 million active users in 2024/25 season with +30% growth; 465,000 monthly active users with +24% growth; 9.9 million app openings with +29% growth
+4 more outcomes

Companies that use Alturos

Customer profile

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Alturos technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Alturos partnerships and signals

Strategic signal

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Alturos competitors and assessment

Company assessment

Broad incumbents

TUI Musement: TUI Musement is the tours, activities and experiences platform of TUI Group, operating at global scale with both B2B distribution and B2C marketplace. Comparable to Alturos as a large, diversified tours-and-activities player, but with much broader scope and consumer brand.
Peakwork AG: Germany-headquartered Peakwork provides travel technology and distribution solutions connecting airlines, tour operators and destinations. Comparable as a broader travel-tech player in the DACH market, though focused on dynamic packaging rather than the destination-OS niche Alturos occupies.

Direct peers

TrekkSoft: TrekkSoft provides booking, payment and distribution software for tour and activity providers, with strong presence in Europe. Comparable in target customer (activity operators within destinations) and product scope (booking engine plus marketplace).
FareHarbor: FareHarbor (owned by Booking Holdings) provides online booking, payment and distribution software for tours, activities and attractions. Directly comparable to Alturos' Peaksolution and the marketplace functionality of MyServices for activity operators and destinations.
Rezdy: Rezdy is a SaaS booking and reservation platform built specifically for tour operators, activity providers and attractions. Comparable to Peaksolution and MyServices as a back-end booking engine and marketplace layer for tours and activities.
Checkfront: Checkfront delivers cloud-based booking management for tours, attractions and accommodation providers. Comparable to Alturos in the booking-engine / reservation-system layer, particularly for activity operators and small-to-mid destination businesses.
Axess AG: Austrian-headquartered Axess provides ticketing, access control and guest management systems for ski resorts, leisure facilities and tourism destinations. Directly comparable to Alturos Mountain Edition in the alpine market, with strong overlap in the DACH ski vertical.
Bokun (Tripadvisor): Bokun, part of Tripadvisor's Viator ecosystem, offers an online booking and channel management platform for tour and activity operators. Closely comparable to Alturos' MyServices marketplace and Peaksolution e-commerce for service providers in destinations.
Skidata (Assa Abloy): Skidata provides access and ticketing solutions for ski resorts, mountains, attractions and stadiums globally. It is the most direct competitor to Alturos in the mountain-railway / ski-resort access and ticketing space, with overlapping enterprise customers in DACH and comparable hardware-software bundles.

Regional players

Resortpass: Resortpass sells day-pass access to pools, beaches and resort amenities, primarily in the US. Comparable to Alturos' marketplace and ticketing model for leisure destinations, but geographically concentrated in North America and focused on day passes rather than full destination OS functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Alturos compliance and trust

Trust signal

Compliance2 records

Alturos financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Alturos leadership team

Management profile

Number of profiles

Profiles2 records

Alturos subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Alturos funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Alturos M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alturos

What does Alturos do?

Is Alturos a public or private company?

Alturos is a private company. It is classified as corporate owned and is currently operating.

When was Alturos founded?

Alturos was founded in 2004. It employs 1 to 10 people.

Where is Alturos based?

Alturos is headquartered in Pfäffikon, Switzerland, in the Europe region.

How does Alturos make money?

Five revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are skiline Entertainment & Gamification, transaction / Booking Fees, hardware Sales and professional Services.

Who are Alturos's main competitors?

Broad incumbents on record are TUI Musement and Peakwork AG. Direct peers are TrekkSoft, FareHarbor, Rezdy, Checkfront, Axess AG, Bokun (Tripadvisor) and Skidata (Assa Abloy). Resortpass is listed as a regional player.

Does Alturos have an API?

No public API is recorded for Alturos.

What industry is Alturos in?

Alturos's product category is Tourism Destination SaaS Platform. Its primary akta.pro industry code is THALADAG, Tour/Activities/Attractions Reservation Systems, with a secondary code of BPAMAIAJ, Tours, Activities & Experiences Booking Platforms. Its NAICS code is 56152 and its SIC code is 7373.