Ro2Media
Ro2Media is a Dallas-based, privately held digital and offline media agency founded in 2010 that provides integrated media planning, buying, and optimization services to enterprise brands, government agencies, and multicultural advertisers across the US and Mexico.
- Company typePrivate
- Founded2010
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ro2Media does
Ro2Media is a privately held, Dallas-based digital and offline media agency founded in 2010 that provides integrated media planning and buying services to enterprise brands and government organizations across the US and, selectively, Mexico. Its core offering spans Media Strategy, Media Planning and Buying across TV, radio, OOH, print, programmatic, social, search, video, native, mobile, and display channels, supplemented by SEM/SEO, Social Media Management, Digital Production, Multicultural Advertising, and a Tracking/Optimization/Reporting layer built around a proprietary real-time attribution model and AI-based predictive modelling.
The firm's go-to-market is sales-led and enterprise-focused, with named customers including Avocados From Mexico, Ocean Spray, Bancoppel, Goya, Tabasco, Dallas Water Utilities, and Tarrant Regional Water District. Pricing is not publicly disclosed and appears quote-based, structured around multi-year contracts tied to client objectives and campaign scope. Distribution combines direct enterprise engagement in the Dallas-Fort Worth region with referrals and industry-network-driven acquisition for national and cross-border accounts.
Revenue model is professional services (media planning and buying fees), and the firm is founder/management-owned with no disclosed venture capital, private equity backing, or external funding rounds. The company maintains an active digital presence (Facebook, Instagram, LinkedIn) and a case-study-driven content marketing approach, and positions itself around measurable outcomes such as 3.3 billion impressions for Avocados From Mexico, 13%+ sales growth for Ocean Spray, and 30%+ transaction growth for Bancoppel.
Ro2Media firmographics
Firmographics- Name
- Ro2Media
- Legal name
- Ro2Media
- Website
- https://rotwomedia.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ro2Media is a Dallas-based, privately held digital and offline media agency founded in 2010 that provides integrated media planning, buying, and optimization services to enterprise brands, government agencies, and multicultural advertisers across the US and Mexico.
- Ownership category
- akta.pro rank
Ro2Media industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Video/CTV/OTT Media Buying (MPAAABAE)
- akta.pro secondary industry
- Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
Keywords
Where Ro2Media is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ro2Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Media Planning and Buying Services: Fees for strategic media planning, campaign development across digital and offline channels including TV, radio, OOH, print, programmatic, social media, and search. Services include media negotiation, optimization, and real-time attribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized media solutions based on client objectives and budget |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Ro2Media product offering
Product offeringCore offering
Ro2Media is a Dallas-based digital media agency that plans and buys advertising across online and offline channels (TV, radio, OOH, print, programmatic, social, search, display, video, mobile). It supplements media execution with SEM/SEO, social media management, digital production (websites, banners, apps, video), multicultural audience research, and real-time attribution tracking and optimization. Offerings are sold as integrated media solutions aimed at measurable business ROI for enterprise advertisers and government organizations.
Product overview
Ro2Media is a digital media agency offering a comprehensive suite of media services. The company operates as a single integrated service offering rather than a platform-plus-modules architecture. Core services include Media Strategy and Media Planning and Buying (offline and digital), which form the foundation of their offering. Supporting services include SEM-SEO, Tracking/Optimization/Reporting with real-time attribution modeling, Social Media Management, Digital Production (website design, apps, video), and Multicultural Advertising. These services work together as an integrated media solution aimed at achieving business objectives and ROI for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Strategy
Quantifiable outcome
- 3.3 billion impressions for Avocados From Mexico campaign, becoming most mentioned brand during Super Bowl
- +3 more outcomes
Companies that use Ro2Media
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles2 records
Ro2Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Ro2Media partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights5 records
Ro2Media competitors and assessment
Company assessmentDirect peers
- PMG: Independent, performance-led digital media agency with proprietary tech (Alli) for cross-channel planning and buying. Directly comparable to Ro2Media in being a tech-enabled independent agency serving enterprise brands, with comparable headcount range and similar Fortune 500 client profile.
- Tinuiti: Independent full-funnel media agency spanning paid search, paid social, programmatic, and Amazon. Closely comparable to Ro2Media's digital planning/buying, SEM-SEO, and social media management services, also serving large CPG and retail clients.
- Hearts & Science: Omnicom-owned media agency built around data-driven, audience-first planning and real-time optimization. Direct competitor in the data-anchored media agency space and comparable to Ro2Media's attribution-and-AI-led value proposition.
- Mediassociates: Independent, Connecticut-based media planning and buying agency serving enterprise brands. Comparable independent-agency positioning, multi-channel offline-plus-online offering, and Fortune 500 client roster similar to Ro2Media.
- Lopez Negrete Communications: Largest US Hispanic-focused agency with full-service media, creative, and digital capabilities. Directly comparable to Ro2Media's multicultural advertising offering and Latin American client portfolio (Avocados From Mexico, Bancoppel, Goya).
Emerging players
- Canvas Worldwide: Independent media agency recently spun from Mediabrands, serving enterprise clients with a digital-first planning model. Comparable independent agency competing for similar enterprise advertiser RFPs with a similar size profile to Ro2Media.
Broad incumbents
- Carat: Global media agency within Dentsu, operating across 100+ markets with full media planning, buying, and digital capabilities. Represents the scaled holding-company incumbent that competes for the same enterprise advertisers Ro2Media targets.
- OMD Worldwide: Largest global media agency network within Omnicom, offering cross-channel planning and buying across TV, digital, and emerging platforms. Direct competitor for the major-brand accounts featured in Ro2Media's case studies.
- PHD Worldwide: Omnicom-owned global media network focused on strategic, data-led planning. Comparable cross-channel strategic planning offering to Ro2Media's Media Strategy and Planning services, with global reach Ro2Media lacks.
- Mindshare: WPP-owned global media agency network with full cross-channel planning and buying services. Direct competitor for the same enterprise advertiser RFPs that Ro2Media participates in, particularly within CPG verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ro2Media social profiles
Digital presenceRo2Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ro2Media leadership team
Management profileNumber of profiles
Profiles10 records
Ro2Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ro2Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ro2Media
What does Ro2Media do?
Ro2Media is a Dallas-based digital media agency that plans and buys advertising across online and offline channels (TV, radio, OOH, print, programmatic, social, search, display, video, mobile). It supplements media execution with SEM/SEO, social media management, digital production (websites, banners, apps, video), multicultural audience research, and real-time attribution tracking and optimization. Offerings are sold as integrated media solutions aimed at measurable business ROI for enterprise advertisers and government organizations.
Is Ro2Media a public or private company?
Ro2Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ro2Media founded?
Ro2Media was founded in 2010. It employs 11 to 50 people.
Where is Ro2Media based?
Ro2Media is headquartered in Dallas, United States, in the North America region.
How does Ro2Media make money?
One revenue line is on record: media Planning and Buying Services.
Who are Ro2Media's main competitors?
Direct peers on record are PMG, Tinuiti, Hearts & Science, Mediassociates and Lopez Negrete Communications. Canvas Worldwide is listed as an emerging player. Broad incumbents are Carat, OMD Worldwide, PHD Worldwide and Mindshare.
Does Ro2Media have an API?
No public API is recorded for Ro2Media.
What industry is Ro2Media in?
Ro2Media's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAABAE, Video/CTV/OTT Media Buying, with a secondary code of MPAAAIAK, Direct Response & Database Marketing (Mailing Lists, Data Hygiene). Its NAICS code is 541810 and its SIC code is 7311.